The set up was easy. I like that you can add more than just a handful of contacts. I like that the text messages come through in my regular messages instead of having to use the app to text. I am very... See more
Company replied
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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
As parents we were really hesitant to get a phone for our kids because of the safety and wellbeing issues that have emerged in recent years. However, with a preteens in the house using my cell phone w... See more
Company replied
My son loves the watch and the ability to communicate with his family and friends. We also love the ability to set up his approved contacts, set focus hours, and track where he’s at. The biggest drawb... See more
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The phone we bought had a lot of issues with calls not going through and no way to specifically turn on Wi-Fi calling. However, the customer service staff were excellent in helping us get it all strai... See more
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Company details
- #175 of 336 best companies in Software Company
- #9 of 27 best companies in Cell Phone Accessory Store
- #13 of 22 best companies in Cell Phone Store
- #8 of 8 best companies in Cloud Storage Service
- #18 of 25 best companies in Music Store
- #3 of 4 best companies in Telephone Company
About Gabb
Written by the company
Gabb is an American technology company that specializes in safe tech for kids and parent education. With kid cell phones and kid smart watches, Gabb offers the solution to digital communication in steps, offering parents peace of mind. Gabb prioritizes the safety and the mental health of children.
Gabb offers a safer, simpler mobile experience designed specifically for kids. With a focus on essential communication features, Gabb devices block access to the internet and harmful apps.
Gabb Wireless devices were intended to provide a basic, locked down alternative to adult smartphones with features such as calling and texting parent-approved contacts, GPS tracking, safe zones, and SOS alerts. At the same time, they lack features such as internet browsing, social media access, and app stores.
Gabb devices have safety built in with their own operating system. This sets them apart from competitors, since they don’t require complicated parental controls to protect kids’ devices. Instead, their devices are locked down from the start.
Gabb’s goal is to provide parents a no stress way to connect with their kids without exposing them to potential risks and distractions associated with unregulated smartphone access.
Gabb’s CEO Nate Randle actively advocates for single parents and safe tech for kids.
Safely Connected
Written by the company
- Giving Peace of Mind for Parents
- Gabb is dedicated to providing safe tech that is made for kids. From our kid safe devices, to our safe software solutions in Gabb Messenger and Gabb Music, we are innovating and creating a safe suite of products for families.
Kids Watches and Phones
No Contract Required
Tech-in-Steps! Choose the best kids phone or watch for your child.
Contact info
United States
- (385) 235-6646
- support@gabb.com
- gabb.com
Safe Phones for Kids and Teens
4.3
Excellent
1K reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Phone activation and troubleshooting resolved
I used the Gabb customer support today for activating new phones and to troubleshoot some issues I was having. All the support I received was helpful and resolved my issues.
My only complaint would be that I initially tried to get help on a Sunday and was only able to talk to an AI support which couldn’t solve the problem but found out I could chat with a person the next day.
March 2, 2026
Reply from Gabb
This is so great to hear! We're so happy that you were able to get the assistance you needed through our customer support. While our support isn't available on Sunday, we are here to help Monday-Saturday. Thank you for the review and for being a Gabb customer!
Text Line Helpful
I have had trouble off and on with my kids' Gabb phone but I can text the Gabb line for help and they reply quickly when it's during office hours. It's nice to use the text feature because I can see it typed out exactly what I need to do to fix the issue.
March 2, 2026
Reply from Gabb
Thank you so much for taking the time to leave us a review! We're so happy to hear you were able to get the assistance you needed. Thanks for being part of our Gabb family!
Easy to order but no setup info.
It was very easy to order the phone and the plans were clearly spelled out. However the setup left a lot to be desired. No written quick start documentation with the purchase. Everything is online. There are no clear instructions on how do download new apps as well. Very confusing. How about how to setup voicemail
February 23, 2026
Reply from Gabb
Hey, Kevin! Thank you for your feedback. We’re glad ordering was easy, and we hear you on setup. Our team is working to improve guides and make app setup, voicemail, and quick-start instructions clearer. We will reach out to you directly to check in to ensure your experience is going well.
No follow through
So I left a review a week ago, if you sort by recent reviews you can see it, and Gabb’s response that they’re “sorry to hear about my experience” and are reaching out directly to me to see what solutions they have that could work. Did they reach out to me? Nope.
