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Gabb Reviews 1,297

TrustScore 4.5 out of 5

4.3

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the products, highlighting their ease of setup and the peace of mind they offer through safe communication and parental controls. Many appreciate the user-friendly experience and the ability to monitor their children's activity, noting the products are a safer alternative to regular phones. The customer service and staff are consistently described as excellent, helpful, and responsive, providing great support for setup and troubleshooting. However, some customers also noted issues with product functionality, such as unresponsive touchscreens, long load times, and problems with calls not going through. A few people mentioned inconsistent answers from customer service or difficulties reaching a human representative on weekends. There were also occasional concerns about battery life and the limitations of certain device features compared to what was expected.

What people talk about most

Product

Consumers find product to be positive. Many reviewers express satisfaction with the Gabb phone and watch,... See more

User experience

People report positive experiences with user experience, highlighting the ease of setup and parental control... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting helpful and efficient interactions.... See more

Staff

Reviewers highlight positive aspects of staff. Customers consistently praise the helpfulness, kindness, and... See more

Service

Clients share positive opinions on service, with many praising its effectiveness for children and the... See more

Based on these reviews

Rated 4 out of 5 stars

The set up was easy. I like that you can add more than just a handful of contacts. I like that the text messages come through in my regular messages instead of having to use the app to text. I am very... See more

Company replied

Rated 4 out of 5 stars

As parents we were really hesitant to get a phone for our kids because of the safety and wellbeing issues that have emerged in recent years. However, with a preteens in the house using my cell phone w... See more

Company replied

Rated 4 out of 5 stars

My son loves the watch and the ability to communicate with his family and friends. We also love the ability to set up his approved contacts, set focus hours, and track where he’s at. The biggest drawb... See more

Company replied

Rated 4 out of 5 stars

The phone we bought had a lot of issues with calls not going through and no way to specifically turn on Wi-Fi calling. However, the customer service staff were excellent in helping us get it all strai... See more

Company replied


Company details

  1. #175 of 336 best companies in Software Company
  2. #9 of 27 best companies in Cell Phone Accessory Store
  3. #13 of 22 best companies in Cell Phone Store
  4. #8 of 8 best companies in Cloud Storage Service
  5. #18 of 25 best companies in Music Store
  6. #3 of 4 best companies in Telephone Company

About Gabb

Written by the company

Gabb is an American technology company that specializes in safe tech for kids and parent education. With kid cell phones and kid smart watches, Gabb offers the solution to digital communication in steps, offering parents peace of mind. Gabb prioritizes the safety and the mental health of children.

Gabb offers a safer, simpler mobile experience designed specifically for kids. With a focus on essential communication features, Gabb devices block access to the internet and harmful apps.

Gabb Wireless devices were intended to provide a basic, locked down alternative to adult smartphones with features such as calling and texting parent-approved contacts, GPS tracking, safe zones, and SOS alerts. At the same time, they lack features such as internet browsing, social media access, and app stores.

Gabb devices have safety built in with their own operating system. This sets them apart from competitors, since they don’t require complicated parental controls to protect kids’ devices. Instead, their devices are locked down from the start.

Gabb’s goal is to provide parents a no stress way to connect with their kids without exposing them to potential risks and distractions associated with unregulated smartphone access.

Gabb’s CEO Nate Randle actively advocates for single parents and safe tech for kids.

Safely Connected

Written by the company

Giving Peace of Mind for Parents
Gabb is dedicated to providing safe tech that is made for kids. From our kid safe devices, to our safe software solutions in Gabb Messenger and Gabb Music, we are innovating and creating a safe suite of products for families.

Kids Watches and Phones

No Contract Required

No Contract Required
Tech-in-Steps! Choose the best kids phone or watch for your child.

Contact info

Promotion box for Gabb

Safe Phones for Kids and Teens

Protecting your child has never been easier.

4.3

Excellent

TrustScore 4.5 out of 5

1K reviews

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Replied to 100% of negative reviews

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Rated 5 out of 5 stars

Had an issue with accidentally setting…

Had an issue with accidentally setting up multiple contracts for 1 phone, messaged support and they were able to refund the second charge, make sure everything on the account is correct, and answer all the questions I had. It was a very good experience.

February 13, 2026
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Reply from Gabb

Hi there! We are so glad to hear that our support team was able to get that extra contract sorted out and refunded for you. Making sure everything is clear and correct on your account is a top priority for us. Thanks for sharing your experience and for being part of the Gabb family.

Rated 5 out of 5 stars

So far, so good!

My daughter has had her Gabb phone for almost a week now. She likes the games/apps on it (which I enabled) and being able to have her own phone especially when she leaves the house. I like that it shows her location and she’s only able to call/be called by people who are approved by me in her contact list. It’s a much safer alternative than just a regular phone!

February 13, 2026
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Reply from Gabb

We’re so happy to hear this! Thank you so much for taking the time to share your experience and leave a review, we truly appreciate you!

Rated 5 out of 5 stars

Fast and Convenient

It was quick and helpful getting us rolling on a new device! Thank you Katelyn and Sierra!

