While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 123 reviews, most reviewers were unhappy with their experience overall. Many people found the customer service to be extremely poor, often reporting that their emails were ignored and that it was difficult to get a straight answer or reach a real person. Reviewers frequently encountered issues with response times, with some waiting days or even weeks for a reply, especially regarding account verification or withdrawal problems. Customers also experienced significant problems with the website, including difficulties with verification processes and error messages when trying to use different payment methods. A common complaint was that accounts were suspended shortly after depositing money, often for verification issues, creating significant inconvenience for users.

What people talk about most

Customer service

Consumers express significant dissatisfaction with customer service. Many report unhelpful support, ignored... See more

Response time

Reviewers express significant dissatisfaction with response times. Many customers report not receiving... See more

Website

Customers consistently note negative experiences with the website. Many reviewers report numerous errors,... See more

Payment

Users describe negative interactions with payment. Many customers report that their accounts were suspended... See more

Customer communications

Clients share negative opinions on contact. Many reviewers report significant frustration with the inability... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Absolutely horrendous Will hold your money and then verification can’t be done within the app or website Been over 2 weeks now customer support are brutal, palm you off to separate departments... See more

Company replied

Rated 1 out of 5 stars

Mislead and stole money from me. Opted in to the bet £5 get £30 in free bets as it was active in my account's promotion tab, upon not receiving it I contacted their live chat and was told I wasn't eli... See more

Company replied


Company details

  1. Business Services

Written by the company

SBK is a modern sports betting app that offers, on average, substantially better odds on the biggest sporting, political, and pop culture events vs. competing UK bookmakers.


Contact info

2.2

Poor

TrustScore 2 out of 5

278 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 96% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Long term customer

Long term customer
Got my account checked after being in profit for 300 pound … sent all relevant info and now support not getting back to me after days of emailing

October 14, 2025
Unprompted review
SBK logo

Reply from SBK

Hi James,

Thanks for getting in touch.
We understand your concern and appreciate your patience.

Rest assured, our support team will get back to you with an update as soon as possible.

If you haven’t received an update after a few days, please feel free to contact us again via email at support@getsbk.com, and we’ll make sure your query is followed up promptly.

Advertisement
Rated 5 out of 5 stars

Good site

Good site , easiest site I know of to construct a football bet builder ! Never any problems 👍👍👍👍

October 20, 2025
Unprompted review
SBK logo

Reply from SBK

Hi Joey,

Thanks so much for your kind words! We're thrilled to hear you’re enjoying our football bet builder and finding the site easy to use. 👍 Should you require further help, please do not hesitate to contact us at support@getsbk.com. I wish you a lovely day.

Rated 1 out of 5 stars

Not fit for purpose

Not fit for purpose. Uses every trick to beat us. Unsubscribed and blocked. Feel ancient laggy and no freedom to bet how i want. Winning bets take to long to settle while losing bets settled instantly. Promotions dont work smoothly and 4 selections is the deal breaker. Our business is no more.

October 19, 2025
Unprompted review
SBK logo

Reply from SBK

Hi Taner,

We’re really sorry to hear about this experience.
Please contact us via email on support@getsbk.com with your query and the relevant team will contact you as soon as possible with an update.

Rated 1 out of 5 stars

Took my deposit off me no problems then…

Took my deposit off me no problems then failed my verification so I withdrew my depisit and now they won’t send it back

*response to their response…. I don’t care about getting verified. They took my money without a care in the world who I was then wouldn’t send it back 30 mins later because I wasn’t verified

October 19, 2025
Unprompted review
SBK logo

Reply from SBK

Hi Paul, we’re really sorry to hear about this experience. We take verification and withdrawals very seriously and would never intentionally hold a customer’s funds. If your verification was rejected, it’s usually due to a mismatch in submitted information, and we’re happy to resolve that quickly.

Please contact our support team via email at support@getsbk.com with your account email so we can look into your case and make sure your deposit is returned and check the verification query as well.

Rated 1 out of 5 stars

If I could give ZERO or MINUS I would.

If I could give ZERO or MINUS I would.

Their marketing is “bet £10 & get £40 in free bets”.

Once I wagered the bet, I received an email which I have pasted below. They claim it’s in their T&C’s.

I will be emailing to complain and once I don’t get satisfaction I will report to the gaming commission and trading standards.

ANOTHER SCAM ONLINE BOOKMAKER.

“Following a review of your SBK account, we regret to inform you that you are not eligible to receive the welcome bonus offer on SBK. This decision was made after careful consideration and is in accordance with our Terms & Conditions.

However, you can continue to use and enjoy SBK as normal.

