Goboken Reviews 

916
•
TrustScore 2 out of 5

1.9

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Rated 1 out of 5 stars

I got a text from postnord about October delivery. But I didn’t get any kind of email this time. Now I have to pay for the shipping charge because of their fault. I told them to give proof because I c... See more

Rated 1 out of 5 stars

The subscription is method is like click bait. They offer free welcome gift with only and charges you 79sek for postage. After that out of nowhere from next month you start getting packages with one... See more

Company replied

Rated 2 out of 5 stars

Their welcome packet is much better than the monthly packets that they send afterwards which costs around 300 kr. It’s really not worth it. Also I felt that they sre very fast in deducting the money f... See more

Company replied

Rated 5 out of 5 stars

We love reading time! The books are amazing quality, great colours and my little girl 4,5m loves reading them with me and alone(soft books)! Highly recommended, worth every cent!

Company details

  1. Childrens Book Store
  2. also in
  3. Book Publisher

Written by the company

Goboken är en bokklubb för bebisar och barn. Sedan 1989 har vi gjort det enkelt att skapa läsglädje från första stund, genom böcker, vägledning och inspiration. Vår vision är att fler föräldrar ska läsa mer för sina barn. Alla våra böcker är anpassade efter barnets ålder och utveckling, från födseln till skolstart.


Contact info

1.9

Poor

TrustScore 2 out of 5

916 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 85% of negative reviews

Typically replies within 1 month

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1.9

All reviews

(916)

69 reviews in the last 12 months

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Rated 1 out of 5 stars

Scammers!

I got a text from postnord about October delivery. But I didn’t get any kind of email this time. Now I have to pay for the shipping charge because of their fault. I told them to give proof because I checked all my inbox and spam. They were not able to do that. And the person who received the call, she was the worst! In Sweden I never meet that kind of disgusting and disrespectful person! You should work on your customer service too. And stop scamming people!

October 7, 2026
Unprompted review
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Rated 1 out of 5 stars

Big Scam

The subscription is method is like click bait. They offer free welcome gift with only and charges you 79sek for postage. After that out of nowhere from next month you start getting packages with one or 2 items which are over priced . When you want to cancel its a binding subscription with 450sek cancellation fee!! What a neat scam . You end up loosing lot of money without even realizing that you signed up.
After closing subscription , they still send you package and you have to pay return fee.

July 31, 2026
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Reply from Goboken

Hello!
We are really sorry that you have had an unpleasant experience.
Translated to English, this is what it says under “How the membership works” (”Så fungerar medlemskapet”), the very first text in the sign-up form when you order your welcome gift:
• You will receive an offer for an age-appropriate book package approximately once a month by email.
• The book packages cost an average of SEK 298, including shipping. You save approximately 30% compared with the regular bookstore price.
• You can always decline. Cancel before the deadline, and we will stop the delivery to you, so you won’t have to pay anything.
• There is absolutely no obligation to purchase anything from Goboken. The only thing you commit to is staying a member for six months, so that we can show you what we can offer you and your child.
• You have full rights to return the goods and cancel your purchase.
The final thing you need to do to complete your membership application and receive your free welcome package is to tick the box “I accept the terms and conditions for the subscription” (see “How the membership works” above).
By placing the information both at the beginning and at the end of the form, and by also adding a checkbox, we have genuinely tried to make the subscription terms as clear as possible. This means that, at several points during the sign-up process, it is made clear that it is a subscription. However, there is absolutely no obligation to purchase anything!
If you have left the club after the six-month period but are still receiving packages, you should contact customer service, and we will look into it!
Regards Goboken

Rated 1 out of 5 stars

Poor Experience and Unauthorized Packages and Lack of Communication

I am writing to express my extreme frustration with the service I have received from GoBoken. I have been sent packages without any prior notification or consent, which I find completely unacceptable. Furthermore, I was promised an email regarding these issues on July 17th, which I never received. I have thoroughly checked my spam and trash folders, and there is nothing from your company.

To make matters worse, I am being charged for parcels that I did not request and that are of no use to me. The lack of transparent communication and the practice of charging for unwanted items is highly disappointing. I am currently trying to resolve this, but my experience so far has been incredibly poor.

