Ordered via tiktok and the hosts were very helpful with any questions I had about the products and very knowledgeable too. I have been using the brow growth serum and lash recharge. The brow gr... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very... See more
Company replied
I've always had amazing results with Glow For It serums, so when my latest order didn't give me the same lash growth I'm used to, l reached out to customer service. They were incredible - so kind, so... See more
Company replied
I would highly recommend this company and the lash serum, I started using it last December and my lashes are now far thicker and longer than they have ever been, very easy to use, just once in the eve... See more
Company replied
Company details
- Beauty Product Supplier
- Beauty Products Wholesaler
- Beauty Supply Store
- Cosmetics Industry
- Cosmetics Store
Written by the company
As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day! Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about. The Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products. At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. Our formulas are also dermatologically tested and clinically proven to be kind and safe to skin. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty. Together, we can all grow and glow!
Contact info
1 Lyric Square, W30NB, London, United Kingdom
- hello@glowforitshop.com
- glowforitshop.com
4.5
Excellent
987 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 77% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Highly recommend this small business
Highly recommend this small business, communication was second to none and dealt with my issue with fantastic customer service and fast response . Will definitely order again 😀
May 19, 2026
Unprompted review
Reply from Glowforitshop
Hi Karen,
Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
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I ordered to get the serum delivery was…
I ordered to get the serum delivery was quite fast.
Iv been using glow for it for quite some time I already have long eyelashes but wanted them abit more fuller.
It’s made my eyes look even more beautiful I would recommend it to anyone who wants longer eyelashes
April 10, 2026
Unprompted review
Reply from Glowforitshop
Hi Ash,
Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
The eyelash serum not only didn't work…
The eyelash serum not only didn't work for me but also made my eyes very sore. I tried it for a few months, the only thing that changed was that my eyes became more painful.
The customer service was appalling. I made contact with them as I could not find out how to cancel my subscription on their website and asked them to cancel it for me.. I received a sassy reply, telling me to do it on the website.
I managed to cancel it the other day and then received this request to review their product, very bizarre.
To sum up, I do not recommend.
May 15, 2026
Unprompted review
Reply from Glowforitshop
Hi Susan,
We’re so sorry to hear this and completely understand your disappointment.
We’d love to make things right, please drop us a message at hello@glowforitshop.com so we can help you directly, as we haven’t been able to obtain your contact details.
All the best,
Team GFI x
The reply was really fast & they were…
The reply was really fast & they were kind about it!!
May 12, 2026
Unprompted review
Reply from Glowforitshop
Hi Sofia,
Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Reply from Glowforitshop
Hi Zadie,
Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
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The most lovely customer service and…
The most lovely customer service and genuinely amazing products! Highly recommend!
May 11, 2026
Unprompted review
Reply from Glowforitshop
Hi Meg,
Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Couldn’t recommend enough
Couldn’t recommend enough! Had a small issue with packaging in my first order but I got a reply within days and have already had another sent out, really understanding and helpful!
May 11, 2026
Unprompted review
Reply from Glowforitshop
Hi Keira,
Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Go for it! Lash Serum
I came across this product on TikTok and decided to give it a try because I’ve always struggled with short lashes. I’ve been using it consistently for two weeks now and I’m already noticing a difference! Can't wait to keep going and see the full results!
May 11, 2026
Unprompted review
Reply from Glowforitshop
Hi Natalie,
Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Could not recommend enough!
Could not recommend Glow For It products enough. I have experienced amazing results from the eyelash, eyebrow and hair serum with noticeable growth, and the blush stick is now a staple in my everyday routine.
May 11, 2026
Unprompted review
Reply from Glowforitshop
Hi Lori,
Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
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The best products!
May 11, 2026
Unprompted review
Reply from Glowforitshop
Hi Amber,
Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
This brand has become my new go-to
I have Been using this brand for years now and they just keep getting better. The new products are always top tier, the customer service is impeccable and they are very trust worthy. Could not recommend more to anyone who wants to try something new x
May 11, 2026
Unprompted review
Reply from Glowforitshop
Hi Isabella,
Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Reply from Glowforitshop
Hi Vanessa,
Thank you so much for your lovely review about our products. it really means the world to us!
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Years of trichotillomania, specifically with my brows any now I’d go as far to call them bushy.
I am completely gobsmacked. For years I’ve pulled my eyebrows bare. It’s upsetting and a battle I’ve been fighting at least 5 years with significant overplucking before that.
I did not think this would work but 6 months on and a fair amount of determination and I’d even say they are bushy.
It seems like a silly thing but I am so so happy with the results that I keep sending people pictures of my eyebrows 🤣
May 5, 2026
Unprompted review
Reply from Glowforitshop
Hi Rachel,
Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
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Lash serum & customer service
I’ve been a customer of the lash serum (and more recently the lash recharge) for a few years now, and I can’t recommend the products & the company enough!
I had an issue with my last order in which the product that was delivered to me was empty. Cathy on customer service promptly responded & issues a new order free of charge in a matter of days. They are very proactive when any issues arise. Customer service is really on a whole new level!
May 4, 2026
Unprompted review
Reply from Glowforitshop
Hi Shelby,
Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
All you need to know :)
I don’t think I’ve ever left a review before but it has to be done for this fabulous brand!
I’ve been using the lash and brow serums since 2023, signing up for their subscription service from day 1 and have absolutely no regrets. If you want to grow your lashes and brows safely with an affordable product, this is the one for you!
Package arrives in just a day or two and always on-time :)
Not only is the product amazing but so are the girlies on the customer helpline. They can help you with whatever you need (speaking from experience)!
April 21, 2026
Unprompted review
Reply from Glowforitshop
Hi Darcey,
Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
GFI - Best products ever!
Every product I have tried from GFI is so so good! The lash serum, brow serum and hair serum work so well, it's the only products that I have actually tried that work and I have seen results with! I will continously keep using their products i love them!
If you are not already using GFI for your lash &hair growth journey, you are missing out!!
April 20, 2026
Unprompted review
Reply from Glowforitshop
Hi lovely,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Excellent customer service
My lash serum was faulty so I reached out to customer service, within 24 hours they had replied, apologised and dispatched a new product - really impressed with their level of customer service! Very happy to give this company my money.
April 15, 2026
Unprompted review
Reply from Glowforitshop
Hi Chloe,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
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The best customer support <3
I mean everyone knows Glow For It’s products are amazing. I’ve tried both the lash and the brow serum and let me tell you, for someone with patchy brows and mid lashes they’ve been a lifesaver!
Additionally I’m always so spacey when it comes to my subscriptions (that are very easy to handle yourself) but customer care has always been so great! I’ve spoken to Cathy and others multiple times (sorry <3) and they’ve always been so quick to help and lovely on top of that! You deserve all the stars!
April 17, 2026
Unprompted review
Reply from Glowforitshop
Hi Gloria,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Absolutely worth every penny
Absolutely worth every penny! Been using now for 3 years, and it’s become part of my daily self care!
April 16, 2026
Unprompted review
Reply from Glowforitshop
Hi Louise,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Best lash serum
Best lash serum! If you are going to buy it, I would 100% do it now, such an amazing brand and hopefully they will go far! 5 stars !
April 15, 2026
Unprompted review
Reply from Glowforitshop
Hi Saskia,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
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