While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 123 reviews, most reviewers were unhappy with their experience overall. Many people found the customer service to be extremely poor, often reporting that their emails were ignored and that it was difficult to get a straight answer or reach a real person. Reviewers frequently encountered issues with response times, with some waiting days or even weeks for a reply, especially regarding account verification or withdrawal problems. Customers also experienced significant problems with the website, including difficulties with verification processes and error messages when trying to use different payment methods. A common complaint was that accounts were suspended shortly after depositing money, often for verification issues, creating significant inconvenience for users.

What people talk about most

Customer service

Consumers express significant dissatisfaction with customer service. Many report unhelpful support, ignored... See more

Response time

Reviewers express significant dissatisfaction with response times. Many customers report not receiving... See more

Website

Customers consistently note negative experiences with the website. Many reviewers report numerous errors,... See more

Payment

Users describe negative interactions with payment. Many customers report that their accounts were suspended... See more

Customer communications

Clients share negative opinions on contact. Many reviewers report significant frustration with the inability... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Absolutely horrendous Will hold your money and then verification can’t be done within the app or website Been over 2 weeks now customer support are brutal, palm you off to separate departments... See more

Company replied

Rated 1 out of 5 stars

Mislead and stole money from me. Opted in to the bet £5 get £30 in free bets as it was active in my account's promotion tab, upon not receiving it I contacted their live chat and was told I wasn't eli... See more

Company replied


Company details

  1. Business Services

Written by the company

SBK is a modern sports betting app that offers, on average, substantially better odds on the biggest sporting, political, and pop culture events vs. competing UK bookmakers.


Contact info

2.2

Poor

TrustScore 2 out of 5

278 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 96% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Terrible Customer Service - Avoid

I recently had a frustrating experience with SBK that highlighted just how poor their customer service is when it comes to handling bet void requests. I accidentally placed a duplicate bet and immediately reached out to their support team, expecting them to understand the situation and void the bet as a goodwill gesture something many other bookmakers would do without hesitation.

Instead, I was met with unhelpful responses and was told my only option was to cash out. The problem? The cash-out value was less than my original stake, which is absolutely ridiculous. Why should I be penalised for an honest mistake, especially when the bet hadn’t even started?

SBK’s refusal to void the duplicate bet and their unwillingness to offer any reasonable solution show a complete lack of customer care. Most reputable betting platforms recognise that errors happen and provide fair resolutions, but SBK clearly prioritises their profits over treating customers fairly.

If you’re looking for a bookmaker with good customer service, avoid SBK at all costs. Their policies are rigid, their support is unhelpful, and their cash-out system is just another way to take more of your money. A truly disappointing experience.

February 3, 2025
Unprompted review
SBK logo

Reply from SBK

Hi Chris,

Thank you for your feedback.

We’re sorry to hear about your frustration regarding the duplicate bet. As a sportsbook, we are unable to void bets on request, as all bets are placed in accordance with our terms and conditions. A mistake in bet placement does not affect the validity of the bet, but we understand how this situation can be frustrating.

That said, we’d be happy to take another look into this for you. Please feel free to reach out via live chat or email at support@smarkets.com, and our team will do their best to assist.

Kind regards,
Alice
Smarkets Customer Experience Team

Advertisement
Rated 1 out of 5 stars

Created a account

Created a account , deposited £10 ( so I could bet and recieve the offer of £40 in free bets ) , sent my identification to authenticate my account , before I could place a bet my account suspended saying its a duplicate account even though I've never had a account before, emailed a few times regarding my £10 I deposited ( which you shouldn't have been allowed to do before all authentication was done ) ! So avoid at all costs clearly a scam betting site. Luckily only down £10

February 1, 2025
Unprompted review
SBK logo

Reply from SBK

Hi Scott,

Thanks for leaving a review. We understand that duplicate accounts may be accidental and sometimes is a false match, we do our best to sort this as quickly as possible. However, if you believe the funds have not been withdrawn, please do email to support@getsbk.com with the email address of the "duplicate" account so we can check this further for you.

Kind regards,
Alice
Smarkets Customer Experience Team

Rated 5 out of 5 stars

Panicked after reading some of the…

Panicked after reading some of the reviews as i deposited by apple pay, couldnt withdraw the same way. Contacted live chat got through to Seb he was really polite and helped me to withdraw winnings been told up to 6 days for winnings to get to account fingers crossed

January 30, 2025
Unprompted review
SBK logo

Reply from SBK

Hi Danielle,

Thank you for your review!

