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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent quality and affordable pricing of the products, allowing them to own multiple stylish pairs. Many highlight the ease of the ordering process and the wide selection of frames available. The delivery service is frequently mentioned as quick and efficient, often arriving earlier than expected, with good communication throughout. However, some people were dissatisfied with issues related to prescription accuracy, particularly with bifocal or transitional lenses, which occasionally resulted in incorrect vision or lenses that stopped working prematurely. A few customers also experienced problems with delivery, citing lost packages or extended shipping times, even when paying for express options.

What people talk about most

Product

Customers consistently note positive experiences with product quality and variety. Many reviewers praise the... See more

Quality

People report positive experiences with quality. Many customers praise the excellent quality of the frames... See more

Price

Consumers find price to be positive, often describing it as an absolute bargain and amazing value for money.... See more

Delivery service

Reviewers highlight positive aspects of delivery service. Many customers praise the fast shipping times, with... See more

Order

Clients share positive opinions on order. Many customers praise the easy ordering process, wide range of... See more

Based on these reviews

Rated 5 out of 5 stars

Customer service is absolutely fantastic with this company & help with any questions or problems.They sort it swiftly & resolve any problems instantly. The glasses are of great quality & are fantast... See more

Rated 5 out of 5 stars

Had many pairs of glasses from firmoo now after 30 years using high street and spending ££ on frames & lenses. Quality is great, ordering is easy and can put in your prescription clearly. Can also see... See more

Rated 5 out of 5 stars

Ordered 2 pairs of glasses. The first arrived and they were fabulous - exactly what I ordered and perfect fit. The second pair was dispatched but lost by the courier company. When I contacted Firmoo t... See more

Rated 5 out of 5 stars

Firmoo offer a great selection of glasses for ridiculous value for money. My current glasses have lasted much better than my previous designer ones and cost about an 8th of the price. Will be ordering... See more


Company details

  1. Glasses Store
  2. Sunglasses Store

Written by the company

Firmoo is your one-stop optical destination for customized eyewear services and professional prescription advice. Founded in 2009 by a group of opticians and designers on the belief that eyewear should be trendy, not spendy, we grew from the desire to give everyone around the world the convenience of receiving professional eyecare at an affordable price.


Contact info

4.8

Excellent

TrustScore 5 out of 5

3K reviews

5-star
4-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Second to none customer service.

I have used Firmoo glasses for a couple of years now. Lovely quality glasses at really competitive prices!
This year I made a mistake upon ordering and would like to say how professional, patient and helpful the staff were helping me resolve the issue. It is so comforting and reassuring to know that Firmoo totally care for the customer too! Thank you Firmoo!

April 14, 2026
Unprompted review
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Rated 5 out of 5 stars

So easy to order

So easy to order. As a first time customer I took advantage of their 50%off offer. I got 6 pairs of glasses for £125!!! Including 2 sunglasses. I'm so happy with them. They all fit amazing, lovely colours of the frames. One of the sunglasses I purchases had 3 interchangeable lenses for sun/night driving. Will definitely be ordering more.

March 28, 2026
Unprompted review
Rated 5 out of 5 stars

At the beginning I was skeptical...

At the beginning I was skeptical when my granddaughter told me how cheap the glasses were,even though they were prescription. So I went ahead and had my eye test and ordered a pair. The form I filled out wasn't complicated and then I waited. My granddaughter said it would take 2 to 3 weeks but they arrived within 2 weeks. They are surprisingly light , and fit over my hearing aids quite well ,if a little snug . It took a while to get used to them as I'd been wearing a 5 year old pair when my newest one snapped an arm off. So it was amazing to see clearly again. Even for driving,for reading,and just basically seeing. And as I said, the price was really great too.

April 8, 2026
Unprompted review
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Reply from Firmoo

Hello Andrew,

Thank you so much for your feedback!

If the fit feels a little snug, you may try to adjust the tightness of your glasses by following the short video in our help center: https://www.firmoo.co.uk/help-p-1512.shtml

If you have any questions or need further assistance, please don't hesitate to contact our customer service team (Livechat: 24/7). We're always available to help!

