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Review summary

Created with AI, based on recent reviews

Considering 275 reviews, most reviewers were somewhat happy with their experience overall. Many people found the application process to be straightforward and easy to use, with some appreciating the quick turnaround for expedited services. Reviewers also noted the convenience of having an alternative photo ID, especially for those without a driving license. However, some people were dissatisfied with the service, particularly regarding payment and refunds. Many customers reported that money was taken upfront, and refunds were often denied even when the application process was not completed or the service was deemed unsatisfactory. There were also concerns about customer service, with some reviewers describing it as unhelpful or unresponsive, and the verification process was frequently cited as awkward and frustrating.

What people talk about most

Service

Reviewers highlight ambiguous aspects of service, with many expressing significant dissatisfaction. Customers... See more

Payment

People report negative experiences with payment, citing issues such as hidden fees and money being taken... See more

Refund

Customers had negative experiences with refund. Many reviewers report that the company refuses to issue... See more

User experience

Clients share ambiguous opinions on user experience. Many reviewers found the process quick, easy, and... See more

Customer service

Customers consistently express dissatisfaction with customer service. Many reviewers report difficulties with... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Like: card turned up Dislikes: - taking money before applicant has been through the application process - the application process seems to assume a smart phone is being used. Using a laptop deve... See more

Company replied

Rated 4 out of 5 stars

Opted for fast turn around, service very quick. Only experienced issue with uploading a selfie, regardless of what I did to correct rejection issue, I could not get a totally evenly lit plain backgrou... See more

Company replied

Rated 4 out of 5 stars

Amazing and immediate replies to emails! The same process as a passport really. As my son is SEND the photo/ digital section I found very difficult and stressful as it kept rejecting it. Trying to... See more

Company replied

Rated 5 out of 5 stars

My ID card arrived within 36 hours of applying. Be patient while applying because it has to be thorough, so that there are no margins for error, but it doesn't time out/expire while (taking time)... See more

Company replied


Company details

  1. Non-Profit Organization

Written by the company

CitizenCard is the largest ID card provider in the UK with over 2 million cards issued. All CitizenCards display the PASS hologram endorsed by the Home Office and the Chartered Trading Standards Institute. In addition, our 18+ photo ID also displays the logos of the National Police Chiefs' Council (NPCC) and the UK Home Office's SIA (Security Industry Authority). CitizenCard is well-established as the UK’s most widely-recognised ID card. Even if you have a passport or driving licence, keep those IDs safe at home and apply for a CitizenCard for everyday ID and proof of age needs. CitizenCard can be used for domestic flights, entering festivals, bars & pubs, cinemas, casinos and in supermarkets or shops.


Contact info

3.0

Average

TrustScore 3 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 98% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 4 out of 5 stars

Opted for fast turn around

Opted for fast turn around, service very quick. Only experienced issue with uploading a selfie, regardless of what I did to correct rejection issue, I could not get a totally evenly lit plain background the app required. In the end I chose the best one and uploaded that and forced the app to accept it! I expected a rejection email but I received the card in the post a couple of days later.

January 5, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review.

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Rated 1 out of 5 stars

A poor experience

A poor experience as others have said.
Too complicated for my elderly Father despite family assistance.
Be wary of this outfit as they also take your money up front with no refund even if process not completed.

August 13, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. The Electronic ID Validation is an automated process that sometimes requires few attempts to verify the submitted ID document. Please email contact@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

Scam company-Card doesn't arrive - customer service says wait then says it's too late pay again!

My son ordered a card .Never arrived, when customer service asked how long it would be very short reply and told to wait. Waited then contacted them again after no delivery. Told too late I will have to pay for replacement, asked for manager who said they won't replace free of charge, escalated to complaint again told no . Sent CEO a letter as per complaints procedure they claim it has never arrived.

Waste of time. Son just paid for driving license instead .

I had a citizencard when I was 18 back in 2002 not sure what's happened clearly not the company it was.

