Feefo Reviews 903

TrustScore 1.5 out of 5

1.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 144 reviews, most reviewers were let down by their experience overall. Many people found the website to be unsatisfactory, questioning its purpose and reliability as a review platform. Customers frequently reported issues with their reviews being rejected, removed, or altered, which they felt sometimes resulted in a more favorable rating for the company being reviewed. Some users expressed concerns that the service might be designed to protect companies from negative reviews and limit the expression of certain opinions. Some people were dissatisfied with the product testing process, describing it as ineffective where no one actually gets to test products, and the lack of an account system makes it difficult to track participation. Conversely, a few other people also felt that the customer service was excellent, highlighting individuals who provided outstanding communication and guidance through complex processes.

What people talk about most

Website

Customers express significant dissatisfaction with the website, citing issues with review manipulation and... See more

Product

Consumers find product to be negative, with many reporting issues such as faulty items, poor quality, and... See more

Service

Customers consistently note negative experiences with service, often describing it as unprofessional and... See more

Customer service

Reviewers mention negative feedback about customer service, with many finding it difficult to get meaningful... See more

Customer communications

Users describe ambiguous interactions with contact, with some reporting being contacted by the company to... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Reviewed curry’s rather poorly due to them hounding their maintenance/care packages… failing to deliver next day when promised, failing to have stock of anything but cheap tat. Got an email from... See more

Company replied

Rated 1 out of 5 stars

Bought a Blomberg tumble dryer which was very poor. Feefo contacted me to do review. Did honest review which got a "perfect" on their form. They then contact me to say they will not publish it beca... See more

Company replied

Rated 1 out of 5 stars

Well yet again Feefo think they can remove your posts then send an email stating what you should put in it. I'm sorry but that is not then my review. Stop removing reviews from your site, these are co... See more

Company replied

Rated 1 out of 5 stars

Had an awful experience with a company called west town cars, so I used feefo to earn people as they are selling death traps, feefo removed all 1 star comments, accused me of not giving enough evidenc... See more

Company replied


Company details

  1. Review Site
  2. Media Company

Written by the company

Feefo operates as a closed platform, meaning we ensure that only verified customers—those who have actually used a product or service—can leave reviews. This approach helps maintain the credibility and reliability of the feedback you see on our site. In contrast, open platforms allow anyone to submit reviews, which can sometimes lead to less reliable or biased feedback. We believe that by verifying customers, we offer a more accurate reflection of user experiences.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

903 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 35% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

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Rated 1 out of 5 stars

Feefo are bias/they do not put your bad review up

Feefo are a terrible reveiw company, they only let certain reviews go through! Terrible service they don't even want to put our bad reviews up and decline it for no reason or take ages to put a review up, as if they are protecting these con car companies!
The other downfall is we can only right 1 review in 6 months, which is really silly as we can't even respond back to the company, useless Feefo service!

September 1, 2025
Unprompted review
Feefo logo

Reply from Feefo

Hi Imran,

Thank you for sharing your feedback. We understand your frustration regarding the delay in seeing your review and would like to clarify how our system works to ensure every voice is heard fairly.

At Feefo, we pride ourselves on being an 'Invite-Only' platform. This means we only collect reviews from verified purchasers, which is why our ratings can differ from open platforms where anyone can comment. This verification step is essential to preventing fake reviews and protecting the integrity of the feedback.

In fact, in 2024, 5% of all reviews posted on Feefo were 1-star ratings, demonstrating that we value and publish honest feedback, regardless of the score. You can visit here to learn more about our moderation guidelines and how our process works: https://business.feefo.com/resources/how-we-keep-our-reviews-honest

We take the integrity of our data very seriously and would be happy to discuss any specific concerns you have regarding a merchant's profile or your specific review status. Please reach out to us at support@feefo.com so we can investigate this for you.

Best,

The Feefo Team

Rated 4 out of 5 stars

Feefo compliance team in particular Sophie is excellent

I contacted Feefo directly as I wanted to write a review on a company but was worried about them suing me albeit they have other reviews on Feefo all 5 out of 5. I recently went to Court, received an award and was told that I could write an honestly held review. I am concerned that disreputable companies such as this use Feefo to mislead their potential customers however in support of Feefo they are doing their best to stop this and Sophie in Compliance has been outstanding. I can finally post a review to stop others being misled. Feefo wants to help consumers but there will always be some companies misusing these forums.

