Cutter and Squidge Reviews 808

TrustScore 3.5 out of 5

3.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 183 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the quality of the products, noting the delicious taste and beautiful presentation of cakes and other treats. Many appreciate the variety of selections available and the careful packaging that ensures items arrive in excellent condition. Reviewers often highlight the exceptional customer service, with several instances of staff going above and beyond to resolve issues. However, some people were dissatisfied with aspects of the delivery service, reporting late or missed deliveries, and issues with items arriving damaged or not as pictured online. There were also concerns regarding the product, with some finding certain items, like scones, to be dry or the portions of accompaniments insufficient. A few customers also mentioned issues with order accuracy and the shelf life of products upon arrival.

What people talk about most

Product

Consumers have mixed opinions regarding the products. Many reviewers praise the delicious taste and beautiful... See more

Order

People report ambiguous experiences with order. Many customers praise the ease of ordering, with some finding... See more

Delivery service

Clients share ambiguous opinions on delivery service. Many customers report significant issues, such as... See more

Quality

Customers consistently note positive experiences with quality. Many reviewers praise the delicious taste of... See more

Customer service

Customers had ambiguous experiences with customer service. Many reviewers praised the helpfulness and... See more

Reviews shaping this summary

Rated 3 out of 5 stars

I was gifted an afternoon tea by a friend which was a nice surprise and much appreciated. It was well presented and all looked very nice. However, having now had the tea, I wouldn’t buy it again mysel... See more

Rated 5 out of 5 stars

Bought the half billionaire's Easter egg having seen it on FB. I'm now obsessed. Which is unfortunate as I've been pretty chocolate-addiction free for the past few years. I seem to have relapsed an... See more

Company replied

Rated 5 out of 5 stars

Just received the most amazing cake from cutter & squidge for my son’s 14th birthday . I ordered the chocolate fudge cake and it was the most sumptuous, gooiest and delicious cake I’ve have tasted for... See more

Company replied

Rated 5 out of 5 stars

We ordered a last minute cake for a relative's birthday. It arrived exactly on time and in excellent condition. We did as suggested and put it in the fridge until the day. On the day we took the ca... See more

Company replied


Company details

  1. Bakery

Written by the company

Luxury London cakes, macarons, biscuits and more delivered to your door by courier. Delicious award winning cakes for any occasion. Personalised for you.


Contact info

3.7

Average

TrustScore 3.5 out of 5

808 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 52% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Advertisement
Rated 5 out of 5 stars

The selection of cakes is fantastic

The selection of cakes is fantastic. The website is really easy to navigate. Really lovely touch to add in the surprise free gift at the checkout, can't wait to try the Raspberry Ripple tea!

May 9, 2026
Unprompted review
Advertisement
Rated 5 out of 5 stars

Good selection with clear description

Easy to navigate website with clear photos and a good description of what to expect, ie sizing of brownies. Nice selection of flavours. Great that you can nominate a day too. I’m sure my youngest studying at uni will love the surprise and love the brownies even more.

May 5, 2026
Unprompted review
Rated 5 out of 5 stars

A lovely alternative to sending flowers


I came across this company while looking for a thoughtful gift for a friend who’d recently lost a close relative. I wanted something more meaningful than flowers, and their product instantly felt perfect.

After signing up, they sent a discount code, but I didn’t spot it before checking out. I was amazed to discover I could still apply it afterwards — something I’ve never seen before. It speaks volumes about how considerate and customer‑focused this company is.

I’d already left a review before realising all of this, so I wanted to update my experience to say a genuine thank you. Their service really made me say “wow”. A rare find these days.

May 5, 2026
Unprompted review
Rated 5 out of 5 stars

We placed a corporate order at…

We placed a corporate order at Christmas for our clients at our marketing agency. They were fab and the feedback was extremely good! We reached out via email and the team at Cutter and Squidge were super helpful in getting everything set up. Equally, they offered next day delivery which really helped as clients were sending in their info for the orders.

December 1, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Bitterly Disappointed

Do not use this company unless you want to be bitterly disappointed. We ordered well in advance a chocolate cake for a wedding celebration to arrive on a specific day - with email confirmation of the delivery date - only to be told late on the delivery date that the cake could not be delivered until the following irrelevant and wrong day. How disgusting and to say we were disappointed, disgusted and annoyed is an understatement. On calling Cutter and Squidge they refused to speak to their delivery courier to ensure the cake was delivered on time and the customer service was non existent. The cake was ordered from Cutter and Squidge and the buck stops with them. Post honeymoon the couple will come back to a mouldy cake. We (family and friends) will never use this company again and it appears from the reviews other customers have had the same experience. A wedding is a lifetime event and you simply cannot get the delivery date wrong as that's incompetent. Cutter and Squidge should hang their heads in shame.

April 27, 2026
Unprompted review
Rated 4 out of 5 stars

MY first order

Have just placed my first order to thank a business that went above and beyond with their service after my husband suffered a stroke.
So I hope the actual goods taste as good as they look.
Then we can order some for us to try.!!!
The website was easy enough to order from too.