Case ID: NON-944-60395

I'm guessing I will just get this usual reply on here :-

Thank you for taking the time to write a review. We're always keen to hear from our customers, so if you have specific feedback you'd like to provide us with, please email contact @citizencard.com

January 15, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. If you would like to re-send your letter please do so by recorded delivery so you can see when this is delivered to ourselves.

Rated 1 out of 5 stars

This company is a shambles

This company is a shambles. The staff are not properly trained and they work odd hours. I have been trying to fast-track the process for days, and I am always dealing with a different staff member by email. I applied for the card nearly a month ago and now I won’t make it to my passport appointment. Avoid it at all costs — get a provisional driving licence instead. Awful service. I have a smalll baby, and the stress they have put me through was not worth it.

January 15, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. Our opening hours are regular business hours of 09.00am to 17.00pm. Please email contact@citizencard.com and we should be able to help with your application.

Rated 5 out of 5 stars

Out of date passport

Had an out of date passport but was flying to london with ryanair who typically do not accept driving licence as a valid lroof of ID. Only had a few days till flight so too short to apply for passport. So citizencard was the only solution in the time frame available. Now i know easyjet and others do accept driving licence but my flight was booked on ryanair onns domestic flight. Happy i have citizencard as extra photographic ID.

December 29, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review.

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Rated 1 out of 5 stars

Didn't want original face pictures…

Didn't want original face pictures because of supposed glare. Then it stated said phone browser was unsupported but gave no further advice as to which browser was suitable. (Chrome worked by chance) Then could not read my in date British passport.( I am British born from all British parents.) Then it decided it could with no picture change. Then there's the wonderful facial recognition part which was nightmare for two people to use let alone a single person. And you now pay £15 for the privilege of doing this all your self.

January 9, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. The Electronic ID Validation is an automated process that sometimes requires few attempts to verify the submitted ID document. Please email contact@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

Scam my daughter applied for a citizen…

Scam my daughter applied for a citizen card and got told she couldn’t have a card an didn’t even refund her so I’ll be talking to my bank absolute scam

October 17, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. Please email contact@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

Not very impressed

Update...after 3 days, I got a response to my query, re not being able to upload my birth certificate. The response was ' please send a photo of the problem'. I did that with my initial enquiry 🙄
I wrote, word for word, the error message that I repeatedly received.
After this ' help' a then received another message, asking me to rate the help.
The funniest thing about this, is that i wanted to apply for the fast track service. Absolute joke.

Not very impressed. I'm trying to apply because I don't have photo ID. So, you either need photo ID to apply, or you can go via the referee route, where you upload an image of a document, and a referee validates the document afterwards.
I must have taken 10 images so far, all of which have failed to upload with an error message saying ' image type not supported'. After fiddling with the camera settings, I Managed to get an image that actually uploaded, but then when I tried to submit, I got ' an error has occurred, please try again'. Several attempts with no luck. I signed out of my account and back into it, only for the image which previously uploaded, to get the 'image type not supported' error message again
I sent a message to Citizen Card this morning, and have yet to receive a response.
Whilst I appreciate that that checks have to be done, i'm losing the will to live.

January 7, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. I understand the issue my be frustrating. If you have contacted our customer service team they will likely be communicating with our IT team to work out the issue at which point they will be able to provide more information.

Rated 5 out of 5 stars

Works well for me

Have had a citizen card for over 3 years and just gone through the renewal process. As someone who doesn't have a driving licence its a great way to have photo ID without needing to carry my passport. Application process was smooth and turnaround times were good.

January 6, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review.

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Rated 4 out of 5 stars

It went smoothly and the card was…

It went smoothly and the card was delivered quickly.
It would be better if it lasted longer than 3 years but you can't have everything.

January 5, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this great review.

Rated 1 out of 5 stars

Not accepted as id once you do get it.

Although we didn't experience as many problems with the application process as some people, the card did take a long time to arrive. Much worse is that now it has, despite the approval of the police and Security Industry Association, it isn't accepted in quite a lot of places; my daugter's has been rejected at a club and at a Wetherspoons in the last 2 days. My advice to people needing id: don't bother, get a provisional driving licence instead, not much more expensive and it's accepted everywhere. My advice to Citizencard - promote your product a lot better in the hospitality/ entertainment sector so people get what they pay for.

