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Frava is a London-founded SaaS platform (est. 2020) built specifically for model and talent agencies to manage every aspect of their operations—from portfolios to payments—in one place. Used across North America, Latin America, Europe, and Southeast Asia, Frava replaces scattered spreadsheets, endless emails, and file-sharing chaos with a clean, centralized workspace designed for speed and clarity. At its core, Frava lets agencies create, update, and share professional portfolios in seconds. A few clicks generate a shareable link or digital comp card ready to send to clients or casting directors—no design tools or PDF exports required. Behind this simplicity lies a structured database where each model’s information, measurements, photos, and career history remain synchronized across the agency’s website, client previews, and internal dashboards. Beyond portfolio management, Frava acts as a mini-CRM and operations hub. Agencies can record client data, send targeted email campaigns, track bookings on an integrated calendar, and manage statements, commissions, and revenue breakdowns automatically. Each feature has been developed in close collaboration with working agents to minimize repetitive admin and maximize client response time. Built with a product-first philosophy and a modern stack, Frava emphasizes usability and data integrity. The web app’s interface mirrors the fast, visual rhythm of the fashion industry—lightweight, intuitive, and fully responsive for desktop and mobile. Frava also integrates analytics and audit trails so managers can see who viewed which portfolio, when, and from where. Whether for boutique city agencies or global mother agencies, Frava offers a streamlined foundation to scale operations, present talent beautifully, and maintain financial transparency without complexity. More than software, it’s a workflow rethink for an industry that thrives on presentation but struggles with process. Frava helps agencies look as professional behind the scenes as the talent they represent.
71-75 Shelton Street, Covent Garden, WC2H 9JQ, London, United Kingdom
I’ve been using Frava for a while and really like it. The app is easy to use, fast, and intuitive. The way talents are displayed is great, and its practicality saves a lot of time. Some features could be improved, especially for mother agency operations, but overall it’s a great tool and I’d definitely recommend it!
Very practical and user-friendly. I also appreciate that they continuously improve themselves.
Reply from Frava
Thank you for your kind review Melisa!
I’ve been using the Frava program for a little over three months, and so far I’m absolutely satisfied. The managers and assistants are really helpful — they explained everything clearly and helped me with all the details. The program is easy to use, and the price-to-quality ratio is great. Overall, it’s been a very positive experience.
Reply from Frava
Thank you for your review Marina! ❤️
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