If you require further assistance, our customer service team will be happy to help via Live Chat or by emailing”

October 11, 2025
Unprompted review
SBK logo

Reply from SBK

Hi Gary, we’re sorry to hear about your disappointment regarding the welcome offer. Eligibility for promotions is determined in line with our Terms & Conditions, but we completely understand your frustration and would like to review your case further. Please contact our support team at support@getsbk.com with the email address linked to your account so we can look into this.

Advertisement
Rated 1 out of 5 stars

Trash scam company put my £ 10 deposit…

Trash scam company put my £ 10 deposit in as soon as I bet the 10 within half an hour they emailed me telling me I was not eligible for the bonus,
So I closed the account with these scammers.
To let you know I didn't put the £10 on as one bet I split into two £5 bets and i read later bet must be £10 on one horse of 2/1 over so really my fault, but I have seen all these negative complaints and decided to delete my account. Everyone don't go near this terrible company.

October 9, 2025
Unprompted review
SBK logo

Reply from SBK

Hi Ronkate, Thank you for getting in touch and for sharing your feedback. I’m sorry to hear about your recent experience and that you felt disappointed with the outcome of your bonus offer.
If you’d like us to look into your account further or confirm the details of the offer, please contact us via email at support@getsbk.com and we’ll be happy to look into this for you.

Rated 1 out of 5 stars

Useless customer service who don’t reply

Useless customer service who reply to trust pilot reviews asking you to get in touch to get the issue resolved but then you email them again multiple times for them to ignore your emails but will happily take your deposit before suspending your account, guys avoid !!

October 6, 2025
Unprompted review
SBK logo

Reply from SBK

Hi James, we’re very sorry to hear about your experience and appreciate you bringing this to our attention. This is not the standard of service we aim to provide.

We’d like to look into your case directly to understand what happened and address it appropriately. Please contact us at support@getsbk.com with your account details so we can investigate and assist you.

Thank you for your feedback.

Rated 5 out of 5 stars

Very good communication sorted my…

Very good communication sorted my problem out definitely five stars thank you very much

September 30, 2025
Unprompted review
SBK logo

Reply from SBK

Hi Kyle,

Glad that we helped you with your query.
Happy to see that you are enjoying our platform.
Thanks for the review!

Rated 5 out of 5 stars

Great help from Alice on live chat…

Great help from Alice on live chat sorted my problem

September 23, 2025
Unprompted review
SBK logo

Reply from SBK

Hi Ben,

Glad that we helped you with your query.
Happy to see that you are enjoying our platform.
Thanks for the review!

Advertisement
Rated 1 out of 5 stars

I a few weeks ago I won a bet was only…

I a few weeks ago I won a bet was only 40 pound return and they still haven’t paid me out on it n then last night I won another 118 pound and ive gone to withdraw it and I can only withdraw 10 pound of it. I wouldn’t use this app do offer better prices but don’t pay out half the time

September 22, 2025
Unprompted review
SBK logo

Reply from SBK

Hi Kyran,
First of all, we’re very sorry for the negative experience you had with our promo and customer support.
That’s not the standard we aim to deliver. We’d like the chance to review what went wrong and make it right.

Please reach out to us directly at support@getsbk.com so our team can assist you with your promo and account concerns.
Your feedback is valuable, and we’ll use it to improve both our promotions and service.

Rated 1 out of 5 stars

Opening an Account

I tried to open an account today with SBK. The first page went OK, I was able to enter personal details, then I went to enter debit cards details - the only part of it I could fill in was name. So I decided to email support. When I went to my email account I had already received an email from SBK with the following 'Following a review of your SBK account, we regret to inform you that you are not eligible to receive the welcome bonus offer on SBK. This decision was made after careful consideration and is in accordance with our Terms & Conditions.' I received this message probably 1 minute after set up, I'm not sure what I did to cause them such angst in less than 1 minute. I emailed them back but, needless to say, no response to my email. I'm reminded of the Fr Liam sketch - 'Cowboys Ted, they’re a bunch of COWBOYS'

Edit: 2 minutes after posting the above I got an email response from SBK - absolutely no explanation just a copy and paste from their Terms & Conditions. I'm reminded of the Fr Liam sketch - 'Cowboys Ted, they’re a bunch of COWBOYS'

September 18, 2025
Unprompted review
SBK logo

Reply from SBK

Hi John,
We are sorry to hear you were disappointed about the welcome offer. Please note that if you’re not eligible for the promotion, Smarkets will usually notify you by email before your first deposit.

If you’d like further assistance or have any questions about your account, please contact Smarkets support directly at support@smarkets.com.

