Flora & Curl Reviews 3,217

TrustScore 4 out of 5

4.0

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the products for their ability to enhance and define curls, with many noting improved volume, shine, and softness. The quality of the products is frequently highlighted, and the user experience, including the website and ordering process, is described as easy and efficient. Many people appreciate the pleasant and natural fragrances, and the secure packaging of their orders. However, some customers experienced issues with their orders, including delayed deliveries or damaged items upon arrival. A few other people also felt that certain products did not provide enough hold for their hair or left it feeling stiff or dry. There were also occasional mentions of strong or unpleasant scents, and some users found the product instructions unclear or the products unsuitable for their specific hair type.

What people talk about most

Product

Reviewers highlight positive aspects of product. Many customers praise the products for enhancing natural... See more

Quality

Reviewers mention positive feedback about quality. Many customers are delighted with the products, noting... See more

Order

Clients share ambiguous opinions on order. Many customers report significant delays in receiving their... See more

Delivery service

People report ambiguous experiences with delivery service. Many customers praise quick delivery, good... See more

User experience

Users describe positive interactions with user experience. Many reviewers found the products easy to apply... See more

Based on these reviews

Rated 4 out of 5 stars

Easy delivery and excellent results… even after 2 sleeps my curls bounced back with just a little water and a scrunch! Would give 5 stars but I feel the order of products could be more explicit. The v... See more

Company replied

Rated 5 out of 5 stars

I have been straightening my hair for over 20 years and never let my natural curl out because when I did it was just a ball of fuzz so these products were a game changer for me, I now have my lovely n... See more

Rated 5 out of 5 stars

Amazing product it does exactly what it says my curls are amazing . Also there customer service is excellent more company’s she take a leaf out of there book . I ordered the same product twice by mist... See more

Company replied

Rated 3 out of 5 stars

Fine hair (but lots of it), mixed curl, low porosity. Ordered the moisture curl activator, foam and gel. Curl activator is nice, goes on well, foam the same, but the gel for me is awful. No slip, go... See more

Company replied


Company details

  1. Hair Product Store
  2. Beauty Product Supplier

Written by the company

Hello, we are Flora & Curl! We create plant-powered textured haircare products that respond to the basic needs of your hair. Our mission is to simplify your natural haircare routine. No longer should complicated haircare routines be a norm. We believe that textured haircare should be easy, effective and enjoyable. Backed by science, and rooted in plants — our streamlined range of haircare products are made for all curl types.

We've rebranded!

Written by the company

Take a look at our new look.
Our new commitment to sustainability is what we're passionate about.

Contact info

4.0

Great

TrustScore 4 out of 5

3K reviews

5-star
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1-star

Replied to 96% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

I wish i was giving a 5 star rating

I wish i was giving a 5 star rating. I have debated for a long time whether to try the products or not but after seeing a lot of videos of how it transformed peoples curls i decided to give it a go. I did exactly as described by many people on how to use the products but my hair turned out more limp than iv ever experienced. I tried again but the same thing happened. I decided to do it differently but still the same result. While they might suit most, they were very unsuitable for me. I have thick curly hair and just wanted more definition.

April 6, 2026
Rated 2 out of 5 stars

Not impressed

Hi, I purchased the set of three flora & curl products to style and care for my hair.
It took a lot longer than expected for my order to arrive and it was only after I chased them up that they informed me one of the items was out of stock.
I was then given the option of cancelling, refunding the missing item or waiting.
I have followed the video showing how to use the products and I’m not particularly impressed with the results.
My hair feels sticky when applying them and a bit stiff after it dries. The curls are ok, but there’s no volume.
I’m going to go back to my previous products and give up on these.
I also didn’t realise how strong the smell of the products would be. It’s a bit overpowering.

April 2, 2026
Rated 1 out of 5 stars

Delivery

On the website it says 5-12 days for shipping. its been 20 days and i havent received anything

April 2, 2026
Rated 5 out of 5 stars

Best curl product ever

I have spent most of my adult life using every kind of product to enhance my curls. I am never sure if reviews are real or not but thought I would give them a chance. Flora & Curl are by far the best I have ever used.

