Cleopatra's Natural Reviews 

134
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 59 reviews, reviewers had a great experience with this company. Many customers are highly satisfied with the product's effectiveness, noting significant whitening results and a cleaner feel for their teeth without sensitivity. People appreciate that the powder is tasteless and odorless, and many find it to be a pain-free alternative to other whitening methods. The product is also praised for its quality and the generous amount provided, often lasting for months, making it a good value. However, some customers mentioned that the product can be messy to use, especially with an electric toothbrush, and a few did not experience the desired whitening effect. Additionally, some reviewers were dissatisfied with the pricing of accessories or found the product to be more expensive when purchased from other retailers compared to the webshop.

What people talk about most

Product

Customers had positive experiences with product, with many reviewers reporting noticeable whitening results... See more

Quality

Customers consistently note positive experiences with quality, with many reporting that the product genuinely... See more

User experience

Clients share positive opinions on user experience, noting that the product works and is easy to use, even if... See more

Price

Reviewers mention ambiguous feedback about price, with many consumers finding the product to be much cheaper... See more

Order

People report positive experiences with order, with many expressing satisfaction and a strong intent to... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I am writing this review on behalf of my wife and myself. We are probably among the older customers of this product as we are both in our late sixties. The product whitened my wife's teeth even though... See more

Company replied

Rated 4 out of 5 stars

Easy to use, and my teeth feel and look a lot cleaner after a few weeks. Makes. Mess of my sink, but encourages me to clean it more! Lots of product per pot will last months!!

Company replied

Rated 5 out of 5 stars

I'd like to praise the customer service because after reading the reviews I changed my mind and instead of ordering two packs, I ordered only one as others commented that one jar is more than enough.... See more

Rated 5 out of 5 stars

This stuff genuinely works. I wanted my teeth whitened for my son's wedding but the whitening process I paid £100's for from the dentist left me in agony. I posted on a local FB group if anyone had al... See more


Company details

  1. Cosmetic Dentist

Written by the company

Cleopatra’s Natural teeth whitening powder. Safe and innovative ingredients to maintain oral hygiene.


Contact info

4.2

Great

TrustScore 4 out of 5

134 reviews

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4.2

All reviews

(134)

84 reviews in the last 12 months

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Rated 5 out of 5 stars

I don't usually write reviews but for…

I don't usually write reviews but for this product I have to. I bought it in mid-February and the delivery was very fast. I first heard about the product from a friend who is, to say at least, obsessed with cosmetic products, especially oral hygiene, and when she recommended it to me, I knew I had to try it :))

There is actually a lot of product in the container, so honestly, there's no need to buy more than one box (even half of it would probably be enough)... I used the powder according to the instructions : once a day for the first 14 days and now I maintain the whiteness by using it 2-3 times per week (or more precisely - whenever I remember)...

The powder is gentle and tasteless . It feels a bit strange having such a black powder in your mouth, but when mixed with toothpaste , it gives a kind of smooth, gentle feeling... The results are excellent. I wanted to post a before-and after photo here but I see there's no option to upload images so anyway....

To keep it short - I definitely recommend this product. I haven't tried the Siwak or the bamboo toothbrush offered on the web shop, but I can definitely recommend the powder to anyone who wants naturally whiter teeth.

April 4, 2026
Unprompted review
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Reply from Cleopatra's Natural

Hello,

We are happy that you are satisfied, and we would like to thank you for your detailed review. :-)

Kind regards,
Laura

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Rated 5 out of 5 stars

I ordered the product in February and…

I ordered the product in February and (as far as I remember) the delivery was very fast. When placing the order, I thought I was ordering a toothpaste but I received a powder instead (yup, my mistake for being hasty), but I thought - why not give it a try.

I used the powder as indicated on the label and achieved excellent results. What I like most is that the product is based on natural ingredients. A small downside is that the packaging is not plastic free but overall, I would recommend buying it

April 1, 2026
Unprompted review
Cleopatra's Natural logo

Reply from Cleopatra's Natural

Hello,

Thank you for your review. We are glad that you are satisfied with the product.

We also accept your criticism regarding the packaging. Although the product is natural, we still need to protect it with plastic bubble wrap so it does not get damaged during transport.

