While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 1 out of 5 stars

I bought a precisionist took it to the jeweler for a battery replacement. Jeweler reported the movement was damaged. Watch still under warranty after two months jeweler sent it to Bulova for repair a... See more

Rated 1 out of 5 stars

STEER CLEAR OF BUYING A BULOVA WATCH! WALMART HAS BETTER QUALITY. STRAP BROKE WITHIN A YEAR AND BATTERY DIED ALSO. VK FROM CUSTOMER SERVICE WAS NOT HELPFUL. I WOULD GIVE THEM A ZERO IF IT WAS AN OPTIO... See more

Rated 1 out of 5 stars

Have a 2016 Precisionist and a 2018 Marine Star (both were on sale). They are both great looking, but neither work. The Precisionist hasn't worked for 4-5 years. The chronographs (on both) have never... See more

Rated 2 out of 5 stars

I have a Citizen EchoDrive Titanium and a Bulova Precisionist 97B110 watches. Both are good product but the customer care service at Bulova Canada is bad….I’ve been waiting for a simple answer since N... See more

1.5

Bad

TrustScore 1.5 out of 5

80 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.5

All reviews

(80)

21 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Great watches dishonest customer service fraudulent warranty service from Bulova/citizen watches

I bought a precisionist took it to the jeweler for a battery replacement. Jeweler reported the movement was damaged. Watch still under warranty after two months jeweler sent it to Bulova for repair after a month and a half they said they would repair it under warranty. Two months later still no watch. Bulova would not even return the jeweler’s call. Finally after having my watch over 6 months they said parts were on back order and maybe in 6 to 9 more months I might have my watch back. After another month of trying to speak to them and get a resolution the company reps openly lied about the issues they were having. I threatened legal action so they promised to send a new replacement watch. Two weeks later they still have not shipped my watch their representative stated they are trying to get my jeweler to replace the watch. They may give me options on a different watch model. This is not what was agreed upon they promised to ship my exact model replacement weeks ago and lied when they said it. My precisionist watch is available the exact replacement on the official Bulova website.

March 7, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Never buy a Bulova watch

Never buy a Bulova watch. They fall apart like a cheap 10 dllr watch and on top you send it in for repair and never hear back from them. They just stole a 400 dllr Bulova I sent in for repair. NEVER EVER BUY THIS BRAND. SAY NO TO BULOVA!!

May 6, 2026
Unprompted review
Rated 1 out of 5 stars

My husband had always wanted a Bulova…

My husband had always wanted a Bulova watch so he ordered one from their web page. He spent $400 on it but, despite it looking very nice, it does not keep time! The stem to set the date hangs loose and doesn't work and the watch keeps stopping, especially at night. He has written the company several emails and they answer the same way each time asking him to consider trading it for another one. They repeatedly ask for all of his information and dates, order number and things like that. He has sent that a number of times. They say refunds and exchanges are no problem, unless you need to! They say if you need help with an order,.you can call them. The number they give is to the parts department and after asking about what part you want, they send you to parts.com and they hang up on you.
He no longer wants a Bulova watch but despite telling you it's simple to get a return label after asking for one, for twelve days they don't send one. You only have 30 days to return it but cannot get what is needed. He hasn't been able to speak to a single person yet!

June 18, 2026
Unprompted review
Rated 1 out of 5 stars

I am extremely disappointed with…

I am extremely disappointed with Bulova's customer service. I sent my watch for repair, but after the service was completed, the watch was shipped to the wrong address. Since then, I have spent weeks trying to get answers and a resolution. A claim had to be filed with the shipping carrier, and I am still without my watch.

This situation has caused significant frustration and inconvenience. I trusted Bulova with a valuable timepiece and expected better communication and accountability throughout the process. Unfortunately, my experience has been very disappointing, and I cannot recommend their repair service based on what I have experienced.

I hope Bulova takes responsibility and resolves this matter promptly.

June 16, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Pure Garbage

Have a 2016 Precisionist and a 2018 Marine Star (both were on sale). They are both great looking, but neither work. The Precisionist hasn't worked for 4-5 years. The chronographs (on both) have never zeroed out or functioned properly. The Marine Star also leaks. I love Bulova bracelets' button/clasp design, but the link pins always slide out (on both). They also eat through batteries. Complete GARBAGE. The customer service I experienced was pretty good, on phone and with email. They sent a service order to repair or look at repairing Precisionist but I'm done caring about it. If Bulova ever was good, it was pre-80's. There are tons of better Mall Watch options!

June 14, 2026
Unprompted review
Rated 1 out of 5 stars

STEER CLEAR OF BUYING A BULOVA WATCH

STEER CLEAR OF BUYING A BULOVA WATCH! WALMART HAS BETTER QUALITY. STRAP BROKE WITHIN A YEAR AND BATTERY DIED ALSO. VK FROM CUSTOMER SERVICE WAS NOT HELPFUL. I WOULD GIVE THEM A ZERO IF IT WAS AN OPTION. THEY DO NOT STAND BEHIND THEIR PRODUCT. DISHEARTENING AND DISAPPOINTING. BOTTOM LINE, DO BETTER! CUSTOMERS DESERVE THAT. LOOK AT YOUR REVIEWS, TELLING.

May 2, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

If I could give negative 5 stars

If I could give negative 5 stars
I had a Caravelle by Bulova gifted to me years ago, I mean 15 years, no gems have fallen, it's held up very well. So this year, I bought myself my first watch and it stopped working after a day! The Caravelle Dress, small, rose gold. I wrote to the company and I already had a terrible feeling when I saw the instant reply... three days NOTHING. This watch was 225+tx, luckily I got it on serious discount. Sillily, I did not read reviews beforehand, giving way too much respect to the Bulova name. SHAME.

