Direct Financial Planning UK Ltd Reviews 31

TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

From the moment we met Phil Cross at DFP he gave us confidence in putting our trust in his expertise when dealing with our financial affairs. He and his staff have been extremely efficient, accurate,... See more

Rated 5 out of 5 stars

With my previously woeful knowledge of pensions, Phil guided me through the process of retirement with clarity. The rationale behind each decision has been clearly explained and those decisions have b... See more

Rated 5 out of 5 stars

Having worked in the wholesale financial markets for over 30 years, I had accumulated a few pensions from various employers. I knew I wanted to retire but I was not sure it was feasible. I was certain... See more

Rated 5 out of 5 stars

We have used DFP for many years. Alex has answered all of our questions and put us at our ease with with his knowledge and advice. Our retirement fund is far more positive with his help. He is a real... See more

Company details

  1. Financial Consultant

Written by the company

We are a firm of Independent financial advisers based in Kent, UK. Taking the appropriate financial advice can not only make you money, it can indeed save you money, protect the things you value in life and prepare you for unknown events that the future may hold. Having accrued 33 years’ experience in the financial services industry it is our feeling that by improving our standards of knowledge it enables us to provide the most creative solutions which are sensitive to clients existing arrangements and overall financial objectives. We appreciate that financial advice is a sensitive and important area and the best results are achieved with a high level of understanding in respect of our clients' objectives and aspirations founded on a long standing, trusting relationship. As independent advisers, our clients benefit from our being able to offer advice on the broadest range of products and services. Whether it be investment advice, retirement planning, inheritance tax planning or simply reducing costs, we have many years of experience in finding the most suitable solution for our clients' needs. We have three key objectives. To maximise clients profit, minimise their tax and protect what is important to them. We provide advice and help following a personal / business financial review. Usually a review will start with a very broad discussion of your aims, objectives and aspirations, before moving on to a thorough financial review of how your existing arrangements are contributing to your financial goals and what need to be done to work towards them. Our charges can be structured in several ways. Examples of how we charge for our services can be found in the ‘Important Information about our Services’ document.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

31 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent and accurate advice

From the moment we met Phil Cross at DFP he gave us confidence in putting our trust in his expertise when dealing with our financial affairs. He and his staff have been extremely efficient, accurate, friendly and timely with every aspect. We have had pension, investment, Trust and Will planning advice as well as market discussions and projections and has always given us assurance, explaining things in an easy way for us to understand how best to manage our financial affairs and estate planning. We can’t recommend Phil and the team highly enough.

June 9, 2025
Unprompted review
Advertisement
Rated 5 out of 5 stars

Retirement made easy. First Class.

Having worked in the wholesale financial markets for over 30 years, I had accumulated a few pensions from various employers. I knew I wanted to retire but I was not sure it was feasible. I was certain that I wanted to engage an advisor who listened, was technically proficient and lastly someone who would gently challenge my preconceptions. Phil Cross does all of those things and more. We spent a lot of time discussing why I wanted to retire and what kind of lifestyle I might want before looking at any numbers or products. Phil helped me understand my own risk appetite by asking the right questions and his first class team (thank you Jo!) helped me to gather the relevant documents from multiple defined and undefined benefit pensions. All of this happened two years ago and I am delighted to say that I realised my retirement goal and I continue to be impressed with the support and service. Whatever stage of life you are at, when it comes to financial advice, planning and execution, I really can’t recommend Phil and his DFP team highly enough.

June 12, 2025
Unprompted review
Rated 5 out of 5 stars

Retirement has come early!

With my previously woeful knowledge of pensions, Phil guided me through the process of retirement with clarity. The rationale behind each decision has been clearly explained and those decisions have been based on a very thorough financial assessment. I so regret that I didn’t do this decades ago. Thanks Phil.

June 14, 2025
Unprompted review
Rated 5 out of 5 stars

A trusted and professional advisor.

A family run business that is totally focused on providing a professional service. The level of expertise is very impressive. I was introduced by a life long friend four years ago who is also a client, and I have recommended them to several other family and friends.

October 31, 2024
Unprompted review
Rated 5 out of 5 stars

Great service

Had a great and informative meeting with Alex this week. He answered our questions which assited us in understanding the suggested plan. Very pleased that we chose DFP.

October 7, 2024
Unprompted review
Advertisement
Rated 5 out of 5 stars

A wise move

I have recently moved my pension to DFP having been dissatisfied with my previous advisor. Phil gave me a better insight into how my pension would be invested and the steps involved that my previous IFA had given in 4 years. Early days but results already looking upwards.

October 4, 2024
Unprompted review
Rated 5 out of 5 stars

First Class IFA

Everyone needs an IFA like Alex.

We have been clients of DFP for 8 years and our only regret is that we didn’t get introduced earlier. A friendly and professional company with a relaxed approach, Alex makes you feel comfortable to ask any questions, explains things in a clear and easy to understand way and lays out all options for you to consider. Alex is always quick to respond to any questions we have.

