Craft Words 

Proactive, forward thinking and brilliant with clients. Paul’s work is superb, with our clients asking for him time and time again.

I had the pleasure of working closely with Paul during my tenure at Apple, where we collaborated on internal communications supporting our retail and contact center employees. Based on my experience, I can attest to Paul's exceptional skills as a gifted writer and his remarkable ability to approach projects with an inquisitive mind.

Paul possesses an innate talent for crafting engaging and impactful content that goes beyond mere words on a page. He invests time and effort into thoroughly understanding the business objectives at hand, enabling him to create copy that truly inspires, informs, and excites the intended audience. His attention to detail and commitment to delivering high-quality work consistently shine through in his writing.

What sets Paul apart is his genuine passion for collaboration and his eagerness to explore new approaches to old issues. He thrives in a team environment and actively seeks out opportunities to brainstorm and engage with colleagues. Paul's open-mindedness and willingness to listen to different perspectives make him an invaluable asset to any collaborative project. His ability to think outside the box often leads to innovative solutions and fresh ideas that breathe new life into our communications efforts.

During our time working together, I came to appreciate Paul's professionalism, reliability, and strong work ethic. He consistently met deadlines and never hesitated to go the extra mile to ensure the success of our projects. His positive attitude and unwavering enthusiasm were contagious, creating an uplifting and productive work environment.

It is without reservation that I recommend Paul for any role that requires exceptional writing skills, a passion for creativity, and a collaborative mindset. Paul's ability to produce compelling content, combined with his enthusiasm for exploring new possibilities, make him an invaluable asset to any organization. I truly enjoyed working alongside Paul and would eagerly welcome the opportunity to collaborate with him again in the future.

Paul is creative in his writing and approach to projects. He thinks outside of the box and isn’t afraid to think big. He brings out the best in people

Not only is Paul a talented writer and creative, but he is also a very clever internal communications specialist. He can weave business objectives through content, supporting business goals and maximising overall impact.

Paul is a really friendly, talented and experienced copywriter. We have been working together in several projects for Nike EMEA and Global. He's extremely easy to work and collaborate with and I'd really recommend him. Plus he speaks really good Spanish.

Along with the continuing excitement of seeing his words come to life as commercial propositions, Paul has the focus, ambition and knowledge of a great copywriter.

Paul exemplifies the best elements in a writer: constantly looking for inspiration in everything, and maintains a childlike sense of wonder for new things.

I was impressed by Paul’s ability to help stakeholders think differently about how to convey anything from a simple message to a complex program.

I couldn't recommend him more highly for anyone who wants to get (and keep) the attention of their audience.

I worked with Paul for years at Apple. The calibre of talent at Apple is very high, and when partnering the comms team, I always preferred to work with Paul, because simply put - he’s the best.

Paul’s a great thinker who can ask the right questions to push the design. I’ve never worked with any copywriter who can actually influence design so much.

Craft is definitely something else. Paul and his team are the best in the business. They're thoughtful and provocative, purposeful and hands-on. From the first interaction with Paul, I could really sense the human quality of their approach, their keen professionalism, their vast experience working with the world's top brands, and their mind-blowing creativity.

Paul is hard working, thorough, committed, professional and always keen to learn. He also exudes enormous positivity for work and life, and always has a smile on his face.