I was gifted an afternoon tea by a friend which was a nice surprise and much appreciated. It was well presented and all looked very nice. However, having now had the tea, I wouldn’t buy it again mysel... See more
Company replied
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Review summary
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What people talk about most
Reviews shaping this summary
We ordered a last minute cake for a relative's birthday. It arrived exactly on time and in excellent condition. We did as suggested and put it in the fridge until the day. On the day we took the ca... See more
Company replied
Highly recommended this company! The cake was gorgeous to look at and tasted incredible!! When there was a slight hiccup with delivery (DPD’s fault, not C&S!) where DPD failed, Cutter & Squidge absol... See more
Bought the half billionaire's Easter egg having seen it on FB. I'm now obsessed. Which is unfortunate as I've been pretty chocolate-addiction free for the past few years. I seem to have relapsed an... See more
Company replied
Company details
Written by the company
Luxury London cakes, macarons, biscuits and more delivered to your door by courier. Delicious award winning cakes for any occasion. Personalised for you.
Contact info
3.7
Average
830 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 89% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I’m really disappointed with my…
I’m really disappointed with my experience with Cutter & Squidge. My best friend kindly bought me a gift voucher from them for my baby shower. There was no expiry date stated anywhere on the voucher, so I assumed I’d be able to use it without any issues.
When I tried to redeem it, I was told it had expired just a few days earlier. This was the first time I’d heard anything about an expiry date. I called their customer service to explain the situation and asked if they could make a goodwill exception, especially since the expiry date wasn’t clearly stated, but they refused.
I was so disappointed that I even emailed the CEO in the hope that someone would look into the situation or at least respond. Unfortunately, I never received any reply.
Afterwards, I looked at other reviews and noticed that several people have had very similar experiences with vouchers expiring and not being honoured. It’s really frustrating, especially when the voucher was a thoughtful gift for a special occasion.
Overall, the lack of flexibility and the poor customer service I wouldn’t recommend using this company. There’s way better cake companies who have really good customer service!!!!
January 2, 2026
Unprompted review
Reply from Cutter and Squidge
Thank you for taking the time to share your feedback. We’re sorry to hear about your experience.
Our gift cards follow the expiry terms set out in our policies. Once a gift card has expired, it cannot be extended or reissued, as the details are automatically removed from our system.
We understand this can be disappointing, especially when the gift card was given for a special occasion, and we appreciate you sharing your feedback.
Customer Experience Team 🍰
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Absolutely terrible experience.
Absolutely terrible experience.
Cutter and Squidge has treated me appallingly. They took my money, ignored my concerns, cancelled my order without resolving the issue, and offered no support. There has been no communication from Cutter and Squidge.
I was left chasing for answers with no resolution, no accountability, and no consideration for the inconvenience caused. What should have been a simple order turned into a frustrating and stressful experience.
Based on this, I would not recommend Cutter and Squidge. Extremely disappointing service and a complete lack of customer care.
March 3, 2026
Unprompted review
Reply from Cutter and Squidge
We’re really sorry to hear about your experience and would love the chance to understand what happened. Orders are not canceled without communication, and any canceled order would not result in payment being taken without a refund. Our support team is always available to help.
Please do get in touch with us at hello@cutterandsquidge.com so we can gain some clarity on this situation and see how we can best support you, because that is always our aim.
Customer Experience Team 🍰
So tired of giving Cutter & Squidge a…
So tired of giving Cutter & Squidge a chance. Over and over again deliveries have been late, worse still there is no way to contact them, they don’t answer the telephone or emails, the AI bot is useless and the staff simply don’t care. Surely they realise that they work in a time critical ‘special occasion’ business and it’s essential to get things right and on time. I’ve placed 25 orders with them in 5 years and this was my last. I have run out of patience. There are so many other companies out there that care and deliver on time. The only reason I used them like so many others was for the blueberry and lemon but they’ve cut corners on that too now. Cutter & Squidge could not care less about their customers.
February 27, 2026
Unprompted review
Reply from Cutter and Squidge
Thank you for sharing your feedback. We’re really sorry your experience didn’t go as smoothly as it should have. We always do everything we can to support our customers and make sure orders arrive on time, especially for special occasions.
While DPD and Royal Mail are generally reliable, as noted in the ordering process, they are not a guaranteed service. We’re available by email from 9:00am to 6:00pm Monday to Friday, and 9:00am to 5:00pm on weekends. Please do get in touch at hello@cutterandsquidge.com
so we can support you and clarify any messages that may have gone unanswered - we're always here to help.