January 2, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that your card has not been accepted. CitizenCard is a PASS-accredited ID scheme and is recognised as valid ID by the Home Office, Police and Trading Standards. Any CitizenCard can be confirmed as valid by retailers and other organisations at verify.citizencard.com or using the CitizenCard Verify app available on the Google Play Store and the Apple App Store. Please email contact@citizencard.com and we should be able to help

Rated 1 out of 5 stars

Don't even do the job you pay for!

Applied for the urgent CitizenCard and was told that my referee didn't meet the criteria they specified, even though he did.
Had numerous emails back and forth, all taking 24-48 hours to respond; then apparently my referee *could* be found online, but now they needed to see his company information from more than one online source (not what they initially stated) and as they couldn't find this I would need to find a new referee.

After even more back and forths, I asked for a refund, as they hadn't provided the services stated. (The people who deal with refunds respond far quicker than the urgent team do!)
I was told the referral team couldn't find any online presence for my referee (!), so no refund would be provided. I stated, again, that there were multiple online websites and companies registers with the information, again provided screenshots and links, but no reply...until my card arrived in the post today.

Absolutely joke of a company, avoid at all costs!
I ended up doing the referral teams work for them and end up with my card well over a month later. Definitely not the 'urgent' service I paid for.

Not worth the hassle - apply for a passport instead, if you can!

Also to add, I did write a review previously and had a reply from CitizenCard stating that my referee couldn't be used...oops, looks like they were wrong, again.

December 30, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. All verification rules are set by PASS and everything we do is audited by members of Trading Standards. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. Please email application@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

Utter disaster from start to finish

Utter disaster from start to finish. The whole process was a frustrating waste of time.

Have given up in the end and asked for a refund. Doesn't look as if I'll get that. So they get £18 for doing F all. Except run a picture through a computer (probably an automatic system) and reject it three times.

So not only frustrating, but also a con. Roll up, roll up and give us your money.

****After reply from Citizen card****

Just the sort of reply I expected - arrogant and officious. And I was right, I am not getting my money back. Avoid these scammers!

December 13, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. The Electronic ID Validation is an automated process that sometimes requires few attempts to verify the submitted ID document. Please email contact@citizencard.com and we should be able to help with your application.

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Rated 5 out of 5 stars

Excellent Communication

I communicated via emails' with a Conner and colleauges'.
They were very patient with me, with excellent communication skills. I work in a customer service role myself dealing with different organisations and I can't recall dealing with a company/organisation who returns e-mails so assertively as Citizen card.
Thank you

December 15, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you very much for such great review. I made sure Conor got the recognition he deserved. He was very happy to see your review.

Rated 1 out of 5 stars

If I could give a 0 I would wish I read…

If I could give a 0 I would wish I read this review before applying for the ID card waste of money and Time with always excuse and never received nothing despite providing them with everything they ask me and even more prove of my identification from passport to bills and prove of address ect never had any problem with other form of ID

December 5, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. Please email contact@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

A suggestion

With all the work availble online surely it's time for citizencard to work with the Government so citizencard can be used for work online please see to this

December 3, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. CitizenCard is endorsed by the Home Office and SIA. We are unfortunately not a government body or organisation so we cannot make them accept CitizenCards for online uses.

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Rated 1 out of 5 stars

Long delays- 3 months and still no card

Beware. Expect long delays and no customer service. I ordered card in August and still waiting 3 months later. Followed all steps and had to repeat it twice. Customer Service is a bot? Standard replies 'apologies for delay, high number of applications and can't tell you how long it will take.

November 19, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You are likely referring the auto response that is sent when an applicant emails, this is just to let you know we have recieved your email and an agent will contact shortly. From there all responses are made directly by an agent. Please email contact@citizencard.com and we should be able to help with your application.

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