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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, extensive knowledge, and friendly demeanor, making every interaction pleasant and productive. The delivery service is frequently highlighted as outstanding, with many people appreciating the promptness, clear communication, and the politeness of the delivery personnel. Consumers are also very satisfied with the products, often finding them to be of excellent quality and exceeding expectations, and the overall ordering process is described as efficient and easy. However, some customers experienced minor issues with their orders, such as receiving an incorrect item or encountering a product with a fault. While these instances were quickly addressed and resolved by the company, a few people mentioned initial concerns regarding the accuracy of their shipments or product functionality.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their friendliness, knowledge, and... See more

Delivery service

People report positive experiences with delivery service. Customers consistently praise the excellent... See more

Service

Users describe positive interactions with service, highlighting the team as friendly, knowledgeable, and... See more

Product

Customers consistently note positive experiences with product. Many reviewers are happy with their purchases,... See more

Order

Reviewers mention positive feedback about order. Customers consistently report a trouble-free experience,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Hello well let me tell you about my experience with DAI, firstly about JOE, who I’ve dealt with several times and I must say he does a brilliant job 👍🏻 he’s been very helpful and knowledgeable about... See more

Rated 5 out of 5 stars

Excellent company to deal with, highly recommended. Have ordered a few item before and always had a troublefree experience. Ordered the item at the beginning of the week and then had a phone call... See more

Rated 5 out of 5 stars

Direct human contact for a recent online purchase was a breath of fresh air. From the phone call to inform me of the delivery date and approx time to the special praise for Paul who called forty minu... See more

Rated 5 out of 5 stars

I just took another delivery from DAI Leisure, as always a pleasure! From ordering to delivery, first class service and communication. Driver Paul telephoned to say he was en route and 14 minutes away... See more


Company details

  1. Sporting Goods Store

Written by the company

DAI Leisure is one of the UK's largest independent suppliers of Air Rifles, Airguns, Shotguns, Rifles and shooting equipment. Our huge store (5,000+sq ft) in Merry Hill Dudley West Midlands has a huge selection of Air Rifles, Shotguns, Firearms and shooting accessories all under one roof - with a team of firearm experts and a gun smith on hand to provide advice, repairs, servicing and aftercare.


Contact info

4.8

Excellent

TrustScore 5 out of 5

791 reviews

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Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

Well what can i say

Well what can i say - placed an order for the s/h air rifle on Saturday and was delivered on Sunday to Guildford area. Plus no postage fee, many thanks DAI esp. Elliott great to work with and honest. thanks. Andy G

March 7, 2026
Unprompted review
Rated 5 out of 5 stars

This is the second time l have used…

This is the second time l have used this company.
I highly recommend them. The guy that served me, sorry I've forgotten your name, couldn't have been more helpful. Only went in for some advice, came out nearly a grand poorer! I know they have a range. He aligned the scope for me and let me fire a few shots too. Very knowledgeable.

March 4, 2026
Unprompted review
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Rated 5 out of 5 stars

Great Service

I've been to DAI many times and done all of my purchases through them, Joe and Mark are always consistent with being top tier for advice and fairness. They won't oversell to you, they listen and get exactly what they think you'll like for your want or need.

March 3, 2026
Unprompted review
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Rated 5 out of 5 stars

Great service again from DAI Leisure

Great service again from DAI Leisure. Friendly, fast, efficient and a delivery driver, Paul, who goes above and beyond to give great customer service every time. Much appreciated, guys.

February 28, 2026
Unprompted review
Rated 5 out of 5 stars

All round great company

All round great company to deal with. Custom is always valued and great offers/discounts offered. Latest delivery from Paul the driver was also spot on. Early delivery was pre arranged and Paul called about 15 mins prior to arranged time to check all was good. Highly recommended

March 1, 2026
Unprompted review
Rated 5 out of 5 stars

Friendly and knowledgeable

Nate turned up today wanting some advice on the best air pistol for himself. Luckily we met Gordon, who was very friendly (and funny) and shared his excellent knowledge, making it a thoroughly enjoyable experience and has made Nate's day.
We are very happy with our purchase and would highly recommend.

February 27, 2026
Unprompted review
Rated 5 out of 5 stars

EFFICIENT & FRIENDLY

Hi, Just wanted to say thank you for the efficient and friendly service that I received from DAI Leisure. In particular, I appreciated the courtesy and service of Paul the delivery man who went out of his way to be helpful.

January 16, 2026
Unprompted review
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Rated 5 out of 5 stars

Excellent experience

Excellent experience. Ordered air pistol on Sunday, on Tuesday I received a call from Elliot to say delivery would be between 11.00 and 1.00 on Thursday. The delivery chap, Paul, called me at 10.00 am Thursday to say he planned to arrive at 12.00 and duly did!. Paul took his time with the delivery, in a good way, ensuring I was happy with everything before he left, top man. Thought I had an issue with the pistol so called DAI, they said that no one was available at the time as the shop was full and very busy and would call me back. Elliot called within the hour and had an identical gun next to him to enable him to answer any queries. My 'problem' was in fact not an issue, I though some kind of plastic had been left in the CO2 receiver, in fact, it was an anti tamper seal (the pistol Elliot was looking at had the identical seal). This was my first time using DAI and have just ordered another pistol. Thank you DAI Leisure.

February 19, 2026
Unprompted review
Rated 5 out of 5 stars

HW30 for my Son's first proper air rifle

I ordered an air rifle for my son online, to be delivered. The communication throughout was excellent, I got a call letting me know that I, 9r someone over 18 would need to present and ideally with my ID to hand. I got a further call telling when it would be delivered
Paul the driver rang me to tell me he was 20 minutes away, I looked out the window 20 minutes later and he was pulling up outside. Bang on time, on my son's birthday, and, before he had to get to school.
The prices are absolutely competitive with elsewhere and the service that comes with takes it to another level.
Son wants a scope for it now, will be going to DAI Leisure for that rather than anywhere else.
Highly recommend them.

February 11, 2026
Unprompted review
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Rated 5 out of 5 stars

My daughter recently purchased a new…

My daughter recently purchased a new PCP rifle from D.A.I Leisure, and from start to finish the service was amazing. Gordon was absolutely brilliant, informative, patient, and helpful. He took the time to explain everything clearly and made sure my daughter felt comfortable and confident with her new rifle.

What really took us both by surprise was how welcoming everyone in the store was. Gordon set up her rifle and scope, went through a range of pellets to find those most suited to her rifle, and gave her time on her own to hone her skills on their indoor shooting range. Other customers using the range were also amazing, they let her try their rifles, and offered her friendly advice and encouragement. It was such a positive and supportive atmosphere.

We’ll definitely be back!

February 14, 2026
Unprompted review
Rated 5 out of 5 stars

Great friendly staff

Great friendly staff. Gordon saw me through my purchase lovely bloke. Very friendly and gave me a great laugh whilst we talked during my purchase.

February 14, 2026
Unprompted review
Rated 5 out of 5 stars

Gordan was great

Gordan was great, fantastic service and very entertaining made us laugh, also very knowledgeable and Jordan was also fantastic . Great service all around 👏

February 14, 2026
Unprompted review

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