Choose Wisely Reviews 

1,018
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 114 reviews, reviewers overwhelmingly had a great experience with this company. Consumers really appreciate how exceptionally simple, fast, and smooth the entire application process is when managing everything directly online. Customers frequently praise the staff members for being incredibly helpful, polite, and genuinely supportive throughout their interactions. People note that the service is reliable and efficiently meets their financial needs when urgent help is required. Some people were dissatisfied with the service, mentioning that the process felt like a frustrating waste of time providing no actual assistance. However, some people mentioned that their applications failed to deliver results or caused unexpected confusion.

What people talk about most

Service

People report high satisfaction with the service, highlighting its fast, friendly, and reliable nature.... See more

User experience

Users describe positive interactions with user experience, highlighting a straightforward and simple process... See more

Customer service

Customers consistently note ambiguous experiences with customer service, reflecting a wide range of differing... See more

Staff

Consumers find staff to be positive, helpful, and professional in their approach. Reviewers frequently... See more

Payment

Reviewers highlight positive aspects of payment. Consumers consistently report that this company trusts that... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This company trusts that you can make payments. If you know you can but your credit score is poor then it’s the best company in my opinion

Rated 5 out of 5 stars

It was a wonderful experience. The customer service was so helpful and friendly. Everything was perfectly ok, no delays. Worth recommending to others.

Rated 5 out of 5 stars

Easy, quick and really simple to apply. It’s a local company so is nice to put a ‘face to the name’ Would definitely recommend.

Rated 5 out of 5 stars

Very simple to fill in. Quick and easy process and received funds very quickly. Would definitely recommend.


Company details

  1. Price Comparison Site

About Choose Wisely

Written by the company

Choose Wisely is a free to use price comparison website that lets you compare an extensive range of personal finance products quickly, simply and with no jargon. We've built this website to take the drama out of trying to figure out which is the best product by making the design of tables super-simple, by always speaking in plain english and by presenting products fairly. Check Eligibility Take Control Compare Loans About Us Contact Us

How we make money

Written by the company

We don't charge you any fees or subscriptions for using choose-wisely.co.uk but if a company wants to reward us for business that they will do as a result of being featured here, we will accept commission from them. Some companies will pay us if you make a purchase, some will pay us if you make an application, others will pay us simply in exchange for you visiting their site, some won't pay us at all - whatever the case, we'll only recommend companies who we think genuinely represent good value for you.

What we believe in:

Straightforward comparison

Keeping it Simple - Forget all the nonsense. We provide the facts so you can make the best decision. Simple. No gimmicks - If you want a meerkat go to the zoo. If you want straightforward comparison you are in the right place. No jargon - Plain, clear & transparent language. Nobody likes jargon.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(1,018)

107 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

total waste of time after constant…

total waste of time after constant bombardment of emails never again

August 27, 2025
Choose Wisely logo

Reply from Choose Wisely

Thank you for taking the time to leave a review, and we’re sorry to hear you were not successful in your search for a loan. Choose Wisely is a free to use price comparison website, not a direct lender. You can opt out of our email communications at any time by clicking the ‘Unsubscribe’ button at the bottom of any email you’ve received from us. For any further assistance please email our team at hello@choosewisely.co.uk so we can assist you.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look