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Rated 5 out of 5 stars

After having such a hard time navigating the nail industry recently with the product changes, I switched to glossify, and what a difference I have found. My results are amazing and retention never fai... See more

Company replied

Rated 1 out of 5 stars

Do not buy these polishes. I bought “The Hills Collection”. First of all it was false advertisement as the pictures showed the polishes coming in a pink aesthetic box (half the reason I bought them) w... See more

Company replied

Rated 5 out of 5 stars

Delivery was very swift I have Apple Pay so payment was quick when ordering . I will definitely buy directly now as I found this brand few years ago from salon direct. But they don’t always have... See more

Company replied

Rated 5 out of 5 stars

First time trying the Naturabuild from Glossify and as a newly qualified nail tech it was amazing to work with. Self levels really easy and no flooding allowing you to work with it around the cuticle.... See more

Company replied

Company details

  1. Beauty Product Supplier

Written by the company

Hi, we’re Glossify! Glossify was founded in 2019 by women with over twenty years of experience in the nail and beauty industry. Since then we have gone from strength to strength, paving the way for fresh ideas, products and services that are made for technicians by technicians. We pride ourselves on being relatable, reliable and transparent.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

57 reviews

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Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Glossify naturabuilds

After having such a hard time navigating the nail industry recently with the product changes, I switched to glossify, and what a difference I have found. My results are amazing and retention never fails. I am so glad I found glossify naturabuild, it has been my favourite range! I love it!

March 20, 2026
Unprompted review
Glossify logo

Reply from Glossify

Thank you so much for your lovely feedback!
We’re so glad you’re loving Naturabuild and seeing such great results with your retention. We really appreciate your support.

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Rated 5 out of 5 stars

brilliant products

brilliant products , so easy to work with
obsessed to say the least!

March 6, 2026
Unprompted review
Glossify logo

Reply from Glossify

Thanks so much for your lovely feedback! We’re so happy to hear you’re finding the products easy to work with and that you’re obsessed; this means so much to us.

Rated 5 out of 5 stars

Fantastic customer service

Fantastic customer service, dealt with my issue promptly

March 9, 2026
Unprompted review
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Reply from Glossify

Thank you for your lovely review. We're so glad we could resolve your issue quickly and that you had a great experience with our customer service. We really appreciate your feedback!

Rated 1 out of 5 stars

Gloopy, Thick Polishes

Do not buy these polishes. I bought “The Hills Collection”. First of all it was false advertisement as the pictures showed the polishes coming in a pink aesthetic box (half the reason I bought them) which they didn’t. Second of all these polishes are so thick and gloopy and do not transfer well at all. The nails look bulky and patchy. I won’t be repurchasing.

January 15, 2026
Unprompted review
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Reply from Glossify

Hello Lin,

Thank you for your feedback. We’re sorry to hear you were disappointed with your purchase.

Collection packaging is limited edition and subject to availability, as stated on the product listing. As The Hills Collection was part of our Spring 2025 launch, the pink box was not included, and as this packaging is no longer available, it has now been removed from our website.

We’re also sorry you were not satisfied with the gels. Our Nail Team is always happy to help with any application or product concerns, so please feel free to reach out to us directly.

The Glossify Team x

Rated 5 out of 5 stars

Buy your nail art brushes from Glossify.

Good quality nail art brush that arrived in a timely manner and well packaged so undamaged.

December 12, 2025
Unprompted review
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Reply from Glossify

Thank you for your review!
We’re glad to hear you’re happy with the quality and that your order arrived safely. We hope you enjoy creating with it.

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Rated 2 out of 5 stars

The colours I received did not look…

The colours I received did not look like they did on the website and when I raised this with customer services I was told I could not have a replacement. Very disappointing and will not be purchasing from this brand again.

December 1, 2025
Unprompted review
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Reply from Glossify

Hello Jodi,

Thank you for your feedback.

