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GBI Direct (Formerly Hard Assets Alliance) Reviews 364

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TrustScore 4.5 out of 5

4.3

Gold and Silver Trading Company
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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their knowledge, helpfulness, and the time they dedicate to assisting with inquiries. The overall service is frequently described as excellent, with many appreciating the simplicity and efficiency of processes like purchasing and selling. Reviewers also highlight the positive user experience, noting the ease of navigating the website and managing accounts. However, some customers expressed dissatisfaction with aspects of the payment process. A few people mentioned issues with funds not being applied immediately or experiencing delays in transfers, leading to frustration. There were also occasional concerns about the waiting period for funds to clear.

What people talk about most

User experience

Consumers find the user experience to be positive, highlighting the platform's ease of use and intuitive... See more

Staff

Customers consistently note positive experiences with staff, highlighting their courtesy, knowledge, and... See more

Service

Users describe positive interactions with service, highlighting its ease of use and efficiency. Many... See more

Customer service

Clients share positive opinions on customer service, frequently highlighting the professionalism, efficiency,... See more

Payment

Customers had ambiguous experiences with payment. While some reviewers found transactions simple,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Navigating the site is easy. Idid have a problem in that I had funds available that were not used to pay my storage fees. I was informed my fees were unpaid so I quickly had funds transferred to my ac... See more

Rated 5 out of 5 stars

Prices on silver coins are consistently cheaper than other large dealers like APMEX or JM Buillon. Usually $1-2.5 cheaper retail price even when these dealer offer lower prices when one is buying larg... See more

Company replied

Rated 5 out of 5 stars

Samantha was fantastic and furthered my education on what the words on line during market closed hours really mean regarding what can reasonably be expected for the price when markets open. I Greatly... See more

Rated 5 out of 5 stars

Samantha was incredible today. She not only answered all my questions on how storage fees are billed and calculated but she also educated me on related topics such as options for taking any RMDs from... See more

Company details

  1. Gold and Silver Trading Company

About GBI Direct (Formerly Hard Assets Alliance)

Written by the company

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made Simple

Whether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.

We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.

Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.

Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.

GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.

We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

364 reviews

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Replied to 66% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

I sent in my compliments because I had…

I sent in my compliments because I had the name of the clerk(s) who patiently assisted me with a wire transfer to the finish. They were helpful and all is well.

January 21, 2026
Unprompted review
GBI Direct (Formerly Hard Assets Alliance) logo

Reply from GBI Direct (Formerly Hard Assets Alliance)

Happy to assist with any and all questions Gloria. Thank you for this review!

Rated 4 out of 5 stars

Gold Silver Platinum

I am happy with Hard Assets Alliance it is relatively easy to invest in coins and have them stored. I recently sold some coins and it seemed to take a relatively long time to get a check but otherwise great

February 1, 2026
Unprompted review
Rated 5 out of 5 stars

A good phone rep at HAA

Your client representative helped me to purchase a series of gold items during trading hours with funds that I had transferred in and she was quite patient, knowledgeable.

February 11, 2026
Unprompted review
Rated 4 out of 5 stars

User friendly

User friendly, easy to understand app experience. Great selection of purchase and storage options.
Prices are not super competitive on purchases.

January 5, 2026
Unprompted review
Rated 2 out of 5 stars

Placed an order, price dropped before fill. Overcharged?

Placed an order, took my money, took 3 days to fill, in the meantime price dropped 30%. I get it. But it still sucks that I didn't get the price at time of fill.

January 26, 2026
Unprompted review
GBI Direct (Formerly Hard Assets Alliance) logo

Reply from GBI Direct (Formerly Hard Assets Alliance)

Hi Michael,
All prices are locked in from the time that you purchase or sell. The price would not have changed. Please contact Support@gbidirect.com if further clarification is needed.

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