Glowforitshop Reviews 

1,001
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 208 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the products for their effectiveness, noting significant growth and improved health for lashes, brows, and hair, which boosts their confidence. Many also appreciate the ease of use and the quality of items like mascara and lip oil, which keep lips hydrated and lashes defined. Reviewers consistently highlight the exceptional customer service and helpful staff, who are quick to resolve issues and provide support. However, some customers also noted that certain products, particularly lash serums, did not always deliver the expected growth or that results were temporary. A few other people also felt that some products caused adverse reactions like eye irritation, soreness, or swelling. The minority of people were dissatisfied with customer service, mentioning unhelpful responses, accusations, or difficulties in resolving issues.

What people talk about most

Product

Consumers find product to be positive, with many reviewers expressing satisfaction with the results of lash,... See more

Customer service

Customers had positive experiences with customer service, often highlighting the team's helpfulness,... See more

Quality

Reviewers mention positive feedback about quality, with many customers expressing satisfaction with the... See more

User experience

Customers consistently note positive experiences with user experience, finding products like the lash... See more

Staff

Reviewers highlight positive aspects of staff, consistently praising their helpfulness, efficiency, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Ordered via tiktok and the hosts were very helpful with any questions I had about the products and very knowledgeable too. I have been using the brow growth serum and lash recharge. The brow gr... See more

Company replied

Rated 5 out of 5 stars

I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very... See more

Company replied

Rated 5 out of 5 stars

I've always had amazing results with Glow For It serums, so when my latest order didn't give me the same lash growth I'm used to, l reached out to customer service. They were incredible - so kind, so... See more

Company replied

Rated 5 out of 5 stars

I would highly recommend this company and the lash serum, I started using it last December and my lashes are now far thicker and longer than they have ever been, very easy to use, just once in the eve... See more

Company replied


Company details

  1. Beauty Product Supplier
  2. Beauty Products Wholesaler
  3. Beauty Supply Store
  4. Cosmetics Industry
  5. Cosmetics Store

Written by the company

As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day! Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about. The Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products. At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. Our formulas are also dermatologically tested and clinically proven to be kind and safe to skin. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty. Together, we can all grow and glow!


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1K reviews

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Replied to 86% of negative reviews

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4.5

All reviews

(1,001)

204 reviews in the last 12 months

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Rated 5 out of 5 stars

Fantastic company

Fantastic company! I initially started using the serum on a recommendation and loved it, then when the mascara was released, naturally I had to try it and was quickly obsessed. I have also used the brow serum to help grow in sparse areas on my brows and it did a fantastic job. On a few occasions I have had to contact them about being sent the wrong products and each time the customer service team have been fantastic, responding quickly and rectifying the matter in the most generous ways. I always recommend Glow For It when I get compliments on my lashes (someone once asked if I had extensions! No girl, just Glow For It!). An all round fantastic company.

September 24, 2025
Unprompted review
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Rated 5 out of 5 stars

I recently ordered and unfortunately…

I recently ordered and unfortunately received a faulty product. I contacted customer service and they got back to me so quickly to resolve the issue, they apologised and arranged for a replacement product to be sent out at no extra cost. Coming across customer service as quick and efficient (and also super friendly) is few and far between these days so really value that aspect when placing an order. As for the lash growth serum, I cant yet comment on the effectiveness but other customer results look amazing so I am excited to see mine over the next few months. The product itself is beautiful packaged and feels very high end. Overall a positive shopping experience so far and do recommend if you are considering placing an order :)

September 24, 2025
Unprompted review
Rated 5 out of 5 stars

I use the makeup sticks

I use the makeup sticks, mascara, cleansing balm and the lash and brow serums and I can’t recommend them enough. They’re amazing!