April 20, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid buying

Bought accutron DNA...watch worked for 3 years abd then stopped working.
Customer care is not helpfull at all.
Seny emails to citizen and bulova they only answer with a link for shop locator without reading my email.
Im in the middle east, in UAE, and the service center on citizen global, stated that they don't repair or service bulova or accutron watches. When i sent this information to customer care, no answer.

April 13, 2026
Unprompted review
Rated 1 out of 5 stars

Watch doesn't fit

Still waiting on the extra links for my Bulova Icon Diamond Men's Watch 98J120 because Bulova didn't send enough links to fit a mans wrist. I think it is ridiculous that they can send me a watch that doesn't fit, and are still selling the exact watch to be delivered within 2 weeks but the extra links take 6-8 months to arrive. I called customer service to speak with a manager but Bulova didn't get back to me. All my other Bulova watches fit except for the Precionist which was the most expensive of my other three Bulova watches.

January 20, 2026
Unprompted review
Rated 1 out of 5 stars

I bought a Bulova Precisionist watch a…

I bought a Bulova Precisionist watch a few years back. It broke and I sent it to Citizen Watch repair in Toronto in December with payment for its repair. Bulova is a sub-brand of Citizen, as I discovered. I has been nearly 3 months and I got a notice from Citizen that it will be another 8 or more weeks before it can get the parts. I would not buy another Bulova or Citizen watch because this is the usual experience (i.e. it doesn't last long and is very hard to get repaired) AVOID!!

March 3, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

paid over 800.00 for junk

paid over 800.00 for what we were told was top shelf bulova. and it is crap. They claim the time is kept withing a second loss per year. Mine loses 10 minutes every two weeks causing me to reset it over and over. total junk buy a timex

October 8, 2025
Unprompted review
Rated 1 out of 5 stars

In October 2025

In October 2025, we ordered a bracelet for a Bulava watch. The payment was taken quickly, but the order was never received. We waited a long time, wrote to customer service in December, they answered us only in January, it turned out that the bracelet, which costs almost $90, was sent to us in November, no tracking number, no email, they did not provide it to us, and today they sent us a tracking number and advised us to contact UPS, they did not accept the claim because 60 days had passed, we wrote to customer service again, silence.

January 12, 2026
Unprompted review
Rated 1 out of 5 stars

The customer service is non-existent

The customer service is non-existent. I'd be cautious of purchasing a product from this company. I was needing two replacement links for my watch and went to their website. There doesn't appear to be a way to order through the website but there is a CONTACT US link for you to email a request. There is an immediate AI generated response to the email that says they will get back to you in one business day. The email also has FAQs to try to answer your question. These only directed me back to the CONTACT US link. I waited several days with no additional response so I called their customer service number. I waited on hold for 10 minutes. During the hold it announced you could press 2 and request a call back. That did not work. I hung up and called back a few hours later. Someone answered but when I stated what I needed he said he was only able to help with New Orders and transferred me to the Parts Department. I sat on hold for an additional 30 minutes with no answer. I also attempted to use the chat service on the customer service site and it just generates AI responses that directed me back to the CONTACT US link or the customer service number. Just absolutely ridiculous. Please be cautious about spending money with this type of company.

December 30, 2025
Unprompted review
Rated 1 out of 5 stars

Poor customer service

Poor customer service, no updates on orders, long order handling times, and you have to go through so many hoops to just be able to speak with anyone (if you can get them on the phone at all). Also, their online chatbot is less than helpful. I was in an over-hour-long chat session without a single reply. This is my first and last Bulova watch. I had faith in the company Buova, since it is owned by Citizen, and I own many Citizen watches and have always found their customer service to be quite helpful. Bulova definitely does not provide the level of service that Citizens does, or what a premium watch manufacturer should be giving their customers. I've been taken better care of with the purchase of a $100 G-Shock than I have with my $800 Mequina

December 10, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Bulova Watch uses AI to distance itself…

Bulova Watch uses AI to distance itself from its customers. In addition, if you call them, you're on an extended hold with more AI that you can't get past. Their canned message offers an option to "Dial 2 for a Call Back" but, it doesn't work either. If you want to send your watch in for a basic repair they will Not provide any estimate Before you send it in for a 2 month absence! I've had my watch for 15+ years but, I'm Not jumping through their dis-service hoops! If a company is unwilling to provide After the Sale Service then I Don't Need Them! No More Bulovas in my family after this experience!

December 3, 2025
Unprompted review
Rated 1 out of 5 stars

Had my Bulova for 8 months when the…

Had my Bulova for 8 months when the clasp stopped fastening. Was sent off for repair under warranty and they want £70 for a new clasp because they said it was damaged.
I didn't use for everyday wear and obviously this is a design fault if you can't fasten the clasp
AVIOD this make they don't honour their warranty

December 2, 2025
Unprompted review
Rated 1 out of 5 stars

Misleading advertising

I purchased the bulova racer 42mm 98b428, a great looking watch but it has a dark brown perforated leather strap not a black perforated strap as described and shown on bulova's website and, on every other seller's website. I was told by the seller from whom I bought the watch, an authorised dealer, that the straps colour changes depending on what light it's under. I've tried looking at this watch and, in particular the strap, under all light conditions but, still. it looks dark brown. Very misleading advertising Bulova.
Update: I spoke Tommy J of Citizen Bulova Australia letting him know that their description of this watch online is false as the leather strap is dark brown not black. He claims it's black. So I guess I say to any prospective buyer's of this watch, BEWARE. The strap is dark brown not black.

November 6, 2025
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look