July 30, 2026
Unprompted review
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Reply from Goboken

Hello,

We’re sorry to hear that you are not happy with your experience with Goboken.

We have reviewed your case and can see that our customer service team has been in contact with you about both your membership and the book packages, and has also helped cancel a package. We can also see that email notifications about upcoming book packages have been sent. Book packages are notified via email in advance, and it is always possible to cancel them via "Min Sida". We are sorry that these emails do not seem to have reached you as expected.

If you still have questions about any packages or charges, please contact our customer service team. We will be happy to look into the matter again and help resolve any remaining issues.

Kind regards,
Goboken

Rated 1 out of 5 stars

Scam

This is an absolute scam. They said that we can cancel the package online on their website. After canceling the first time, they disabled the cancellation option on my page.

April 9, 2026
Unprompted review
Rated 1 out of 5 stars

Scam

Please read before ordering "gratis välkomspaket". You will be signed for aboniment and receiving packets every month for ~300kr.

February 24, 2026
Unprompted review
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Reply from Goboken

Hej!

När man skickar efter sitt gratis bokpaket från Goboken framgår det på flera ställen att det är ett abonnemang. Det finns däremot inga som helst köpkrav, vilket vi tycker gör oss unika i förhållande till andra abonnemang. Vi vill under de här första 6 månaderna få en chans att visa upp våra fina böcker och vårt sortiment. Efter 6 månader kan man gå ur bokklubben, utan att ha behövt köpa något.
Du kan enkelt avbeställa de kommande paketen helt kostnadsfritt.

Hälsningar från Goboken

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Rated 2 out of 5 stars

Their welcome packet is much better…

Their welcome packet is much better than the monthly packets that they send afterwards which costs around 300 kr. It’s really not worth it. Also I felt that they sre very fast in deducting the money from your account even though they hadn’t sent the book yet. When I asked them to cancel it, they refused and just canceled my subscription. Now I have to pay for the return fee as well and also the delivery fee is around 60 kr. It’s really very bad service.

December 12, 2024
Unprompted review
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Reply from Goboken

Hi, thank you for your feedback. The welcome package is for you to get to know our products, after that there are about 2 books sent out per month. But you can always cancel those that are not of interest. If you have entered your card number, the amount will be deducted from the day the package is invoiced and packed. Best regards Goboken

Rated 1 out of 5 stars

Beware of clicking on their so called…

Beware of clicking on their so called 'Gratis' promotions! The process lacks transparency, with hidden information and no clear consent. It comes across as though Goboken is acting out of desperations.

November 25, 2024
Unprompted review
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Reply from Goboken

Hi, thank you for your feedback, there is no hidden information, everything you need to know about our club is written on our webpage at registration, it's important to read everything before you sign up. Best regards Goboken

Rated 1 out of 5 stars

Very big scam they offer free package…

Very big scam they offer free package and then start forced subscription of very expensive books .

September 23, 2024
Unprompted review
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Reply from Goboken

Tack för din återkoppling.
Det stämmer att det är 6 månaders bindningstid i Goboken – utan köptvång.
Detta framgår tydligt på vår webbplats vid registrering. Vid medlemskap i Goboken godkänner man följande villkor: 'Du har alltid möjlighet att tacka nej. Avbeställ innan tidsfristen löper ut, så stoppar vi leveransen och du behöver inte betala något. Det föreligger ingen köptvång i Goboken. Det enda du förbinder dig till är ett medlemskap i 6 månader, så att vi får möjlighet att visa vad vi kan erbjuda dig och ditt barn.'
Vi skickar alltid ut information om nästa leverans i god tid innan paketet skickas från vårt lager, vilket ger våra kunder gott om tid att fatta ett beslut och avbeställa om de så önskar.
Vänliga hälsningar, Goboken.

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Rated 5 out of 5 stars

We love reading time

We love reading time! The books are amazing quality, great colours and my little girl 4,5m loves reading them with me and alone(soft books)! Highly recommended, worth every cent!

July 19, 2024
Rated 1 out of 5 stars

It's a scam

It's a scam they force you into a 6 month subscription with a first free package and without possibility to cancel and a high fee almost 300 kr for two small items not worth the price.

