A true treat — absolutely blown away! I bought this ring as a treat to myself, and from start to finish, the process was seamless. The website made building my perfect ring so easy, every detai... See more
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About Diamondsfactory
Written by the company
Here at Diamonds Factory, our core goal and mission is all about making those all important milestones matter with luxury, affordable jewellery pieces. With over 15 years experience in the industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.
From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.
Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.
Contact info
54 Hatton Garden, EC1N 8HN, London, United Kingdom
- +1 888 888 3959
- diamondsfactory.com
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 14% of negative reviews
Typically replies within 48 hours
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Exceptional!
Ordered my ring and was informed of the stages of its creation every step of the way. My ring is absolutely stunning! I am elated and will definitely recommend Diamonds Factory to everyone. Thank you for the great experience and service.

Reply from Diamondsfactory
Absolutely Stunning Diamond set &…
Absolutely Stunning Diamond set & Exceptional Service!
I recently purchased a pear-shaped 1-carat diamond set from Diamonds Factory, and I am beyond impressed. The craftsmanship is immaculate – the diamond sparkles brilliantly, and the setting is flawless. From start to finish, the experience was second to none.
What really stood out was the excellent customer service. The team was incredibly knowledgeable, patient, and offered expert advice without any pushy sales tactics. I felt completely comfortable and confident throughout the process.
The result? My wife is absolutely over the moon with joy – the smile on her face says it all! This purchase was worth every penny, and I couldn’t be happier. If you’re looking for high-quality diamonds and a genuinely pleasant buying experience, I highly recommend Diamonds Factory!

Reply from Diamondsfactory
They sent exactly what I ordered and…
They sent exactly what I ordered and delivered on time.