Thank you again for choosing Firmoo. We look forward to serving you again!

Sincerely,
Firmoo Customer Support Team

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Rated 1 out of 5 stars

Total Rubbish!

Appalling customer service. Think twice about using this company if you're thinking about transitional lenses....My lenses stopped darkening when less than a year old but because I reported this after 12 months the company chose to ignore the Sale of Goods act and refused to supply new spectacles or offer a refund. Sadly the bog standard response from Firmoo has been I reported the issue after THEIR 12 month warranty had expired , completely negating the terms of the Sale of Goods Act and ignoring the fact the lenses stopped transitioning after only nine months. Rubbish goods and rubbish response from customer service. They should be ashamed.

March 6, 2026
Unprompted review
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Reply from Firmoo

Hello Mark,

Thank you for sharing your feedback, and we sincerely apologize that your experience with our photochromic lenses did not meet your expectations.

After reviewing our records, we see that your order was placed in July 2024, and we received your report about the lenses in October 2025. Please understand that our warranty covers any possible defect in materials and workmanship for 365 days. For more details on our return, exchange, and warranty policies, you can refer to our Help Center here: https://www.firmoo.co.uk/help-p-213.shtml

We are sorry that as your report was received after the warranty period had ended, we are unable to offer a refund or replacement for this order. We truly appreciate your understanding in this instance.

If you have any further questions, please don’t hesitate to contact our customer service team (Livechat: 24/7).

Sincerely,
Firmoo Customer Support Team

Rated 5 out of 5 stars

Very easy to use site

Very easy to use site,
Glasses hurt my nose and sometimes go dizzy.

March 27, 2026
Unprompted review
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Reply from Firmoo

Hello Norman,

Thank you for sharing your feedback with us.

We’d like to remind you that all our glasses come with a 60-day return/exchange policy. To better understand the issue, our customer service team will contact you via email within 24 hours. Please keep an eye on your inbox (and spam folder) for our email.

We truly appreciate your patience and look forward to resolving this for you.

Sincerely,
Firmoo Customer Support Team

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Rated 5 out of 5 stars

10/10 all around

10/10 all around. Glasses are perfect, prescription is spot on. The choice of style and sizes out of this world. And the best bit is the price. Will never get glasses from mainstream opticians ever again

April 1, 2026
Unprompted review
Rated 3 out of 5 stars

When non express are faster than the £15 express delivery

I’ve placed 3 orders in the last few weeks. My eyesight had changed and I needed some new glasses and sunglasses.
I placed the first order and got 50% off , I then placed another order and got 2 for 1 . Both these were within an hour of each other. Order no.2 arrived within about 8 days and that wasn’t express delivery. Fab sunglasses and the 2nd pair of glasses turned out to be the wrong colours instead of bright colours I got muted browns, greens and pinks… so when order no.1 didn’t arrive within a few days I got onto customer service, who advised wait a few days and I mentioned about the wrong colours. He issued a refund voucher for a new pair which I ordered and put on express delivery paying £15.
Order no.1 had been stuck in Leicester for over a week and finally arrived after I received an email saying they were investigating the issue. All good I thought till I had to enquire where my replacement glasses on express delivery were because now I hadn’t had any shipping notification after 7 days ( remember I had my non express delivery after 8 days) then I was advised they were expected 17th April … make that make sense? The agent had no idea why it had been delayed and had to send an email saying… I am no further forward.
I like the glasses but their service is hit and miss. I had a fab advisor who above and beyond then I had the one today who couldn’t really be bothered 😕

March 31, 2026
Unprompted review
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Reply from Firmoo

Hello,We sincerely apologize for your unpleasant shipping experience.

As we were unable to locate your order based on your name, we’re sorry that we cannot provide a more specific solution at this time. However, please rest assured that if your order is not delivered within the promised ETA, we will provide you with a satisfactory solution. The same applies in the rare case of a lost package — we will make sure you are properly taken care of.

We also truly appreciate the feedback you shared regarding our customer service. We will reinforce Firmoo’s service standards with our team to ensure a better experience moving forward.

