From start to finish, can not recommend this company enough! Was a little dubious as not heard of FableRoom. Ordered white rustic console, beautiful solid piece of furniture, just so impressed. Had br... See more
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Review summary
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Super looking mango wood sideboard and two door wall unit. Love the grain detail of the wood and how it has been put together, can't fault it. Also as furniture came assembled, the packaging was exce... See more
It's tricky ordering furniture / rugs online esp where colour & texture are important. Even more so when you've never used the company before. But it was very much worth the risk ...the rug is beaut... See more
Company replied
Lovely unusual furniture. Kept informed by the company Delivery as stated very helpful Delivery guys offered to remove shoes before coming into the house asked if I needed any further help. Poi... See more
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Company details
- Online Marketplace
- Decoration and Interior Design Store
- Furniture Store
- Home Goods Store
- Living Room Furniture Store
Written by the company
We’ve spent years in the industry, and we’ve seen how great Homewares products are often out of reach due to unnecessary markups and inefficiencies in the traditional supply chain. So we created FableRoom—a brand committed to offering beautifully made pieces at a fair price, without compromising on quality or ethics - directly from the makers. We believe great quality should be accessible, not inflated by layers of middlemen. By working directly with trusted makers and cutting out unnecessary costs—such as warehouses, wholesalers, and retail markups—we bring you exceptional products for your Home at a fraction of traditional retail prices. This means you get beautifully made pieces at honest prices, without sacrificing quality or craftsmanship. We currently offer Furniture, Decor (Mirrors and Lamps), Rugs and Soft Furnishings (cushions, throws). We're only getting started - and our ambition is to be the single destination for curated Homewares that is responsibly produced and ethically sourced.
Contact info
85 Great Portland Street, W1W 7LT, London, United Kingdom
- +44 (0) 2033497855
- hello@fableroom.com
- fableroom.com
Quality Home Decor. Direct From Makers.
4.7
Excellent
901 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 37% of negative reviews
Typically replies within 1 week
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Worth the wait!
The quality of the furniture for the price is amazing! I absolutely love it, my husband loved it even more that it didn't need assembled :) Great communication, delivery updates etc, will most definitely use again and recommend!
April 10, 2026
Reply from FableRoom
Hi Lesley,
We’re absolutely delighted to hear how pleased you and your husband are with your purchase. It’s especially lovely to know that the ready-to-use design was such a hit! We truly believe that well-crafted furniture should arrive exactly as expected, without the need for assembly, so it’s wonderful to hear that both the quality and convenience met your expectations.
Thank you once again for your recommendation, it means a great deal to us!
- The FableRoom Team 💛
Beautiful chest of drawers.
Great communication. Arrived earlier than expected. Beautiful chest of drawers and excellent price. Delivery men were so helpful.
April 10, 2026
Reply from FableRoom
Hi Joanne,
What a great result! We are so glad your chest of drawers arrived even earlier than expected and that our delivery team was so helpful in getting it settled for you. It’s fantastic to know you’re happy with the price and the beauty of the piece.
Thank you for choosing us!
- The FableRoom Team 💛
A beautiful solid sideboard
A beautiful solid sideboard, even better than I thought it would be. Would have expected to pay 3 times the amount for such quality
April 10, 2026
Reply from FableRoom
Hi Carol,
That is a huge compliment - thank you! We strive to offer that "three times the price" quality without the high-end price tag, so we are thrilled that your new sideboard feels even more solid and beautiful than you imagined. We hope you enjoy it for many years to come!
- The FableRoom Team 💛
Good communication… product is…
Good communication… product is fabulous… had to wait quite a while but the cabinet was worth it … delivered on time and well packaged
April 9, 2026
Reply from FableRoom
Hi Hayley,
We are so glad to hear your new cabinet is "fabulous!" While we know the wait was a bit long, we’re happy our communication and the final quality of the product made it a success. It’s great to know it arrived on time and well-protected.
We look forward to seeing you again!