I will pass your feedback on to my colleagues, and perhaps in the future we can look for an alternative to plastic bubble wrap.

Kind regards,
Laura

Rated 5 out of 5 stars

I bought the product from my dentist in…

I bought the product from my dentist in Milton Keynes and I can say that I'm thrilled with the results. The price was a bit higher than on the webshop but who cares since the product really works, right... I used it every other day in for the first two weeks and achieved very good results. It's a pity that Trustpilot doesn't allow me to upload a before-after pic :))... in any case, I recommend this product to everyone for whom professional whitening at the dentist is outside their budget, like it was for me. Highly recommend!

March 18, 2026
Unprompted review
Cleopatra's Natural logo

Reply from Cleopatra's Natural

Hi Carla!

Thank you for your review, and we’re glad to hear that you are satisfied with our product. It is true that the product is usually slightly more expensive when purchased through our partners than through our webshop, as they include their own margin.

All the best,
Laura

Rated 1 out of 5 stars

The stuff is horrible

The stuff is horrible! Extremely messy and I noticed no whitening. It's basically just charcoal. It is a scam that I got sucked into. I thought it was returnable but it is not!

February 2, 2026
Unprompted review
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Reply from Cleopatra's Natural

Hi Joan,

We do not have any record of an order under the name Joan Nagler, so we assume that you may have purchased a counterfeit product under our brand via Amazon. Nevertheless, we would still like to respond to your review.

If a customer is not satisfied with the product, we offer the option to return it in exchange for a full refund, even if the product has been opened, so it is not true that the product is not returnable as you stated in your review.

The product is messy only if it is used with an electric toothbrush, which is why we recommend using it with a regular toothbrush instead. Electric toothbrush vibrations can cause the powder to scatter.

The product is based on the plant Salvadora Persica, which is also recommended by the WHO, and it contains only 4% coconut activated charcoal intended for oral hygiene (the same type used by well-known brands such as Signal, Aquafresh, Curaprox and similar in their charcoal toothpaste editions).

Therefore, it is not correct to say that the product is “basically just charcoal.” Because of this, we believe you may have come across a counterfeit product being sold on Amazon, which is something we continuously warn customers to be careful about. This is also the reason why we no longer sell through Amazon, as they have not taken any action regarding this issue despite our registered trademark.

After all, if we were a scam, as you stated in your review, we probably would not even bother writing this response.

If you are indeed our customer, please feel free to contact us at our info email so we can try to resolve your dissatisfaction.

Kind regards,
Laura

Rated 5 out of 5 stars

My wife ordered this product for me…

My wife ordered this product for me before our son's wedding. I+m 66 years old and definitely not someone who usually uses costmetic products but I have to praise this powder because it took me back about 30 years to when I had a nice smile :-)

It's enough to say that everyone thought I had gotten crowns. That's all from me. P.S. I like the brand name because I'm a big fan of Egyptian history :-)

March 13, 2026
Unprompted review
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Reply from Cleopatra's Natural

Hello Harry,

Age is just a number! We’re glad that our product helped you :)

Thank you very much for your honest review!

Kind regards,
Laura

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Rated 1 out of 5 stars

Throwing it out

Throwing it out. Waaaayyy too messy and must be followed by waaaaay too much cleanup. See ya.

March 11, 2026
Unprompted review
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Reply from Cleopatra's Natural

Hi Virginia,

We’re sorry that you didn’t give our product a second chance. However, if you are not satisfied with your purchase, we offer the option to return the product in exchange for a refund. Please feel free to contact us at our official email info@cleopatrasnatural.com, and our colleague will explain the procedure to you.

The product can feel a bit “impractical” to use the first few times until you get used to it, as it is a powder rather than a toothpaste that most of us are accustomed to. We also always recommend using a manual toothbrush instead of an electric one to avoid vibrations that may cause the powder to make a bit of a mess in the sink :)

In any case, we still believe our product is unique due to its effectiveness, as we offer it in its raw form with exclusively natural ingredients suitable for safely removing surface stains and maintaining oral hygiene.

