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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, extensive knowledge, and friendly demeanor, making every interaction pleasant and productive. The delivery service is frequently highlighted as outstanding, with many people appreciating the promptness, clear communication, and the politeness of the delivery personnel. Consumers are also very satisfied with the products, often finding them to be of excellent quality and exceeding expectations, and the overall ordering process is described as efficient and easy. However, some customers experienced minor issues with their orders, such as receiving an incorrect item or encountering a product with a fault. While these instances were quickly addressed and resolved by the company, a few people mentioned initial concerns regarding the accuracy of their shipments or product functionality.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their friendliness, knowledge, and... See more

Delivery service

People report positive experiences with delivery service. Customers consistently praise the excellent... See more

Service

Users describe positive interactions with service, highlighting the team as friendly, knowledgeable, and... See more

Product

Customers consistently note positive experiences with product. Many reviewers are happy with their purchases,... See more

Order

Reviewers mention positive feedback about order. Customers consistently report a trouble-free experience,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Hello well let me tell you about my experience with DAI, firstly about JOE, who I’ve dealt with several times and I must say he does a brilliant job 👍🏻 he’s been very helpful and knowledgeable about... See more

Rated 5 out of 5 stars

Excellent company to deal with, highly recommended. Have ordered a few item before and always had a troublefree experience. Ordered the item at the beginning of the week and then had a phone call... See more

Rated 5 out of 5 stars

Direct human contact for a recent online purchase was a breath of fresh air. From the phone call to inform me of the delivery date and approx time to the special praise for Paul who called forty minu... See more

Rated 5 out of 5 stars

I just took another delivery from DAI Leisure, as always a pleasure! From ordering to delivery, first class service and communication. Driver Paul telephoned to say he was en route and 14 minutes away... See more


Company details

  1. Sporting Goods Store

Written by the company

DAI Leisure is one of the UK's largest independent suppliers of Air Rifles, Airguns, Shotguns, Rifles and shooting equipment. Our huge store (5,000+sq ft) in Merry Hill Dudley West Midlands has a huge selection of Air Rifles, Shotguns, Firearms and shooting accessories all under one roof - with a team of firearm experts and a gun smith on hand to provide advice, repairs, servicing and aftercare.


Contact info

4.8

Excellent

TrustScore 5 out of 5

791 reviews

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Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

Best gun shop!!!

Not my first purchase from dai but once again brilliant and informative staff, always very personable and welcoming. The boys really know there stuff here! Best gun shop I’ve been in. Gordon and Joe gave me advice and I couldn’t be happier with the gun. Cheers once again chaps.

November 30, 2025
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Rated 5 out of 5 stars

Very very helpful

Kept the gun on hold for me for two weeks. Very attentive to my requirements. Highly recommend. Also really good range of stock.

November 22, 2025
Unprompted review
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Rated 5 out of 5 stars

Order #174530

Order #174530
Great company to deal with from start to finish.
Emailed a query asking when stock is expected & got a reply the same day. The reply was honest & did not attempt to over promise, unlike other companies do.
I decided to pay a small deposit to reserve the item I wanted & it actually came in to stock quicker than expected.
Dai contacted me by phone & sent me a link to pay the balance & due to the nature of my purchase I had to wait a little for a scheduled delivery. There was a little miscommunication but I didn't feel let down & it was actually delivered on the weekend I expected to actually receive it.
Well done DAI.

November 9, 2025
Unprompted review
Rated 5 out of 5 stars

Being dealt with by Gordon

What made my experience great was, I enquired on the phone earlier today Friday 7th November. I then went down to there shop. Was welcomed by Gordon, absolutely great legend of a guy. Knows his guns like the back of his hand. Very knowledgeable, friendly and funny. Has great banter with you. He took a rifle of mine into part ex. Set up my new rifle, even zerod the new scope in.
What else can I say. If you want a air rifle. Then go down to DIA Leisure and meet Gordon.
All the best Gordon.

Fantastically happy returning customer here.

Ben Nicholson

November 7, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid

Was lied to about delivery date,customer service is none existent, email's never answered,had to keep chasing them for information.Avoid at all cost absolutely terrible company , was promised delivery after 2pm turned up at 11.30am lucky someone was in!

November 6, 2025
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Rated 5 out of 5 stars

DAI Leisure

DAI Leisure are very helpful and reliable, Iv been collecting replicas from their stock over the last 8 years and had some amazing deals. Iv relied on them for a few repairs that they’ve never failed to take a look at and fix, special thanks to Paul for assisting in a recent repair. Great staff with some great products. Looking forward to my next visit.

November 4, 2025
Unprompted review
Rated 5 out of 5 stars

DAI Leisure from our first contact over…

DAI Leisure from our first contact over the phone we found them to be very friendly knowledgeable people who value their customers, we visited the facility at Brierley hill to buy an air rifle, we had three to choose from, so chose the best looking stock, added a telescopic site recommend and fitted by them. Very happy with the very accurate rifle and excellent service, we returned to purchase a moderator on their recommendations. Would highly recommend them to all.

October 28, 2025
Unprompted review
Rated 5 out of 5 stars

Exceptional customer service.

If you consider that I live over 190miles from Dai Leisure, makes this transaction more impressive.
Mark in the sales team was extremely helpful with some good advice and even sending me some additional 'photos, of the rifle I wanted, (a dedicated benchrest .177 cal).
The delivery was very smooth, Paul the driver sent me updates as to his ETA, he arrived spot on time.
The hand-over was efficient and polite, I sent Paul on his way with a lump of cake & some chocolate to help on the rest of his journey.
In all I cannot fault Dai Leisure in any way and would 100% recommend using this company with total confidence.

October 10, 2025
Unprompted review
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Rated 5 out of 5 stars

Gordon is the man

Came in Sunday (spoke to Gordon) who made me feel very welcome after not shooting for over 7years helped me set my rifle up with a bipod but also helped me pick a pistol friendly service highly recommend will definitely be visiting soon

October 5, 2025
Unprompted review
Rated 5 out of 5 stars

Ordered a weapon on Wednesday and it…

Ordered a weapon on Wednesday and it was delivered Sunday, the driver rang with the delivery time and was spot on and a very polite guy, well done to DAI and Joe and the driver for a brilliant service, would highly recommend this company.

September 28, 2025
Unprompted review
Rated 5 out of 5 stars

DAISY RED RYDER

It took a while because they had problems with there website but they sorted it out gave me a refund and even are sending freebies would buy from them again amazing conpant

August 30, 2025
Unprompted review
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