Ordered 2 pieces of jewellery on Sat 2 August which I knew from website wouldn’t be dispatched until Mon 4th August. Was sent tracking information by email on 4th and was able to track throughout th... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I've bought a number of pieces from By Alona and they are all beautiful and among some of my most worn pieces. The jewellery is unusual, wearable, beautifully designed and high quality. I t... See more
Company replied
Fantastic customer service! The necklace I ordered needed to be a bit longer. They were happy to accommodate and provided an extender chain free of charge. I'm thrilled to wear my new necklace and hav... See more
Company replied
I have been a customer for By Alona for almost 10 years now. Their costume jewelry pieces never fail to impress. They are bold, unique, real standout. Their customer service team are the best and the... See more
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Company details
Written by the company
By Alona is where bold design meets everyday allure. Drawing inspiration from global travels and organic beauty, we create jewellery that turns heads and sparks conversations. Each piece is designed to make you feel effortlessly confident and unapologetically unique. We also offer in-person jewellery workshop experiences, perfect for any special occasion or get together. If we've added a little extra sparkle to your day, we'd love for you to share your experience with a glowing review - after all, your feedback is what keeps us shining.
Contact info
United Kingdom
- queries@byalona.com
- byalona.com
4.5
Excellent
115 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 48 hours
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Fantastic company to deal with
I purchased the Dunaway bracelet online, it’s beautiful but was a bit snug, I contacted By Alona to ask them to extend it. They kindly extended the bracelet free of charge as the increase was within their extension margins. The customer service has been first class, the responses were within 24 hours of contact, the whole experience has been fantastic and I would highly recommend this small exclusive company.
March 10, 2026
Unprompted review
Reply from BY ALONA
Hi Julie,
Thank you so much for your kind review, we were happy to help with your Dunaway bracelet!
We are so glad to hear you have had a positive experience with the brand. We look forward to welcoming you back soon!
Best Wishes,
ByAlona team
Reply from BY ALONA
Hi Asmuth,
Thank you for your positive review, we really value your feedback.
So thrilled you love our pieces!
Best Wishes,
ByAlona Team.
Fantastic customer service
Fantastic customer service! The necklace I ordered needed to be a bit longer. They were happy to accommodate and provided an extender chain free of charge. I'm thrilled to wear my new necklace and have received many compliments about it!
March 12, 2026
Unprompted review
Reply from BY ALONA
Hi Amy,
Thank you for your positive feedback on our customer service, we always aim to provide our customers with our best.
We are so glad you're enjoying your updated chain!
Best Wishes,
ByAlona Team.
Reply from BY ALONA
Hi Andrew,
Thank you for your positive review!
We are always thrilled to hear our customers have had an easy buying experience.
Best Wishes,
ByAlona Team.
Stylish and high quality jewellery.
I've bought a number of pieces from By Alona and they are all beautiful and among some of my most worn pieces.
The jewellery is unusual, wearable, beautifully designed and high quality. I think it is excellent value for money
Customer service is exemplary, special thanks to Dayna who helped me recently and is a credit to the company.
I'll definitely be buying from them again!
March 7, 2026
Unprompted review
Reply from BY ALONA
Hi Judith,
We are so pleased when customers have their own ByAlona collections, its so special to know how much customers appreciate our pieces!
Thank you for your customer service feedback we will pass on your kind words.
Thank you for your positive review!
Best Wishes,
ByAlona Team.
I recently purchased the Aiden Necklace…
I recently purchased the Aiden Necklace in Lapis. I just received the necklace and wore it for the first time last night. It is so pretty, very well made, good weight to it too, and goes with everything. I was very happy with the entire experience, great customer service, and it also shipped very fast. Highly recommend BY ALONA!
February 27, 2026
Reply from BY ALONA
Hi Miriam,
Thank you so much for your positive review!
We are so thrilled you have had a good experience with the brand and we're sure you look fabulous in your new AIDEN lapis necklace.
Best Wishes,
ByAlona Team.
Gorgeous Jewellery!
Love my Celestine pieces… can’t wait to add more and great quality!
February 24, 2026
Unprompted review
Reply from BY ALONA
Hi Esther,
Thank you so much for your review!
We're so glad to hear you're loving your celestine pieces, collecting your own edit of ByAlona pieces is always a good idea!
Best Wishes,
ByAlona Team.
Great quality and speedy delivery
Great quality and speedy delivery. Will definitely be ordering again!
February 20, 2026
Unprompted review
Reply from BY ALONA
Hi Joe,
Thank you so much for your positive review!
We're glad to hear you'll be returning to the brand, much appreciated.
Best Wishes,
ByAlona Team.
I was told I would receive still waiting
I was told I would receive my purchase by Feb 17. I still have not received it and there have been no updates.
February 12, 2026
Reply from BY ALONA
Hi Ronnie,
We’re sorry to hear your order hasn’t arrived yet — we understand how frustrating that can be.
Your order was placed on 11 February and dispatched on 12 February via standard international shipping. As stated in our policy, delivery to Europe and other international destinations takes 7–14 days, so it is still within the expected timeframe.
