Guideline Reviews 353

TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 143 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, professionalism, and extensive knowledge, making interactions pleasant and productive. Many people highlight the exceptional customer service, noting quick responses and a smooth user experience, especially when setting up accounts or resolving issues. However, some customers also noted significant problems with payment processing, experiencing delays and incorrect handling of funds. A few other people also felt that the service itself could be problematic, citing issues with document filing and difficulties with transferring funds, which led to frustration and unexpected penalties.

What people talk about most

Staff

Reviewers highlight positive aspects of staff. Many customers praise the employees for being friendly,... See more

Customer service

Users describe positive interactions with customer service. Many customers praise the helpfulness and... See more

Service

Reviewers mention ambiguous feedback about service. While some customers praise the quick, easy, and... See more

User experience

Customers had positive experiences with the user experience. Many reviewers found the process seamless, easy... See more

Payment

People report negative experiences with payment, citing issues such as hidden charges, missing transaction... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Guideline has been a valued partner for my small business. I specifically use them for their easy-to-use integrations with Freshbooks Accounting software and now Gusto Payroll. Their site is top notch... See more

Rated 5 out of 5 stars

The employee i spoke to was the friendliest, most helpful and super knowledgeable guy. He took as much time as I needed, and walked me through the whole log in process and helped me set up my account... See more

Rated 5 out of 5 stars

I was on hold for 20 minutes which was excessive BUT the rep that answered was professional, well spoken, took care of my request above and beyond. Walked me through where to find what I needed online... See more


Company details

  1. #19 of 22 best companies in Business and IT Consulting Agency
  2. #188 of 246 best companies in Business to Business Service

About Guideline

Written by the company

Guideline is now part of @Gusto. Together, we have helped 34,000 businesses and their employees save for retirement.

As part of the Gusto ecosystem, Guideline offers streamlined retirement solutions designed to simplify plan management, administration, and compliance. Employees receive a user-friendly experience to enroll and manage their financial future. Our mission is to help companies effortlessly offer a powerful retirement benefit their team can truly appreciate.

For informational purposes only. Should not be considered investment or tax advice.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

353 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 52% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great Customer Service

They are always so kind, and go the extra mile to make sure your concerns are not only addressed but personally follow up to ensure the task was completed.

March 26, 2026
Unprompted review
Rated 4 out of 5 stars

It’s good

It’s good, guideline takes to long to disbursement hardship funds. People are nice and honest.

March 26, 2026
Unprompted review
Rated 5 out of 5 stars

Guideline has been great for our…

Guideline has been great for our company, from few person startup to 50 people. Always great knowledgeable support with follow-up if required.
I hope that the joining with Gusto does not ruin Guideline. We left Gusto years ago due to horrible customer service. Gusto needs to learn from Guideline!

March 25, 2026
Unprompted review
Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️

Every time I have called with questions, even after 5pm, they have been GREAT. Their team is always friendly and quick. If they don’t have an answer for me immediately, they find one or give me next steps to achieve what I need. I’ve had several 401k providers over the years, and have never had this quick and easy service!

March 20, 2026
Unprompted review
Rated 5 out of 5 stars

Extremely nice

Extremely nice, very knowledgeable and very helpful. Absolutely the best experience I have ever had with a service department in the past 50 years.

March 16, 2026
Unprompted review
Rated 1 out of 5 stars

We migrated our company 401k to…

We migrated our company 401k to Guideline trusting that it would be an improvement over our prior administrator. Today we received notice of a $16k penalty from the IRS because Guideline failed to file our annual documents on time. They offer no support for this issue but a general email inbox. No person, no account manager, no escalation routes. We thought our prior administrator wasn't a great experience, but at least they always filed on time. Guideline has let us down in a huge way. I regret moving our company to them.

March 9, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look