February 13, 2026
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Reply from Gabb

Thank you so much for the kind words! We’re glad we could get you up and running quickly, and we’ll be sure to pass the shoutout along to Katelyn and Sierra. They’ll love hearing this! 💙

Rated 4 out of 5 stars

We appreciate Gabb services

We so appreciate Gabb services. It limits access to most apps that are known concerns for parents. There are a few glitches needing to be worked on. As with any electronic, kids find a way to go around the parental controls and find and use apps that should not be allowed on. Gabb says they flag pictures or certain texts, but we’ve had issues of those things not being flagged via certain apps. GroupMe is a denied app, and I’m not even sure how VLC works, but these need to be blocked from Gabb. However, we like how nearly all social media apps are blocked.

That aside, we appreciate the fact we can see our kids phone locations, whether they’re out with friends or lost their phones. You can be more proactive with who your kids are able to have as contacts on their phone, or let them manage that. You can have more or less restrictions on who or what is allowed for texting/calling/video calling/pictures/videos that can be received or sent, and give your kids the reigns on how to handle their phones as you see maturity.
My kids really enjoy the different gaming apps, music, Duolingo, CamScanner, and other apps they use for school.
We would recommend Gabb to parents who want to get their kids a phone.

February 9, 2026
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Reply from Gabb

Thank you so much for sharing such detailed feedback! We’re glad to hear that overall you’re enjoying Gabb and that the parental controls, location features, and learning apps are helpful for your family. We truly appreciate you pointing out the glitches and apps that need improvement. Our team is always working on updates to make the experience safer and smoother for families. Your insights are incredibly valuable, and we’re happy to hear you’d recommend Gabb to other parents! 💙

Rated 3 out of 5 stars

Simple, good but a little frustrating

Update: the location... Is terrible. It's so behind. My kids are moving from place to place and their watches are not keeping up at all. It's frustrating.. It's the #1 reason I wanted the way he's. May have to find something that does a better job at this.

Update: support helped me to reset the watch and it seems to have resolved the issue

I like that it is simple and no internet. I do not like that the layout has changed and I can't find my kids' task list anymore.

February 12, 2026
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Reply from Gabb

Thank you for your feedback, Amelia! We’re so glad you appreciate the simplicity and internet-free design. We’re sorry the recent layout change has been frustrating, especially when trying to find the task list. We’d love to help you locate it and walk through any updates. We are reaching out directly to help!

Rated 5 out of 5 stars

Very impressed with entire experience

I’ve been very impressed with the entire Gabb purchase, setup and support process. We just bought a watch for our son and it’s been very easy and watch works great so far (it’s been 2 days).

February 12, 2026
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Reply from Gabb

Thank you so much, Amy! We’re thrilled to hear the purchase, setup, and support process has been smooth for you. That’s exactly the experience we hope every family has. We’re so glad your son is enjoying his new watch, and we’re here anytime you need us.

Rated 5 out of 5 stars

Great service

Great service! I’ve had my gabb watch for a little over a year and a half. It stopped holding a charge and had no problem getting a new one. Great customer service!! They even sent a new upgraded watch.

February 12, 2026
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Reply from Gabb

Thank you so much, Candice! We’re so glad our team was able to get you taken care of and that the upgrade made the experience even better. We truly appreciate you being part of the Gabb family for over a year and a half. We’re always here if you need us.

Rated 5 out of 5 stars

The service works great

The service works great. Had to replace the phone because it fell and broke,but since I had the insurance, they replaced it very quickly. No hassle.

February 6, 2026
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Reply from Gabb

Thank you so much, Maria! We’re so glad to hear the replacement process was quick and hassle-free. Accidents happen, and that’s exactly why we offer coverage for extra peace of mind. We appreciate you being part of the Gabb family and are always here if you need us.

Rated 5 out of 5 stars

Gabb set up has become so much easier…

Gabb set up has become so much easier in the last few years.
Way less updates too. We have added a few lines over the years and love it more and more.
I would like to have a photo editor on the devices in the future. And the gabb maps can't find our location.

February 5, 2026
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Reply from Gabb

We are truly happy to hear that your set up process went smoothly! We appreciate your feedback and taking the time to leave this review!

Rated 3 out of 5 stars

Devices don’t last as long as your contract!

EDITED:originally 1 star, but changed to 3 stars. After my review, Gabb reached out to me to make things right. They shipped a new device to me & were helpful in getting it set up. I just wish I didn’t have to go through the extremely frustrating process to get a new device! They were originally zero help, but after the negative review, they were very accommodating.
Why not have helpful customer service right away, to provide a positive experience for your customers? I still have a bad taste in my mouth, because of my original experiences with the company’s reps.

Original review:
We signed up with Gabb 4 years ago and have had nothing but problems! The watches conveniently die at the 12 month, one week mark. (They have a 1 year warranty & you have to sign a 2-year service contract)
The first time it happened, I paid for a new watch. The next time I refused to pay for another device. Customer service does nothing to help and is not empathetic at all! They repeatedly ask if you would like to buy another device or pay a cancellation fee to end your service (the same amount you would pay if you don’t terminate it)! You are stuck paying a monthly fee for a service that is useless without a device! Total scam!