While courier timings are outside of our control, we fulfilled your order promptly in line with our policy. For this reason, we do feel a 1-star review is discouraging.
If your parcel hasn’t arrived after the full 14 days, please contact us directly at queries@byalona.com and we’ll gladly investigate further.
Best Wishes,
ByAlona Team.
Reply from BY ALONA
Hi Simone,
Thank you so much for your positive review!
So happy you love your pieces.
Best Wishes,
ByAlona team.
Purchased 2 pairs of clip on earrings
Purchased 2 pairs of clip on earrings. I have piercings. These earring as extremely comfortable. I was influenced!!!
Arrived safely and well packaged.
January 19, 2026
Reply from BY ALONA
Hi there,
Thank you so much for your feedback on our clip-on earrings!
So glad you're happy with our service and products.
Best Wishes,
ByAlona Team.
Reply from BY ALONA
Hi Stella,
Thank you for your positive review!
We are so happy to hear you were satisfied with our service.
Best Wishes,
ByAlona Team.
Smoot and easy e-commerce experience
The entire process, from placing the order to receiving the product, is very smooth and straightforward. The only downside is that the shipping, duties, and taxes are quite expensive. Overall, however, the experience has been very positive.
December 1, 2025
Reply from BY ALONA
Hi Gabriela,
We’re so pleased to hear you enjoyed a smooth and seamless shopping experience.
We appreciate your feedback regarding shipping, duties, and taxes. We do offer a taxes and duties included shipping service at checkout but we do understand some customers do not find this option suitable. While the prices are determined by carriers and local authorities, we always work carefully to keep costs as considered and transparent as possible.
Thank you again for your review!
Best Wishes,
ByAlona Team.
Beautiful timeless jewellery
Beautiful timeless jewellery. I'm really looking forward to building my by alona collection
October 15, 2025
Unprompted review
Reply from BY ALONA
Hi Rachel,
Thank you for your positive review, we are always so happy to hear about customers building/starting their collections of our pieces!
Best Wishes,
ByAlona Team.
I’ll be back for more
Such special pieces and what an incredible brand experience, from the moment of placing the online order, to shipping, to unboxing. I will certainly be back for more.
December 1, 2025
Reply from BY ALONA
Hi Annette,
Thank you so much for your positive review!
We are so thrilled to hear you're coming back for more of our pieces, there are such exciting collections coming this year!
Best Wishes,
ByAlona Team
Very slow delivery
I placed an order Dec 11, and now, Dec 19, eight days later, USPS has not yet even received the package. I wanted this item for Christmas, ordered two weeks before Christmas, and it looks like it's not going to arrive in time. :(
December 12, 2025
Reply from BY ALONA
Hi Rita,
We are so sorry to hear about your dissatisfaction with the wait for your order. Our US shipping is always varied in processing time (usually between 5-7 working days) and we always aim to get our international orders fulfilled as soon as possible!
We do offer tracking updates via email to our clients who do not have up-to-date tracking from USPS, for example your order is in U.S already and will only be with USPS for the final stage of delivery which we hope to be soon!
We apologize for the timeframe being longer than you expected, especially during the festive season. If you need any further information regarding your order please do not hesitate to email us at queries@byalona.com
Best Wishes,
ByAlona Team
Amazing products and Dayna
Amazing products, great customer service, especially Dayna, trust me, I am a demanding customer.
December 11, 2025
Reply from BY ALONA
Hi Meg,
Thank you so much for your positive review!
We are so happy you love all your pieces.
We will notify the customer care team of your kind words.
Best Wishes,
ByAlona Team
Delivered (from Uk to USA) ahead of schedule
Item was delivered (from Uk to USA), which was a relief since it was for Christmas! It was a gift and so has not yet been opened, but so far the service quality has been excellent.
December 1, 2025
Reply from BY ALONA
Hi Ian,
We are so glad to hear your review!
Our pieces are always such gorgeous gifts, we hope the receiver loves it!
Best Wishes,
ByAlona Team
I .no warning about taxeshappy with my necklace and the…
I .happy with my necklace and the customer service was very helpful and efficient. The reason why I am giving 3 stars it is because on the checkout it doesn't say you have to pay any extra taxes and then I received an email from UPS asking for 30.55 Euros for taxes.
That should be warned at checkout, because a necklace that initially cost around 150 euros end up being over 180. If I knew maybe I wouldn't have bought it.
November 28, 2025
Reply from BY ALONA
Hi Cristina,
We apologize for the misunderstanding regarding your checkout. Our shipping options include the selection of a 'Duties and Taxed Included' service - thus leaving the others as a service covering only the shipping costs and not destination duties/taxes.
We appreciate the note and hope your review will allow others to avoid the same misunderstanding in the future.
We are so glad to hear you love your piece and thank you for your feedback!
Best Wishes,
ByAlona Team
Reply from BY ALONA
Hi Sara,
We are so thrilled you love your piece!
Thank you for your positive review.
Best Wishes,
ByAlona team
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