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Bromford New Homes Sales Reviews 28

TrustScore 4 out of 5

4.0

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Rated 5 out of 5 stars

Great experience dealing with Bromford homes, clear and concise with the whole process and Daniel has been great with helping us as first time buyers

Rated 5 out of 5 stars

Tom at the Great Oldbury development was great. It’s been really straightforward as a single first time buyer. The process has been made clear for me and Ive felt supported throughout.

Company replied

Rated 1 out of 5 stars

My name is Jordan Mal and we have been facing a lot of racial abuse from our neighbours with no intervention from the Bromford. This company allows their neighbourhood coaches to be paid a full wa... See more

Company replied

Rated 5 out of 5 stars

Over the years, Bromford Housing has been ready at hand for maintenance services and a friendly landlord. I can't fault them in anything. Their rent and annual increment is moderate. Their staffs re... See more

Company replied

Company details

  1. Housing Development

About Bromford New Homes Sales

Written by the company

We are proud to help make the dream of homeownership a reality for many who cannot, or choose not to, purchase a home on the open market.

Our customers are our number one priority, and after asking how we could improve the home buying journey, Bromford heavily invested in systems and processes to ensure that buying a Shared Ownership home is as straightforward and stress-free as possible. From initial enquiry and affordability assessments right through to purchase and beyond, we are their every step of the way.

The Shared Ownership scheme offers a more affordable way to buy a home by allowing you to purchase a share of the home and pay rent on the remaining portion. Two key benefits of this are a smaller initial deposit and a reduced mortgage, as you only need a mortgage for the share you are purchasing.

Our customers have flourished in their homes, with many choosing to purchase additional shares over time – a process known as staircasing. This reduces the rent they pay and increases the share they own, with many eventually achieving 100% ownership and owning their home outright.

Once a customer is settled in their home, we stay in touch as much or as little as they wish. What matters most is that we are always here to support them, whether over the phone, in person through our neighbourhood coaches, or by other means.

We also provide homes on the open market, with all profits reinvested into local communities to help our customers thrive.

Whether you're taking your first step onto the property ladder, are an existing Bromford homeowner, or are seeking a fresh start, we’re here to support you on your journey. Visit www.bromfordhomes.co.uk to find out more.

Contact info

4.0

Great

TrustScore 4 out of 5

28 reviews

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Rated 5 out of 5 stars

Tom at the Great Oldbury development…

Tom at the Great Oldbury development was great. It’s been really straightforward as a single first time buyer. The process has been made clear for me and Ive felt supported throughout.

April 2, 2026
Bromford New Homes Sales logo

Reply from Bromford New Homes Sales

We’re so glad Tom was able to make the process clear and stress-free for you. Thank you for we’ll make sure Tom sees your lovely feedback.

Rated 5 out of 5 stars

Couldn’t fault it

Couldn’t fault it - as a first time buyer the entire experience is naturally nervewracking but Tom at Bromford was incredible every step of the way - answered any questions, had no issues and was so welcoming!

April 8, 2026
Unprompted review
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Reply from Bromford New Homes Sales

Thank you for sharing your experience. Buying a first home is a huge journey, and we’re proud of Tom for providing such incredible support every step of the way. I will be sure to pass your kind words on to him.

Rated 5 out of 5 stars

Great customer service

Great customer service, clear communication and a personal touch that made us always feel like a valued customer. Thank you very much.

March 25, 2026
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Reply from Bromford New Homes Sales

Hi Steve, this is absolutely fantastic hear. Thank you for sharing your experience.

Rated 4 out of 5 stars

good experience

The staff is very helpful and keep me updated on any development of my purchase

March 14, 2026
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Reply from Bromford New Homes Sales

Thanks for your positive review. Please let us know if there is anything different we could have done to get that extra star.

Rated 5 out of 5 stars

Fantastic experience!

My experience with Tom was fantastic from start to finish. He was incredibly positive, informative, and always quick to respond to my questions and queries. This meant a lot to me, especially as someone with ADHD who can easily forget things, but Tom always made sure I stayed informed throughout the process.
Everyone he connected me with was also very patient and helpful, which made a huge difference. As a vulnerable adult with ADHD going through a divorce, I truly felt seen, supported, and well taken care of during the process of purchasing my property.
Tom has such a lovely, positive energy — he’s the kind of person you can easily chat to about anything. I’m incredibly grateful that I was guided through this experience by someone so kind and professional.
I would highly recommend Bromford and Tom’s expertise and friendly approach to anyone looking to move. People often say that moving is one of the most stressful things we do as adults, but Tom made the whole process feel smooth, easy, and surprisingly quick.
I’m genuinely impressed with the level of service I received — always delivered with a smile and a kind word.

October 29, 2025
Unprompted review
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Reply from Bromford New Homes Sales

Hi Anna, your experience with Tom is great to read, and sounds like him through and through.

We are sorry to read about your divorce, but it sounds like your experience is a positive step in the right direction :)

We will be sure to pass on this review to Tom.

Thanks - Bromford

Rated 5 out of 5 stars

Bromford Housing

Kistie has been amazing.
She has explained everything clearly, easily contactable and quick to reply. Excited for my new home. Thank you!

February 20, 2026
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Reply from Bromford New Homes Sales

Thank you so much for the kind words! We are thrilled to hear that Kristie explained everything clearly. Clear communication is something we pride ourselves on, and we’ll be sure to pass your thanks along to her. Congratulations on your new home—we’re just as excited for you!

Rated 5 out of 5 stars

Harj

Harj, good man to deal with

February 14, 2026
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Reply from Bromford New Homes Sales

This is great to hear Paul. We agree, Harj is a good man indeed. We will pass on your kind words to him.

Rated 5 out of 5 stars

Great all round.