We’re sorry to hear the colours did not meet your expectations. As advised at the time of purchase, every effort is made to ensure our product imagery is as accurate as possible; however, due to colour and resolution settings on electronic devices, the physical product may differ slightly from what is displayed.

As the products were not faulty, we’re unable to offer a replacement, but we appreciate you taking the time to share your experience.

Rated 5 out of 5 stars

The customer service was faultless the…

The customer service was faultless the response was quick and the situation resolved and I am very happy with the service received thank you.

October 15, 2025
Unprompted review
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Reply from Glossify

Thank you so much for your kind feedback! We're delighted to hear that you were happy with the service you received.

Rated 5 out of 5 stars

Glossify Natural Build Hema Free has…

Glossify Natural Build Hema Free has been a life changer for me and my work. Never going back to any other brand. Levels perfectly and very easy to move around :)

@artem.nailz

October 15, 2025
Unprompted review
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Reply from Glossify

Thank you for your review ! We are glad you're loving the Naturabuild 🤍

Rated 5 out of 5 stars

Glossify products are nxt level

Glossify products are nxt level. Amazing quality, just wish shipping was a little quicker but that’s my only issue

September 18, 2025
Unprompted review
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Reply from Glossify

We're thrilled to hear you’re loving our products! We always aim to dispatch orders the same day when placed before 1 p.m., and we're continuously working to improve our shipping times. We really appreciate your support and your feedback!

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Rated 5 out of 5 stars

Amazing product

First time trying the Naturabuild from Glossify and as a newly qualified nail tech it was amazing to work with. Self levels really easy and no flooding allowing you to work with it around the cuticle. End result on my clients has been beautiful! Great product and my now go to builder gel!

August 28, 2025
Unprompted review
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Reply from Glossify

Thank you for your review Ciara, We are so glad you're loving Naturabuild !🤍

Rated 5 out of 5 stars

Perfect

Perfect.

Amazing products! Definitely will look to stock more soon!

July 4, 2025
Unprompted review
Glossify logo

Reply from Glossify

Thank you for your review Karlie. We are so happy to hear you love our products as much as we do 🤍

Rated 5 out of 5 stars

Had a problem with delivery

Had a problem with delivery, glossify resolve this very quickly, Custer service responded to emails quickly just an over all great experience

May 15, 2025
Unprompted review
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Reply from Glossify

Thank you for your feedback Natasha.

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Rated 5 out of 5 stars

Amazing packaging

Amazing packaging, great quality products, biab easy to apply 😍

May 2, 2025
Unprompted review
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Reply from Glossify

Thank you for your feedback!

Love Glossify x

Rated 5 out of 5 stars

Absolutely loving these products so…

Absolutely loving these products so far. I bought a couple of their base coats and the colour grape. It's so far lasting really well! I'm a professional nail tech and have been looking at swapping products over for a long time and I may have found my new favorite products! The only problem is the scrub prep... As I'm mobile the top opened in my car when it was hot and it spilt everywhere. But I now know to keep it in a separate container upright. That's literally my only negative I have. So loving it so far. And will be buying more. I could do with a colour wheel of every colour they have though or what it looks like on hands as it's hard to tell what the colours look like on the website.

April 11, 2025
Unprompted review
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Reply from Glossify

Thank you for your feedback!

Love Glossify x

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Rated 5 out of 5 stars

Excel professional beauty show 2025

I was at the London beauty show and the assistance was very informative about their product and a good choice of colours to see. Well nice to see a nail stall as very limited this time at the show.

March 3, 2025
Unprompted review
Glossify logo

Reply from Glossify

It was lovely to see you there Sarah!

Love,

Glossify x

Rated 5 out of 5 stars

5* always

I have been using Glossify for a few years now and as a brand they are absolutely amazing. Their customer service is brilliant and they go above and beyond for customers. I highly recommend the brand!

March 20, 2025
Unprompted review
Glossify logo

Reply from Glossify

Thank you Gina, we truly appreciate your support.

Love,

Glossify x

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