Reply from Diamondsfactory
Absolutely lovely ring
Absolutely lovely ring, great value and superb quality. I’ve bought all my diamonds from them. Would never go back to the high street.
Best experience
Diamond factory have been absolutely amazing during my process of selecting and delivery a beautiful engagement ring. A big shout out to Agnes in customer services. She has helped me so much and went the extra mile to ensure the ring reached me in time for a very special surprise for my better half. I will be using them again without a doubt
A true treat
A true treat — absolutely blown away!
I bought this ring as a treat to myself, and from start to finish, the process was seamless. The website made building my perfect ring so easy, every detail was customisable and clearly explained. The online knowledge and guidance gave me full confidence in my choice.
When my ring arrived, it completely surpassed my expectations. The exquisite 1.5ct lab-grown diamond is absolutely breathtaking, perfect across the 3Cs: cut, radiant, colour (D), and clarity (VVS1). It’s elegant, bright, and catches the light beautifully.
This wasn’t just a purchase, it was an experience, I’m over the moon with the result. Highly recommend for anyone looking to invest in something truly special.
A very trustworthy and professional company.
I have used Diamonds Factory twice now. The first time was for a single diamond earring and the second was a pair of sapphire earrings.
Both orders turned up beautifully packaged and exactly as described.
This is a fair, trustworthy and professional company.
The website is very thorough and easy to use.
I would recommend them without reservation.
Beautiful Diamond Earrings
I ordered a pair of diamond earrings, which I wanted to where for a special occasion, DF said they would do their best. I was absolutely delighted when they arrived 2 days before the event. They are beautiful and I received many comments. Thank you DF
Stunning diamond stud earrings
Great easy to use website. I ordered a pair of diamond stud earrings and couldn’t have wished for a nicer experience selecting my choices and receiving the earrings a couple of weeks later. The earrings are stunning and I’m thrilled to bits with them and will be wearing them every day.
Great ring, Dreadful customer service
Ring has arrived and is great just what I wanted. HOWEVER customer service has changed drastically. I have used Diamonds Factory for several years and the communication and service has been brilliant. This order did not arrive on the date expected and could not get hold of Customer service and no reply to my messages. Eventually they confirmed another date but I was worried. It did not arrive on that date and the process of not being able to contact them and no replies to messages started again. Such a shame this is not what I expect from this company and will hesitate about using them again.
Alvarado my hero
I ordered a bespoke ring online for an engagement, as it got closer to the day itself there was no update about the rings situation. I got through to customer service once on the phone they were helpful and told me to call back next week for an update, unfortunately i couldn’t get through to them when i called again as their lines were down so i resorted to calling the Birmingham branch itself just to try my luck. I was greeted by alvarado who was an absolute gem in helping me. He went out of his way by miles to help me find out where the ring is what stage of production it’s at and when it may arrive. we later discovered the ring is in the city but due to be hallmarked which will take two days and we wouldn’t get it in time. Alvarado did his magic again and spoke to his manager, who also went miles out of his way to help us and temporarily delayed the hall marking. It’s now due for collection tomorrow hopefully just in time for the engagement! Finally Simran from the customer service team at DF tied the bow and informed me of the good news and the appointment to collect. I know thats alot to read but point is- their customer service and their instore team went above and beyond to help and we couldn’t be more grateful, thankyou DF 🙏🏼
Delighted
Delighted with drop and chain. Beautifully presented and arrived quicker than expected.
Having previously purchsed a diamond…
Having previously purchsed a diamond ring 10 years ago all went fine with the service and ring. Thought i would go back to DF Nov/Dec 2024 for 2 x diamond earings and pendant . Got no response from them over live chat or email so didnt bother purchased from local jeweller.
This morning I planned to purchase a Diamond pendant for a 60th Birthday saw the one i wanted to purchase which had 5 * Star Reviews . Tried to ask the live chat how i can view the reviews as clicking on the 5 stars does nothing ?
I sent 3 messages the reply was please leave a message my last message was in frustration i said if you are too busy to reply let me know and i can move on to another jeweller.
Next thing was the complete chat window was withdrawn, they took it down.
Customer Service is now awful . With regret i do not recommend DF if you are looking for a responsive company website and prompt communication .
DM
Excellent company, beautiful ring and 5* customer service…
Absolutely blown away by my wedding ring, it’s beautiful - I can’t stop staring at it! I cannot recommend this company enough, delivery time was exactly as stated on their website (just over 2 weeks as not in stock) and I was kept updated with regular emails regarding the rings progress. I was a little worried the ring would be a lot smaller in real life as it can be difficult to tell from an online picture but I needn’t have worried - it’s even better than the pictures! Highly recommend this company!
Disappointing Service and Communication
I turned in a high-value diamond pendant to Diamonds Factory in London on December 28, 2024, for a clasp adjustment. The process was supposed to take two weeks, but as of today, January 27, 2025, I have received no updates. I have made multiple attempts to contact the company via phone and email, yet nobody has responded to my inquiries.
This level of unprofessionalism and lack of communication is completely unacceptable, especially when dealing with valuable personal items. I trusted Diamonds Factory to handle my jewelry with care, but this experience has shattered my confidence in their service.
I strongly urge others to think twice before entrusting Diamonds Factory with their jewelry, as it seems they have little regard for timely service or customer communication.
Excellent Service
I dealt with Hazel in the Newcastle branch. I ordered some earrings but I ordered too late for Christmas. Hazel was brilliant, she took a picture of the earrings I ordered and put it in a lovely presentation box so I still had something to give my wife for Christmas. We picked up the earrings last weekend and my wife was delighted with them. Thank you so much to the team, especially Hazel at Austen Blake Eldon Square.
Alex and the team in Norwich were…
Alex and the team in Norwich were superb and customer service 2nd to none. Their help in support in choosing our engagement and wedding rings was exemplary.
Choice and quality
Choice of ring styles and settings were fantastic. Great website and communication with staff was first class. You are dealing with experts. We wanted half sizes on a solitaire the ring was delivered in a presentation box and we are delighted. Value unbeatable
Very good service
Item delivered when promised, looks great, nice box and packaging. Good progress updates following order
Fantastic service
Fantastic service from Hazel at Austin Blake Newcastle and delighted with my purchase.
Kept in touch all the thought my order and purchase.
Would recommend this company
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