DNA Payments Reviews 1,572

TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 604 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, professionalism, and extensive knowledge, making interactions pleasant and productive. The customer service is consistently highlighted as exceptional, with many people appreciating the personalized and understanding approach, as well as the quick and efficient resolution of issues. The overall service is often described as excellent, with consumers noting the ease of setup, smooth onboarding process, and the user-friendly nature of the payment systems and portals. Many also appreciate the value for money and the ability to track transactions easily. However, some customers also noted issues with communication, mentioning being ignored or receiving conflicting information. A few other people also felt that the service was unreliable, experiencing problems with card machines and a lack of support for small businesses.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their helpfulness, patience, and... See more

Customer service

Consumers generally express satisfaction with customer service. Many reviewers highlight the helpfulness and... See more

Service

Reviewers highlight positive aspects of service, frequently praising the helpfulness and efficiency of... See more

User experience

Users describe positive interactions with the user experience. Many customers highlight the smooth and... See more

Payment

Customers consistently note positive experiences with payment. Many reviewers praise the smooth setup process... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Had such a smooth set up with DNA payments their system is amazing and Douglas was beyond helpful. Couldn’t have asked for a better customer experience and happy to be using them as our payment provid... See more

Company replied

Rated 5 out of 5 stars

Great company! After dealing with various card companies and being stung by pretty much all of them, DNA have renewed my faith and Guy the man that dealt with our activation was especially good! Mark... See more

Company replied

Rated 5 out of 5 stars

Big thanks to Guy for the amazing support! He has an excellent service mind. He helped me fix my app login problem and was so patient with our communication. Despite my English not being very strong,... See more

Company replied

Rated 5 out of 5 stars

We had a visit from Jamie Holmes about a week ago and he was brilliant! He saved our business £100 per month with their rates. Helped setting up and cancelling our existing service. He is very knowled... See more

Company replied


Company details

  1. Card Processing Service
  2. Eftpos Equipment Supplier
  3. Payment Service

About DNA Payments

Written by the company

Pioneering payment solutions powering businesses to thrive

At DNA Payments Group, we're committed to finding you the ideal Payment Solution.

Founded in 2018, we're one of the largest independent, fully vertically integrated omnichannel payments companies in the UK and EU.

Our eight companies (and counting) include DNA Payments, 123Send, Optomany, Active Payments, EFT Solutions, Kwalitas, FPMS, Card Cutters and Zash.

DNA Payments currently processes over £900m a month and has over 100k terminals servicing over 65k customers across UK and EU.

To learn more visit our website dnapayments.com

Contact info

4.8

Excellent

TrustScore 5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Douglas was very easy to get on with…

Douglas was very easy to get on with and helpful getting things started up with credit card machines

March 2, 2026
DNA Payments logo

Reply from DNA Payments

Hi John

That's great news, and thanks very much for letting us know about how easy to get on with and helpful Douglas was!

We're delighted to have helped you with your card machine set up.
Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Guy was Very helpful very patient very…

Guy was Very helpful very patient very efficient appreciated it thank you

March 2, 2026
DNA Payments logo

Reply from DNA Payments

Hi Mark

That's great news, and thanks very much for letting us know about how patient and helpful Guy was! We're delighted to have helped you with your card machine set up. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

DNA have looked after my business…

DNA have looked after my business credit card machine for a few years now and even though I’m leaving to move my business to another city, they have been so helpful, kind and understanding. It’s good to be able to speak with an actual human being. Ellie was great and totally on the ball, didn’t keep me waiting and was polite and professional. I’ll be contacting them again when I set up my new business. Many thanks.

February 25, 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Sonya

That's great news, and thanks very much for letting us know about the polite and professional service received from Ellie! We're delighted to have helped you with your query.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars
DNA Payments logo

Reply from DNA Payments

Hi Mirkhan

That's great news, and thanks very much for letting us know about the good service received from our customer support team! We're delighted to have helped you with your query.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Excellent Customer representative

Excellent Customer representative

February 26, 2026
DNA Payments logo

Reply from DNA Payments

Hi Hafsat

That's great news, and thanks very much for letting us know about our customer support team! We're delighted to have helped you with your query. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Great Setup Support From Guy at DNA Payments

I have just finished setting up my business's new DNA POS Machine supplied by DNA Payments.

Guy from the support team contacted me before the unit's delivery was due to explain the process. He then called back when the unit had arrived and walked me through the full setup of both the POS Machine and the DNA Merchant Portal. Guy explained the whole process with simple, easy-to-follow instructions and was very polite and professional throughout the process, which only took 10 minutes. It's been a great experience so far, and I have no doubt the ongoing support will be of the same high standard.

February 26, 2026
DNA Payments logo

Reply from DNA Payments

Hi Matt

That's great news, and thanks very much for letting us know about how polite and professional Guy was! We're delighted to have helped you with your card machine set up. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

DNA Payments % Andy

Andy was a great help in assisting to set up the terminals etc. He was patient, ready to answer all our questions, and ensure that we were truly satisfied with the new product.

