My swimsuit was too small because of the style so I wrote to Bright to try and exchange it (to request a return or exchange you have to email them). First, they responded in 2 days. They told me the... See more
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I needed to exchange my bottoms for a different size. They let me keep the original bottoms as well to reduce their carbon footprint. This is such a good brand with great customer service!
How do you measure sizes? seriously. I'm a 38 and never wear a bottom size bigger than a Small and a top size more than a Medium. Litterally exchanged the bikini to a Medium on the bottom and XL on th... See more
Company replied
customer service is amazing!! they were so kind in helping me solve my issue and exchanging a few of my items. they also ship out the orders super quick! will be a returning customer for sure! thanks... See more
Company details
Written by the company
Bright has been spreading summer around the world since 2017 with its swimwear and bright, colorful, and summer-infused designs. With over 250,000 bikinis sold every year in over 100 countries, Bright has become synonymous with swimwear, cementing itself as a must-have for beach-goers and trendsetters a-like.
Contact info
4.4
Excellent
3K reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 89% of negative reviews
Typically replies within 1 month
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This is the first time I’ve ordered…
This is the first time I’ve ordered from Brightwear and it was a great experience! Order was delivered very quickly and quality of suits are so nice! Had a question/concern and it was addressed quickly and efficiently. Excellent customer service! Will be ordering more suits again.
March 23, 2026
Unprompted review
Reply from Bright Swimwear
Hi Nicole,
Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!
Elsa x
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I had a perfect help when wanting to…
I had a perfect help when wanting to exchange one piece of my order. The bikini is really pretty and I’m really happy about how it suits me.
March 23, 2026
Unprompted review
Reply from Bright Swimwear
Hi Marine,
Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
My experience was great
My experience was great. Ada was super kind and clear every time we spoke. The entire shipping and delivery process was smooth and on time, and the bikini is beautiful with incredible quality.
December 8, 2025
Unprompted review
Reply from Bright Swimwear
Hi Iaru,
We're so happy to hear about your positive experience with us and that Ada was able to help you. Please just let us know if you ever need any further assistance!
Elsa x
Amazing Customer Service
I originally ordered a bathing suit that was too small and had to return it. When I emailed about a return someone named Alexia was so nice and even gave me a gift card to use on my next purchase.
February 25, 2026
Unprompted review
Reply from Bright Swimwear
Hi Zippy,
Thank you for your kind review! We're so glad that Alexia was able to help you. We can't wait for you to try your new set!
Elsa x
Bad costumer service
I purchased during a valentine’s day sale but my bikini was apart of a new collection and was full price. when i got the bikini i didn’t really like it and they said they said it was against policy for me to exchange. After going back and fourth they said they would let me exchange but then never emailed me again. It took atleast 2-3 days in between for them to even write me back. they do not have good costumer service
March 6, 2026
Unprompted review
Reply from Bright Swimwear
Hi Anna,
Thank you for your feedback and we're sorry to hear this. We've requested more information from you so we can properly review your case and further assist you, but we haven't yet received a response.
That said, we'd still love the opportunity to assist, so please respond to the request here on TrustPilot or send us a follow-up in our email thread, and our team would be happy to help!
Elsa x
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Poor customer service
Purchased a suit during a sale. Received the top and it was a horrible fit, gapping under the arms. Requested to exchange for another style top and was told the item was final sale because it was purchased during a sale. The was no notice of FINAL SALE throughout the purchase process or on my order confirmation. Be aware of bad-fitting suits and poor customer service.
Update: the company did come back and offer me a discount if I purchased another item, after I left an unfavorable review. But I did not want to spend additional money and purchase an additional piece, I just wanted a suit that fit.
February 11, 2026
Unprompted review
Reply from Bright Swimwear
Hi Nicole,
We're sorry to hear that you feel this way about your shopping experience with us. Kindly note that we do make our FINAL SALE policy clear on our Returns Policy page, FAQ page, as well as each product page during any sale period. It states that any order or item purchased during a sitewide sale is considered FINAL SALE and no longer eligible for returns or exchanges.
That said, upon checking, our team had offered an exception and sent you an email with a proposed solution on March 6, but we have not yet received a response from you. Please check this in your email and we'd be happy to resolve this with you.
Elsa x
Terrible brand I would never shop at
Terrible brand I would never shop at again. Does not disclose their return policy until after you buy something. Heads up- you can only exchange items. Then when requesting an exchange they will charge your credit card for additional charges without your consent. Terrible company.
March 1, 2026
Unprompted review
Reply from Bright Swimwear
Hi Lucy,
We're sorry to hear that you feel this way. Kindly note that we make our Returns Policy clear on our website on its own page and the FAQ page. We also reference our policy upon checkout to ensure our customers are aware of it. Please also rest assured that we do not charge any additional costs when processing an exchange. If this happened to you, please follow up with us via email so we can look into it.