April 22, 2026
Unprompted review
Cutter and Squidge logo

Reply from Cutter and Squidge

Hi Rosemary,

Thank you so much — this has made us really happy! We're so glad you were happy and we really hope you treat yourself soon too x

Rated 5 out of 5 stars

As an elderly person with wi fi aging…

As an elderly person with wi fi aging difficulties Rebecca in customer service department - was excellent in every respect - on top of her job really friendly and very helpful - much appreciated
Many thanks
Regards Len

April 21, 2026
Unprompted review
Cutter and Squidge logo

Reply from Cutter and Squidge

Hi Len,

We are so pleased to hear that Rebecca was able to help you and we will pass your praise on to her! We hope we can help you again soon x

Rated 3 out of 5 stars

Great taste, questionable price point

I purchased the Easter Hamper post Easter, as there was a nice little discount and it gave me the option of trying lots of things. I was thinking about purchasing birthday cakes from them in future if they held up. The packaging was gorgeous, although I was a little surprised when I picked it up because it wasn't very heavy. Everything was smaller than expected. At first, I thought the 6 inch cake was a tiddly one for Easter, but nope, this is the standard! Now, I'm happy not to be wasting any because our family is small, but I did a quick calculation and it works out at £8 a slice if you're buying a regular slice?! That would be pricey at a sit down restaurant with garnishes and extras! Now, the taste itself was absolutely divine, but gorgeous as it was, I just don't think that can be justified, so I'll be looking elsewhere for special occasion cakes sadly. This was a fun experience, but we're one-and-done.

April 18, 2026
Unprompted review
Cutter and Squidge logo

Reply from Cutter and Squidge

Hi Kate,

Thank you for such a considered and honest review! We're really glad the taste hit the mark and that the post Easter discount gave you a proper introduction to what we do.

On the price point, we completely understand the reaction and it's a fair question to ask. What we'd love to share is what's actually behind it. Every cake is handmade from scratch using real ingredients throughout. Real chocolate, real butter, real fruit. No chocolate flavourings, no artificial additives, no preservatives. The chocolate alone costs significantly more than the compound chocolate used in most commercial baking, and that's before the hours of skilled handwork that go into every single cake that leaves our kitchen.

A 6 inch cake is also intentionally designed to serve a smaller gathering beautifully rather than feed a crowd, which is exactly why it worked so well for your family! The price per slice does look different when you frame it that way, but what's on that plate is genuinely closer to a patisserie than a supermarket cake.

We really hope you'll give us another chance for a special occasion. The taste clearly spoke for itself and we'd love the full experience to feel worth every penny next time. We're always here at hello@cutterandsquidge.com if you'd like a chat about what might work best for you!

Advertisement
Rated 1 out of 5 stars

Rip off - Wrong product sent - Tiny

the cupcakes were a gift for mother in law. They are embarrassingly tiny! Also, the specific flavours i ordered weren't the ones we recieved. 3 of them had nuts on and i live with my wife who has anaphylaxis reaction to nuts!!! Total rip off/scam. I got home from work all excited to here what my mother in law thought of the gift and she awckwardly had to explain and i knew straight away that she was disspointed. She said, if you paid more than £8 for them you need to complain. THat plus the huge risk to my wife from nuts and which was a result of not being sent what i ordered, is the reason for the complaint. I hope i get money back!!!

April 15, 2026
Unprompted review
Cutter and Squidge logo

Reply from Cutter and Squidge

Hi HB,
We want to address the allergy concern first because nothing else matters more than that. We're really relieved to hear your wife wasn't harmed. All of our allergen information including nuts is listed clearly on every product page, and our cupcake boxes include nut flavours which are detailed in the product description and ingredients. We also state clearly on our website that due to the nature of our kitchen there is a risk of cross contamination across all of our products. We'd always urge anyone with a serious allergy in their household to check the full allergen information on the product page before ordering, and we're sorry if that wasn't prominent enough at the point of purchase.

On the flavours, both of our cupcake boxes contain a selection of flavours as described on the product page rather than individually chosen flavours, so the box your mother in law received was correct. We're sorry if that wasn't as clear as it should have been when ordering.

On the size, our cupcakes are approximately 1 inch high and this is shown in the product images and description. We completely understand they're smaller than a standard cupcake and that can feel surprising if you weren't expecting it. They're individually handcrafted with no artificial ingredients which is reflected in both the size and the price.
We'd genuinely love to help resolve this for you. Please reach out at hello@cutterandsquidge.com with your order details if you have not already done so and we'll make sure you're looked after properly.

Rated 5 out of 5 stars

Danger! Think Twice Before Ordering

Bought the half billionaire's Easter egg having seen it on FB. I'm now obsessed. Which is unfortunate as I've been pretty chocolate-addiction free for the past few years. I seem to have relapsed and am contemplating bulk buying before they run out. Only buy if you have a huge family/enormous willpower/are going to give them away immediately.