Customer Experience Team 🍰
Good selection of products with an easy…
Good selection of products with an easy ordering process.
February 27, 2026
Unprompted review
Reply from Cutter and Squidge
Hi Sabah
This is the kind of review that genuinely makes us stop and smile — thank you so much. The fact that it's not just the products but the whole experience that you love... that's everything to us. That's exactly what we set out to create.
We started C&S because we believed indulgence should feel joyful, not fussy. Hearing that you feel that every time means we're doing something right!
We're so lucky to have you — and we can't wait to keep surprising and delighting you. There's always something exciting just around the corner! x
Easy to order,
this was my first time ordering (so i don't know about the quality or taste!)
it was fine ordering but the shopify made it worse!! it kept changing my address for shipping and it was a gift - so please double check that the shipping is correct as mine nearly wasn't!
February 26, 2026
Unprompted review
Reply from Cutter and Squidge
Hi Fats,
Thank you so much for this — and welcome to the C&S family! We're really glad your first order went smoothly, and we really appreciate you flagging the checkout issue.
You're right that the address fields in Shopify can sometimes behave unexpectedly, especially when ordering as a gift — it's something we know catches people out and we're really sorry it added a moment of stress to what should've been a lovely experience.
We really hope the gift went down a treat — and now you've broken the seal, we'd love for you to treat yourself next time so you can finally find out what all the fuss is about. There's a lot of joy waiting for you! x
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Avoid
Received afternoon strawberry tea as a gift.
Scones dry and hard
Brownies very ordinary and thin.
A couple of tea bags
Sickly sweet dry sponge
Very poor altogether.
February 25, 2026
Unprompted review
Reply from Cutter and Squidge
Thank you for sharing your feedback. We’re really sorry to hear this was your experience. This doesn’t sound like the magic we aim to deliver at all, and it’s exactly why we have our Happiness Guarantee. Please do get in touch with us at hello@cutterandsquidge.com so we can look into this properly and do our best to make things right.
Customer Experience Team
Difficulty using Gift Card.
I have shopped with Cutter & Squidge for a while, and the gift recipients are always thrilled with what they get. Today I was using a gift card for the first time and found it very frustrating trying to work out how to use it! I almost gave up ordering entirely multiple times, which would have been a shame. It would be helpful if information on how to use gift cards is clearer - not just in the email confirmation but also on the website itself.
February 24, 2026
Unprompted review
Reply from Cutter and Squidge
Thank you for sharing your feedback and for being such a valued customer 💛. We’re so glad your gift recipients have loved our treats, though we’re sorry that using the gift card felt frustrating this time.
We really appreciate your suggestions about making gift card information clearer on the website and not just in emails — that’s incredibly helpful for us to know. Please don’t hesitate to reach out at hello@cutterandsquidge.com if there’s anything we can do to support you or if you have any further feedback.
Customer Experience Team 🍰
Cancelled cake, no remorse
I've been using C&S for years.
However the latest experience completely put me off them.
They cancelled delivery of a cake for a birthday party the evening before with no offer of replacement for the same day.
Apparently I can pick a cake of a same value dor delivery on another date. AMAZING RIGHT?
Because a birthday cake that is delivered a week late is pretty much the same right?
They offered no compensation for this massive fail on their part.
Avoid this company.
Edit: I am obviously not going to put my real name and details on a public website. Order number was Cs1229762 if you'd like to "investigate further", but I've already expressed my unhappiness and not receiving a cake that I ordered for a birthday party MONTHS in advance with no chance of getting a replacement, because it was past your own order deal e.
February 22, 2026
Unprompted review
Reply from Cutter and Squidge
Hi there,
Thank you for leaving a review — we take every piece of feedback seriously and we really want to look into this for you.
We've searched our records carefully using the details provided and we're not able to locate a matching order. It's possible there may be some confusion with a similar retailer, or if you ordered under a different name or email, we might just be missing each other!
Please do respond to our request for information and we'll investigate this right away. We're committed to making things right when something's genuinely gone wrong — we just need to find you first! x
It was difficult to pay and enter…
It was difficult to pay and enter address and it turned out I do have to pay for the delivery although the website says free over £40 - disappointing to discover later after doing so much research
February 23, 2026
Unprompted review
Reply from Cutter and Squidge
Hi there,
Thank you for taking the time to share this — and we're sorry your first experience with us came with a few bumps along the way!
The checkout address fields can sometimes behave unexpectedly — it's a known quirk of the shopify platform and something we always recommend double-checking before placing your order, especially for gifts. We're sorry that added friction when it should've been the fun part!