September 18, 2025
Unprompted review
Rated 1 out of 5 stars

Not as good as it used to be

I’ve been using this serum and the mascara for over 2 years. The old serum before it got changed to the new formula was amazing!! My lashes were so long. Then the new serum was released, Awful! No growth and it stings my eyes. I’ve used it consistently and had 2/3 tubes of the new version alone but no I won’t be buying again. Same as the new mascara…I don’t know why they changed the product? I used to recommend the mascara to everyone and I’d get so many compliments. It used to be like a waterproof, fibre mascara, now it’s just a clumpy mess that smudges during the day. I have to apply it and wipe the excess off of the wand on a tissue every time I insert it into the tube. Such a shame as I used to rave about this brand to everyone. Now I tell people not to waste their money. If they went back to their original formulas I’d shop again in a heartbeat!! I’ve spent hundreds of pounds with this brand I’m so disappointed. I really did try to persevere as I thought maybe I’d got a bad batch and I was told by customer service about the “lash cycle” which funnily enough never happened with the original formula?? but sadly not it’s just not as good as it used to be!

September 18, 2025
Unprompted review
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Reply from Glowforitshop

Hi Charlotte,

We hope you're well and are so sorry to read about your experience here.
We've reached out to hear more from you and tell you more about the changes we made to our formulas. We would love to give you a better Glow For It experience, please check your inbox for an email from hello@glowforitshop.com and looking forward to speaking soon.

GFI Team x

Rated 5 out of 5 stars

Honestly I really wish I could give…

Honestly I really wish I could give more stars. This company really do look after their customers, never be scared to ask a question. I had to contact customer service recently for them to clarify something for me and they really went above and beyond! Oh yeah and there products are fantastic!!

Kelly

September 18, 2025
Unprompted review
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Rated 5 out of 5 stars

Such an incredible brand!!

I first tried the Glow For It lash serum, which I was obsessed with, and have since tried their blush, mascara, brow serum, hair serum and most recently their cleansing balm. Everything they make is perfect, and the team behind the brand are so lovely!! I love the ritual of using my cleansing balm every night, and it melts my makeup off so easily, and leaves my skin feeling clean and hydrated. Can't wait to see what they come out with next!!

September 16, 2025
Unprompted review
Rated 5 out of 5 stars

excellent customer service

I made a complete mess of my order, including google pay adding my old address, which i didnt realise until later. customer service were very quick to respond and super helpful,, including ensuring the order got to me in time for me to give it to the birthday girl.

September 16, 2025
Unprompted review
Rated 1 out of 5 stars

Useless product awful service

Terrible customer service and useless product. I applied a discount when purchasing but was charged the full amount. I raised this directly with them, they initially thanked me for supporting their small business and asked for further purchase details which I supplied, they then ignored my further messages. The product itself is useless. I’ve used UK Lash for years but thought I would try this. Over the weeks my lashes have fallen out. Avoid this company and don't waste your money on the product.

September 11, 2025
Unprompted review
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Reply from Glowforitshop

Hi Denise,
We hope you're well and are so sorry to hear about your experience with us thus far. This is absolutely not what we would expect or want from anyone's experience so we've reached out to hear more and resolve this for you as soon as we can. Please check your inbox for an email from hello@glowforitshop.com and looking forward to speaking soon.
All the best,
GFI Team x

Rated 5 out of 5 stars

Such great products with results

Such great products with results. From the mascara to cleanser, I’ve loved every product I’ve bought. And the customer service is always lovely and efficient. Highly recommend!

February 1, 2025
Unprompted review
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Rated 5 out of 5 stars

nearly every product in my make up bag…

nearly every product in my make up bag is glow for it!!
I started using the serums a few years ago, and slowly I started adding to my GFI collection. The blushes are genuinely better than any other I've used because they;re so pigmented and work into the skin so well. The new glow sticks are amazing. The mascara is to die for and so easly to remove so I don't get any falling out. Also, I choose to only use cruelty-free products so it feels great knowing these are. LOVE every glow for it product

September 9, 2025
Unprompted review
Rated 5 out of 5 stars

I’ve loved the eye lash serum for ages…

I’ve loved the eye lash serum for ages and have had fab results, so was excited to see that they were moving into skincare and have been using their new cleansing balm for a month now, it’s amazing! Going to look at the mascara now too! Also I’d given the wrong address when I placed my order, the customer service was brilliant and sorted things out straight away!!!

September 9, 2025
Unprompted review
Rated 5 out of 5 stars

Outstanding customer service!

