New to the platform, but have been very happy with Brightlocal at every step. TONS of free resources to learn how to use Brightlocal and when I reached out to support for help, they were very thorough... See more
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See what reviewers are saying
I have been using bright local since the very beginning of their opening, words cannot express how amazing awesome and easy to use the software is compared to everything else out there. I literally do... See more
Company replied
I can definitely see why BrightLocal has so many negative reviews. After spending time trying to use your platform, I'm honestly shocked at how slow, antiquated, and frustrating the entire... See more
Company replied
Very useful service and tools. I give it 5 stars because Bright Local allowed me to take care of my clients' needs without getting stuck into a fat quarterly contract with another provider. The only t... See more
Company details
Written by the company
BrightLocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By combining AI-powered insights built on 16 years of proprietary local search data with expert-led services, BrightLocal simplifies local search marketing, enabling businesses to improve visibility, manage listings, and build stronger online reputations. Founded in 2009 and trusted by 15,000 small businesses and marketing agencies, BrightLocal provides organizations with the confidence to grow. Headquartered in the UK, BrightLocal serves customers across the US, Canada, and beyond.
Contact info
First Floor, Huntingdon House, 20 North St, BN1 1EB, Brighton, United Kingdom
- 01273 605027
- contact@brightlocal.com
- brightlocal.com
4.4
Excellent
758 reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Awesome service!
Awesome service!! Angel Agpalza handled my first campaign and it was great, Answered all of my questions, super respectful and friendly.
Thanks again for all the support.
December 17, 2025
Unprompted review
Reply from BrightLocal
Hi Javier,
Thanks so much for taking the time to leave us such a lovely review.
It’s fantastic to hear that our colleague Angel made your first campaign a great experience and that all of your questions were answered along the way. We’re really glad you felt supported, and we’ll be sure to pass on your kind words to the team.
If you ever need anything, feel free to reach out to us again
Kal
Customer Support Team Manager
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Good Company, Great Value
Good company. Happy with the involvement we have had over the years. Customer service is very good. Excellent value for the cost.
November 22, 2025
Unprompted review
Reply from BrightLocal
Hi Sara,
Thank you for taking the time to share your experience. We’re pleased to hear that you’ve been happy with our service over the years and that our customer support has stood out.
It’s also great to know you feel you’re getting excellent value. We truly appreciate your feedback.
Kal
Customer Support Team Manager
Reply from BrightLocal
Hi Matthew
Thanks so much for the kind words, we really appreciate it!
If there’s ever anything else we can help with, feel free to reach out.
Kal
Customer Support Team Manager
Extremely responsive
Extremely responsive with actually helpful input. They mostly just correct the issue for you which has been a Godsend for someone tech challenged like myself. Highly recommend
October 7, 2025
Unprompted review
Reply from BrightLocal
Hi Erica,
Thanks for taking the time to leave such a kind review. We’re so glad our team could step in and take care of things for you. We know local SEO can feel tricky at times, so it’s great to hear we’ve made the process easier.
Please don’t hesitate to reach out if you need anything from us.
Kal
Customer Support Team Manager
Fantastic service and support!
After trying a couple of other services with frustrating results, I landed here, and I can't see leaving. Aside from a top notch service that's affordable enough for me to add to my other (very very) small business services, the speed and thoroughness of support has been incredible. Can't say enough good things about these folks!
October 2, 2025
Unprompted review
Reply from BrightLocal
Hi David!
Thank you for the kind words.
We’re so glad you found us and even happier to hear that our service and support have made a real difference to your business. It’s great to know we’re helping you keep things moving, especially when time and budget are tight.
Our support team will be thrilled to hear your feedback. They work really hard to be fast, clear, and genuinely helpful.
Please don’t hesitate to reach out if you need anything from us. We’re here to help!