January 29, 2026
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Reply from Bromford New Homes Sales

Thanks Gary for taking the time to leave a positive review.

The team at Bromford.

Rated 1 out of 5 stars

BROMFORD COMPLAINTS RESPONSE

Live in a block of 6 flats. 1 door entry. Intercom to let visitors in. Took 3 visits from boc to replace key fob box which was not taking enough electricity to let us open main door. I was even woken by my neighbour 5am on a Sunday to let him in. Now since September I been asking boc to fix my intercom as when u press to let someone in u can’t hear over the scratching noise. 2 weeks ago I rang & complained daily. Last operator fran said I never passed security questions. ???? I’ve put in 2 complaints . Was told tell our coach… done that. Who ever is his supervisor obviously no ideal what to do because he then told me he reported it. Still not done then he told me put a complaint in. This is a security issue. I no longer feel safe in my own home. & it seems any messaging to Bromford has no effect. Boc say they had no repair numbers & bromford’s end say it’s been reported. 🤔😡

December 4, 2025
Unprompted review
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Reply from Bromford New Homes Sales

Hi Jill, sorry to hear of the issues you are having. If you can please email: marketing.team@bromford.co.uk and I pass this over to the correct team for you.

Rated 5 out of 5 stars

A wonderful rang of homes with a good…

A wonderful rang of homes with a good price including Share Ownership

June 26, 2025
Unprompted review
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Reply from Bromford New Homes Sales

We're happy you found a wonderful range of Shared Ownership homes at a good price. Thank you for your positive feedback; we appreciate it.

Rated 5 out of 5 stars

Bromford is Working!

Bromford is proactive, provides quick response and information to customers.

June 21, 2025
Unprompted review
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Reply from Bromford New Homes Sales

We appreciate you taking the time to share your positive experience. It's great to hear that our team is providing quick responses and helpful information!

Rated 1 out of 5 stars

We both felt used…

We both felt used by the mortgage and sales advisor in telford (The Hem) nothing was transparent as stated on bromford website, we felt rushed and pressure put on to secure a property.
I was using my own mortgage advisor through work which saved us £500. Bromford mortgage advisor was putting pressure on and using sales jargon to try to convince us to go with him.
A property was secured and a mortgage in principal via them was accepted, once we Said we wanted to go with our own advisor the tables turned.
We both felt very stressed by the whole encounter, this was an absolute disgrace from start to nearly finish, it seemed their pitch is to sell sell sell, it seems they have
compassion for their customers but in reality this is all part of the sales pitch
This experience has put us off going to bromford in the future
Be aware.

June 4, 2025
Unprompted review
Bromford New Homes Sales logo

Reply from Bromford New Homes Sales

We appreciate you bringing this to our attention. We're sorry to hear about the pressure you felt during the sales process and that your experience fell short of expectations. We aim for transparency and will investigate this to ensure a better experience for future customers. Thank you for your feedback.

Rated 5 out of 5 stars

Over the years

Over the years, Bromford Housing has been ready at hand for maintenance services and a friendly landlord. I can't fault them in anything. Their rent and annual increment is moderate. Their staffs response to complaints or requests are over the top.

June 18, 2025
Unprompted review
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Reply from Bromford New Homes Sales

We appreciate your positive feedback! We're happy to hear that you've consistently experienced friendly service and prompt maintenance and are happy in your Bromford home!

Rated 5 out of 5 stars

Nice experience

Nice experience

June 18, 2025
Unprompted review
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Reply from Bromford New Homes Sales

Thank you for your kind words, it's great to hear you have had a good experience with Bromford.

Rated 1 out of 5 stars

Disappointing Experience with Bromford…

Disappointing Experience with Bromford Home Sales

My experience with Bromford Home Sales has been extremely disappointing. From the outset, I felt pressured by persistent and overly aggressive sales tactics that made the entire process feel more like a hard sell than genuine customer service.

Despite raising a formal complaint about the way I was being treated, I’ve received no response from their complaints team. The lack of follow-up only reinforced my concerns about how little value is placed on customer care.

It’s clear the homes will sell regardless, but that doesn’t justify treating prospective buyers with such disregard. In the end, I decided not to proceed any further. I would not recommend Bromford Home Sales based on this experience.

June 17, 2025
Unprompted review
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Reply from Bromford New Homes Sales

We appreciate you bringing this to our attention. We're sorry to hear about the pressure you felt and the lack of response to your complaint. We value customer care and will review our sales approach and complaint process to improve. We are also looking into your comments and will be in touch shortly. Thank you for your feedback.

Rated 1 out of 5 stars

* Not a good experience from your…

* Not a good experience from your Mortgage Advice bureau- they gave wrong info - when asking a valid question to be be told "I'm on A/L now so turning my computer off" is not good advice with no answer to question??
Beautiful homes excellent speedy response from Bromford - Just a huge shame they are badly let down by Mab when buyers need help to purchase shared ownership homes.

May 29, 2025
Unprompted review
Bromford New Homes Sales logo

Reply from Bromford New Homes Sales

Thank you for your comments and we're thrilled that you were happy with your experience with Bromford.

We also appreciate you bringing your comments about MAB to our attention and are sorry to hear you had a poor experience. Although MAB are not part of Bromford, your feedback regarding the lack of assistance is being addressed to ensure better support in the future. We value your feedback.

Rated 1 out of 5 stars

Rubbish know one gets back to you

Rubbish know one gets back to you

May 5, 2025
Unprompted review
Bromford New Homes Sales logo

Reply from Bromford New Homes Sales

This is not our normal standards and would love to find out what happened here. If you could please drop us an email to marketing.team@bromford.co.uk with your name and the best contact details, we get in touch and talk through your experience.

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