We’re glad to hear that Seb was able to assist you with your withdrawal and provide a reassuring experience. Withdrawal times can vary depending on the payment method, but we appreciate your patience and hope your funds reach you soon. More info can be found here https://help.getsbk.com/hc/en-gb/articles/360030912011-Payment-method-comparison

If you need any further assistance, feel free to reach out via live chat or email at support@smarkets.com.

Wishing you all the best!

Kind regards,
Alice
Smarkets Customer Experience Team

Rated 4 out of 5 stars

the good things are

the good things are : Easy web to navigate and also platform for any early any game to bet lots choice of football games
things that need to look at : lots promotion appear always that disturb the payment is accurately but little late stopping payment in match that going on appear always
in general great web and great offer

January 29, 2025
Unprompted review
SBK logo

Reply from SBK

H Alii,

Thank you for your review and for sharing your experience with SBK!

We’re glad to hear you enjoy the platform’s ease of use and wide selection of football markets. We also appreciate your feedback regarding promotions and payment timing—this is valuable insight that we’ll take into consideration as we continue to improve.

If you have any further suggestions or need assistance, please feel free to reach out via live chat or email at support@getsbk.com.

Wishing you a great day!

Kind regards,
Alice
SBK Customer Experience Team

Rated 5 out of 5 stars

Helped sort out my query.

January 17, 2025
Unprompted review
SBK logo

Reply from SBK

Hi Dan,

Thank you for your review.

We’re delighted to hear that you found our customer support helpful.

Please don’t hesitate to reach out to us via live chat or email at support@getsbk.com if you need any further assistance or wish to share additional feedback.

Wishing you a wonderful day!

Kind regards,
Alice
SBK Customer Experience Team

Advertisement
Rated 5 out of 5 stars

My live chat

The live chat were very quick to respond and very easy, clear and nice to talk to.

January 12, 2025
Unprompted review
SBK logo

Reply from SBK

Hi Vincent,

Thank you so much for your kind review and for highlighting the excellent support provided by our live chat team.

We’re delighted to hear that you found the experience quick, clear, and pleasant. Providing outstanding and efficient service is at the heart of what we do, and it’s fantastic to know this was reflected in your interaction.

Please don’t hesitate to reach out to us via live chat or email at support@getsbk.com if you need any further assistance or wish to share additional feedback.

Wishing you a wonderful day!

Kind regards,
Alice
SBK Customer Experience Team

Rated 1 out of 5 stars

Alarm bells

I deposited £20 and after having difficulty betting decided to withdraw my money. This is proving impossible. Online chat say it’s because my RBS card won’t allow funds paid by Applepay, so recommended I use another payment method and recommended Revolut, so I paid in another £10.Tried to withdraw and no link to 2nd card won’t allow so unable to do this. Then online chat say i must provide photos of myself, new card, sort code etc. Serious alarm bells and my bank has said do not supply these details.In limbo. Have I been scammed ?

January 7, 2025
Unprompted review
SBK logo

Reply from SBK

Hi Graeme,

Thank you for leaving a review. For certain Mastercard and Maestro payment methods withdrawals are limited to an amount equal to the net deposit from the card, profit will need to be taken by a different method.

As a company operating within a regulated industry we are obligated to verify your documents. I assure you we have no interest in information that does not relate to us. I can see that your issue has since been resolved.

Please do not hesitate to reach out to us via live chat or email on support@getsbk if you need any assistance or if you wish to pass on further feedback.

Wishing you a great rest of your day.

Kind regards,
Alice
SBK Customer Experience Team

Rated 5 out of 5 stars

Alice was a superstar hope more people…

Alice was a superstar hope more people get her on future, wishing her all the best!

December 24, 2024
Unprompted review
SBK logo

Reply from SBK

Hi Billy,

Thank you so much for your kind review and for highlighting the excellent support provided by our team member Alice.

We’re delighted to hear how much they were able to help and that your experience was so positive. Providing outstanding service is at the heart of what we do, and it’s fantastic to see this reflected in your feedback.

Your recognition will be shared with the agent and the team—it means a great deal to us.

Please do not hesitate to reach out to us via live chat or email on support@getsbk if you need any assistance or if you wish to pass on further feedback.

Wishing you a great rest of your day.

Kind regards,
Nirvana
SBK Customer Experience Team

Rated 5 out of 5 stars

Very helpful and very understanding and…

Very helpful and very understanding and quick to respond. Highly recommended.

December 22, 2024
Unprompted review
SBK logo

Reply from SBK

Hi Jamie,

Thank you for your review.

I am happy you have experienced a helpful, quick and understanding support.

