I’m quite fussy when it comes to dark chocolate, and I’m still very new to it, but WOW! Just had my first bite, and I can honestly say this is something else! The flavour is absolutely beautiful, so... See more
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I love everything about Firetree - the proper smooth, velvety chocolate bars and excellent customer service. I'm more of a milk chocolate fan and so far have tried their 40% Solomon Islands cocoa choc... See more
Company replied
I just wanted to say thank you for creating such high-quality, rich dark chocolate. Your products have been a game-changer for me in my journey to reduce sugar - they satisfy my sweet cravings wit... See more
Company replied
Quick and accurate delivery. Superb hot chocolate grains making a rich and aromatic drink. A world away from revolting sugary stuff made of industrial powder. Try it! Firetree chocolate bars are wel... See more
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Company details
- Chocolate Artisan
- also in
- Candy Store
- Chocolate Factory
- Chocolate Shop
- Confectionery
- Corporate Gift Supplier
- Gourmet Grocery Store
- Sweets and Dessert Buffet
Written by the company
Rich volcanic chocolate from an award-winning British bean-to-bar maker. Crafted using rare cocoa beans from remote volcanic island estates in the South Pacific and Oceania. The long finish, lingering taste, distinct depth and taste complexity of our chocolate is thanks to the uniquely nutrient-rich, porous volcanic soils on which our 'Firetrees' or cocoa trees grow. The cocoa beans are sourced directly from small, single-estate growers whose skill and expertise in harvesting, fermenting and solar-drying the beans ensures the exceptional taste notes of the cocoa begins its journey of development. Arriving in our facility in the heart of Cambridgeshire in the UK, our master Chocolate Maker oversees the ‘whole-bean’ roasting before the real art of conching and tempering can begin. The result is a silky smooth, rich dark chocolate with deeply complex taste notes that develop as it melts on the palate. Discover more at www.firetreechocolate.com
Contact info
3 Holkham Road , PE2 6TE, Peterborough, United Kingdom
- 01733 602421
- info@firetreechocolate.com
- www.firetreechocolate.com
4.7
Excellent
525 reviews
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This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 week
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I’m quite fussy when it comes to dark…
I’m quite fussy when it comes to dark chocolate, and I’m still very new to it, but WOW! Just had my first bite, and I can honestly say this is something else! The flavour is absolutely beautiful, so smooth and rich, and the aftertaste is just perfect. Not overpowering at all, just delicious! What a lovely surprise. I think I might officially be a dark chocolate convert! Tesco express sell it too!
November 7, 2026
Unprompted review
Reply from Firetree Chocolate
We're delighted to have a new convert not just to Firetree Chocolate but to dark chocolate in general - we are, after all, on a mission to show just how delightful bean-to-bar dark chocolate can be. You will indeed find us in Tesco amongst other outlets and with a full range to explore in our online shop too. Thank you for taking the time to give us a review - we very much appreciate your feedback.
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I have to be honest
I have to be honest. The packaging is brilliant. But the chocolate is a huge NO!
I'm used to eating dark chocolate. But I won't be buying it again.
September 26, 2026
Unprompted review
Reply from Firetree Chocolate
Hello John, thank you for taking the time to leave a review. We're very sorry to hear that our chocolate wasn't to your taste and that you were disappointed with your purchase.
We've asked if you could provide us with a little extra information about your purchase such as which product, when and where you bought it - this will help us to trace the product and batch that you bought.
Firetree Chocolate is quite distinctive, with the natural character of our single-estate cocoa taking centre stage. Our 100% cocoa bar, for example, is just that - 100% cocoa with no-added sugar and this isn't to everyone's taste.
We'd hate for this experience to put you off entirely, as another origin or cocoa percentage may be much more to your liking such as our popular Madagascar 84% Cocoa or our Philippines 73% Cocoa bars - especially for those like you who are lovers of dark chocolate, these bars have been consistently well received.
~ Sheena from the Firetree Chocolate team
Amazing tasting chocolate
Amazing tasting chocolate - the best I have ever had. Not only is it ethically made, it's also backed up by great customer service. Will be back for more and for my Christmas Shopping!
September 23, 2026
Unprompted review
Reply from Firetree Chocolate
We're so glad that you've enjoyed your chocolate and we look forwards to helping you with your Christmas shopping! We have several new products launching over the coming weeks, including a chocolate from a cocoa origin that's new to the Firetree fold. Tamsin and the Firetree Team.
Lovely chocolate with great people behind it
I love everything about Firetree - the proper smooth, velvety chocolate bars and excellent customer service. I'm more of a milk chocolate fan and so far have tried their 40% Solomon Islands cocoa chocolate and the 50% Mindanao Island cocoa chocolate bar. I'm not great at writing about food, various flavour notes and such, but both those chocolate varieties are exquisite, both in taste and texture, and I will be back to try the others from the Firetree's range. Overall, highly recommended - both the lovely chocolate and the super helpful customer support team who helped me sort out my last-minute order. I got through to a real person when I called them, not an AI bot! Thank you :)
September 8, 2026
Unprompted review
Reply from Firetree Chocolate
We're so glad that you love our milk chocolates and you may be excited to hear that we have a new Madagascar, Sambirano Valley 54% Cocoa Dark Milk Chocolate launching in the coming weeks - which is a must-try for fans of the Philippines 50% Cocoa. We're a small team - but we're real people and we're here to help. Best wishes, Tamsin and the Firetree Team.