February 25, 2026
DNA Payments logo

Reply from DNA Payments

Hi Nick

That's great news, and thanks very much for letting us know about how patient and helpful Andy was! We're delighted to have helped you with your card machine set up. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Impressive Customer service by Guy

Good option for new beginners, satisfied customer experience so far.

February 25, 2026
DNA Payments logo

Reply from DNA Payments

Hi Ashfaq

That's great news, and thanks very much for letting us know about Guy! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Very pleased with the service provided…

Very pleased with the service provided by Jack McNamara-Barley, when we had an issue with the charging station on our machine. Replacement station sent out and he talked us through how we could charge in the meantime allowing us to continue trading smoothly. Would highly recommend.

February 23, 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi John

That's great news, and thanks very much for letting us know about Jack! We're delighted to have helped you with your technical query. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Just started using DNA payments .

Just started using DNA payments .
Change over and set up made very easy by Guy.
Thanks for all your help
Phil
Wineomania Ltd

February 24, 2026
DNA Payments logo

Reply from DNA Payments

Hi Phil

That's great news, and thanks very much for letting us know about Guy! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,
DNA Payments Group

Rated 5 out of 5 stars

The costumer service was amazing from…

The costumer service was amazing from GUY, He is very patient on explaining everything . We just joined DNA payments and we are very happy so far, very easy to use and track transactions. Thank you very much for your great service GUY.

February 24, 2026
DNA Payments logo

Reply from DNA Payments

Hi Indrit

That's great news, and thanks very much for letting us know about Guy! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Very good customer service

Very good customer service

February 23, 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Archie

That's great news, and thanks very much for letting us know about our customer service provided! We're delighted to have helped you with your query. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Step by step guide through the process

operator made it easy for us to switch

February 23, 2026
DNA Payments logo

Reply from DNA Payments

Hi John

That's great news, and thanks very much for letting us know! We're delighted to have helped you.. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Fabulous service and support received…

Fabulous service and support received from Doug at DNA payments ~ I would highly recommend.

February 23, 2026
DNA Payments logo

Reply from DNA Payments

Hi Claire,

That's great news, and thanks very much for letting us know about Doug! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Thank you Josh!

Josh was very helpful this afternoon resolving an odd issue i had with my display screens. He was thorough, very pleasant and asked questions clearly so that the mystery could be solved as quickly as possible, thank you Josh, your help was very much appreciated!

February 21, 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Mark

That's great news, and thanks very much for letting us know about Josh! We're delighted to have helped you with your display screen issue. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars
DNA Payments logo

Reply from DNA Payments

Hi Rachael

That's great news, and thanks very much for letting us know about Guy! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Wow! Delighted with service received.

Wow! What I expected to be a horrendous experience (not being particularly "techie") was simple, quick and pain free. The lady was amazing, explanation so clear, a pleasure to deal with. Needs promoting!

February 20, 2026
DNA Payments logo

Reply from DNA Payments

Hi There,

That's great news, and thanks very much for letting us know about how good the service from our team was!

We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Impressive service

Had a one on one chat with Dougy, who clearly explained setting up the software and how to use it. Didn't take long to set up things up and all looks for moving forward. Very good service.

February 19, 2026
DNA Payments logo

Reply from DNA Payments

Hi There,

That's great news, and thanks very much for letting us know about how good the service from Dougy was!

We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Amazing customer support!

Spoken with Ali, absolutely lovely gentleman - guided me through getting back into my account, including getting me to the Zash section so that I can edit my items online.

Life-saver, and 100% worth his pennies!

February 18, 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Mitch

That's great news, and thanks very much for letting us know about the fantastic service provided by Ali!

We're delighted to have helped you with your account enquiry. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 1 out of 5 stars

Extremely bad customer service- ghosted us.

We had very high hopes when signing up with this payment gateway for my small business, however our experience has been incredibly disappointing.
After the initial onboarding, communication completely stopped. Despite multiple follow-ups via email and phone, we have been repeatedly ignored and effectively ghosted, leaving us without answers or support when we needed it most.
For a service that is critical to running a business, reliability and communication are non-negotiable. Unfortunately, this company has failed on both counts.
We would not recommend this provider to any business that values transparency, responsiveness, or basic customer service. My Company name is the Staycation Scotland Group. Feel free to contact me regarding this. You will have my details. My number is 07500 875647.

February 10, 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Julie

Thanks for getting in touch with us about your payment gateway and any potential customer service issues you may have had. I've sent you a request for further information via Trustpilot for more details, such as your business name, and contact details so we can find your account and contact details to pick up your case.

Once we have some more details from you we can investigate further. Alternatively, you can contact us at 0208 102 8100 or support@dnapaymentsgroup.com.

Kindest regards,
DNA Payments Complaints Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look