We’re always looking to improve, and your input is invaluable in helping us do so. Please feel free to reach out via live chat or email at support@getsbk.com if you need any further clarification or assistance.

Wishing you a fantastic day!

Kind regards,
Alice
SBK Customer Experience Team

Advertisement
Rated 2 out of 5 stars

Not impressed

Not impressed. Signed up for the bonus and so far it took over 12 hours just to receive 10 pound of the bonus I’ve not seen anything to do with the other 30.

Other promotions are instant with the bonuses, recommend other sites such as betfred and sky

December 22, 2024
Unprompted review
SBK logo

Reply from SBK

Hi Jess,

Thanks for leaving a review.

As per the T&Cs of the promotion, Place a bet of £10 at min odds of 2.0 and get a £10 Football Bet Builder token upon settlement. A £10 Multiple token, a £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 24 hours. A further £10 Free Bet token will be credited 48 hours after the qualifying bet has been settled.

You may read more about this here: https://help.getsbk.com/hc/en-gb/articles/23652073046941-UK-Welcome-bonus-Bet-10-get-40-in-Free-Bets

We’re always looking to improve, and your input is invaluable in helping us do so. Please feel free to reach out via live chat or email at support@getsbk.com if you need any further clarification or assistance.

Wishing you a fantastic day!

Kind regards,
Alice
SBK Customer Experience Team

Rated 4 out of 5 stars

Great betting company and customer…

Great betting company and customer service on live chat is brilliant only thing preventing me giving 5 stars is certain banks don’t let you withdraw through Apple Pay even tho you deposited that way. I think they should remove the option for Apple Pay from these banks to stop the confusion

December 16, 2024
Unprompted review
SBK logo

Reply from SBK

Hi Dean,

Thank you so much for your kind review and for highlighting both our platform and the excellent support provided by our live chat team.

We understand the frustration regarding withdrawals and appreciate your feedback. For certain Mastercard and Maestro payment methods, withdrawals are limited to an amount equal to the net deposit made from the card, while profits need to be withdrawn using an alternative method. You can find more details about this here: https://help.getsbk.com/hc/en-gb/articles/4413517064977-How-to-make-a-withdrawal

We’re always looking to improve, and your input is invaluable in helping us do so. Please feel free to reach out via live chat or email at support@getsbk.com if you need any further clarification or assistance.

Wishing you a fantastic day!

Kind regards,
Alice
SBK Customer Experience Team

Rated 4 out of 5 stars

Just deposited £50

Just deposited £50 , withdrew £200 lets see how they quick they process withdrawal then , all good so far

December 15, 2024
Unprompted review
SBK logo

Reply from SBK

Hi Andy,

Thank you so much for your kind review and for sharing your experience with us.

We’re pleased to hear everything has been smooth so far, you may find more information regarding our withdrawals here: https://help.getsbk.com/hc/en-gb/articles/360030912011-Payment-method-comparison

Providing a positive experience is what we strive for, and it’s great to see this reflected in your feedback.

Should you need any further assistance, feel free to reach out via live chat or email at support@getsbk.com.

Wishing you a wonderful day ahead!

Kind regards,
Alice
SBK Customer Experience Team

Rated 5 out of 5 stars

Great experience so far

Great experience so far, had an issue with the Free bets which Alice sorted out straight away. This will be my go to app for bets moving forward!!

December 15, 2024
Unprompted review
SBK logo

Reply from SBK

Hi Longlive,

Thank you so much for your kind review and for highlighting the excellent support provided by our team member Alice.

We’re delighted to hear how much they were able to help and that your experience was so positive. Providing outstanding service is at the heart of what we do, and it’s fantastic to see this reflected in your feedback.

Your recognition will be shared with the agent and the team—it means a great deal to us.

Please do not hesitate to reach out to us via live chat or email on support@getsbk if you need any assistance or if you wish to pass on further feedback.

Wishing you a great rest of your day.

Kind regards,
Nirvana
SBK Customer Experience Team

Advertisement
Rated 5 out of 5 stars

Shen really helped me out today

Shen really helped me out today

December 2, 2024
Unprompted review
SBK logo

Reply from SBK

Hi Sam,

Thank you so much for your kind review and for highlighting the excellent support provided by our team member Shen.

We’re delighted to hear how much they were able to help and that your experience was so positive. Providing outstanding service is at the heart of what we do, and it’s fantastic to see this reflected in your feedback.

Your recognition will be shared with the agent and the team—it means a great deal to us.

Please do not hesitate to reach out to us via live chat or email on support@getsbk if you need any assistance or if you wish to pass on further feedback.