- The FableRoom Team 💛
I have now ordered two products from…
I have now ordered two products from Fableroom, a beautiful bedside cabinet and a rug. I’m very happy with both. The quality of both items which were made in India, are very good and the pricing reasonable.
March 30, 2026
Reply from FableRoom
Hi Lorna,
It’s so wonderful to have you back for a second order! We are especially proud of our pieces crafted in India, so we’re thrilled you’re happy with the quality of both your bedside cabinet and your new rug.
Thank you for your kind words about our pricing, we look forward to seeing you again soon!
- The FableRoom Team 💛
Quick service item just like the picture
April 10, 2026
Reply from FableRoom
Hi Annette,
Short, sweet, and exactly what we love to hear! We know how important it is for the product to look just like the photos once it’s in your home. Thanks for the feedback!
- The FableRoom Team 💛
Great buying experience and…
Great buying experience and communication about delivery. Not to mention a beautiful rug. Very happy.
April 7, 2026
Reply from FableRoom
Hi Nigel,
We are so glad you had such a smooth buying experience! Communication is key, but the real star of the show is that beautiful new rug. We're very happy you're happy!
- The FableRoom Team 💛
Beautiful Rug!
Beautiful rug for my son’s bedroom. Arrived in time, well packaged and great quality for an amazing price.
March 30, 2026
Reply from FableRoom
Hi Tricia,
That sounds like a lovely addition to your son’s bedroom! We're delighted that the rug arrived on time and that the quality and price hit the mark for you. Thanks for the 5-star feedback!
- The FableRoom Team 💛
Reply from FableRoom
Hi Eileen,
We’re so glad you love your new table! High-fives to the delivery team for getting it to you safely. Enjoy your new piece!
- The FableRoom Team 💛
Lovely well made cupboard
Lovely well made cupboard. Only had to attach the legs so no building headache to complete. Was delivered well packaged and quickly! Would recommend this company
March 30, 2026
Reply from FableRoom
Hi Donna,
"No building headache" is music to our ears! 🛠️ We try to keep things as simple as possible so you can get straight to the styling. We're glad it arrived quickly and safely, thanks for the recommendation!
- The FableRoom Team 💛
Excellent all round
Excellent customer service. Great product, quality is excellent and we are really impressed with the value. Thank you.
April 7, 2026
Unprompted review
Reply from FableRoom
Hi Matt,
We really appreciate the positive feedback! It’s great to hear that you’re impressed with the value and quality of your new piece. Thank you for choosing FableRoom!
—The FableRoom Team 💛
I recently purchased this table and I’m…
I recently purchased this table and I’m really pleased with the overall experience. The quality of the table is excellent — it feels sturdy, well-made, and looks great in the space.
Delivery was seamless from start to finish, with everything arriving on time and in perfect condition. The whole process was smooth and hassle-free.
Overall, I’d definitely recommend this to anyone looking for a high-quality table and a reliable delivery experience.
March 30, 2026
Reply from FableRoom
Hi Magda,
It’s wonderful to hear that your new table has made such a great addition to your home! We’re thrilled that the sturdiness and build quality lived up to your expectations.
We aim for a completely hassle-free experience, so knowing that the delivery was seamless and arrived in perfect condition is exactly what we like to hear. Thank you for the high recommendation and for sharing your feedback!
—The FableRoom Team 💛
Product and Customer Service.
I have purchased three rugs of various sizes from runner to large from Fableroom. I have received two with another due at the end of April.
I am very pleased with the quality of the hand knotted ones that I now have in my home.
The customer service and support has been exemplary and of the highest order. I would particularly like to mention Nishant, who has been extremely helpful, attentive, and has kept me regularly updated with progress and developments.
I have no hesitation in recommending Fableroom, and will be purchasing from them again.
March 19, 2026
Unprompted review
Reply from FableRoom
Hi Robin,
It’s wonderful to hear that you’ve chosen us for three different rugs! We’re so pleased that the quality of the hand-knotted pieces has met your expectations, as we take great pride in the craftsmanship of those items.
I will be sure to pass your kind words along to Nishant. We look forward to getting that final rug to you at the end of April!
