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Review summary

Created with AI, based on recent reviews

Considering 236 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the platform for its user-friendly interface and intuitive design, making email marketing feel simple and efficient. Many highlight the beautiful, professional templates and the ease with which they can create aesthetically pleasing emails that align with their brand. The ability to build workflows, segment audiences, and integrate forms seamlessly is also frequently mentioned as a significant benefit, saving users time and effort. Reviewers also commend the excellent customer service, describing the support team as responsive, helpful, and knowledgeable. They appreciate the human and kind approach to problem-solving and the availability of educational resources like webinars. However, a small portion of people felt dissatisfied with the customer service, citing unhelpful responses and a lack of clear ownership when issues arose. Some also noted that the platform still includes branding despite paying for the service.

What people talk about most

User experience

Clients share positive opinions on user experience, consistently highlighting its ease of use and intuitive... See more

Website

Users describe positive interactions with the website, highlighting its beautiful, clean, and modern design... See more

Marketing

Customers had positive experiences with marketing, finding the platform user-friendly and effective. Many... See more

Customer service

Consumers consistently report positive experiences with customer service. Many reviewers highlight the... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the human and kind... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Flodesk is hands down the easiest email marketing tool I've ever used, and I've tried a lot of them! It has really robust functionality and capabilities their competitors just don't have. From the abi... See more

Rated 5 out of 5 stars

After our years of struggling with a email system that simply couldn't keep up, flodesk has been a breath of fresh air for our business! We actually have two accounts, one for my health coaching busin... See more

Rated 5 out of 5 stars

I started using Flodesk in December 2024, based on a recommendation from another coach. Since then, it has been an invaluable business tool for reaching out to my members and customers and for me to g... See more

Rated 5 out of 5 stars

I am new to Flodesk and had a question about how to segment my emails. The support team was able to answer my question quickly, clearly, and without making me feel bad for asking. Most tech companies... See more


Company details


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4.9

Excellent

TrustScore 5 out of 5

291 reviews

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Replied to 25% of negative reviews

Typically replies within 1 month

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Rated 5 out of 5 stars

Perfect marketing tool for every small business owner

I joined Flodesk in 2020 when I started my full-time entrepreneurship. I was not enthusiastic about newsletter marketing until I discovered Flodesk. I first fell in love with its visuals, it was a perfect match for a brand designer. No more ugly newsletters! When I got to know the platform’s functionalities, I realized very quickly that the platform was also very easy to use.

In my own experience, the best aspects of Flodesk are its visuals, ease of use, and the fact that it keeps getting better. As a brand and web designer, I recommend Flodesk to my clients whenever I get the chance! It’s a perfect marketing tool for every small business owner!

March 22, 2026
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Rated 5 out of 5 stars

Won't leave Flodesk!

I've been with Flodesk for years because it's so simple to use, reasonable in cost, and always delivers. As a service provider in the coaching industry, I'm able to keep in touch with my list with beautiful looking emails, set up workflows which always work, and also link to other systems with Zapier, and keep my list segmented easily. Highly recommend!

March 22, 2026
Unprompted review
Rated 5 out of 5 stars

The best email marketing platform for creatives

I've been using Flodesk since 2020 to manage my email list (Flodesk was still in beta at the time). I love how easy it is to design an email, save your design preferences (and replicate them in other emails), and create a branded experience that's consistent with your website and social media accounts.

The option to save your brand colors, button styles, and font styles is a huge time saver. You can also save blocks as favorites after customizing them (for example, text blocks, layouts like countdown timers and customer reviews, and more). You don't have to use awful-looking countdown timers anymore in your emails.

I'm a photographer and I design templates. Visuals are my thing, and Flodesk allows me to create pretty emails and forms easily and quickly.

When I started using Flodesk, I knew nothing about email marketing, yet I had no problems learning how to design emails and forms and create workflows, because Flodesk is really intuitive.

I contacted customer service a couple of times since I started using the platform, and the Flodesk team always answered my questions and solved any inconveniences that I had. You don't receive an answer from a bot, but from a real human, and these days, that's highly valuable.

March 20, 2026
Unprompted review
Rated 5 out of 5 stars

A simple to use platform that lets me be creative

I’ve tried a few email platforms before, but Flodesk is the only one I’ve actually stuck with long-term.

What makes it different for me is how creative and design-focused it is. I genuinely enjoy using it, which was never the case with other platforms. I can build emails and templates that actually feel on-brand and aesthetic without spending hours tweaking things.

