I’m an old customer. I have ordered fully bespoke shirts as well as bought some in the Jermyn Street shop & online. My latest purchase was online & I wanted to collect it myself. The machine then said... See more
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Review summary
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You are all just fabulous. It was Monday, and I needed a shirt for a formal event on Saturday, but I wanted a single cuff and only a double cuff was available. Rather than ending the conversation... See more
Wonderful shop! Very helpful and informed staff. Upbeat. Great products is the focus. Perhaps my favorite shopping spot in London. Appreciate owner’s focus on a smart great charity that uses her... See more
excelllent quality from a bygone age of real skills in shirt-making. lovely prople to deal with which is an added bonus compared to the usual experience of buying clothes from standard retailers. Wo... See more
Company details
Written by the company
Emma Willis is the quintessentially British brand, making all their clothing in England, cutting by hand and sewing, adhering to traditional techniques passed down through generations. The elegant London boutique, on the corner of St. James’s Street and Jermyn Street, specialises in bespoke and ready-to-wear shirt-making and has become a world-renowned shopping destination for the discerning. The company’s philosophy is to design and make timeless, luxury clothing worth investing in, using the highest quality, sustainably produced cottons and linens from Switzerland and Italy.
Contact info
66 Jermyn Street, SW1Y 6NY, London, United Kingdom
- 020 7930 9980
- sales@emmawillis.com
- emmawillis.com
4.8
Excellent
740 reviews
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Replied to 25% of negative reviews
Typically replies within 24 hours
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Everything is excellent quality and…
Everything is excellent quality and packed very well. Expensive? yes, but value for money. The quality is remembered long after the price is forgotten.
January 26, 2026
Excellent craftsmanship
Fantastic, ultra high-quality shirts. Expensive, but worth it.
January 24, 2026
Emma Willis continues to excel in…
Emma Willis continues to excel in quality and service. Life-long purchases.
January 22, 2026
I order from the United States
I order from the United States, and I have to say the means of delivery and the product itself were both excellent. 10/10.
January 21, 2026
Superb product and service and a very…
Superb product and service and a very courteous hand written note from Emma!
January 19, 2026
A beautiful cashmere scarf and made in…
A beautiful cashmere scarf and made in GB. A quality product that will outlast me! Delighted to have it.
👍🙏😀🇬🇧♥️
January 16, 2026
Fantastic service
Lucy, as ever, gave excellent and clear advice. The shirts are wonderful and the whole bespoke experience was incredibly satisfying. Highly recommended!
December 22, 2025
Exceptional personal attention and…
Exceptional personal attention and careful and well informed advice.
December 12, 2025
Great attitude of very helpful staff on…
Great attitude of very helpful staff on a day when London was jammed
December 22, 2025
The shirt is beautiful quality
The shirt is beautiful quality. My husband is really pleased. I have bought a shirt from Emma Willis previously for him, for evening wear, which was also lovely. The customer service is also very good at Emma Willis.
December 16, 2025
A wonderful experience
A wonderful experience. The staff was welcoming, gracious, and very helpful. An excellent product of beautiful craftsmanship as well. I look forward to many more pieces from this shop.
December 19, 2025
Always a delight shopping at Emma…
Always a delight shopping at Emma Willis - wonderful shop, very welcoming staff and the best shirts you can buy
December 15, 2025
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