Cover Today Reviews 

7,249
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 973 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently highlight the exceptionally helpful and polite staff who take ample time to explain policy details thoroughly without applying any sales pressure. People deeply appreciate that cover is immediate from day one, bringing genuine peace of mind during sensitive moments. Advisors are consistently described as professional, knowledgeable, and personable, ensuring every interaction feels reassuring and exceptionally straightforward. However, some reviewers were not happy with communication issues, noting instances where representatives spoke too quickly, reached out unexpectedly during the form completion, or provided conflicting information regarding their overall service experience.

What people talk about most

Staff

People report positive experiences with staff, highlighting that advisors are exceptionally patient,... See more

Service

Customers consistently note positive experiences with service, highlighting very helpful and straightforward... See more

User experience

Users describe satisfaction with the user experience, noting that advisors are helpful, pleasant, and explain... See more

Product

Customers had great satisfaction with the product, highlighting that it is exactly what they expected and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My chat with the customer service representative (Jabir) was very fruitful. This guy spoke in very plain language, he made me understand the policy clearly. Normally when you speak to some of these o... See more

Company replied

Rated 5 out of 5 stars

Over 50 life ins. The lady I spoke to was clear and accurate as to my enquiry,also very pleasant and understanding. Needs were accurately discussed and accomodated. Process was easy and cover commence... See more

Company replied

Rated 5 out of 5 stars

I had a call very quickly from Theresa. Very pleasant, knowledgeable and didn't rush through the information. It's excellent that the cover is immediate, puts my mind at rest. Theresa explained the... See more

Company replied

Rated 5 out of 5 stars

The guy that called me today (Richard) was a very patient and courteous young lad. He waited while I tried to sort out my bank details on my phone,, technology and myself will never be friends,, he ex... See more

Company replied


Company details

  1. Life Insurance Agency

About Cover Today

Written by the company

No Waiting Period

Cover Today are the only over 50s insurer with no waiting period.

Cover Today are the only over 50s insurer with no waiting period.
Unlike other current market providers of over 50s life insurance, only Cover Today provide immediate cover for death due to any cause. That means you don’t need to wait around for your cover to kick in, you’ll have full protection from day one. Visit covertoday.co.uk/compare-over-50-life-insurance/ to learn more.

Contact info

4.9

Excellent

TrustScore 5 out of 5

7K reviews

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4.9

All reviews

(7,249)

904 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent service

Kris was excellent from start to finish, he explained everything very clearly and set my expectations from the start.

September 17, 2026
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Reply from Cover Today

Hi there! Thanks for the wonderful feedback. We're pleased to hear that you had such a positive experience.

Rated 5 out of 5 stars

A very professional friendly service

A very professional and prompt no nonsense service, My agent Joe explained everything I needed to know in a friendly manner and without any pressure to purchase. All in all very satisfied.

September 17, 2026
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Reply from Cover Today

Hi DJ, we appreciate you sharing your feedback with us! It's great to hear that you were happy with our service.

Rated 5 out of 5 stars

Excellent

Well i was explained everything i needed to know by a very knowledgeable insurer by the name of Scott he was great at making me feel comfortable and i am quite happy with the outcome of the policy.

September 17, 2026
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Reply from Cover Today

Hi Kevin! Thank you for your 5-star rating. We're delighted to know that you had a great experience with us.

Rated 5 out of 5 stars

Keith

Keith, was very helpful and explained the details of the policy in full and how you can increase or decrease the amount, I would definitely recommend this company.

September 16, 2026
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Reply from Cover Today

Hi Diane, thanks so much for your feedback. We're glad to hear that you had a positive experience and were happy with the service.

Rated 5 out of 5 stars

I was explained everything and got…

I was explained everything and got options. Person i spoke with was very helpful and polite

September 16, 2026
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Reply from Cover Today

Hi there, thank you for your wonderful feedback! We're really happy to hear that you had a positive experience with us.

Rated 5 out of 5 stars

Excellent service .Great advisor…

Excellent service .Great advisor explained everything clearly to me ...was simple to do ...Thank-you

September 14, 2026
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Reply from Cover Today

Hi Carey! Thanks for sharing your review. We're so glad to hear that you were happy with the service we provided.

Rated 5 out of 5 stars

Great customer service

Stephen was really good with my husband and I. Explained everything and we went with the over we wanted to cover funerals. Great customer service

September 12, 2026
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Reply from Cover Today

Hi Adele! Thank you for your kind review. We're pleased to hear that your experience with us was a positive one.

Rated 5 out of 5 stars

Friendly customer service

Friendly customer service
Clear information
Knowledgeable

September 10, 2026
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Reply from Cover Today

Hi Heather, thanks for the lovely feedback! We're really glad to know that you had a great experience with us.

Rated 5 out of 5 stars

Wonderful service.

Toby was very helpful and clear on the policy and answered all questions we had honestly.

September 2, 2026
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Reply from Cover Today

Hi Alison! We appreciate you taking the time to share your experience. It's great to hear that you were happy with our service.

Rated 5 out of 5 stars

The member of your team ( Kris ) was…

The member of your team ( Kris ) was friendly very clear throughout he gave me the confidence to take out the policy with your company on a scale of 1 to 10 Kris would get a 10 thank you

September 8, 2026
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Reply from Cover Today

Hi Ian, thank you for your review! We're so glad to hear that you had a smooth and positive experience with us.

Rated 5 out of 5 stars

The lady i spoke to was very helpful

The lady i spoke to was very helpful, kind a lovely lady to talk to. Helped put a plan in place and explained everything clearly.

September 8, 2026
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Reply from Cover Today

Hi Susan! Thanks for your kind words. We're delighted to hear that you had a great experience and appreciate you letting us know.

Rated 5 out of 5 stars

The person that I spoke to Donna at…

The person that I spoke to Donna at your northern office explained everything that I needed to know, she was also very polite, patient & gave me all the relevant information. She really put my mind at ease.

September 7, 2026
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Reply from Cover Today

Hi Paul, thank you for sharing your feedback! We're happy to hear that your experience with us was a positive one.

Rated 5 out of 5 stars

Brilliant advisor lovely guy very…

Brilliant advisor lovely guy very pleased with the service on Sat 05/09/2026.

September 5, 2026
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Reply from Cover Today

Hi there, thanks so much for your kind words. We're thrilled that our team member provided you with excellent service and that you had a great experience. We truly appreciate you choosing Cover Today!

Rated 5 out of 5 stars

My soul mate is with this company

My soul mate is with this company. I read his documents, which covered the areas most important to me.
They gave me the context of what was covered, outlined everything, gave examples which can be changed if circumstances change. The customer service was so helpful. Listened to my worries and understood what I needed, without making me feel it was insignificant why I was doing this. Everything was outlined, broken down . Excellent service throughout. Qualified staff. I would recommend this company. Thank you for helping me feel peace of mind.

September 2, 2026

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