Cheerful Links Reviews 101

TrustScore 3 out of 5

3.2

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Rated 5 out of 5 stars

been here many times staff have never been any thing but polite and helpful when asked.store is always spotless and well stocked at reasonable prices .dont understand low rating at all apart from some... See more

Rated 3 out of 5 stars

I have been here before I left with a bit of a sour taste in my mouth. The customer service wasn't very good at the time but there could be some improvement made. Especially when you are new in the wa... See more

Rated 1 out of 5 stars

I was deeply saddened to see live lobsters in cramped tanks at Cheerful Links, their claws tightly bound, with some appearing injured. Lobsters and crabs are highly intelligent creatures that feel pai... See more

Rated 5 out of 5 stars

I did realise my order in separated delivery as one was 10kg bag of rice, called the customer service after getting the first box & thought some items were missing. The lady was very kind & checked th... See more

Company details

  1. Asian Grocery Store
  2. Gourmet Grocery Store
  3. Grocery Delivery Service
  4. Grocery Store

Written by the company

Cheerful Links established in 2015, we are an Oriental Supermarket based in Stoke on Trent as well as a trade counter in Manchester. We have lauched online grocery shopping site which provides oriental goods and products to the country.


Contact info

3.2

Average

TrustScore 3 out of 5

101 reviews

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Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

why the low rating?

been here many times staff have never been any thing but polite and helpful when asked.store is always spotless and well stocked at reasonable prices .dont understand low rating at all apart from someone who thinks selling live seafood is cruel ??

January 9, 2026
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Rated 3 out of 5 stars

I have been here before I left with a…

I have been here before I left with a bit of a sour taste in my mouth. The customer service wasn't very good at the time but there could be some improvement made. Especially when you are new in the warehouse and you are just alone and asking yourself where you are and why you are there. Obviously I count on my one hand that the first time I been in there was not good economic or experience because there is know one there is that a lot of trouble to ask for is to have a bit courtesy for your customers. Im guessing it is the way it is. Minimal overhead for maximum profits. But it will be there for the foreseeable because it does get busy from time to time.

January 25, 2026
Unprompted review
Rated 1 out of 5 stars

Two papaya

i Bought Two papaya Friday morning opened one of them in the afternoon and it was rotten . I called them to inform of the poor quality and i would return it . I was told there is Nothing they can do about it . disgusting attitude .

August 22, 2025
Unprompted review
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Rated 5 out of 5 stars

I'm impressed by their expansive…

I'm impressed by their expansive selection of asian groceries with reasonable price and also the staffs are very helpful. It's only 20mins drive from my home, i will definitely come back more often.

July 16, 2025
Unprompted review
Rated 1 out of 5 stars

Boycott

Selling live lobsters, absolutely barbaric practice with their claws banded and some clearly being left with untreated health issues, only likely to be boiled alive. Awful.

February 6, 2025
Unprompted review
Rated 1 out of 5 stars

Animal cruelty

I was deeply saddened to see live lobsters in cramped tanks at Cheerful Links, their claws tightly bound, with some appearing injured. Lobsters and crabs are highly intelligent creatures that feel pain, yet they are kept in distressing conditions before being boiled alive. Many countries have banned this practice due to its cruelty—why are we still allowing it here? I urge the store to consider more humane treatment or stop selling live animals altogether. I hope others will also think about the suffering behind this.

February 3, 2025
Unprompted review
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Rated 1 out of 5 stars

Selling live, injured lobsters.

Evidence of this shop clearly selling live lobsters and crabs, claw-bound with injuries. The government needs to change the current laws and ban the sale of invertebates, which are sentient creatures. Trading standards have been contacted.

February 3, 2025
Unprompted review
Rated 1 out of 5 stars

My order 93963

My order 93963, incl. 2 x tofu 600gm but arrived 2 x 400gm without saying anything. Emailed on 3 Dec but no response until today 6 Dec, disappointed.

November 30, 2024
Unprompted review
Rated 5 out of 5 stars

They got wide range of asian products…

They got wide range of asian products and the prices are reasonable. Shelves are clean and tidy, also the staffs are friendly and helpful. Already became my first stop whenever i wanna do some asian grocery shopping.

September 7, 2024
Unprompted review
Rated 1 out of 5 stars

Failed Service

Although "Cheerful Links" had a high rate, I was unlucky that many things happened in my first experience in 2023.
As this company website's delivery information said, they have been absolutely phenomenal, and they’re doing the Next Day deliveries on all orders.

>19/10: I placed an order and requested delivery on 22 Oct before 4:00 pm.

>19-21/10: I received no rejection or update within those days.

>22/10 at 13:00: I received an email that said my order would be sent out tomorrow, and it showed me what 29 items I should receive.

>22/10 at 21:00: I emailed customer service to report my situation, and I need these foods for a gathering on 23 Oct lunch.

>23/10 at 10:00: I received customer service's email, telling me it usually arrives in 1 to 3 working days. Orders with frozen items will be dispatched only from Monday to Thursday, and my parcel is now ready for delivery; it should be with me by tomorrow.

>23/10 at 11:30: I received a customer service call asking me to confirm I was willing to continue the deal. I answered YES.

>23/10 at 14:30: I received an email with the parcel tracking links, and it showed me what 29 items I should receive.

>23/10 at 14:36: I received an email telling me I should receive only 25 items and that the other 4 items would be refunded.

I was very disappointed and felt this company was very excessive with the following:
1. They had enough days to arrange but didn't deliver on time.
2. They'd enough days, but I have yet to receive an update on the delivery if they can't do it.
3. They completely violated the service commitment. If they've other conditions attached, they must list them on the website.
4. They confirmed the order with all items one day before, and the customer service email told me the parcel was READY for delivery; then, they confirmed on the phone again, but would disappear 4 items at the end. It's impossible!
5. The customer service told me she wanted to apologise but didn't know why everything happened because she hadn't reached the staff. After 3 weeks, I still had yet to receive a response.

I felt they did something wrong and had to improve as the following:
The delivery instructions needed to be more apparent.
The staff arranged confusingly and told lies.
They didn't sincerely apologise.

October 19, 2023
Unprompted review
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Rated 5 out of 5 stars

First time order, very happy!

Ordered a Cuckoo rice cooker. There was no charge for home delivery and they used Parcelforce for delivery which came within a couple days. Extremely happy with the service, thank you!

August 10, 2022
Unprompted review
Rated 5 out of 5 stars

Quick and Cheap Japanese Items

Found this site while searching for Meiji MeltyKiss chocolates and I'm so glad I did. They had them for a lot cheaper than any other place so I ordered a lot of boxes.

I ordered on Sunday thinking they'd come on Wednesday or Thursday, but they actually use 24 hour express delivery. They shipped it out Monday and it came Tuesday. Very glad for their fast shipping.

Overall a great and trustworthy site

June 28, 2022
Unprompted review
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Rated 5 out of 5 stars

Fantastic prices with a wonderful…

Fantastic prices with a wonderful selection of products and then delivered to my doorstep in less than 48 hours, and communication about my orders progress was faultless

Will definitely be ordering again🤩

November 16, 2021
Unprompted review

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