Kal
Customer Support Team Manager
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I have used bright local in the past…
I have used bright local in the past and had a good experience. It's been a couple of years since I submitted changes for the purposes of NAP consistency, so I thought I would engage again. This time so far, I'm having an extremely disappointing experience with many details, being ignored and submitted incorrectly in many, many places. I am really annoyed that I feel like I'm having to audit their work for them and let them know about the multiple mistakes that are being made. It seems that on their end, they have simply decided that some of the changes that I have requested are not worthwhile and are being completely ignored. This is very strange to me, and I am quite upset.
---
Update:
I had to push a little harder than I would've liked to get this resolved, but it is resolved now. When I initially let them know that there was a problem the feedback that they gave me was that they had submitted the information as I requested, but they told me that it was a formatting issue with certain listings. I did a little research and found out very quickly that this was not true in most cases. I gave that information back to them (I looked at other listings on these sites to prove there was no formatting problem), and then they were able to magically update all the individual listings that were wrong.
To their credit, the type of change that I was requesting from doing business with them previously might have been a little bit difficult to update, but I wish that they had looked into the problem more specifically before telling me something that wasn't true. Five minutes of research on my part made it clear there had been an issue with the submission, not the formatting on the listing sites.
I previously had a five-star experience with Bright Local when I initially used their listing service. My second experience, I initially rated a one, and now I am upgrading it to a three-star review overall. I felt like I really had to babysit the process this time to ensure everything was correct, and that bothers me especially since I'm paying the regular price here. If I had been Bright Local, I would've offered a partial refund since I ended up having to do a significant amount do work for them. I spent about 90 minutes painstakingly going through each listing ot make sure it was correct, compiling a list of the incorrect ones, and then "proving" that the incorrect sites did not have "formatting issues."
August 19, 2025
Unprompted review
Reply from BrightLocal
Hi Maegan,
We’re really sorry to hear that your recent experience with us didn’t live up to the standards you were expecting, especially after having had a positive experience in the past.
We understand how frustrating it must have felt to spot inconsistencies and feel that your requested updates weren’t being handled properly.
That’s absolutely not the level of service we aim to provide.
As soon as we became aware of the issues, our team reviewed everything in detail and took steps to address the mistakes and ensure your requested changes were actioned correctly. We’re grateful you brought this to our attention, and we appreciate your patience while we worked to make things right.
We sent you an email earlier today summarizing the updates, and we really hope everything is now in order. If there’s anything we’ve missed or if you have any further concerns, please don’t hesitate to reach out. We’re here to help.
Once again, we apologize for any inconvenience or upset this may have caused, and we appreciate your understanding.
Kal
Customer Support Team Manager
Local Listing SEO quick builds
Working with the team has been a great experience. Their self serve portal is very easy to use, their citations team is friendly, supportive, and quick. Would highly recommend when tracking and building citations for your local listings.
July 28, 2025
Unprompted review
Reply from BrightLocal
Hi Michael,
Thanks so much for the great feedback. We're thrilled to hear you've had a positive experience using our tools and working with our citations team.
We work hard to keep things simple, efficient, and friendly, so it's fantastic to know that our efforts are paying off.
If you need help with anything else, feel free to let us know. We're here to help!
Kal
Customer Support Team Manager
Invested in customer growth
Brightlocal has superb customer service. We have encountered an issue with one of our linkbuilding campaigns and their team was quick to reach out and clarify information in order to proceed. I also noticed how invested they are in the learning and development of their customer base which I really appreciate. They have several resources about local SE,O and they are also regularly organizing events and seminars.
July 22, 2025
Unprompted review
Reply from BrightLocal
Hi Yzee,
Thank you so much for this thoughtful review! We're glad to hear that our team was able to jump in quickly and support you with your link-building campaign. We pride ourselves on being responsive and helpful, so this is excellent feedback that we will share with the team.
It's also great to hear you're finding value in our learning resources and events. Helping our customers grow their skills and succeed in local SEO is a big part of what drives us, so this means a lot.
Thanks again for sharing your experience!