What a brilliant company I purchased…
What a brilliant company I purchased some chocolate off them on their website then had to speak to their customer service team who were absolutely brilliant and insured that the chocolate was dispatched the same day.
My new favourite company
July 27, 2026
Unprompted review
Reply from Firetree Chocolate
So glad that you had a good experience of our chocolate and our customer service. The hot months of summer were a challenge and the introduction of our new heat protective packaging proved a great solution. We're a team of real people here too and, as you experienced, are on-hand to help. We look forwards to welcoming you back soon. Best wishes, Tamsin and the Firetree Team
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Nice dark chocolate
Nice dark chocolate. Good selection, particularly enjoy the espresso
February 25, 2026
Reply from Firetree Chocolate
Thank you for your review. We're delighted to hear you enjoyed the selection and that our Papua New Guinea Espresso Bar was a particular favourite. The combination of exceptional single-estate cocoa and carefully selected coffee creates a wonderfully rich flavour experience, so it's lovely to know it stood out for you.
We hope you continue to enjoy exploring the rest of the range.
I needed chocolate made without sugar…
I needed chocolate made without sugar and was pleasantly surprised by the flavour of the pure Cacao chocolate.
It is, however, an acquired taste, and it may take a little while for your taste buds to adjust after being used to too much sugar content.
January 30, 2026
Reply from Firetree Chocolate
Thank you for your thoughtful review. We're delighted to hear that you were pleasantly surprised by the flavour of our 100% cocoa range. You're absolutely right - pure cocoa is a very different experience from chocolate containing sugar, and it can take a little time for the palate to adjust. Many of our customers find that, once they do, they begin to appreciate the remarkable depth and natural flavour notes that 100% cocoa has to offer.
Thank you for sharing your experience, and we hope you continue to enjoy discovering the world of pure cocoa.
~ Sheena from the Firetree team
The taste of product is excellent and…
The taste of product is excellent and the order came to my door just next day.
February 25, 2026
Reply from Firetree Chocolate
Thank you for your wonderful review. We're delighted to hear that you enjoyed the taste of our chocolate and that your order arrived the very next day. We work hard to ensure our chocolate reaches our customers quickly and in perfect condition, so it's fantastic to know we delivered on both quality and service.
Thank you for your support, and we hope to welcome you back again soon.
~ Sheena from the Firetree Chocolate team
Great gift for a dark chocolate lover
Great gift for a dark chocolate lover, very appreciated. Ideal speed of delivery. Packaged in a lovely good quality way. Would buy again
February 25, 2026
Reply from Firetree Chocolate
Thank you for your wonderful review. We're delighted to hear that your gift was so well received by the dark chocolate lover in your life. It's also lovely to know that you were pleased with the speed of delivery and the quality of the packaging - we believe a special gift should look just as good on the outside as it does on the inside.
We're thrilled to hear you'd buy from us again, and we look forward to welcoming you back.
~ Sheena from the Firetree Chocolate team
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This is such good chocolate
This is such good chocolate. No rubbish, not oily, the beans from the different islands really do have different flavours. It satisfies that chocolate hit in a square or 2. I thought it was expensive until I tried it and now it feels reasonable because the quality is top notch. I really can’t imagine going back to the mainstream brands.
February 12, 2026
Unprompted review
Reply from Firetree Chocolate
Thank you for such a fantastic review. It's wonderful to hear how much you're enjoying our chocolate and that you've noticed the unique flavour characteristics of the cocoa from each island origin. That's exactly what we set out to achieve - letting exceptional cocoa speak for itself, without unnecessary ingredients getting in the way.
We're especially pleased to hear your thoughts on the value. We understand that premium bean-to-bar chocolate is an investment, so it means a great deal that, having experienced the quality, you feel it's worth it. Hearing that you can't imagine going back to mainstream brands is one of the highest compliments we could receive.
Thank you for your support and for taking the time to share such thoughtful feedback.
~ Sheena from the Firetree Chocolate team
Really delicious chocolate
Really delicious chocolate; packed in a box which went through the letter box; so no risk of the box being left on the doorstep in the rain. Perfect.
January 27, 2026
Reply from Firetree Chocolate
Thank you for your lovely review. We're delighted to hear you enjoyed the chocolate and found our letterbox packaging so convenient. We designed our letterbox selections to make receiving Firetree as easy as possible, so it's wonderful to know your parcel arrived safely without the worry of being left outside in the rain.
We're so pleased everything worked perfectly, and we hope you enjoy every last piece of chocolate.
~ Sheena from the Firetree Chocolate team
Reply from Firetree Chocolate
Thank you for your review. We're delighted to hear you enjoyed our hot chocolate. We believe exceptional hot chocolate starts with exceptional cocoa, so it's wonderful to know the quality shone through. We hope every cup was as rich, smooth and satisfying as you expected.