The girls have an outstanding customer service within the business! My parcel had unfortunately been stolen, but the colleagues at Glow For It were kind enough to send me out a replacement lash serum free of charge!

I would just like to say thank you once again, you girls have been absolute angels🫶🏼

September 8, 2025
Unprompted review
Rated 1 out of 5 stars

New serum is so bad

The old serum was so good. When I used it my lashes got so long and I was really pleased. However, when they changed the serum to the new formula all of my lashes fell out after using it for about a week. When I contacted them about it they said this was “a lash growth cycle”. I started using a different brand which was okay. I used this brand for a couple years and the results were fine but not as good as the original glow for it serum (I haven’t had my lashes fall out or a “growth cycle” since). I decided to give the new formula a go again to see if I could get the old results back and I also wanted to use a serum that was hormone free. Within a week of using it I got a huge stye on my lash line. So disappointed and won’t be using them again.

September 7, 2025
Unprompted review
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Reply from Glowforitshop

Hi Niamh,

We’re so sorry to hear this and completely understand your disappointment. We’d love to make things right, please drop us a message at hello@glowforitshop.com so we can help you directly, as we haven’t been able to obtain your contact details.

Team Glow For It

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Rated 1 out of 5 stars

Used 1 time my eyes are extremely…

Used 1 time my eyes are extremely swollen and red can barely open my eyes, they’re leaking a “mucous” like substance

September 5, 2025
Unprompted review
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Reply from Glowforitshop

Hi Caitlin,

We take your experience very seriously and want to resolve this as quickly as possible. As we haven’t been able to obtain your contact details, please reach out to us at hello@glowforitshop.com so our team can assist you directly.

Team Glow For It

Rated 3 out of 5 stars

No better than the cheap mascaras. Very disappointed!

Good company to deal with. After the hype about the mascara online, it did very little for my lashes. I am quite disappointed in it's performance as in it didn't lift or lengthen on immediate application, I had to apply a different mascara on top to give any volume. I am not referring to long term benefits. Most of the models already have long lashes anyway.
Won't be buying again and would like to return the mascara to GLOW FOR IT.

September 3, 2025
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Jacqueline, Thank you so much for taking the time to share your feedback with us, we really appreciate it. We’re so sorry to hear you’re feeling disappointed with the results so far. Our new Glow For It Lash Focus Mascara gives instant definition, colour and care from the very first use, the lash-enhancing benefits from the tripeptides and provitamin B5 take a few weeks of consistent use to show visible results in terms of length and fullness. As the purchase was made recently we have seen most people notice the biggest changes after around 4–6 weeks of daily wear. Regarding the models you’ve seen: these are members of our Glow For It community who have been trialling the mascara (and in many cases pairing it with our lash serum) over a longer period of time. That’s why their lashes may look further along in their lash journey. We completely understand your frustration and we’d love for you to get the full benefits of the mascara. If you’d like, we can share some tips on how to maximise results and support you along the way. Thank you again for your honest review — your feedback helps us keep improving. The Glow For It Team

Rated 5 out of 5 stars

Helpful and Friendly Team

The customer support team are always so helpful and friendly. They always reply to your questions quickly and offer you great help:)

August 31, 2025
Unprompted review
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Rated 5 out of 5 stars

Please NEVER discontinue this lash serum!!

As a lot of people are I was to very sceptical with it comes to any kind of growth serum and I was on the hunt for somthing to not only grow my lashes but really nourish and look after them …. And omg the glow for it lash serum exceeded every expectation I had… my lashes have completely transformed in a short space of time it’s a huge huge difference there super long and thick i physically can’t live without this now, I would simply pass away if this ever discontinues!!! ❤️❤️

August 1, 2025
Unprompted review
Rated 5 out of 5 stars

Glow for It have such great products & customer care.

Glow for It have such great products. I have been using their Mascara & Lash Serum for a few years now & I'm really pleased with them. The product range is made for the care of it's customers with good ingredients, great packaging & products that actually work. Their customer care is also very good. Long may they continue providing such great things for us all !!!

August 28, 2025
Unprompted review

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