Kal
Customer Support Team Manager
Used 2 other competitors
We've used 2 other competitor cos. that have failed to deliver what was sold, not to mention any service?
Bright Local is different. They are available to support questions; they also work with you to get the details accurate, and they are fairly priced.
Happy we found this company, Bright Local supports our mission!
July 15, 2025
Reply from BrightLocal
Hi Chris,
Thanks so much for your kind words! We’re really happy to hear that you’ve had a positive experience with us after trying other providers.
It means a lot to us that you’ve found our support helpful and our service reliable, and we’re super proud to be a part of supporting your mission.
If there’s ever anything you need or if we can help further, just let us know. We’re here to help.
Kal
Customer Support Team Manager
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Good Experience with Brightlocal's Citation Service
I recently used Brightlocal's citation update service to rationalize a client's directory presence. Brightlocal worked cooperatively with me to make the appropriate updates. In a case where one of the directories was non-responsive, Brightlocal worked to create an instance in another competitive directory. The Brightlocal team communicated progress, issues, and work-arounds for me. Too soon to know the ranking impact but I expect good results.
July 10, 2025
Unprompted review
Reply from BrightLocal
Hi Stuart
Thanks so much for taking the time to share your experience! We're really glad to hear that our Citation Builder service helped you streamline your client's directory presence and that our team kept you in the loop every step of the way.
It's always our goal to provide solid communication and practical workarounds, especially when we encounter roadblocks with certain directories. We really appreciate your trust in us to find solutions.
If there’s anything else we can do to support you, just let us know—we're here to help!
Kal
Customer Support Team Manager
It says they are in the UK but during…
It says they are in the UK but during UK work hours no one is avaliable, if you message late at night you could be lucky to find someone, I have asked many questions and all you get is a messy email ticket, yes semrush is more expensive but at least it works, with this my stats just keep dropping. Maybe I'm doing something wrong, but if you don't answer my questions, then how do I know? It's like they have no staff.
June 10, 2025
Unprompted review
Reply from BrightLocal
Hi Justin,
Thank you for your feedback and for sharing your experience. We sincerely apologize for the delays you've encountered during UK working hours—that's certainly not the level of support we aim to provide.
Please know that we are actively hiring more team members to ensure quicker and more reliable support for our customers. We appreciate your patience as we expand the team.
Also, please note that we've sent you an email to follow up directly, and we look forward to hearing back from you so we can resolve any issues you might be facing.
Once again, we're sorry for any inconvenience caused here, and we appreciate your feedback.
Thank you again for your understanding.
Kal
Customer Support Team Manager
Refund transfered
Bought the package, but overlooked there was no service in my country. Bright local handled it very professional and refund me the amount.
Whenever you have services in Spain and the Netherlands i Would love to make use of your service.
May 9, 2025
Unprompted review
Reply from BrightLocal
Hello Ralph,
Thank you for reaching out and sharing your experience with us. We understand how disappointing it must have been to discover that some services were not available in your country. We sincerely apologize for any inconvenience and frustration this may have caused.
We want to let you know that we've processed your refund today and sent you a confirmation email with the receipt to ensure you have all the details regarding this transaction. Please check your inbox (and spam/junk folder, just in case).
Once again, we just wanted to acknowledge your patience throughout this process. Your feedback is very important to us as it helps us improve our communication and services overall, so we highly value your comments.
If you would still like to explore using our citation builder service or any other service from us, please don’t hesitate to contact us. We’re here to help and ensure you get the best possible experience.
Thank you again for your understanding.
Kal
Customer Support Team Manager
Tools not available in my country.
I have created an account in my country. I am based on the Greek side of Cyprus. How could this be rectified in order to upgrade my review?
April 1, 2025
Unprompted review
Reply from BrightLocal
Hello
Thank you for taking the time to feed this back to us.
I am sorry to see you didn't feel comfortable raising this with our support team directly at the time.