Elsa x
Very helpful
Adele really helped me sort out a sizing issue and I’m extremely grateful. Great communication, speedy response and kind. Thanks so much
February 18, 2026
Unprompted review
Reply from Bright Swimwear
Hi Vicki,
We're so happy to hear about your positive experience with us and that Adele was able to help you with your concern. Please just let us know if you ever need any further assistance!
Elsa x
The best bikinis but also the best customer service!
This Company has some of the best customer service I've experienced - very responsive and always super helpful. I have had to arrange exchanges occasionally and they've been so kind as to gift me the item to pass on to a friend if I wanted, to assist with reducing the emission of global warming air pollutants affecting our environment. This is the kind of attitude that means I continue to be a returning customer.
February 27, 2026
Unprompted review
Reply from Bright Swimwear
Hi Danielle,
Thank you for taking the time to share your kind review. We truly appreciate your continued support and our team is always here and happy to help! Just reach out to us again if you ever need any assistance with your orders.
Elsa x
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Terrible quality and zero customer…
Terrible quality and zero customer service
February 23, 2026
Unprompted review
Reply from Bright Swimwear
Hi Elizabeth,
We're sorry to hear that you feel this way as our team strives to provide both high-quality products and service for our customers. Upon checking, we have not received any email from you - but if you received faulty products, please let us know by sending us an email with photos of the items so we can assist you. We look forward to resolving this with you soon!
Elsa x
I’m really disappointed
I’m really disappointed with my experience ordering from Bright Swimwear. The sizing is not accurate at all. For reference, I’m 5’6”, about 130 lbs, with a 27-inch waist and some hips. I ordered a medium in the Zara and Freya tops in Matcha, along with the Sofi bottoms, and everything was extremely tight and uncomfortable. I was honestly shocked, I never would have expected to need a large based on their size guide.
What makes it more frustrating is the return policy. I specifically remember reading that returns were refunded to the original form of payment, which gave me confidence to place the order. I don’t like shopping with companies that only offer store credit, especially when sizing can be inconsistent. I purchased during the Valentine’s Day sale, and the items I wanted were marked “final sale.” Typically, “final sale” suggests something won’t be restocked and is limited inventory so I went ahead and ordered, thinking it was now or never.
When the swimsuit didn’t fit, I reached out hoping to at least exchange for a larger size so I wouldn’t lose my money. I was told no exchanges or returns because it was final sale. The frustrating part is that the exact same items in the same color are currently listed on their website at full price and fully stocked. That makes it feel less like a clearance situation and more like a tactic to prevent customers from exchanging during promotional sales.
On top of that, the tops don’t have padding, which isn’t mentioned clearly and is something many people prefer for coverage.
Overall, between the inaccurate sizing, strict final sale policy, and lack of flexibility with exchanges, I wouldn’t recommend purchasing from Bright Swimwear.
February 18, 2026
Unprompted review
Reply from Bright Swimwear
Hi Olivia,
Thank you for taking the time to share your feedback and we're sorry to hear that you're disappointed in your shopping experience with us.
Regarding sizing, we understand your frustration when the pieces you ordered didn't quite work for you. Kindly note that some of our styles can run smaller than others - Freya being one of them - which is why we normaly recommend sizing up for these. We do appreciate the specific details you shared as this helps our Production Team to review our products and improve our sizing and size chart.
As for padding, we do have tops with padding and you can find these details on our product pages. That said, rest assured that all of our products are also fully lined and provide ample coverage, even when wet.
Regarding our FINAL SALE policy, kindly note that this is clearly stated on our website, our FAQ page, and each product page throughout the sale period. To clarify, FINAL SALE does not mean limited edition or that it's a clearance sale - it means that the product or order was purchased with a certain discount and/or during a sitewide sale. These orders are no longer eligible for returns or exchanges.
We did explain this to you when you first reached out to us, however, we did not receive any follow up or response. If you still want to resolve this, we'd be happy to help! Just reach out via our email thread so we can assist.
Elsa x
The sizes run very small
The sizes run very small, so you have to guess right the first time, because the exchange and return policy is outrageous. You only get store credit, and if you exchange a size on an order, you can't return anything else.
February 22, 2026
Unprompted review
Reply from Bright Swimwear
Hi Aishlinn,
Thank you for sharing your feedback and we're sorry to hear you feel that way about your experience with us. Kindly note that we make our Returns & Exchanges Policy clear on our website, and reference it upon checkout before you proceed with your payment. It states that all free returns are refunded via store credit only and that we can only process one exchange per order.
As we already processed an exchange for your order, it is no longer eligible for any further exchanges or returns.
That said, we do make exceptions for certain cases and upon checking, our team has already resolved this with you. If you have any further concerns about your order, please just let us know so we can assist.
Elsa x
Horrible return policy and small sizes.
Very cute bikinis (I have bought several) but most of them are not TTS, very small in sizes and very little coverage especially for bigger busts. Watch out also for the return policy as they only offer exchanges and you have to email with them which is just not worth the trouble in my opinion. They also hide comments on Instagram which I find suspicious and not transparent. Will most likely not buy again from this company.