Kind regards,
Laura

Rated 5 out of 5 stars

I was a bit concerned before purchasing…

I was a bit concerned before purchasing this product because it contains activated charcoal, which, according to what I read online can be abrasive to tooth enamel. Before buying, I contacted customer support and they explained that the product doesn't contain regular activated charcoal but coconut based activated charcoal intended specifically for oral use, which is not abrasive. They also told me it makes up only 4% of the product, while up to 25% is legally allowed. they even sent me the product safety documentation and certificates, which encouraged me to go ahead with the purchase.... And here I am now, two weeks later, writing this review as thank you for the patience of the customer support team in answering all the questions I sent by email (even though most of them were already answered in the FAQ section).... the product is great. I have''t experienced any side effects and I even went to my dentist and my enamel is still prefectlly fine, and the dentist said the products looks fine as well after I showed her the documentation they sent me.... My teeth are notiecablly whiter and I have a feeling of smoothness,,,I'm not sure how exactly to describe it lol... in any case, I definitely recommend this product and will absolutely order it again! My only suggestion would be that it would be great if they offered additional shipping options besides USPS (even if it costs extra).... In my neighborhood, packages are often stolen and USPS tends to leave them in front of the house, unlike fedex or UPS,,,, who usually call my phone at delivery so I can receive the package in person... Overall, I'm very satisfied with my purchase!

March 4, 2026
Unprompted review
Cleopatra's Natural logo

Reply from Cleopatra's Natural

Hi there!

Thank you for your detailed review. We have a free shipping policy, so we currently work only with certain delivery services, but we will certainly consider introducing alternative delivery options as well. Thank you for bringing this matter to our attention!

Kind regards,
Laura

Rated 5 out of 5 stars

Kudos to the customer service for their…

Kudos to the customer service for their quick responses. I wanted to order the product from Canada but since I'm boycotting American products, I asked customer support to tell me where the products are manufactured. Mrs Annie kindly replied that they have production both in the USA and in the EU, and she accommodated my request to have my order shipped from the EU. The product arrived withing about a week and I started using it right away... At first I used my electric toothbrush a after which I realized it was quite impratical because the vibrations make the powder fall off before you even put the brushin your mouth, so I switched to a regular toothbrush.. The powder is tasteless and odorless and it would be great if there were a mint flavoured option, but anyway.. I used the product daily for about 10 days and achieved excellent results.. My teeth are visibly whiter and smoother, and I didn't notice any negative effects after use (I'm writing this review two months after using it)... In the meantime I ordered two more products for my sisters and they are also satisfied with the results achieved. I now use the product about 2-3 times per week as recommended to maintain white teeth. The jar contains a lot of powder and one container easily lasts about 4-5 months. When I run out, I will definitely order again. Excellent product and even better customer service!!

February 28, 2026
Unprompted review
Cleopatra's Natural logo

Reply from Cleopatra's Natural

Hi Ella,

Thank you for your detailed review. The product is generally better used with a manual toothbrush rather than an electric one (although it can also be used with an electric toothbrush). We offer a bamboo toothbrush, but you can also use your regular one - either is perfectly fine.

We’re glad to hear that you’re satisfied with the product.

Kind regards,
Annie

Rated 3 out of 5 stars

I was so hopeful


*UPDATE* The customer service team was fantastic, very prompt. They offered me a 20% discount (which I accepted) because it was past the 7 day trial period. I do believe it needs to be addressed that although it's a great natural product, it just did not work for me unfortunately.

I was so hopeful. I have been using this product for almost a month. Exactly as it says to, dip toothbrush that has toothpaste in the charcoal and brush gently for 2 to 3 min. 2x a day.
I have avoided using my electric toothbrush so it doesn't get dirty. I have not seen any difference. I'm sad I bought 2 packs. The reviews looked legit, but it has not made any difference in my teeth colour... And I'm not a coffee drinker.

February 22, 2026
Unprompted review
Cleopatra's Natural logo

Reply from Cleopatra's Natural

Hi Asal.

We’re sorry to hear that our product didn’t meet your expectations.

If you are not satisfied, you can return the product in exchange for a refund.

Please contact us at info@cleopatrasnatural.com. We’re confident we can find a solution to help ease your dissatisfaction.