February 23, 2026
Unprompted review
Reply from Gabb
Hey, Shawn! We apologize for the confusion. We show that we reached out via text on Monday, February 23rd. We also sent a follow up text today. If you did not receive our text, please reach out to us via Facebook or Instagram DM and we'll be happy to help.
Reply from Gabb
We are happy to hear the set up was an easy experience for you! Thank you for taking the time to leave a review. We appreciate you!
Great customer service
I’ve had 2 great experiences with Gabb customer support the last couple weeks, and they were both very helpful and resolved my problems, The support team was friendly, and patient, which made me feel valued as a customer.
February 26, 2026
Reply from Gabb
Thank you so much for sharing this! 💙 We’re thrilled to hear that our team was able to help and that you felt supported and valued. Your kind words mean a lot to us, and we’re always here whenever you need anything!
Quick and easy!
Gabb has always worked great for our needs. We appriciate the ability to have a line of communication with our children without compromising to culture by allowing them access to things that are dangerous to their spiritual well being. Adding a line was very simple and easy to accomplish and having the option from the gabb website to have Amazon ship next day was incredibly helpful as a second line was somewhat of a rushed decision that needed to be made promptly. We had talked on an off about adding a line for tour other kids before and when it came to a point that having that available as soon as possible, it was great that Gabb had such a timely option available!
February 24, 2026
Reply from Gabb
Thank you so much for sharing your experience! 💙 We’re thrilled to hear that Gabb has been a good fit for your family and that adding a second line was quick and easy when you needed it. It means a lot to know our service helps you stay connected with your children while supporting your values. We really appreciate your trust and feedback!
They have been amazing three kid lines…
They have been amazing three kid lines and it’s the best decision I’ve ever made for my families safety
February 26, 2026
Reply from Gabb
Hey there! Thank you so much for sharing this! It means the world to us that you trust Gabb with three kid lines and your family’s safety. Knowing it’s been such a positive decision for your home is exactly why we do what we do. We’re so grateful to be part of your family’s journey!
I had to replace my son’s phone
I had to replace my son’s phone. We tried a few options and finally got it worked out. Every person I talked to was helpful and took great care to get it worked out.
February 9, 2026
Reply from Gabb
Hi Briana, we're so glad we could get your son’s phone back on track. It means the world to us that you found our team helpful. Thanks for sharing your experience and being part of the Gabb family!
Easy set up and affordable
Easy set up and affordable. The kids are comfortable using it.
February 23, 2026
Reply from Gabb
Thank you so much, Josephine! We’re so glad to hear the setup was easy and that your kids feel comfortable using their device. That’s exactly what we hope for: simple, affordable tech that helps families stay connected with confidence. We truly appreciate you sharing your experience!
Great experience and phone
The ordering and activation process was simple. The phone is exactly what we hoped for as far as service and safety for our child.
February 23, 2026
Reply from Gabb
Hi Jeffrey! We’re so glad to hear the ordering and activation process was a breeze for you. Knowing the phone is providing the safety and service you hoped for your child is exactly why we do what we do! Thanks for the 5-star review.
Easy ordering process
Easy ordering process. Great service on device. Great monitoring capabilities. Really recommend.
February 23, 2026
Reply from Gabb
Hi Josh! We're so glad to hear you had an easy ordering experience and are finding our monitoring tools helpful. Thanks for the 5-star review and for recommending us.
Safe and Exceptional Support
Gabb has provided a safe option for our kids to connect with their friends and coordinate activities independently. On top of that we have always received responsive customer service with continuous follow up until our questions are resolved.
February 23, 2026
Reply from Gabb
Thank you so much, Vince! We’re honored to be part of your family’s journey and love hearing that Gabb is helping your kids stay connected safely while building independence. Providing responsive, thorough support is just as important to us, so it means a lot to know you’ve felt taken care of every step of the way. We truly appreciate your trust!
Great first phone for a young teenager
Great first phone for a young teenager. Easy to set controls as a parent so they avoid some of the dangers online.
February 19, 2026
Reply from Gabb
Hi Ben, thank you so much for your review! We’re so glad to hear the phone has been a great first device for your teen and that the parent controls have been easy to use. Helping families stay connected while keeping kids safer online is exactly what we’re here for. We truly appreciate your support. 💙
The company has excellent customer service
The company reached out to me and asked if there was any problems that needed to be resolved. There was a problem and they resolved it over a chat very quickly. I'm completely satisfied so far.