February 13, 2026
Unprompted review
Reply from Bright Swimwear
Hi Amanda,
Thank you for sharing your feedback with us, and we're sorry to hear that the fit didn't meet your expectations. To help customers choose the best fit, we do provide a size chart on our website, as well as a Size & Fit section on each product page that indicates if a product runs small, true to size, or otherwise. The fit can still vary per person, and we're sorry that the size you ordered didn't work for you.
We've requested more information from you so we can properly review your case and further assist you, but we haven't yet received a response.
That said, we'd still love the opportunity to assist, so please respond to the request here on TrustPilot or send us a follow-up in our email thread, and our team would be happy to help!
Elsa x
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Outstanding Customer Service
The customer service was outstanding! They addressed all of my concerns with care and stayed in communication with me until we reached a solution.
February 19, 2026
Unprompted review
Reply from Bright Swimwear
Hello,
Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
Terrible which is such a shame because they have such cute designs
The sizing is all off. I ordered what I would usually order from a different retailer and it would fit perfectly in this case they were way too small. Due to it being a Valentines sale I was informed this counts as a Final sale (even though there is no disclosure that all sales are final sales) which also means I apparently can’t have a refund or an exchange for the items. Which makes even less sense since when I requested the exchange the sale was still on and the items were the same price so it wouldn’t have affected the business.
I’ve completed some further reading and have confirmed that with UK government trading standards I am still entitled for a refund if I request one and that their policy is quite literally illegal. I’ve emailed them this about 3 days ago expecting a prompt response as previously with my return enquiry however I’ve been simply ignored and non of my concerns have been addressed. I’m very concerned that other people may experience the same unfair treatment and not be able to return/exchange their products when they can’t use them. Terrible customer service and policy. Never buying from here again!
February 7, 2026
Unprompted review
Reply from Bright Swimwear
Hi Kinga,
Thank you for taking the time to share your feedback. As explained in our emails, we make our FINAL SALE policy clear on our website, our FAQ page, and each product page during any sale period. This states that orders purchased during sitewide sales are considered FINAL SALE and no longer eligible for returns or exchanges. That said, we do make exceptions for certain cases.
We apologize for the slight delay between our responses as we had been facing a higher volume of inquiries recently. However, upon checking, our team has already resolved this and processed an exchange for your order.
If you have any other questions regarding your order, please just let us know. We're happy to help.
Elsa x
Illegal store policy according to EU law
Just a heads-up for anyone buying in the EU—this company doesn't seem to think the law applies to them.
I tried to return a swimsuit that didn't fit, and they tried to block it by claiming "Final Sale." When I pointed out that EU law (and Danish law) gives me a 14-day right to a refund, they offered me a measly 50% store credit as a "favour."
Let’s be clear: offering partial credit instead of a full refund is illegal. My hygiene seal is still perfectly intact, so they have zero excuses under Article 16(e).
They’re essentially trying to trick customers into giving up their basic legal rights.
If they pull this with you, don't settle for their credit- just contact your bank and start a chargeback for a "breach of consumer rights."
February 10, 2026
Unprompted review
Reply from Bright Swimwear
Hi R,
We're sorry to hear that you feel this way about your experience with us.
As mentioned in our emails to you, we make our FINAL SALE policy very clear on our website, and also state that the Right of Withdrawal does not normally apply to undergarments and swimwear and our policy is standard hygiene practice to protect customers.
That said, we do make exceptions for certain cases and upon checking, our team has already resolved this with you.
If you have any further questions or concerns about your order, just let us know and we'd be happy to help.
Elsa x
I’ve had an amazing experience as for the kindness is helping me with my issue
I’ve had an amazing experience as for when my products didn’t fit right and i didn’t have the qualifications for a return or exchange they sent me new ones for a very low price. I have never been so pleased with a company as much as i am for this one!
February 19, 2026
Unprompted review
Reply from Bright Swimwear
Hi Valeria,
Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
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Customer Service & Bikinis 10/10
Being that I work in the customer service industry, I really appreciate & recognize a company with good customer service. In this case, I needed to return & exchange some pieces as it was my first time ordering. Alexia was so quick with communication & extremely helpful. In addition to their customer service, their bikinis are so cute & I can’t wait to rock them all summer!
February 6, 2026
Unprompted review
Reply from Bright Swimwear
Hi Jayden,
We're so glad that Alexia was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
Had issues with sizing and they…
Had issues with sizing and they immediately helped and fixed the issue with no cost to me!
February 18, 2026
Unprompted review
Reply from Bright Swimwear
Hi Kirsten,
Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
Great quality swimwear
Great quality swimwear, easy to navigate site, good shipping time and even better customer service. Will deff be purchasing from them again soon!
February 11, 2026
Unprompted review
Reply from Bright Swimwear
Hi Erica,
Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
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