Laura

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Rated 5 out of 5 stars

Skeptical to trust

I was skeptical at first but after seeing the results in two weeks was so impressed. Cleopatras removes all the buildup!

February 20, 2026
Unprompted review
Cleopatra's Natural logo

Reply from Cleopatra's Natural

Hi Tiffany,

Thank you for your positive review. We’re glad you gave our product a chance 🙂

Kind regards,
Laura

Rated 5 out of 5 stars

my experience

Ok, I don't usually write reviews, but I wanted to share my experience with this purchase and praise the patience o the customer service. I placed my order on January 19 and received the tracking number by e-mail, but honestly, I didn't track my parcel. Two weeks passed and I hadn't received it, so I checked the tracking and saw that the package had been returned to the sender. I contacted them by e-mail and they told me the parcel had reached local delivery but was returned for some reason. I have to admit I was quite nervous and initially blamed the seller but it turned out that I had entered the wrong address. The customer service replied that these things happen and that it was no problem for them to resend the parcel at their own expense, even though it was my mistake. I offered to cover the reshipping cost but they refused. Truly impressive. The product arrived at my address a few days ago and I have been using it for 4-5 days already and the whitening results are visible. With this review, I would like to praise both the extremely accommodating customer service and the product, which clearly does what it promises. Highly recommend!

February 21, 2026
Unprompted review
Cleopatra's Natural logo

Reply from Cleopatra's Natural

Hello Marta,

Situations like the one you experienced actually happen more often than you might think, so there’s no problem at all. We always try to be accommodating when we conclude that it was an unintentional mistake. We’re glad you had a pleasant shopping experience and that you liked our product.

Kind regards,
Laura

Rated 5 out of 5 stars

I bought the product at my dentist's…

I bought the product at my dentist's office in Eaton and it's excellent. It's a black powder with no taste or smell, and best of all, you get a lot in one package..enough for months I think. I'm on day 8 of using it and my teeth are noticeably whiter!

February 19, 2026
Unprompted review
Cleopatra's Natural logo

Reply from Cleopatra's Natural

Hi Staci,

Thank you for giving our product a chance. We’re glad you’re satisfied with it!

Kind regards,
Mia

Rated 1 out of 5 stars

Product not arrived after more than 3…

Update , product still not received after more than 1 month & not giving me a refund.
Notified paypal who gave me a refund immediately.
Do not use this company as u won’t get your product. Product not arrived after more than 3 weeks of being sent.
No delivery / consignment note given .
Not happy so refund requested
Pls note on my delivery email it said delivery would be before 14 days .
This was not correct .
This company has now offered me full refund if I remove my review .
Update - company finally gives me a tracking number which was not sent before my review along with ‘have a little more patience regarding the delivery’ .
Thanks for that .

January 30, 2026
Unprompted review
Cleopatra's Natural logo

Reply from Cleopatra's Natural

Hi Helen,

Our colleague Mia offered you a refund if you are not satisfied with the product and kindly asked you to reconsider your review, as we believe it does not present the full picture of this case. There is no need to panic, since your shipment is on its way to you.

Unfortunately, unlike the USA, UK, and EU where delivery takes only a few days, we currently do not have a warehouse in Australia, so shipping takes a bit longer. This is clearly stated in our Shipping Policy, we quote:

“Deliveries of packages to Australia & New Zealand may take up to 30 business days due to the extended customs processing of shipments. We are working on opening a warehouse with our products in Australia, and until then, we kindly ask our customers for their understanding regarding the longer delivery times.”

Source: https://cleopatrasnatural.com/shipping/

We have checked your tracking number (which was also sent to you by email), and your parcel should be delivered within a few days. If you give our product a chance, we are confident you will change your mind. :- )

Kind regards,
Laura

UPDATE: Tracking number: LA009307270HR
UPDATE No.2 : Item delivered BOONDALL QLD • Mon 2 Mar, 10.05am1

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Rated 4 out of 5 stars

I am writing this review on behalf of…

I am writing this review on behalf of my wife and myself. We are probably among the older customers of this product as we are both in our late sixties. The product whitened my wife's teeth even though she has crowns. we used the product every evening before going to bed and achieved great results! I'm giving 4 stars because the bamboo toothbrush and the siwak stick could be a bit cheaper as they are half the price on other websites. However the whitening powder is a clear five stars! Good job.