February 23, 2026
Reply from Gabb
Hi Joseph, thank you so much for your kind review! We’re really happy to hear our team was able to connect with you and quickly resolve the issue. Providing fast, helpful support is very important to us, and we’re glad you’re having a great experience so far. We truly appreciate you being part of the Gabb family. 💙
I really like that it flags things for…
I really like that it flags things for my viewing that may be alarming.
February 18, 2026
Reply from Gabb
Hi Ellyette, thank you so much for your review! We’re really glad to hear you appreciate the alert and flagging features, helping parents stay informed and involved is so important to us. We’re grateful to have you as part of the Gabb family. 💙
4 feels more “safe” than 4 Pro, by far. No ability to lock down time of day kid can access and unreliable location tracking.
We have a 4 Pro for our 14 year old and then our 11 year old has the 4. I definitely feel more comfortable with the Gabb 4 versus the 4 Pro due to the apps that have all of the red flag disclosures that make me feel uncomfortable with downloading them even though they are supposed to be Gabb approved. It’s also disappointing that there does not seem to be any way to schedule time when the child cannot use the phone, such as after 10pm or something to that effect. Our Kindles, Nintendo Switch, Amazon tablets, and even iPad all have this feature. It would be great if the Gabb phones had the ability to control times the child cannot access the phone- and even better if through a clean cut, easy to use app similar to the one Nintendo has for the Switch.
The location tracking is unreliable and I’m having to look into other tracking options as the tracking is quite delayed, often by an hour or more. We switched our 14 year old from an iPhone and this is one of the most frustrating and disappointing features on the Gabb vs. iPhone.
I’m finding the Gabb 4 to be perfect for our 11 year old daughter aside from the inability to lock down access at certain times of the day. I’d give the Gabb 4 four stars. I love that it only has a few apps that can even be downloaded at all and my daughter is completely content with what’s on her phone.
The Gabb 4 Pro has not given me as much peace in that I cannot reliably track my teen who is out and about more often than my younger kids, plus the discomfort I have with downloading apps as they all have these disclosures that make it sound like they’re not actually locked down as they’re supposed to be, which defeats most of the purpose of this phone.
Also, it has not flagged texts that should have been flagged a few times, usually referencing guns or photos of guns (pellet and or BB guns, but still).
After using the 4 Pro for about 5-6 months now and the 4 for two months, I’d purchase the 4 in a heartbeat again, but not so sure about the 4 Pro.
February 18, 2026
Reply from Gabb
Hi there! Thank you so much for taking the time to share your feedback and compare your experience with both the Gabb Phone 4 and 4 Pro. We’re really glad to hear the Gabb 4 has been a great fit for your younger daughter and that the simpler setup gives you more peace of mind. We recently made a change to prioritize accuracy over frequency for location updates. This means updates may happen less often, but the locations shown should be more reliable. This is intentional as we work to reduce incorrect indoor locations, and our product team is continuing to explore long-term improvements. We’re also very sorry that content reached your child’s device. We understand how concerning that can be and take it seriously. While no filter is 100% perfect as digital threats evolve, we use situations like this to strengthen our protection and continue improving. Our team has reached out to you to help further.
User Friendly Experience
Easy to understand, user friendly, and quick process. Shipping was also fast. Once I got the device, setup was easy as well.
February 16, 2026
Reply from Gabb
Hi Randy! Thank you so much for your 5 star review! We’re thrilled to hear that the ordering process was quick, shipping was fast, and setup was easy. We work hard to create a user friendly experience from start to finish, so your feedback truly means a lot. We’re grateful you chose Gabb and are here if you ever need anything!
I loved how easy the watch was to set…
I loved how easy the watch was to set up. From opening the box to making the first call I probably spent five minutes. The battery life is also good. I charged it yesterday morning and this morning it still had 50% battery. The calls are clear and the service is good. I will definitely recommend.
February 20, 2026
Reply from Gabb
Hi Brittany! Thank you so much for sharing this! We love hearing that the setup was so quick and easy and that you were making calls within minutes. It’s also great to know the battery life, call clarity, and service have all been working well for you. We truly appreciate your recommendation and are so grateful you chose Gabb for your family. We’re always here if you need anything!
We have loved the customer service from…
We have loved the customer service from Gabb wireless!
February 18, 2026
Reply from Gabb
Hi Charity! Thank you so much for your kind words! We’re thrilled to hear you’ve loved your experience with our customer service team. Supporting families well is so important to us, and your feedback truly means a lot. We’re grateful you’re part of the Gabb family!
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