British Pride Reviews 

540
•
TrustScore 3 out of 5

2.8

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Review summary

Created with AI, based on recent reviews

Looking at 35 reviews, most reviewers were somewhat happy with their experience overall. Consumers genuinely appreciate the interesting product selections available on the business website and find the initial ordering steps very straightforward. Many people note that order confirmations are typically sent promptly and tracking updates can be quite helpful. Some reviewers were not happy with delayed package deliveries and missing items that took several months to arrive. Others experienced frustrating communication issues when trying to get replies or status updates through email or web contact forms. Disappointed buyers frequently pointed out the complete absence of a phone number to resolve urgent matters more efficiently.

What people talk about most

Order

Clients share ambiguous opinions on orders, with many consumers highlighting severe delivery delays and... See more

Product

Consumers experience great frustration regarding product delivery and fulfillment, with many reviewers... See more

Customer communications

Customers consistently note frustration with customer communications, highlighting the complete lack of a... See more

Response time

Customers felt deep frustration regarding the extremely poor response time, reporting that emails sent on... See more

Delivery service

Users describe profound disappointment with the delivery service, citing severe delays and missing orders.... See more

Reviews shaping this summary

Rated 3 out of 5 stars

ordered a couple poppies from these guys last year and they did not disappoint and delivery was quick however this year, is a different story. ordered a few more poppies at least 2 weeks ago and they... See more

Rated 2 out of 5 stars

I hate to write something bad as I’m sure it will be a great product but it seems to be the trend here and the only way to flag an order to British Pride. I ordered a pocket watch on the 4th September... See more

Rated 4 out of 5 stars

I would have awarded zero stars if I could. I ordered the Spitfire and Roundels Winter Scarf on the 20th Nov, with the order being confirmed on the 20th. Despite sending four email... See more

Rated 1 out of 5 stars

RE Order 63479 placed on 23/7/25 the last I heard from British Pride was on the25/8/25 not heard any thing since despite sending numerous Emails several report forms and even letters. Still not recei... See more



Contact info

2.8

Average

TrustScore 3 out of 5

540 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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2.8

All reviews

(540)

20 reviews in the last 12 months

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Rated 3 out of 5 stars

not impressed

ordered a couple poppies from these guys last year and they did not disappoint and delivery was quick however this year, is a different story. ordered a few more poppies at least 2 weeks ago and they have not arrived let alone an email saying they have been dispatched. i have sent multiple emails to the email on the website and have not received anything back.

October 28, 2025
Unprompted review
Rated 1 out of 5 stars

Still know order and no tracking after 12 or more weeks

I am really sorry to say that my since my last review I still have to items I've paid for and no response to my emails.
details:
This email is to confirm your order on 07/30/2025.
Your order number is 6552.

Dear Andrew,

Thank you for your order.

Your order is being processed.

We'll send you another email when it's dispatched.

Please add our email hello britishpride uk to your contact list so you don't miss out on any updates.

Your order details are below

Order Details:
line.title
Official Royal Standard Shield Pin Badge
Quantity: 1
Total: $38.00

line.title
Queen's Platinum Jubilee Memorabilia Lapel Pin Badge Brooch ER II 70
Quantity: 1
Total: $30.00

line.title
The Late Queen's ER Elizabeth Regina and Red Flower Brooch - Silver
Quantity: 1
Total: $38.00

Subtotal: $106.00
Shipping: $17.00
Total: $123.00

I have sent a number of emails and still no response. I have bought from you before and the products were great. If I get no response from them then how can I fix a problem if there is one. There are other products that we want to collect but I can not by anymore until this is fixed. A response to this would have been nice. To quote the Rock band 'The Rolling Stones', "I can't get no satisfaction".
I am very disappointed. I always imagines that anything to so with the Royal British Legion and veterans would be above board that's why i trusted this site. So I don't know what to do? maybe I write to the legion and ask them.

July 31, 2025
Unprompted review
Rated 1 out of 5 stars

Didn't deliver, now unreachable

Bought a pin on their website in July, it was never delivered. I tried contacting them in the way they recommend, by replying to their emails or using the contact form on their website, but they never replied. As far as I can tell it's a scam website. Don't go near them.