February 10, 2026
Unprompted review
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Reply from Gabb

Hello, Nora! We’re very sorry for your experience and understand how frustrating this has been. This is not what we want for our families. We’re reaching out to you directly to review your account and see how we can help. Thank you for sharing your feedback.

Rated 5 out of 5 stars

The experience was great

The experience was great. I could research online and I didn’t have to go spend hours at a retail store. It came in the mail fast. Kiddo loves it and I love being able to communicate with them.

February 5, 2026
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Reply from Gabb

Hi Heidi! Thank you for the 5-star review! We're so glad you enjoyed the fast shipping and that your kiddo loves the device. Welcome to the Gabb family!

Rated 4 out of 5 stars

Overall very pleased

We have overall been very pleased with our Gabb phone we purchased for my daughter. I will say the data runs out very quickly which doesn’t make her happy. We have had a few technical issues, however the response from the company has been incredible. Someone from support text messaged me right after purchase and checks in. If I have an issue I just text and they are very responsive and able to assist! I would highly recommend this company to families that want accessibility to communication for their child, but aren’t ready to allow them to have access to full phone.

February 10, 2026
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Reply from Gabb

Hey, Catie! Thank you so much for sharing this! We’re really glad to hear your family has been pleased overall and that our support team has been responsive and helpful, that means a lot to us. Our goal is to provide safe, reliable communication while keeping kids protected, and we’re grateful for your recommendation and trust in Gabb!

Rated 5 out of 5 stars

Customer service was great.

Customer service was great and Alec was very responsive. I will definitely recommend Gabb to other parents.

February 10, 2026
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Reply from Gabb

Hey, Pat! Thank you for the kind words! We’re so glad to hear Alec took great care of you and made your experience a positive one. We truly appreciate the recommendation and are grateful to be part of keeping families connected and kids safe.

Rated 5 out of 5 stars

Peace of mind …

Our kids love having a phone to text their friends and we love having an internet free phone for our kids to use! We limit technology so the Gabb Phone is a win win for our family.

February 4, 2026
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Reply from Gabb

Thank you so much, Alyssa! We love hearing that your kids are enjoying staying connected while you get the peace of mind of an internet-free phone. A true win-win is exactly what we aim for. Thanks for trusting us to be part of your family’s tech balance.

Rated 2 out of 5 stars

Do not recommend

It's ok, until it stops working. Customer service sucks. Warranty is trash.

The watch was good for communicating with my kid. The GPS tracker was slow to update - this was especially stressful if they were out playing. It also was very susceptible to butt dials, which was also super stressful - like is my kid calling but not able to communicate (kidnapped??? fell in a well???? lol), or just bumped it without knowing. The battery life wasn't great. Then one day it just stopped working. It would not charge. It could not be reset. Customer service was completely unhelpful. I had been previously upsold on the warranty, but was never told that the "deductible" for using the warranty was almost the same as what I had paid for the watch itself. Switching to a watch through my cell phone company - cheaper upfront cost, similar monthly cost, better warranty protection.

The only reason I'm even giving 2 stars is because my kid felt pretty cool having a watch and loved sending me silly voice messages.

February 10, 2026
Unprompted review
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Reply from Gabb

Hey there! Thanks for sharing this. We’re really sorry for the stress you experienced and appreciate the honest feedback. We’d love a chance to review this with you. Please reach out via Facebook or Instagram DM so we can help.

Rated 5 out of 5 stars

I finally had it working

I finally had it working. We have been trying to get this working for a few months and a factory reset worked.

February 9, 2026
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Reply from Gabb

We are happy to hear that the troubleshooting you tried resolved the issues you were seeing! Thank you for leaving this review!

Rated 5 out of 5 stars

all my text question answered

I have had all my text questions answered quickly, they helped me trouble shoot, know when to return the item to prime and then how to transfer the new device when it arrived. All quickly, politely, and some of it after 5pm PST. So far I am impressed with the customer support team and look forward to trying out the service for my family.

February 9, 2026
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Reply from Gabb

Thank you for taking the time to leave this review! We are happy to hear that you had such a wonderful experience!

Rated 4 out of 5 stars

Up front customer service

I was notified immediately that there would be an issue with my device and it not shipping before being activated. The service I received to remedy this matter was quick and very helpful even though the matter could not get fixed for a few more days.

February 6, 2026
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Reply from Gabb

Thank you for sharing your experience! We’re glad our team was able to communicate quickly and support you while everything was being sorted out. We really appreciate your patience, and we’re happy we could help along the way.

Rated 5 out of 5 stars

Love the features of the watch!

Love the features of the watch!

February 9, 2026
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Reply from Gabb

Hi Kaylie, thank you so much for the 5-star review! We’re so happy to hear you’re loving the watch and its features. We truly appreciate you being part of the Gabb family, please let us know if you ever need anything. 💙

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