On the delivery charge — we'd genuinely like to look into this for you. Our free delivery threshold does come with some conditions depending on the product and delivery option selected, and we want to make sure what you saw on the website was clear and accurate. Could you drop us a message at hello@cutterandsquidge.com with your order details? If anything wasn't right, we'll absolutely make it right.
We really hope you'll give us another chance — because you've done all the research and haven't even tasted anything yet, and that would be a shame! x
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Wouldn’t let me apply discount and don’t reply to emails
Went to order, paid a very large amount and then realised I forgot to apply the discount 45 mins after placing the order.
I emailed and got told as it was next day delivery (it wasn’t, delivery was 3 days away) and as it had been outside of the 30 min window to amend the order, the discount couldn’t be applied.
Tried to email somebody to cancel and then potentially look at re-ordering but nobody has replied to my email.
Very disappointed. After having looked at the reviews on this website, I am doubtful as to whether the order will arrive at all.
February 19, 2026
Unprompted review
Reply from Cutter and Squidge
Hi Atifa,
Thank you for sharing this — we can see that your order did arrive safely on your chosen delivery date. We hope it was worth the wait!
We completely understand the frustration around the discount, and we want to explain the "next day" wording that clearly confused things. When an order is placed after our 4pm daily cut-off, it enters our system as a next-day order from a processing perspective — even when the actual delivery date is the day after. It's a behind-the-scenes distinction that we clearly didn't explain well at all, and we're sorry for that.
The 30-minute window to amend or cancel orders exists because our bakery begins production quickly after cut-off — but we know that doesn't make it any less disappointing when you've just placed a large order and spotted a discount you'd missed.
We have offered you a 15% off your next order as our way of making sure that discount wasn't lost to you entirely, and that offer absolutely still stands. We're sorry if we left you feeling ignored at an already frustrating moment.
Good choice of cakes and website easy…
Good choice of cakes and the website is easy to navigate which also has a very useful section on cake care instructions.
February 18, 2026
Unprompted review
Reply from Cutter and Squidge
Hi there,
This is the kind of review that genuinely makes us stop and smile — thank you so much. The fact that it's not just the cakes but the whole experience that you love... that's everything to us. That's exactly what we set out to create.
We started C&S because we believed indulgence should feel joyful, not fussy. Hearing that you feel that every time means we're doing something right!
We're so lucky to have you — and we can't wait to keep surprising and delighting you. There's always something exciting just around the corner! x
Super delicious brownie …
I ordered some brownies and received 14th. No words to say, it’s super delicious.
Thank you for your delicious brownies.
Hope to try another sweet 😊
February 14, 2026
Unprompted review
Reply from Cutter and Squidge
Hi Iromie,
Oh, this has absolutely made our day — thank you! We're so happy the brownies hit the spot. It's one we're really proud of, so knowing it brought you joy means everything to us.
We'd love to see you back again soon — and if you ever want to try something new, our team is always happy to point you in the right direction. See you next time! x
Reply from Cutter and Squidge
Hi Jana
This genuinely made our whole team smile — thank you so much!
We put so much love into every bite, so hearing that it landed perfectly means the world to us. We really hope to see you again soon — there's always something new and delicious waiting for you! x
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Beautiful creamy chocolate cake…
Beautiful creamy chocolate cake bursting with flavour
Light and moist sponge rich and chocolatey
Beautiful chocolate cake
Lovely staff
Will definitely buy again
February 11, 2026
Unprompted review
Reply from Cutter and Squidge
Hi Carolina
Oh, this has absolutely made our day — thank you! We're so happy our chocolate cake hit the spot. It's one we're really proud of, so knowing it brought you joy means everything to us.
We'd love to see you back again soon — and if you ever want to try something new, our team is always happy to point you in the right direction. See you next time! x
Nice and easy to order
Easy to find what I wanted and easy to order for next day delivery.
February 15, 2026
Unprompted review
Reply from Cutter and Squidge
Hi Chiara,
This is the kind of review that genuinely makes us stop and smile — thank you so much. The fact that it's not just our products but the whole experience that you love... that's everything to us. That's exactly what we set out to create.
We started C&S because we believed indulgence should feel joyful, not fussy. Hearing that you feel that every time means we're doing something right!