February 15, 2026
Unprompted review
Cleopatra's Natural logo

Reply from Cleopatra's Natural

Hi there,

Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.

In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.

Thank you so much for sharing your experience with Cleopatra's Natural Brand.

All the best,
Mia

Rated 5 out of 5 stars

This product genuinely works

This product genuinely works. OK, brushing your teeth with black powder can be messy if you're not careful and takes some getting used to, but the results are worth it. I use the powder first, then normal toothpaste afterwards and I can honestly say that it's kept my teeth whiter.
I've been using this powder for a while now and I've noticed that the small amount of build up that the hygienist usually removes has been kept at bay, meaning that I haven't needed to pay for expensive hygienist visits since using it.
I've paid hundreds, possibly thousands over the years to have my teeth professionally whitened and whilst those procedures were effective, you need something to keep your teeth in a nice condition on a daily basis and this powder is it!

February 7, 2026
Unprompted review
Cleopatra's Natural logo

Reply from Cleopatra's Natural

Hi Michelle,

Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.

In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.

Thank you so much for sharing your experience with Cleopatra's Natural Brand.

All the best,
Mia

Rated 5 out of 5 stars

Only toothî whitening product I have ordered more than once

Was excited to be recommended this product by a friend. In just a week my teeth looked whiter and my teeth and gums did not hurt or burn during use unlike other whitening products I have tried in the past. Good communication and tracking service provided and I would highly recommend you try this product for a more natural option that chemical strips etc.

January 26, 2026
Unprompted review
Cleopatra's Natural logo

Reply from Cleopatra's Natural

Hi Sinead,

Thank you for giving our product a chance, and we truly appreciate your review - it means a lot to us! Our product is manufactured in accordance with the Cosmetics Regulation (EC) No 1223/2009 guidelines, so there are no side effects associated with its use. :-)

Kind regards,
Annie

Rated 5 out of 5 stars

I love this!

I bought this product a few months ago after seeing a recommendation for it online. I was a bit dubious but thought it was worth a try. At first it was a little difficult to get the hang of, because it can be quite messy. The powder does get everywhere if you're not careful. But once I got into a routine with it - clearing my sink before I started, having a damp cloth to hand, it went fine. My teeth are not whiter than white, but I didn't want an unnatural look. They are definitely whiter, and they feel really clean after using the powder - like when the dentist cleans them. On my last visit to the dentist he didn't need to do any scraping at my teeth or clean them. I am really happy with it. I now use it a couple of times a week. The tub lasts for months. I even bought some for my son as a present. It's definitely worth giving it a try for what it costs. I have tried whitening trays in the past from my dentist and they made my teeth sensitive and extremely painful. There is no pain with this - so I'm really happy.

January 20, 2026
Unprompted review
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Rated 5 out of 5 stars

This stuff genuinely works

This stuff genuinely works. I wanted my teeth whitened for my son's wedding but the whitening process I paid £100's for from the dentist left me in agony. I posted on a local FB group if anyone had alternative suggestions and this is what came up - and it's pain free! The only downside is that it's a bit messy. I usually stand the pot on a piece of kitchen towel or a tissue when I open it so it's an easily solved problem

January 5, 2026
Unprompted review
Rated 5 out of 5 stars

I was skeptical

I was skeptical, but the product works and I'm happy with my purchase. i recommend it to anyone who finds the ridiculous prices of teeth whitening at the dentist too expensive. A small tip: add an FAQ section to the web shop. I'll definitely order again.

January 19, 2026
Unprompted review
Rated 5 out of 5 stars

I'd like to praise the customer service…

I'd like to praise the customer service because after reading the reviews I changed my mind and instead of ordering two packs, I ordered only one as others commented that one jar is more than enough. They refunded the amount for the second jar without any issues and shipped only one. What's even more important, I've been using the product for about a week now and the results are fantastic! The powder has no taste or smell, no unnecessary flavors, and it woks great for whitening.. I'm not a smoker and I don't drink colored beverages, but even so I've noticed significantly whiter teeth. I definitely recommend it!

January 14, 2026
Unprompted review

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