I can see you signed up for our free trial and were not able to use it as our software isn't serviceable in Cyprus at the moment. We try our hardest to make it clear when signing up for the free trial which Countries are available, but just incase - all our tools work in the US, UK and Australia, but sadly not Cyprus, and we don't have it in our roadmap to support there at present.
If you would like more information about this, please do reach out to our support team (support@brightlocal.com), who will be happy to help explain this further.
All the best
Harry
Customer Support Team Manager
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Amazing customer service
Amazing customer service. Brighlocal is so easy to work with and offers the best SEO products.
March 31, 2025
Unprompted review
Reply from BrightLocal
Hi Jason,
Thanks for your review! We are glad to hear you are satisfied with our offers and tools! This is really great feedback for us, and we'll share it internally with the team.
Let us know if there is anything else we can help you with!
Kal
Customer Support Team Manager
cant log in
cant log in, they ask me to verify my email via same email I am emailing them making no sinse than no response after. I think this company does not exist any more. Google probly ban them then they shut down blocking everyone is what this seems like.
March 15, 2025
Unprompted review
Reply from BrightLocal
Hi there,
Thank you for your review.
We’re really sorry to hear you’re having trouble logging in. We completely understand how frustrating this can be, but we’re here to help!
IP addresses will be blocked if your login attempts fail too many times. It's a security feature to prevent anyone from trying to gain access to your account. We have responded to all emails about IP blocks and always quickly remove the blocks when security checks are passed.
I've tried to find details from your profile here, but there is no name for us to search our system with. Without these we can't reach out to you directly to fix it. Can you please reach out to us at support@brightlocal.com with your email and IP address so we can troubleshoot the issue.
We’ll look forward to your message and aim to resolve this as quickly as possible. In the meantime, thank you for your patience.
Kal
Customer Support Team Manager
Great Local SEO tool
Great tool, great education, good customer service!
February 3, 2025
Unprompted review
Reply from BrightLocal
Hi Jenika,
Thank you for this great review! We are happy to hear you're enjoying our services and we will share this with the team. If you have any questions, or need help with anything, please don't hesitate to ask.
Kal
Customer Support Team Manager
Donna is great to work with
Donna is great to work with. Explains everything and makes campaigns simple. Thanks Donna.
January 29, 2025
Unprompted review
Reply from BrightLocal
Hi Sarah,
Thank you so much for this awesome review! It's great to hear you've had a positive experience with Donna and that you are enjoying building campaigns with us!
This is great feedback and we'll pass it on to the team. If you need help with anything else, please do not hesitate in contacting us again!
Kal
Customer Support Team Manager
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10-Year Relationship
We've had a wonderful 10-year relationship with Bright Local. We rely on them for our local SEO evaluation.
January 28, 2025
Unprompted review
Reply from BrightLocal
Hi Luke,
It's fantastic to hear you've been with us for 10-years and we are super honoured to have been a part of your journey!
We deeply value long-term relationships like yours and are committed to continuing to deliver the same level of excellence you’ve come to expect.
Here’s to many more years of success together!
If there’s ever anything more we can do to support you, don’t hesitate to reach out.
Kal
Customer Support Team Manager
Working with BrightLocal for my local…
Working with BrightLocal for my local listing needs has been an excellent experience. I could not have created and managed so many listings for two store locations doing it manually.
January 21, 2025
Unprompted review
Reply from BrightLocal
Hi Eli,
Thanks for your review! We are glad to hear you've had a good experience with our Listings service! This is great feedback to us and we'll share it with the team.
Let us know if there is anything else we can help you with!
Kal
Customer Support Team Manager
Carmi had a solution to my problem.
Carmi got back to me very quickly with a solution to my problem. Customer service is great!
January 27, 2025
Unprompted review
Reply from BrightLocal
Hi Syd,
Thank you so much for this great review! We'll make sure to pass on this feedback to our colleague Carmi and the rest of the customer service team!
If you have any other questions, please don't hesitate to contact us again.
Kal
Customer Support Team Manager
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