I also appreciate that it doesn’t try to do everything. Some other tools I tried felt a bit overloaded with features I didn’t personally need, which just made everything more complicated. Flodesk keeps things simple, but still gives you a lot of flexibility and customization where it matters.

I mainly use it for newsletters, product launches, and creating templates, and it’s made that whole process much more streamlined.

It’s one of the few tools in my business that feels both easy and enjoyable to use, which is probably why I’ve stuck with it.

March 21, 2026
Unprompted review
Rated 5 out of 5 stars

I've been using Flodesk for many years…

I've been using Flodesk for many years now (since their beta days), and it's honestly one of the few tools in my business that's intuitive, enjoyable to use, and continues to improve with new features and integrations often.

As a brand designer and course creator, aesthetics matter a lot to me and Flodesk is by far the most beautiful and easy platform I've tried. From setting up workflows to designing emails, it never feels too technical or complicated.

I also work with a lot of clients who are not tech-savvy and aren't designers, yet they still manage to create beautiful emails and easy workflows.

Highly recommend trying it out if you're looking for a platform to help you stay consistent with email marketing (and aligns with your brand).

March 21, 2026
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Rated 5 out of 5 stars

Why Flodesk has been a game changer for my business...

I’ve been using Flodesk in my business for a while now, and it’s genuinely been a game changer for how I connect with my audience. As someone who really values branding, I love how beautiful and easy it is to design my weekly newsletter emails. It’s allowed me to create something that feels like a true extension of my personal brand and business, rather than something purely functional, and I often get lovely feedback from my wonderful subscribers because of that.

It’s also made consistency so much easier. The platform is intuitive and not overly technical, which means I can focus on my content instead of getting caught up in the setup.

Overall, it feels supportive, creative and really well suited to business owners who want to build a more personal connection with their audience. It’s a platform I continue to recommend to other founders and creatives.

March 21, 2026
Unprompted review
Rated 5 out of 5 stars

Easy to use for beginners

A friend recommended Flodesk and I signed up for the free 14 day trial. I found it very easy to use, with beautiful easy to customise templates and great advice for novices.
I am very happy to use it to build a mailing list and to create my newsletter.
It seems a bit expensive as the price increases according to the number of subscribers. But I will cross that bridge when I get there.

March 9, 2026
Unprompted review
Rated 5 out of 5 stars

Price is unbeatable and the emails are…

Price is unbeatable and the emails are so easy to craft with the existing templates. Makes it simple for busy business owners who aren't tech-savvy! I also like that they have a Checkouts feature, which has been really easy to set up and use as well. I find email promotion (for digital products) to be the best way to make sales, and Flodesk has helped so much with achieving that.

March 21, 2026
Unprompted review
Rated 5 out of 5 stars

Flodesk is 5 Star Best Investment Ever

I joined Flodesk late 2025 and I have been loving it ever since. Not only does it make my personal brand look professional. Sending emails is super easy and I love how simple it is to create a workflow for each different segment. The color coding settings for segmenting your audience is fabulous and you can add different actions to every step of the email sequence. Best investment ever I really, really love it.

The other thing I love is it recently connected to Canva so now I can edit all my images for my emails and forms directly in Canva saves me so much time it's fabulous.

March 20, 2026
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Rated 5 out of 5 stars

I LOVE Flodesk

I LOVE Flodesk! I have a digital marketing consultancy that works with small businesses, and I recommend Flodesk to every single one of my clients who has a service-based business. It's amazing for sending emails, segmenting audiences, creating automated workflows, and more. Plus, they offer sales pages that connect to Stripe, so you can easily sell services online and grow your business. It has great analytics and integrations too!

March 20, 2026
Unprompted review
Rated 5 out of 5 stars

I've used Flodesk since it was in beta.

I've used Flodesk since it was in beta.

I have been in business for 15 years and didn't start taking email marketing seriously until I discovered Flodesk. Before, all the email marketing systems I tried were clunky, or basic, or boring with the customizations you could make. Or it felt like pulling teeth trying to figure out how to set up a workflow automation. Or, those workflow automations were only for the more expensive tier.

I really love Flodesk because you have full creative control over the look of your email marketing, with the ease of drag-and-drop customization, and it's simple to set up an automation or lead magnet sequence. You can even sell directly from your emails if you have digital products or resources. It's never been easier or more accessible for small businesses (hello, solopreneurs) to have a robust and thriving email list.