Alex’s financial advice has been invaluable and has allowed us to retire much earlier than we anticipated. We feel our investments are in safe hands and confidently recommend Alex/DFP to friends and family.

Alex is now also helping with our Wills and has given great advice on a complicated set-up.

Thank you Alex/DFP for a first class service.

September 10, 2024
Unprompted review
Rated 5 out of 5 stars

Taking the Guesswork out of Financial Advice

Great Financial Advisors who take the guesswork out of trying to 2nd Guess how to be Financially Astute. Professional outfit I have dealt with for YEARS, who have never let me down. I sleep well at night now. Doesn't get any better than this !

September 7, 2024
Unprompted review
Advertisement
Rated 5 out of 5 stars

3rd time l have used DFP UK Ltd

This is the 3rd time l have used Direct Financial Planning and have been extremely pleased every time l have used them. Phil is totally professional and takes you through each step carefully with sound advice. Along with Jo this time who constantly kept me up to date all has gone to plan. A big thank you. Steve & Sue

August 23, 2024
Unprompted review
Rated 5 out of 5 stars

Equity Release

Phil assisted myself & my wife with an Equity Release on our property to enable my wife to feel comfortable to retire from work and also complete renovations on the property. Phil is always very clear at explaining every aspect and makes you feel at ease.

January 22, 2024
Unprompted review
Advertisement
Rated 5 out of 5 stars

Alex Cross

Since I was introduced to Alex Cross from Direct Financial Planning (UK) Limited, about 6 months ago, he has and still is, providing me with ideas, advice and financial products that are truly bringing my thoughts and goals into reality.

He helped me secure finance on my first buy to let property along with finding a way for me to purchase the second and I’m confident he will be there as my portfolio grows further.

Alex is incredibly friendly and helpful and because of this he has swiftly become a valuable part of my network which is enabling me to grow my property portfolio and push towards reaching my future financial goals.

Thank you Alex.

August 6, 2024
Unprompted review
Rated 5 out of 5 stars

Great service and advice, Highly recommend…

I have been working with Alex and his team from DFP for a number of months now, and I can confidently say that my financial health has significantly improved thanks to their expert guidance and strategic planning.

From our very first meeting, Alex impressed me with his deep knowledge of financial markets, investment strategies, and retirement planning. He took the time to thoroughly understand my financial goals, risk tolerance, and personal circumstances, tailoring a plan that was uniquely suited to my needs.

One of the standout qualities Alex has is his ability to explain complex financial concepts in a clear and accessible manner. This has been incredibly helpful in making informed decisions and feeling confident about the direction of my financial future.

Throughout our relationship, Alex has been proactive and responsive, regularly reviewing and adjusting my financial plan to ensure it remains aligned with my goals. He is always available to answer questions and provide insights, which has built a high level of trust and reliability.

Overall, I highly recommend Alex to anyone looking for a knowledgeable, dedicated, and trustworthy financial advisor. Their professionalism and personalised service have made a significant positive impact on my financial well-being.

August 5, 2024
Unprompted review
Rated 5 out of 5 stars

Amazing service!

Alex has gone above and beyond to ensure we got our mortgage.
He was extremely professional and acted fast with any issues. We we’re always kept in the loop with what was going on. Couldn’t have asked for a better broker. We will always use DFP. Great service

August 4, 2024
Unprompted review
Rated 5 out of 5 stars

The company is fantastic

The company is fantastic, never an issue, really helped me personally with pensions and savings. Explained everything in a clear and easy to understand.
Always happy to help friendly and professional.
I would really recommend.

August 1, 2024
Unprompted review
Advertisement
Rated 5 out of 5 stars

We trusted our finances with DFP, best decision of our lives.

We have worked with Phil for many years. He and his team have helped us with purchasing a business, managing our investments and pensions. He has also given us invaluable advice and assistance with our wealth planning and even set up our wills. I always thought IFA’s were the devil incarnate but Phil has proven me to be wrong. His clear advice and suggested strategies have proven to be very successful for us to the extent that we were able to retire 5 years earlier than we had dreamt was possible. Everything he and his team have done for us has been first class and trustworthy. I could not recommend Phil and his team more highly.

May 28, 2024
Unprompted review
Rated 5 out of 5 stars

All communication has been clear and…

All communication has been clear and any queries or concerns I had with my mortgage were answered swiftly and explained thoroughly. Cannot recommend Direct Financial Planning UK Ltd enough. Was recommended to me by a number of friends who had a long standing relationship with the company and I too have now passed on their name to other interested parties.

March 11, 2024
Unprompted review
Rated 5 out of 5 stars

Expert advice and financial planning

Phil and his team were instrumental in helping us both realise our dream of early retirement. With their continued support and expertise with our investments and financial planning we are looking forward to a relaxing future.

March 23, 2024
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look