July 4, 2025
Unprompted review
Rated 5 out of 5 stars

I HAVE ALWAYS BEEN SATISFIED WITH THE…

I HAVE ALWAYS BEEN SATISFIED WITH THE SERVICE
GET WHEN USING BRITISH PRIDE.
I CAN SEE WHAT THEY ARE OFFERING THEN AFTER
ORDERING THEY KEEP ME INFORMED OF THE STGES MY ORDER IS AT, THEN WHEN IT IS OUT FOR DELIVERY.
THANK YOU RALPH

October 2, 2025
Rated 2 out of 5 stars

No response to emails for order update

I hate to write something bad as I’m sure it will be a great product but it seems to be the trend here and the only way to flag an order to British Pride. I ordered a pocket watch on the 4th September for my partners 30th birthday which was at the end of September. I had one email to confirm the order but nothing since. I’ve emailed multiple times and filled in the customer contact form to check the status of the order but I still haven’t received a reply. Please could you chase this order. Order number: BP64129.

September 4, 2025
Unprompted review
Rated 5 out of 5 stars

Remembrance

Delighted with my purchase of Tommy,Cross and flag,The item superb quality and double security pins,excellent service ,kept updated by British Pride,well packaged and delivered quickly,small pouch to keep it in,proud to wear it and explain where I purchased it,have had many quality items from this company and recommend them for quality and service⚓Retired Naval Veteran⚓⚓⚓⚓

September 19, 2025
Rated 1 out of 5 stars

Jonathan

Still no refund from the 20/08/2025 even though you said that you was going to refund me my money back into my account. This business is an absolute joke and scam.

October 3, 2025
Unprompted review
Rated 1 out of 5 stars

Disgusted ordered 6089 way back in…

Disgusted ordered 6089 way back in July, emailed several times, still no badge or reply to any of my 4 emails.
This company is leading fraudly no response, no refund. Special present for husbands birthday what a sham. DO NOT TRADE WITH THESE PEOPLE AS YOU LOSE YOUR MONEY,and in these days it is hard to come by.

July 5, 2025
Unprompted review
Rated 1 out of 5 stars

Refer to order number 6304 and wonder…

Refer to order number 6304 and wonder why this company is still trading. No goods no refund despite giving the information several times.
Rogue company who steals your money, does not provide the goods, no refund issued and ignores all correspondence.
Going by reviews seems I’m not the only one.
Buyer beware don’t use this company as you will be out of pocket with no goods to show for it.
Should be utterly ashamed.

July 15, 2025
Unprompted review
Rated 1 out of 5 stars

No order received

Put 2 orders with British Pride at end of July and beginning of August and still no sign of delivery. Have emailed requesting an update but no reply - if British Pride read this the order numbers were BP63677 and BP63843

September 10, 2025
Unprompted review
Rated 1 out of 5 stars

DISAPPOINTED

Please be so careful in using this company as once again I find myself having to write a review on Trustpilot as when you email no reply. I ordered a Paddington Bear badge in July order number BP64UK and still hasn't arrived. When I get a reply on Trustpilot they say they will give it their full attention and make sure that it will get posted or a will receive a full refund, neither has happened and can't stress enough how disappointed I am. This was a gift for a special occasion. If you reply please don't tell me you are looking into it I have heard it before. I just want the item I ordered or the refund you say I would receive it the item is no longer available. I am hoping you still have the item I ordered as it will still be a nice gift for the person I ordered it for,

Julie Ferri

July 22, 2025
Unprompted review
British Pride logo

Reply from British Pride

Dear Julie,

We are truly sorry for the ongoing disappointment and frustration this has caused you, especially as the badge was intended as a special gift. You are absolutely right, repeated assurances without resolution are not acceptable, and we take full responsibility for the delay and lack of clear updates.

If the Paddington Bear badge is still available, it will be dispatched immediately with tracking provided directly to you. If it is no longer in stock, we will process a full refund without delay.

Sincerely,

John

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