~ Sheena from the Firetree Chocolate team
Reply from Firetree Chocolate
Thank you for such a wonderful review. We're absolutely delighted to hear you think Firetree chocolates are the best - that's one of the highest compliments we could receive. Knowing our chocolate has earned such enthusiastic praise means a great deal to everyone involved in crafting it.
Thank you for your support, and we hope to continue delighting you with every bar.
~ Sheena from the Firetree Chocolate team
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Beautiful product
Prompt delivery. High quality product in beautiful packaging. Each bar has a completely individual flavour. This is now the only chocolate that I buy.
January 28, 2026
Reply from Firetree Chocolate
Thank you for your wonderful review. We're delighted to hear you were pleased with the prompt delivery, the beautiful packaging and, most importantly, the chocolate itself. One of the things we're most passionate about is celebrating the unique flavour of each single-estate origin, so it's fantastic to know you enjoyed discovering the individual character of every bar.
Hearing that Firetree is now the only chocolate you buy is incredibly rewarding. Thank you for your continued support.
~ Sheena from the Firetree Chocolate team
Repeat customer
Repeat customer. I love this product great taste and really quick delivery. Highly recommend
December 30, 2025
Reply from Firetree Chocolate
Thank you for your wonderful review and for being a repeat customer. It means a great deal to us that you continue to choose Firetree. We're delighted to hear you're enjoying the chocolate, that your orders arrive quickly, and that you'd highly recommend us. Your continued support is one of the greatest compliments we could receive.
~ Sheena from the Firetree Chocolate team
I purchased the Solomon Island 100%…
I purchased the Solomon Island 100% couverture in a 1KG package and crafted a 70% sugar-free chocolate using natural sweeteners. The flavors turned out to be exceptional. Many thanks!
January 24, 2026
Unprompted review
Reply from Firetree Chocolate
Thank you for your fantastic review. We're delighted to hear that you chose our Solomon Islands 100% Couverture to create your own 70% sugar-free chocolate. It sounds like a wonderful project, and we're thrilled that the flavours turned out so well. Exceptional couverture should allow the character of the cocoa to shine through, so it's especially rewarding to hear that it delivered exactly what you were hoping for.
Thank you for sharing your experience, and happy chocolate making!
~ Sheena from the Firetree Chocolate team
Reply from Firetree Chocolate
Thank you for your review. We're delighted to hear you enjoyed the quality of our chocolate and that your order was delivered promptly. We work hard to ensure every order reaches our customers quickly and in perfect condition, so it's wonderful to know we got it right for you.
Thank you for your support, and we hope to welcome you back again soon.
~ Sheena from the Firetree Chocolate team
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beautiful chocolate
Wow, amazing single estate chocolate with such depth of flavour. I have just placed my second order, not cheap but worth the money. No problems with delivery or products, so I haven't needed to contact customer service.
December 4, 2025
Unprompted review
Reply from Firetree Chocolate
Thank you for such a wonderful review. We're delighted to hear you're enjoying the depth of flavour in our single-estate chocolates and that you've already placed your second order. That's one of the greatest compliments we could receive.
We also really appreciate your comments about value. We understand that bean-to-bar chocolate is a premium product, so it's fantastic to hear that you feel the quality makes it worthwhile. It's also lovely to know that your deliveries have been smooth and that everything has arrived just as it should.
Thank you for your continued support - we hope your second order is every bit as enjoyable as the first.
~ Sheena from the Firetree Chocolate team
The product is well presented and…
The product is well presented and arrived extremely quickly, well packaged. The only reason for 4 stars rather than 5 is that it is a gift for Christmas and therefore not tasted yet.
November 27, 2025
Reply from Firetree Chocolate
Thank you for your review. We're delighted to hear that your order arrived so quickly and that you were pleased with the presentation and packaging. We completely understand your reason for holding back that fifth star - after all, the most important part is still waiting to be enjoyed!
We hope the lucky recipient loves their Christmas gift, and that when they do get to taste it, it exceeds expectations. Thank you for choosing Firetree.
~ Sheena from the Firetree Chocolate team
By far the best chocolate out there
I've been making my own chocolate for years but far less often since costs shot up. I only eat 100% dark and I had never found one anywhere near as good as my own. I realise that sounds big-headed but it's more that all the brands out there are dreadful. Or so I thought. I tried Firetree on the off-chance. A single square of the Vanuatu later, I have to say it is magnificent. The best chocolate I have ever tasted!
November 18, 2025
Unprompted review
Reply from Firetree Chocolate
Thank you for such an incredible review. As someone who has been making your own chocolate for years, your praise means an enormous amount to us. We're especially honoured to hear that our Vanuatu 100% Cocoa Bar is the first 100% chocolate you've found that rivals your own.
Vanuatu cocoa is renowned for its remarkable smoothness and complexity, and we're delighted that a single square was enough to make such an impression. Hearing you describe it as the best chocolate you've ever tasted is one of the highest compliments we could receive.
Thank you for giving Firetree a chance, and we look forward to sharing many more exceptional chocolate moments with you.
~ Sheena from the Firetree Chocolate team
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