Wishing you a great rest of your day.

Kind regards,
Alice
SBK Customer Experience Team

Rated 5 out of 5 stars

Sbk I've been with for coming to 2…

Sbk I've been with for coming to 2 months best app I've used simple layout easy budget tools to help keep your limit very helpful

December 1, 2024
Unprompted review
SBK logo

Reply from SBK

Hi darren,

Thank you very much for your review.

We’re thrilled to hear that you found our layout simple and that our budgeting tools are accessible and effective. Ensuring ease of use and clarity is a priority for us, so it’s wonderful to know this approach is working for you.

Your feedback is greatly appreciated, and it motivates us to keep improving.

Please do not hesitate to reach out to us via live chat or email on support@getsbk if you need any assistance or if you wish to pass on further feedback.

Wishing you a great rest of your day.

Kind regards,
Alice
SBK Customer Experience Team

Rated 5 out of 5 stars

Really positive experience using this…

Really positive experience using this app and services, always very helpful and the app is easy to navigate.

December 1, 2024
Unprompted review
SBK logo

Reply from SBK

Hi Dave,

Thank you very much for your review.

We are glad to hear you have a positive experience with us and our services.

Please do not hesitate to reach out to us via live chat or email on support@getsbk if you need any assistance or if you wish to pass on further feedback.

Wishing you a great rest of your day.

Kind regards,
Alice
SBK Customer Experience Team

Rated 1 out of 5 stars

Con merchants I opted in for bet the…

Con merchants I opted in for bet the £10 and get £40 in free bets offer, when my first bet was settle, I asked where my free bets are? They said Wes not eligible for them with no reason given, don’t touch them.

November 30, 2024
Unprompted review
SBK logo

Reply from SBK

Hi customer,

Thank you very much for your review.

Im sorry to hear of the negative experience you have faced.

If you believe this needs to be looked into further, please do email us on support@getsbk.com to look into this.

Please do not hesitate to reach out to us via live chat or email on support@getsbk if you need any assistance or if you wish to pass on further feedback.

Wishing you a great rest of your day.

Kind regards,
Alice
SBK Customer Experience Team

Advertisement
Rated 5 out of 5 stars

Easy to deal with

Easy to deal with, good betting platform

November 25, 2024
Unprompted review
SBK logo

Reply from SBK

Hi Craig,

Thank you very much for your review.

We are glad to hear you are enjoying the site so far.

Please do not hesitate to reach out to us via live chat or email on support@getsbk if you need any assistance or if you wish to pass on further feedback.

Wishing you a great rest of your day.

Kind regards,
Alice
Smarkets Customer Experience Team

Rated 5 out of 5 stars

Joined yesterday no problems,cashed out…

Joined yesterday no problems,cashed out a little bit of profit and it’s already in my bank,keep up the good work

November 23, 2024
Unprompted review
SBK logo

Reply from SBK

Hi Nicholas,

Thank you very much for your review.

We are glad to hear you are enjoying the site so far.

Please do not hesitate to reach out to us via live chat or email on support@getsbk if you need any assistance or if you wish to pass on further feedback.

Wishing you a great rest of your day.

Kind regards,
Alice
Smarkets Customer Experience Team

Rated 1 out of 5 stars

Avoid at all cost

Avoid at all cost. You deposit fine, bet fine but as soon as you win and withdraw, it’s over. You will not see that withdrawal and you will not be helped by staff.

The sign up page states instant withdrawals. The agents then say it is 6 hours maximum for a withdrawal to be received. I withdrew almost a week ago. Every day contacting via live chat and being told to wait for an email which have never came after almost a week.

No phone calls. No emails. Every time you contact via live chat they say the same scripted scam line of wait for an email.

Again, avoid this company at all costs. I am down over £100 on welcome deposit and still with a pending withdrawal on my account which will never come.

November 22, 2024
Unprompted review
SBK logo

Reply from SBK

Hi Jordan,

Thank you for leaving an SBK review.

We are very sorry to hear about your recent negative experience with us.

We are always looking for customer feedback so your comments around your experience are much appreciated. Our main aim is to offer the best possible experience to our customers.

We do our best to tackle all emails as soon as possible, however during busy periods, it may take a bit longer to reach your email. If you feel that this needs to be looked into further, I would suggest following our complaints procedure here: https://help.getsbk.com/hc/en-us/articles/360030578872-Making-a-complaint

A senior member of staff would then look into it and assist you further.

We apologise for the inconvenience caused and look forward to hearing from you.

Wishing you a great rest of your day.

Kind regards,
Alice
SBK Customer Experience Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look