April 10, 2026
Unprompted review
Cutter and Squidge logo

Reply from Cutter and Squidge

Hi Gill,
We are so sorry. And also... not sorry at all.
We did consider putting a warning on the packaging but honestly we weren't sure "dangerously good" would put anyone off. It seems we were right.
Your relapse is entirely our fault and we accept full responsibility. The bulk buying idea is, objectively, a very sensible plan and we fully support it. As for the willpower option... we've heard that's a thing some people have. We wouldn't know.
Welcome back to chocolate. We've missed you and we're not letting you go again! x

Rated 1 out of 5 stars

Avoid! Did not deliver as promised.

Awful. Didn't deliver birthday gift on time as promised, then provided almost amusingly poor customer service - provision of irrelevant and disinterested responses. After a month (!!!), they still haven't delivered what I ordered - to an urban area in East Anglia!

April 12, 2026
Unprompted review
Cutter and Squidge logo

Reply from Cutter and Squidge

Hi Lucy,

We're really sorry. The delivery failure was down to a delay at DPD's Hinckley depot and we understand that's no comfort when a birthday gift doesn't arrive as promised.
Reading back through your emails with our team, we can see why the conversation felt unsatisfying. You asked about a refund as well as a replacement, and that question wasn't properly addressed. To be clear, your replacement has already been sent and that is how we make the situation right. A refund alongside a replacement isn't something we're able to offer. We're sorry that wasn't explained to you clearly and kindly at the time rather than left unanswered.
If there's anything still outstanding please do reach out at hello@cutterandsquidge.com and we'll make sure you're looked after.

Rated 1 out of 5 stars

Rejected gift card

I ordered using a gift card , which was accepted and deducted from the total. When I received the confirmation invoice it showed the whole amount, without taking the gift card into account. There was an option to correct for a 'forgotten' gift card but when I tried to do this it said the card was not valid. I cancelled the order. I have no idea how to use the gift card and conclude that this is a scam.

April 14, 2026
Unprompted review
Cutter and Squidge logo

Reply from Cutter and Squidge

Hi there,
Thank you for leaving this review and we're really sorry the checkout experience caused so much confusion and concern. We completely understand why seeing the full amount on your invoice felt alarming.
What most likely happened here is that our invoice displays the original order total rather than the amount charged after gift card deduction. The gift card will have been applied and the correct amount taken, but we appreciate that seeing the full figure without that clearly reflected is genuinely confusing and something we want to look at improving.
We want to be absolutely clear that our gift cards are legitimate and work exactly as they should. We'd never want anyone to feel that way about us and we're sorry this experience led you there.
As we haven't been able to locate your order from the details provided, please do reach out to us directly at hello@cutterandsquidge.com with your gift card details and order information and we'll get to the bottom of exactly what happened and make sure your gift card balance is intact and ready to use. We really hope you'll give us the chance to put this right.

Advertisement
Rated 5 out of 5 stars

Birthday cake

Just received the most amazing cake from cutter & squidge for my son’s 14th birthday . I ordered the chocolate fudge cake and it was the most sumptuous, gooiest and delicious cake I’ve have tasted for a long time . Fabulous service and delivery couldn’t fault at all . Will certainly be ordering our next celebration cake from you very soon 👍❤️🎂😋

April 11, 2026
Unprompted review
Cutter and Squidge logo

Reply from Cutter and Squidge

Hi Katey,
Sumptuous and gooey... honestly those are two of our favourite words and we'll take them! We're so happy the chocolate fudge cake was everything a 14th birthday deserved. It's one we're really proud of so hearing it landed like that genuinely makes our whole kitchen team smile.
Happy birthday to your son from all of us at C&S! We can't wait to be part of the next celebration too. x

Rated 5 out of 5 stars

DELICIOUS CAKE

We ordered a last minute cake for a relative's birthday. It arrived exactly on time and in excellent condition. We did as suggested and put it in the fridge until the day. On the day we took the cardboard sleeve off it whilst it was still chilled and then left it out for about 4 hours at room temperature. We ordered the Chocolate Fudge Caramel Cake and it was thoroughly enjoyed by everyone. Would use this company again and would buy this particular cake again.

March 28, 2026
Unprompted review
Cutter and Squidge logo

Reply from Cutter and Squidge

Hi Lynda,
This has really made us smile! We're so happy the Chocolate Fudge Caramel Cake was a hit all round, and we love that you followed the serving guidance so perfectly. Chilled out of the sleeve and then a few hours at room temperature is exactly the way to get the best out of it, so it sounds like every bite was just as it should be!
A last minute birthday cake,which arrived on time and enjoyed by everyone... that's everything we set out to do. We can't wait to be part of the next celebration. We hope to see you again soon! x

Rated 4 out of 5 stars

Easy and User Friendly

It was super easy to view the products and place my order.

April 7, 2026
Unprompted review
Cutter and Squidge logo

Reply from Cutter and Squidge

Hi Itta,
We work really hard to make sure finding something delicious and getting it to your door is as enjoyable as the cake itself, so this genuinely means a lot.
We hope whatever you ordered was every bit as good as the ordering experience. We can't wait to see you again soon! x

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look