We're so lucky to have you — and we can't wait to keep surprising and delighting you. There's always something exciting just around the corner! x
Missing item that 'didn't go through', but I was charged for
Placed an order for multiple afternoon teas and a brownie box. It said I could add to my order within 30 minutes, so I added an extra afternoon tea box. This was all for a family event taking place tomorrow. I paid for the original order plus paid separately for the extra item. From the email confirmation, I could go in to view my order online and it showed all items I'd ordered.
Order came today and the extra item was missing. No notice of anything not being available, but the delivery slip in the box only showed my original order.
I contacted the company immediately and then received a separate email apologising for a glitch which meant the additional item I added didn't go through and wouldn't be processed. However looking at my online bank account, I can see that the two separate payments were taken yesterday. Also why weren't they able to tell me this until two days later and after my order has actually arrived?
I'm really unimpressed that they took my money for all items but didn't deliver. I've asked twice via email today when I'll get a refund, and no reply.
February 14, 2026
Unprompted review
Reply from Cutter and Squidge
Hi Amy,
We're so sorry — this one is entirely on us and we completely understand why you're frustrated. What happened was a tech glitch on our end that meant your additional afternoon tea box didn't process through to our kitchen, even though the payment was taken. That's not okay, and we're really sorry it happened — especially when you were ordering for a family event.
You absolutely shouldn't have had to chase us twice, and we apologise for that too.
If our team hasn't already been in touch to resolve this for you, please reach out directly at hello@cutterandsquidge.com and we'll make sure your refund for the missing item is sorted immediately. You shouldn't have to wait any longer for that.
We hope the afternoon teas and brownies that did arrive brought some joy to your family celebration — and we'd love the chance to do better by you next time. x
Won’t be ordering again unfortunately
Bought a box of 3 cookie dough heart pies for a Valentine’s Day present. Aesthetically they look nice. But oh my goodness they were so dry, basically like a very stale brownies. No goo in the middle. Even when heated up they were just as dry. They also lacked flavour and left a cheap taste in my mouth. Won’t be ordering again.
February 13, 2026
Unprompted review
Reply from Cutter and Squidge
Thanks so much for sharing your feedback. This doesn’t sound quite right, so please do reach out to us at hello@cutterandsquidge.com. We always want to make things right and ensure every experience feels as special as it should.
Customer Experience Team 🍰
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My favourite decadent and delightful treat.
This is my 3rd time ordering this same cake from Cutter and Squidge. Each time as a treat for my daughter and me. We can’t eat dairy - but love chocolate. This vegan chocolate fudge cake tastes like it’s dripping in cream and all things delicious. It is SO luxurious and so decadent. It’s always perfectly presented, perfectly delivered - and frankly the greatest breakfast imaginable. Happy Valentine’s weekend to us! What a treat! I LOVE this company.
February 10, 2026
Unprompted review
Reply from Cutter and Squidge
Hi Sophie,
Oh, this has absolutely made our day — thank you! We're so happy our vegan chocolate fudge cake hit the spot. It's one we're really proud of, so knowing it brought you joy means everything to us.
We'd love to see you back again soon — and if you ever want to try something new, our team is always happy to point you in the right direction. See you next time! x
Excellent service and Delicious vegan cake!
Website easy to navigate and order. Delivered on the date I requested. Very well packaged so the cake arrived in tact and defrosted perfectly for the party. I ordered the vegan chocolate and caramel cake, and it was delicious!! Will definitely use them again!
February 10, 2026
Unprompted review
Reply from Cutter and Squidge
Hi Joanne,
This is the kind of review that genuinely makes us stop and smile — thank you so much. The fact that it's not just the vegan chocolate caramel cake but the whole experience that you love... that's everything to us. That's exactly what we set out to create.
We started C&S because we believed indulgence should feel joyful, not fussy. Hearing that you feel that every time means we're doing something right!
We're so lucky to have you — and we can't wait to keep surprising and delighting you. There's always something exciting just around the corner! x
Another order placed!
Just placed my second gift order from this fab company. My mother in law was delighted with her tea for two gift and said the cakes & scones were just yummy! I have recommended to friends as they have some great gift & letterbox treats. Easy to use website, quality products and great service.
Thank you Cutter & Squidge
February 10, 2026
Unprompted review
Reply from Cutter and Squidge
Hi Tracey,
The fact that you trust us with the people you love most — that genuinely means everything to us. Being someone's go-to gift for their mother in law is such an honour, and we never take it lightly.
Every product that leaves our kitchen is made with exactly that in mind — that someone somewhere is going to open it and feel really, properly special. And you keep making that happen. So thank you — not just for choosing us, but for spreading a little C&S joy to everyone around you.
You're basically an honorary member of the team at this point! x
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