September 9, 2025
Unprompted review
Feefo logo

Reply from Feefo

Hi Debbie,

Thank you so much for taking the time to leave a review. We're really please to hear you had such a positive experience with Sophie and Feefo.

Our mission is to build trust between brands and their customers, and its great to see that's working for you.

Thanks for being part of the Feefo community!

Best,

The Feefo Team

Rated 1 out of 5 stars

I found Feefo reviews are inaccurate…

I found Feefo reviews are inaccurate misleading the public and worrying because you are publishing only good reviews or faking reviews. 
I have written review about a car rental and they send me an Email to say :

unfortunately we were unable to publish your review.  Our moderation team rejected your review for the following reason(s):Competitor or Pricing Comments
It mentions specific price details or competitor companies by name.

The conclusion that Feefo platform is untrustworthy and they are looking only for a good reviews to publish .

September 8, 2025
Unprompted review
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Rated 1 out of 5 stars

Complicit in protecting a rogue business

Refuses to publish a factually correct review regarding a company knowingly selling invalid hire car insurance to non UK residents. They are therefore complicit in protecting a rogue business. I will NEVER use their site again. TrustPilot only from now on.

July 22, 2025
Unprompted review
Rated 1 out of 5 stars

Biased review publication

Ir is my opinion that Feefo generates biased reviews.
I honestly provided feedback on an item I bought from Cotswolds. I have nerve damage, and find it difficult to use fiddly methods to put on and take off garments. I remarked that the item had deteriorated in quality since the previous I had bought. I only mentioned one of the quality deteriorations, that being the tiny popper studs to close the waistband, as I found it impossible to pop the studs. If this is not a fair and potentially useful bit of feedback, then what is? Feefo decided to publish my overall rating for Cotswolds, but not the detailed item feedback, which is completely outrageous.

August 28, 2025
Unprompted review
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Rated 1 out of 5 stars

Don't Trust -- reviews are biased in suppliers favour

I DONT TRUST FEEFO reviews.

Over a year ago, I wrote to feefo to inform them that the reviews for a specific supplier/vendor were biased in suppliers favour, and explained clearly the bias. Reply was all marketing guff. They DID NOTHING, happy to leave the bias.

The business (kiwihousesitters) I was asked to review by Feefo for has 2 types of customers - one paying (housesitters) and one non-paying (homeowners). FEEFO reviews do not indicate which type of customer review is from. Important.

Majority of the reviews are from the non-paying customers (home owners), so of course they are great. Housesitters, the customer type who pays had the real reviews.

Then this year, aug 2025, feefo sent me another review request and I see they have still not fixed this bias. The only good thing is now in aug 2025 both customers are paying to the supplier (kiwihousesitters). Problem though the history 3000 odd reviews are majority biased due to feefo inability to be transparent, honest and unbias.

That means for me, FEEFO is still as dodgy as. Yesterday I noticed this company (kiwihousesitters) declares on their website they "awarded customer service", awarded by whom ?? yep feefo. Awarded for a high volume of reviews from non-paying customers for free service. Hardly an award with any integrity.

Lack of integrity and lack of transparency going on in reviews, reduces the credibility of both Feefo and all companies who use their service.

August 18, 2025
Unprompted review
Rated 1 out of 5 stars

Arbitrary

Wrote a review of a product a few days after receiving it. Feefo decided, providing no evidence, and having made no approach to verify with me, not to publish it as it «  believed » it was inaccurate.( it wasn’t, it was very carefully written to be entirely factual)
Today I am trying to leave a review about another product from a different business, but am not allowed to until 4 weeks after purchase, by which time many customers may have avoided receiving and having to return a product which is not as advertised. Even the business acknowledges this is the case, in correspondence with them today!
Feefo is not fit for purpose, in my experience.