If you have any further suggestions or need assistance, please feel free to contact our online service team at firmoo.co.uk. We are always here to help.

Firmoo Service

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Rated 5 out of 5 stars

Perfect

Never ordered glasses online before so was a little apprehensive.
However, gave my prescription and my varifocal glasses arrived quickly.
They are perfect and I love the purple frames and the floral design on the arms of the glasses. Very comfortable to wear and appear well made.
I would definitely buy again, so much cheaper than my usual opticians.
Thank you so much 😃

March 31, 2026
Unprompted review
Rated 1 out of 5 stars

Postage and fit

Postage too a while. About 3 weeks. Glasses are beautiful but don’t fit me unfortunately. I won’t order online again. Lesson learnt

March 30, 2026
Unprompted review
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Reply from Firmoo

Hello Mrs Czajkowski-coley,

Thank you for taking the time to share your feedback with us, and we're truly sorry that the glasses didn't meet your expectations.

Currently, standard delivery to the UK takes approximately 13–22 days and express shipping takes about 8-14 days. We understand that waiting can feel long, and please know that we're continuously working to optimize our logistics to provide faster and more reliable delivery for all our customers.

Please remember that all Firmoo glasses come with a 60-day return/exchange policy. Sorry that we're unable to locate your order based on the information provided here, we can't review your previous communication and order details. Can you please contact our customer service team directly via Email at service@firmoo.co.uk or Livechat (24/7) with your order number? So that our customer service team will better understand the issue you experienced and provide the solution.

We look forward to resolving this matter for you as soon as possible.

Sincerely,
Firmoo Customer Support Team

Rated 5 out of 5 stars

Great customer service

Great customer service, I wasn't 100% sure if I liked my glasses, contacted customer service, offered a credit not and part refund Or a full refund. Recieved a full refund in less then 3 days. Very happy with this company.

March 18, 2026
Unprompted review
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Rated 5 out of 5 stars

Good value

I was skeptical, however very surprised. Ordered single lense prescription glasses and I have to say they are spot on. The price point was good and has optional extras. Shipped and received within two weeks, overall very happy and would absolutely recommend and use again.

March 17, 2026
Unprompted review
Rated 5 out of 5 stars

Simple to use and very good…

The site is easy to use with lots of choice. I've used them before and now my prescriptions has changed I went straight back to them.
I was kept up to date with the tracking of my glasses. They arrived safely and are very good. The fit is nice and comfortable and the lenses are perfect. Very happy.

March 9, 2026
Unprompted review
Rated 1 out of 5 stars

Firmoo might make good glasses but they have difficulty getting them to you

I can’t comment on the quality of the glasses from this company because the two pairs I ordered were never delivered after a 4 week wait from ordering. Apparently the courier couldn’t find my property despite having the correct postal address and delivering glasses several months earlier my wife ordered from this company.
Control over a courier in another country is difficult to achieve. My one star review is based on the absence of customer care, and to a certain extent, logic in dealing with the issue. I was offered a voucher £50 in excess of my original order to order any replacement glasses, or a priority remake of my original order at no cost, or a full refund. Standard delivery via unspecified courier was the only option without paying extra for Express delivery via a named courier. No way to treat a customer who’d been so inconvenienced. Couriers are the weak link. Express delivery would have mitigated this risk.

March 25, 2026
Unprompted review
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Reply from Firmoo

Hello Bede,

Thank you for sharing your experience, and we sincerely apologize for the frustration caused by the delivery issues with your order.

For standard shipping, currently we’re unable to choose the local courier that handles final delivery in your country, and we deeply regret that the delivery was unsuccessful even though the address was correct. We take this matter seriously, and your feedback has been shared with our logistics team for review and improvement.

We also recognize that the handling of your case did not meet your expectations and we apologize for that. We're glad to see that our customer service team has since processed a full refund for your order.

We truly appreciate your patience and your feedback. If you’re ever open to giving Firmoo another try, please feel free to reach out to us. We’d be happy to offer you a one-time upgrade to express shipping at no additional cost, so you can experience both the quality of our glasses and the express delivery service.

Sincerely,
Firmoo Customer Support Team

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