—The FableRoom Team 💛
Bought a marble and glass coffee table…
Bought a marble and glass coffee table from FableRoom and some cushions. Beautiful coffee table, well made and looks great in my living room. Cushions were nice and good quality. Delivery was quick and so happy with my purchase. Highly recommend FableRoom for good quality and beautiful pieces at affordable prices.
March 28, 2026
Unprompted review
Reply from FableRoom
Hi Diane,
It’s lovely to hear that both your new coffee table and cushions have found a perfect spot in your living room! We aim to provide high-quality, stylish pieces that remain accessible, so knowing you're happy with the craftsmanship and value is wonderful.
Thank you for choosing us to help style your home!
—The FableRoom Team 💛
Carpet runner
Lovely quality carpet runner for my landing. The quality of the runner is amazing for the price. Really happy with the colours and the feel of the runner, it also lays very well on top on the stair carpet. Ordering was easy (although I pondered for a while as I would prefer to see the product rather then online) and I wasn't disappointed with my choice. Delivery was very good and service very efficient, thankyou!
March 31, 2026
Unprompted review
Reply from FableRoom
Hi Jayne,
We completely understand that it can take a bit of pondering before choosing a piece online, so we’re thrilled that you loved the runner! It’s great to hear that the colours and texture are a perfect fit for your landing.
We’re also glad to know the ordering and delivery process went smoothly for you. Thank you for the wonderful feedback and for trusting us with your home!
—The FableRoom Team 💛
Awesome rug and service xx
Having never heard of Fableroom, but liking their ethos and decor we decided to order a rug. We went for a neutral pure wool woven rug which looked awesome and just what we wanted. We were told it was a pre-order and wouldn't be here until May. Just 3 weeks later we were notified it was coming - the delivery firm and Fableroom kept us very well informed and our rug arrived promptly. It was really well packaged and once unrolled, looks awesome in our lounge (smells awesome too). Would definitely recommend Fableroom, our rug looks amazing and is such good quality. We are really pleased xxx
March 24, 2026
Unprompted review
Reply from FableRoom
Hi Karin,
It’s lovely to hear that your first experience with us was such a success! We’re thrilled that your wool rug arrived much earlier than expected and that it’s found the perfect spot in your lounge.
We really appreciate you taking a chance on our brand and for sharing such a glowing recommendation!
—The FableRoom Team 💛
Perfect addition to my bedroom …
Great furniture well package (which helped when delivery driver left it upside down outside!) order one day delivered the next. Perfect in my room
March 31, 2026
Reply from FableRoom
Hi Sharon,
It’s great to hear that your new furniture is the perfect fit for your bedroom! We’re especially glad that our sturdy packaging did its job and kept everything protected, even with that unexpected delivery orientation.
To have it ordered one day and in your room the next is exactly the kind of speed we aim for. Thank you for the 5-star review!
—The FableRoom Team 💛
What an excellent company to deal with…
What an excellent company to deal with if only all companies were equal. Great communication and delivery was faultless, delivered within the week and beautiful product that is so well made. Absolutely delighted. Thank you.
March 30, 2026
Reply from FableRoom
Hi Maria,
That is such a wonderful compliment! It’s great to know your new piece arrived quickly and that the craftsmanship lived up to your expectations. Thank you for such a kind review!
—The FableRoom Team 💛
Can't fault it!
Excellent experience delivered quickly in perfect condition. Lovely unit good quality and only had to add legs as already assembled!! Would definitely buy from again.
March 30, 2026
Reply from FableRoom
Hi Linsey,
We’re so glad to hear about your experience! It’s always a win when the only thing left to do is add the legs on and start enjoying your new furniture.
Knowing it arrived quickly and in perfect condition is exactly what we aim for. We look forward to seeing you again for your next find!
—The FableRoom Team 💛
Reply from FableRoom
Hi Caroline,
We are delighted to hear you’re happy with your purchase and our service. Thank you for the 5-star review!
—The FableRoom Team 💛
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