Since using Flodesk, I have grown my email list to 900+ subscribers, which may not sound like a lot, but I'm a local business - a photographer - and I don't need thousands of subscribers.

When people ask me what email marketing platform I recommend, it's always Flodesk first. I think it's the easiest for someone who is starting an email list for their business and looking to stay connected with their audience. And it's the best for having beautiful emails. Plus the team behind Flodesk is great and Flodesk was founded by women.

March 2, 2026
Unprompted review
Rated 5 out of 5 stars

I’ve used Flodesk since the beta days

I’ve used Flodesk since the beta days, and it’s still the email platform I recommend most often.

I work in branding and web design, so visuals matter to me, and Flodesk was one of the first email platforms that felt really beautiful without also feeling confusing. It was easy to get in, figure out, and actually use.

Over the years, it’s been a reliable tool in my business and for many of my clients too. I’ve used it to build forms, set up workflows, and create email sequences, and it makes email marketing feel a lot more doable for small business owners.

I also appreciate that it helps people create a polished, professional brand experience without needing to be super techy. It’s simple, effective, and visually strong, which is a combination that can be hard to find.

March 20, 2026
Unprompted review
Rated 4 out of 5 stars

Flodesk make creating a newsletter easy…

Flodesk make creating a newsletter easy and accessible. There are so many features available that make every step customisable to exactly what your needs are. They are also super transparent about their costings and have managed to create a real sense of community. You can tell that the owners care about the experience and working hard to make using Flodesk the best that it can be. I personally believe the cost to be worth it for the wealth of features available that suit my needs.

March 20, 2026
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Rated 5 out of 5 stars

The Best Email Platform For Designers!

Flodesk has to be my favourite business tool!! As a graphic designer, it's super important to me that all the content I put out is design-centric and eye catching. Flodesk makes it so easy to implement brand fonts and colours into email flows and sign up forms. Email is one of my favourite ways to connect with my audience and potential clients, and I know I can always depend on Flodesk to help me do just that. I've been using Flodesk since my business launched, about 3 years ago, and it has been a 5 star experience!!

March 20, 2026
Unprompted review
Rated 5 out of 5 stars

A wonderful tool you can manage with ease

Flodesk is a wonderful tool for our business. It's a great platform to build your mailing list and send beautiful newsletters. The workflows are easy to use, with everything we need to create sequences for our campaigns. Highly recommended for creative studios like ours.

March 19, 2026
Unprompted review
Rated 5 out of 5 stars

Love the platform

Flodesk is a great and very esthetic platform easy to use and fun to discover.
I have to say that I am extremely pleased with the platform as well as the amazing client service received. I appreciate the people that work behind the scene to help and smooth things out for us.
Well done FLODESK TEAM!!!

March 1, 2026
Unprompted review
Rated 5 out of 5 stars

Best Switch I Made from ActiveCampaign

Flodesk is simple, intuitive, and beautifully designed.

After using ActiveCampaign, this feels like a breath of fresh air — no unnecessary complexity, just a clean platform that works.

It makes email creation fast and actually enjoyable, and everything looks polished without extra effort.

My results come down to my own marketing strategy, not the platform — and Flodesk gives me everything I need to execute.

Highly recommend.

March 18, 2026
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Rated 5 out of 5 stars

Flodesk has been a gamechanger in my…

Flodesk has been a gamechanger in my business!

Their website is extremely user-friendly, the email templates are amazing and easily changeable to my needs, and their customer service team is wonderful.

I'd definitely recommend Flodesk to any other business owner!

March 19, 2026
Unprompted review
Rated 5 out of 5 stars

I didn’t realize how much I needed Flodesk until I started using it.

I’ve genuinely loved using Flodesk for my business. I was looking for something that could upgrade my email newsletters without turning into a second job, and Flodesk delivered. The design is clean, the platform is intuitive, and for once, creating emails actually feels… enjoyable.

But what really changed the game for me? The checkout feature.

Being able to connect my emails directly to my events and offerings in a seamless way has simplified my entire workflow. No patchwork systems. No unnecessary steps. Just one smooth experience for me and for my audience.

It’s helped me show up more consistently, more professionally, and still in a way that feels like me.

If you’re building a business and want something that looks good, works well, and doesn’t make you question your life choices, Flodesk is it. :)

June 7, 2025
Unprompted review
Rated 5 out of 5 stars

Great customer service

Great customer service. I had an issue with my card and they sorted it out very fast and with extra care. And more generally I love using flodesk. It's very easy to use and perfect for creatives!

March 10, 2026
Unprompted review

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