June 26, 2024
Unprompted review
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Reply from Goboken

Takk for din tilbakemelding. Det stemmer at det er 6 måneders bindingstid i Goboken - uten kjøpeplikt. Dette kommer klart frem på vår nettside når en melder seg inn i Goboken. En godkänner disse prenumerationsvillkoren, når en melder seg inn i Goboken "Du kan alltid tacka nej. Avbeställ innan tidsfristen går ut, så stoppar vi leveransen till dig och du betalar ingenting.
Det är absolut ingen köpplikt i Goboken. Det enda du förbinder dig till är att vara med i 6 månader, så att vi kan visa dig vad vi kan erbjuda dig och ditt barn." Vi sender info om neste pakke i god tid før vi sender den fra lageret, så kundene har god tid til å bestemme seg og avbestille hvis de ikke vil ha pakken. Mvh Goboken

Rated 1 out of 5 stars

Company forces you into subscription

Company tries to scam you into a subscription. It promotes a free package for expecting mums and then throws you into a compulsory sign up for a 6 month package.

I even saw that they were trying to sign me up for this 6 months package and I stopped writing more information yet they still pushed it to me and forced the subscription as active.

Its seriously disturbing how they do this and waste your money. To be honest I just gave up and decide I will cancel after 6 months.

I wouldn't be so pissed if the products was any good. But they are really not worth almost 300kr every month for just 2 items in it. I'm sure I could find cheaper and better items than what they give.

And imagine the number of people they have scammed or forced into the subscription and just don't fight to cancel the subscription (like me). They are earning money targeting new mums who just wanted to find something for their new little one.

March 21, 2024
Unprompted review
Rated 2 out of 5 stars

Total scam company.

Same here, I registered for a free baby package and chosen not to receive the 1488kr 6month subscribe option upon my signup. But I was still signed up for this package and my credit card was charged for two months.

I first receive the free package as promised and then I was busy with the baby. And now after I have received a second book and I finally check my credit card and found out that it was regularly charged every month for around 300kr.

I just call customer service and they say they would cancel my subscription and claims that this is a compulsory sign up for choosing to receive the free package, that I missed the terms and condition upon sign up.

I did read through everything and I google translated everything and I have not signed up for the package(it was optional on the sign up page) nor allow them to use my credit card other than postage, it was not a mistake of mine.

I argued and they agreed to cancel my subscription and I have return the latest package I received and later received a refund.

I still have bad impression of them. First they advertise their "buy 1500kr get 200kr free package" as one of the free babypakker that many other companies offer without condition. Second they targeted a vulnerable group, mothers that're expecting their baby or just had their baby.

I heard from my friend that there are babypackages to collect and I registered most of them while I was expecting the baby and forget about them.

Although in the end I was able to cancel this 1500kr package that comes with the "free baby package", I still wasted 380 kr (one month book which I didn't need/order and could return anymore, plus return shipping) and my nerves and time.

I think the reviews here made an impact on their decision to cancel my "1500kr sign up contract" and refund the last order. Thanks for raising your voice.

February 5, 2024
Unprompted review
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Rated 1 out of 5 stars

Scam!

Scam!
The welcome package says it's free of cost and we just need to pay for the shipping but once the free package is ordered (not even confirmed in my case), we got subscribed for monthly packages of 6 months involuntarily. We even called them and asked to cancel the order but they said it's impossible to cancel immediately. We need to repost the package once it's shipped and delivered and then call them back to cancel.

September 6, 2023
Unprompted review
Rated 1 out of 5 stars

a very bad opinion

a very bad opinion, in the first phase it was good, they said that everything was free and that I only had to pay postage, after that, from month to month, invoices started coming to me and I didn't pay them because they said like everything I send, I call for free and at the moment they had a recovery company send me the bill and I paid it so I wouldn't get to others, speechless people, don't subscribe

July 26, 2023
Unprompted review
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Rated 4 out of 5 stars

We do not speak Swedish

We do not speak Swedish, so it would be great if you have English version of some books. Because translation of Swedish kid songs or stories is not easy.

January 13, 2020
Unprompted review

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