Best regards,
The Smarkets Team

Rated 1 out of 5 stars

DO NOT USE

Recently opened an account and first issue i encounter they fail miserably.
Placed a promo bet which offered credits if lost. No credits received after bet lost.
Contacted so called 'Customer service' twice without reply....
Withdrew my balance and requested closure of account.
Unprofessional, many more (and better) options available.

September 14, 2025
Unprompted review
SBK logo

Reply from SBK

Hi Nigo Mul, we’re very sorry for the negative experience you had with our promo and customer support. That’s not the standard we aim to deliver. We’d like the chance to review what went wrong and make it right. Please reach out to us directly at support@getsbk.com so our team can assist you with your promo and account concerns. Your feedback is valuable, and we’ll use it to improve both our promotions and service.

Advertisement
Rated 1 out of 5 stars

Suspended my account and no reply back

I set up an account as the welcome offer was free bet and it let me deposit £10 my account was suspended straight away and asked me for details I have emailed them with my details they asked for and had no response what so ever !! They also tell you to email them on here but I’ve emailed Atleast 5/6 times and had no response at all.

September 6, 2025
Unprompted review
SBK logo

Reply from SBK

Thank you for your review. Accounts can sometimes be suspended when additional verification is required, and we requested documents in order to complete this process. If you have already provided the information, please contact our support team at support@getsbk.com using the registered email address so we can review your case and update you accordingly.

Rated 1 out of 5 stars

No complaints about the odds or user…

No complaints about the odds or user interface but customer service is absolutely abject been waiting 4 days now to withdraw and no resolution in sight

September 10, 2025
Unprompted review
SBK logo

Reply from SBK

We’re sorry to hear about your experience and the difficulties you’ve had with your withdrawal request. We always aim to make our processes as smooth as possible while also meeting necessary regulatory requirements, and it’s disappointing to see that this was not the case for you. Please contact us at support@getsbk.com
with your details so our team can review this directly and help resolve the matter as quickly as possible.

Rated 5 out of 5 stars

I reached out to get a parlay settled

I reached out to get a parlay settled. I had two player props involved in this 2 leg parlay bet and they both completed what they were supposed to. Just wanted to get my bets settled since it’s been done for about half an hour or more. Sam was very helpful in assisting that my bet would get to the correct team to look into my bet!

September 5, 2025
Unprompted review
SBK logo

Reply from SBK

Hi Joel, thank you for the 5-star review! We’re happy to hear your parlay was settled smoothly and that Sam was able to assist right away. Providing quick, reliable support is something we take pride in, and we appreciate you trusting us with your bets.

Rated 1 out of 5 stars

Scam site

Signed up through their welcome offer advertisement. I deposited money, and right after they suspended my account for 'account duplication', even though I haven't previously created an account with them. I messaged their support but got no response so far.

Seems like a scam as they allow you to deposit money and ban you as soon as the money's gone out of your account and there doesn't seem to be a way of getting it back. Avoid.

August 27, 2025
Unprompted review
SBK logo

Reply from SBK

Hi Luke, we’re sorry to hear about your experience, we understand how frustrating this must feel. Sometimes accounts are flagged for duplication as part of our security checks, but we want to assure you that your funds are safe. Please email us at support@getsbk.com with your registered details so our team can review your case urgently and get this resolved for you.

Advertisement
Rated 1 out of 5 stars

Stay clear away if this awful…

Stay clear away if this awful company!!!deposited 20£ and after my account has been restricted!!! Will complain further!!

August 25, 2025
Unprompted review
SBK logo

Reply from SBK

We’re really sorry to hear about your experience. Account restrictions can happen for a variety of reasons, but we completely understand your frustration. Please contact us at support@getsbk.com so we can review your case and work toward a resolution.

Rated 5 out of 5 stars

Perfect service!

Very fast responses and understanding. Straight to the point as well.

August 24, 2025
Unprompted review
SBK logo

Reply from SBK

Thank you for your kind words! We’re so glad to hear you found our team responsive, understanding, and straight to the point. We truly appreciate your feedback and look forward to helping you again anytime you need us.

Rated 1 out of 5 stars

Verification jokes

Previously had a full verified, fully funded account but underwent a self exclusion to focus on uni and work. Tried to deposit for the first time since and was required to show THREE forms of ID excluding the bank account I was trying to use. I managed to get two mortgages in the time I was excluded with fewer restrictions and questions

August 24, 2025
Unprompted review
SBK logo

Reply from SBK

We’re sorry to hear about the frustration you’ve faced with the verification process. We understand this may feel inconvenient, however the verification requirements are in place to meet strict regulatory standards, but we’d like to review your case and help as best we can. Please reach out to us directly at support@getsbk.com
and our team will be happy to assist you further.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look