August 27, 2025
Unprompted review
Rated 1 out of 5 stars

they repost my reviews without my…

they repost my reviews without my consent and continue to do so dispite asking them multible times not to; So my lawyer sent them this letter:
Dear Feefo Team,
Y
our response dated [insert date] is entirely inadequate and does not address the substance of my request. Let me be absolutely clear:
1. I withdraw any and all consent you may claim to have to use, publish, transfer, or otherwise process my reviews, whether for or any other brand, now or in the future.
2. Under Article 6(1) GDPR, you require a valid legal basis to process my personal data (including reviews linked to my identity). Consent must be freely given, specific, informed, and unambiguous. I hereby explicitly deny and withdraw any such consent.
3. Under Article 17 GDPR (Right to Erasure / Right to be Forgotten), I require you to ensure that none of my reviews are copied, migrated, or published on the Feefo platform or any affiliated system.
4. Your previous answer suggesting I “submit a review” or contact the company is irrelevant and evasive. My request concerns the prohibition of further processing of my reviews. As the data processor and/or controller of the Feefo platform, you are legally obliged to comply.
5. If I do not receive written confirmation within 14 days that none of my reviews will be published, displayed, or transferred to Feefo, I will escalate this matter by filing formal complaints with:
o The Dutch Data Protection Authority (Autoriteit Persoonsgegevens),
o The UK Information Commissioner’s Office (ICO), and
o The European Consumer Centre (ECC-Net).

Furthermore, please note that under Article 82 GDPR, you may be liable for damages (including legal expenses) resulting from unlawful processing of my data.

This letter serves as a final warning and formal notice. I expect a written confirmation from your legal department that my reviews will not be used in any way.

August 27, 2025
Unprompted review
Rated 1 out of 5 stars

I was asked to review another company…

I was asked to review another company that I did business with and I provided an honest review. Feefo edited my review and included one sentence. When I requested that the review be removed as there was no point keeping a one sentence review, they removed the comments and gave the company 5 stars. No business should trust Feefo to get honest reviews for them. Here's a 1 star review that you guys can't edit or twist to your liking! Deceptive and manipulative.

June 20, 2025
Unprompted review
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Rated 1 out of 5 stars

As bad as the companies they review.

Sent a review as requested ref. Haier washer/dryer.
Received an email telling me it has been rejected.
Reason: I'd entered details about the service in the product review box.
I sent a message to the Email address given, it bounced back as unknown.
Which is what you get from a lot of companies these days.

August 12, 2025
Unprompted review
Rated 1 out of 5 stars

not to be trusted.

I partially filled out a request to leave a review via feefo after a purchase from ebuyer.
Deliberately left it unfinished and didn't submit, with a message saying I refuse to use feefo, but they published a five star review anyway...
they are not legit, they heavily filter out negative reviews and massively skew accurate reviews to the point they mean almost nothing.

August 12, 2025
Unprompted review
Rated 1 out of 5 stars

don't trust reviews from feefo

don't trust reviews from feefo.

Several times being invited to write reviews on items / service / companies. All reviews are screened by feefo. Coincidently only positive reviews get published.

August 11, 2025
Unprompted review
Rated 1 out of 5 stars

Feefo amended my review of a product…

Feefo amended my review of a product that I purchased and returned for a refund as the parts (made in China) didn't fit and the product was of overall poor quality. The reference to China was removed by Feefo, citing their policy relating to 'swearing or inappropriate language'. I never used, nor would I ever use an expletive so I assume the inappropriate language was the sole reference to the phrase 'made in China'. In light of this I told Feefo that consumers had the right to inform others where products are made and if they won't publish the full review then I withdraw consent for them to publish anything from me.

August 9, 2025
Unprompted review
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Rated 1 out of 5 stars

I keep getting emails and surveys to…

I keep getting emails and surveys to test products. So far I have completed everyone apart from about three.
The product testing is a scam because I have been talking to quite a few people and no one ever seems to actually test the products.
Plus there is no way to actually have an account with them to make the process easier, for example, if you had an account you could log into your account and you could be told if you are not going to test a product, on the flip side, it will make it a lot easier to actually know if you've been selected.

August 7, 2025
Unprompted review
Rated 1 out of 5 stars

AVOID

Feefo emailed me to leave a review for my hoover tumble dryer.
My tumble dryer set on fire. I understandably left a 1 star review and wrote a full review. I received an email saying part of my review hasn't been published I clicked on the link and they have deleted my review and given 5 starts!
I replied to the email asking to remove my review and the email doesn't work!

August 6, 2025
Unprompted review

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