Not effective
Good things first: The service is quite good, you always get fast answers and the team gives its best to solve your problem.
Now the downside.
I've been working in ecommerce for more than 10 years now, and I've sold on different channels like Amazon, etsy, ebay and Woocommerce on the European market, with 8.000-10.000 orders per month. We used Expandly for the last 1.5 years in North America and I want to share some insights about the tool that might be important for other cross channel sellers.
SHIPPING FUNCTION:
Expandly offers an integrated shipping function. If you have like 1-10 orders you ship per day, this might work for you. If you ship more than that, it's very time consuming, because you have to add the dimensions for EACH package individually! No possibility to save certain box sizes and reuse them or map orders by weight to certain boxes. Every time you have to insert the width, height and depth of your parcel. I would love to see our European team during Christmas business, where we ship 600 parcels a day, adding the dimensions for every single order... NOT EFFECTIVE!
REFUNDS:
If you have orders that are cancelled outside of Expandly after 12h of being placed, you have to mark them manually as cancelled or refunded in Expandly. Say you have an Amazon FBA order that is cancelled or refunded after 3 days by Amazon because the customer returned the product, this WILL NOT IMPORT into Expandly. That means, at the end of each day or week or month you have to go through all your cancelled or refunded orders in your marketplace (same for etsy, Woocommerce, ebay etc.) and mark them manually as cancelled in Expandly! Every. Single. Cancellation. Otherwise Expandly will not mirror your true sales numbers, and neither will your connected accounting tool like Quick books or Xero! Again, if you have 1-10 orders a day, that might be ok. If you sell more, make sure you hire someone to fix things up in Expandly.
UPDATE PRODUCT LISTINGS:
Expandly offers pushing your product listings to different sales channels. If you have products with one or two paragraphs and no text formats, this might work for you. If you have subheadings, bullet points, bold text... well, this will not be pushed to your sales channels. And if you accidentally push the listings from Expandly to your channel, everything will be overwritten, and you loose all your formatting. I found myself twice editing every single freaking product on three sales channels (!!!), just because Expandly pushed plain unformatted text, and additional information that are not in Expandly got deleted. Like the bullet points in Amazon, or the tons of additional requested information from Amazon - you can't edit them in Expandly, so if you push your listing to Amazon, all the information you have added in hours of work in Amazon directly will get deleted. So make sure you dare never ever push any listing to any sales channel (unless you have a "This is a green cotton t-shirt" description).
REPORTS:
You wanna know how much you sold June last year? Or last year in total? Not happening. You can't give the reports a custom date. This is such a fundamental thing, I can't believe a tool that mentions its "reports" in marketing doesn't offer it. For us, the reports offered from Expandly were completely useless. However, you could hire somebody that exports a CSV and converts that to nice graphs in Excel.
PUSH INFORMATION TO XERO (accounting software):
This was actually the only thing we ended up using Expandly for, because all the other functions did not work for us. However, I had to make sure I manually import all orders again every end of the month, because sometimes some orders were just not imported. And I also had to manually check every end of the month if all orders were send to Xero, because there were also a couple of them that weren't sent. I ended up having an entry in my calendar on the 1st of every month that reminded my to manually check if Expandly worked correctly the last month. This is not what I expect from a tool that costs this much money and is supposed to make my work easier!
SEND ORDERS TO AMAZON FBA:
Expandly offers to send orders from other channels to Amazon FBA. What a great function, in theory. But unfortunately it seems this only works when you have FBA setup in one single country/marketplace only. Once you have two marketplaces or more, Amazon wants to know from which FBA stock it needs to ship. And that's not supported by Expandly. The team made it a feature request when I adressed the issue. But nothing happened.
Overall, Expandly doesn't solve any real problems from an ecommerce business perspective, it's not making your work easier and it doesn't save you time. At least if your business has a certain size.
February 1, 2023
Unprompted review