I’m an old customer. I have ordered fully bespoke shirts as well as bought some in the Jermyn Street shop & online. My latest purchase was online & I wanted to collect it myself. The machine then said... See more
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Review summary
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Reviews shaping this summary
You are all just fabulous. It was Monday, and I needed a shirt for a formal event on Saturday, but I wanted a single cuff and only a double cuff was available. Rather than ending the conversation... See more
Wonderful shop! Very helpful and informed staff. Upbeat. Great products is the focus. Perhaps my favorite shopping spot in London. Appreciate owner’s focus on a smart great charity that uses her... See more
excelllent quality from a bygone age of real skills in shirt-making. lovely prople to deal with which is an added bonus compared to the usual experience of buying clothes from standard retailers. Wo... See more
Company details
Written by the company
Emma Willis is the quintessentially British brand, making all their clothing in England, cutting by hand and sewing, adhering to traditional techniques passed down through generations. The elegant London boutique, on the corner of St. James’s Street and Jermyn Street, specialises in bespoke and ready-to-wear shirt-making and has become a world-renowned shopping destination for the discerning. The company’s philosophy is to design and make timeless, luxury clothing worth investing in, using the highest quality, sustainably produced cottons and linens from Switzerland and Italy.
Contact info
66 Jermyn Street, SW1Y 6NY, London, United Kingdom
- 020 7930 9980
- sales@emmawillis.com
- emmawillis.com
4.8
Excellent
740 reviews
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This company invites their customers to review, whether positive or negative
Replied to 25% of negative reviews
Typically replies within 24 hours
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People also looked at
Excellent quality shirts in vibrant…
Excellent quality shirts in vibrant colours, Friendly staff who know the stock inside out and assessed my style with panache. Expensive but worth it.
April 29, 2026
Always great service from Emma Willis
Always great service from Emma Willis. I e-mailed a question about the order and it was answered personally by Emma. The shirt arrived and was perfect.
Thank you
May 5, 2026
Wonderful shirts with terrific style!
May 1, 2026
Fantastic dressing gown
Fantastic dressing gown. Love the color and softness. Fits incredibly well. Excellent communication from the EW team. Next trip to London I plan to make a stop at the atelier to commission a round of bespoke shirts.
April 30, 2026
Yet another lovely transaction
Yet another lovely transaction. Excellent product, and outstanding customer service!
April 28, 2026
Would be helpful to be able to try the…
Would be helpful to be able to try the item that you intend to purchase
The material and color can change your perception of the item
April 28, 2026
Deeply disappointing
Deeply disappointing experience and a complete mismatch between branding and reality.
In-store, the service is all polish and reassurance — you’re made to feel like everything is handled with precision and care.
The shirt I received became tighter after a single wash, to the point it had to be thrown away. This bore no resemblance to the sample I was fitted in.
When I raised this in-store, the response was dismissive: I was told this “never happens” and no meaningful attempt was made to investigate or resolve the issue. The handling of measurements during the fitting process also did not inspire confidence, which is concerning for a business built on made-to-measure garments.
Customer service was particularly disappointing. After raising the issue, I received a response from Emma Willis stating: “I can’t do more than that and have already given a great deal of time and trouble to your one shirt purchase,” along with an explanation of her wider responsibilities and why she could not “drop everything” to look into it.
This response speaks volumes about the brand’s attitude towards its customers. At no point was I expecting anyone to “drop everything” — only a genuine attempt to resolve a clear issue with an expensive garment. Instead, the message framed a legitimate customer concern as an inconvenience.
For a brand positioned at this level, that attitude towards aftercare is frankly unacceptable.
May 1, 2026
Unprompted review
Reply from Emma Willis
Dear Sir,
I am very sorry to hear of your great disappointment with our service and product.
The ready to wear shirt that was bought in our Jermyn Street shop was returned for reasons of potential shrinkage. Both my bespoke cutters and I measured the shirt, and it matched the intended size.
I offered to meet in person to show this comparison. Several weeks later an appointment was requested that day or the following day, unfortunately I was engaged on both days at this short notice.
I could not value my customers more and am aware that my 32 employees and I depend on their kind support.
It saddens me that you feel this way about your experience at Emma Willis.
Best wishes,
Emma
Received my new shirt quickly !
Received my new shirt quickly !
I am very happy with my new shirt, had in on the very next day, and had a few nice comments about looking smart !
Many Thanks
April 14, 2026
Good quality efficient service
April 14, 2026
Magnificent!
Magnificent!! Cashmere jumper for my husband arrived, packaged beautifully, and made his day. Great quality and fit
April 9, 2026
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