March 27, 2026
Rated 5 out of 5 stars

Product is amazing

Product is amazing. I've naturally fine wavy hair. With these products my hair has more volume and defined curls. Customer service is top notch and very responsive. Highly recommend

April 2, 2026
Rated 5 out of 5 stars

I have been straightening my hair for…

I have been straightening my hair for over 20 years and never let my natural curl out because when I did it was just a ball of fuzz so these products were a game changer for me, I now have my lovely natural ringlets back and am embracing them every day !! Bravo Flora&Curl

April 2, 2026
Rated 1 out of 5 stars

I’m extremely disappointed

I’m extremely disappointed. I ordered products on March 23 and today is April 11, almost a month later, and I still haven’t received anything! I live in Switzerland; it’s not normal for an order to take this long. I feel like I’ve been scammed because I paid and got nothing! I will never order from you again!

April 2, 2026
Rated 5 out of 5 stars

Amazing everything from here is 10/10

Amazing everything from here is 10/10

November 5, 2025
Flora & Curl logo

Reply from Flora & Curl

Hiya Emma,

Thank you so much for your amazing feedback, this truly means a lot to us! We’re so happy to hear everything has been a 10/10 experience for you. Your support really makes our day!

Love,
Team Flora & Curl

Rated 5 out of 5 stars

Love your curl mouse doesn't make your…

Love your curl mouse doesn't make your curls sticky been searching for good curl products for years finally found them thanks

March 27, 2026
Flora & Curl logo

Reply from Flora & Curl

Hiya Valerie,

Thank you so much for sharing this lovely feedback! We’re so happy to hear you’ve finally found curl products that work for you and that you’re loving the Curl Volumizing Foam without any stickiness.
It means so much to be part of your curl journey!

Love,
Team Flora & Curl

Rated 5 out of 5 stars

Actually I am really impressed

Actually I am really impressed. I have tried lots of other products and although good on wash day the curls don't last but this brand really works. I have wonderful curls that stay sbf the mouse really does give my already thick hair volume. Would love to see a travel set for holidays

March 26, 2026
Flora & Curl logo

Reply from Flora & Curl

Hiya Tracy,

Thank you so much for such a thoughtful review, we’re absolutely delighted to hear how well our products are working for your curls, especially in helping them last beyond wash day!

We also really appreciate your suggestion for a travel set, that’s such a great idea, and we’ll be sure to pass it on to our product team!

Love,
Team Flora & Curl

Rated 1 out of 5 stars

It made my hair greecey

It made my hair greecey. It felt awful on my hair

March 18, 2026
Flora & Curl logo

Reply from Flora & Curl

Hiya Donna,

Thank you for sharing your feedback, and we’re really sorry to hear that the product didn’t work well for your hair.

Everyone’s curls are completely unique, and sometimes a product can feel too rich or heavy depending on hair type, density, and how it’s applied. Heaviness or greasiness can often happen if too much product is used or if it’s applied too close to the roots, especially on finer hair.

We really appreciate you giving it a try, and your feedback is genuinely helpful for us and other customers. If you’d like, we’d be happy to help recommend lighter alternatives that may suit your hair better.

Love,
Team Flora & Curl

Rated 1 out of 5 stars
Flora & Curl logo

Reply from Flora & Curl

Hiya Negar,

Thank you for your feedback, and we’re really sorry for the delay with your order.

We had temporarily paused some international shipments due to an issue where customers were being charged unexpected customs fees. Because of this, your order was slightly delayed and was dispatched on 19th March.

We can also see from the tracking that your order was successfully delivered on 7th April, and we truly hope it has now reached you safely.

If you still haven’t received it, please do let us know and we’ll be more than happy to look into this for you right away.

Love,
Team Flora & Curl

Rated 5 out of 5 stars

My hair is a lot more curly and not so…


My hair is a lot more curly and not so frizzy love it

March 18, 2026
Flora & Curl logo

Reply from Flora & Curl

Hi there,

Thank you so much for your lovely feedback! We’re so happy to hear your hair is feeling more curly and less frizzy, that’s exactly what we love to hear!

Love,
Team Flora & Curl

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