I've known Rob for a while and have always been impressed by the way he approaches complex digital products. He has a real talent for understanding what users actually need and turning complicated s... See more
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A real focus on driving more profitability from website design. I have worked with Rob for many years on UX/UI projects. Initially at JCB and more recently on projects for various B2B clients. Rob is... See more
Company replied
I just wanted to say a huge thanks for all the hard work to the team at Higher Ground. Our eCommerce shop was somewhat of a mess before we engaged with them, on which they've worked hard to increase o... See more
When we began to look for a re-design of our website, we were overwhelmed with the ‘shooting-in-the-dark’ approach many agencies had, specifically regarding conversation rates - a key pain point drivi... See more
Company details
Written by the company
We are a User Experience and Conversion Rate Optimisation company in Manchester. Our user experience designers will transform your projects and use online advertising to make them succeed.
Contact info
Beehive Mill, M4 6JG, Manchester, United Kingdom
- 0161 706 0671
- hello@ground.co.uk
- ground.co.uk
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Excellent UX and product design for complex platforms
I've known Rob for a while and have always been impressed by the way he approaches complex digital products. He has a real talent for understanding what users actually need and turning complicated systems and data into clear, intuitive experiences.
Rob is thoughtful, practical and very easy to work with. I'd happily recommend him and the Higher Ground team to anyone looking for support with UX, product design or conversion optimisation, particularly for complex SaaS or enterprise platforms.
Collaborating with Ground has been a…
Collaborating with Ground has been a fantastic experience, leading to a tenfold increase in our leads. I strongly endorse them as partners due to their friendly and supportive nature.
Immediate results
I consulted with the Higher Ground team for my website optimisation. I saw immediate results, which was amazing!. A professional service from start to finish. Thanks for making this process so easy. I’m thrilled with the results.
Rob listened to our company needs and…
Rob listened to our company needs and feedback with great ideas for our new website. The team project managed and delivered with great professionalism.
We hired Higher Ground to help with our…
We hired Higher Ground to help with our client's conversion rates on their Adwords and Facebook ad campaigns. Very results focussed, tenacious team - highly rated
Rob and his team are excellent
Rob and his team are excellent, and are one of our go-to partners for UX and CRO work. They always produce top quality content - highly recommended.
The impact of the Maveroc website is…
The impact of the Maveroc website is crucial to us. It's such a big operation to design and launch new products. The website is the sales platform for everything. Higher Ground did a fantastic job. Their design eye is great and they always think about product sales.
Excellent CRO agency
Our website performance had stagnated, so we looked for a CRO expert and chose Higher Ground because of their data driven approach combined with impactful designs. They noticed issues we had not even seen and redesigned practically every page on our site, transforming the quality and number of leads we now get. I would not hesitate in recommending Higher Ground.
Excellent, professional service
I just wanted to say a huge thanks for all the hard work to the team at Higher Ground. Our eCommerce shop was somewhat of a mess before we engaged with them, on which they've worked hard to increase our Conversion Rates and our SEO. All our metrics are looking much healthier and we're on track for more updates all aligned with our growth strategy. Highly recommend!
Really enjoy working with Rob (and…
Really enjoy working with Rob (and team), great communication, very personable, accessible and in particular very much straight to the point regarding web strategy, action and results. Highly recommend.
Outstanding! One of the best ROI we’ve seen
When we began to look for a re-design of our website, we were overwhelmed with the ‘shooting-in-the-dark’ approach many agencies had, specifically regarding conversation rates - a key pain point driving the project. Higher Ground stood out for us, with their transparency around previous KPI’s and the case studies to back them up. As we kicked off the project, we underwent a thorough discovery to leave no stone unturned and gain a different perspective on our user journey. Rob & the team then worked swiftly, and with tight execution to deliver an outstanding site within 3 months. I’m very please to report our conversion rates are up ~400% since we went live, and we’re not done yet. Would thoroughly recommend as one of the most effective marketing spends you can make…
Focused on driving business growth
A real focus on driving more profitability from website design. I have worked with Rob for many years on UX/UI projects. Initially at JCB and more recently on projects for various B2B clients. Rob is passionate about website design and stays current with the latest trends. The results for clients are more leads and sales from their website.

Reply from Higher Ground - UX & CRO Specialists
We approached Higher Ground in need of…
We approached Higher Ground in need of a new website and web app for our client. We wanted both to be engaging as well as useful, so investing in an experienced UX designer was our number 1 priority. Our client was unsure of the exact specification they needed and so Higher Ground delivered workshops to establish the best route of action. The team at Higher Ground supported us through this process at all times allowing us to fine-tune the specification needed and deliver the final design
Fantastic website design service
Fantastic service undertaking an excellent design and result for our website. Robert and his team at Higher Ground were very efficient and professional. Will use them again!
UI/UX Design for International Shipping Platform
Higher Ground Marketing designed a web and mobile app for an International Shipping Platform we were developing. The apps met all the needs and requirements of the client. Rob and his team are professional, attentive, and hard-working.

Reply from Higher Ground - UX & CRO Specialists
Professional outfit with a pragmatic…
Professional outfit with a pragmatic problem solving approach. Highly recommended.
Rob is Awesome to work with
Rob is Awesome to work with. Really took the time to understand our business our competitors.
I would definitely Robert and his team.

Reply from Higher Ground - UX & CRO Specialists
Excellent team to work with with great results.
Excellent to work with Ground, their work has increased our leads tenfold. Highly recommended people to work with, very approachable and helpful.
Higher Ground created a new company…
Higher Ground created a new company website for us. They not only produced an excellent bespoke design but also had the expertise to ensure that our site has a strong and visible online presence.
Excellent Company. Highly recommended.
I have used Higher Ground a few times already and have been extremely pleased with the outcomes. In particular, I have worked with them to optimise the user experience on my website and across social media channels. The improvement in traffic and client conversion has been impressive since implementing their recommendations. I would definitely recommend this company.
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