Guide to Iceland Reviews 

1,098
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 384 reviews, reviewers overwhelmingly had a great experience with this company. Travelers frequently praise the exceptionally well-organized itineraries, seamless booking processes, and friendly staff members who make planning custom trips completely effortless and truly memorable. Consumers consistently note that professional recommendations for local excursions and wonderful accommodations ensure an amazing holiday experience from start to finish. However, some people mentioned that certain hotel locations were inconveniently far away from major city centers or required surprisingly long daily drives. A few visitors also encountered minor logistical hiccups concerning car rental pickups, airport shuttle timing, or unexpected schedule adjustments upon arrival.

What people talk about most

Service

Customers consistently note positive experiences with service, highlighting that the booking process is very... See more

Holidays

Reviewers highlight positive aspects of holidays, describing their travel experiences as unforgettable and... See more

Location

Clients share ambiguous opinions on location, highlighting both satisfying spots and frustrating navigation... See more

Staff

Consumers find staff to be exceptionally helpful and professional, creating an overall positive experience.... See more

Booking process

Users describe ambiguous interactions with booking_process, highlighting both very convenient experiences and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

An overall well organized self drive tour with plenty of wonderful and picturesque stops along the way. Only one glitch on the first night's accommodation. The guesthouse was a self serve affair that... See more

Rated 5 out of 5 stars

We did an 8 day plan with Guide to Iceland travelling the whole Ring Road and staying at a different hotel each night. The itinerary supplied was spot on with clear guidance and instructions for the w... See more

Rated 5 out of 5 stars

One of the best organised packaged tour experience so far. Super smooth, so quick to respond & so friendly service. Helped tailor my itinerary to my needs so smoothly. And always available for any que... See more

Rated 5 out of 5 stars

Every aspect of the trip ran with clockwork precision. From planning and booking our itinerary through to car hire, hotel and activities, there were no surprises or disappointments ( apart from the I... See more


Company details

  1. Travel Agency
  2. Online Marketplace
  3. Sightseeing Tour Agency
  4. Tour Agency
  5. Tourist Information Center
  6. Travel Aggregator

Written by the company

Guide to Iceland is Iceland’s leading travel agency and the nation’s #1 travel marketplace. Plan your trip with ease and discover the largest selection of tours and vacation packages, book hotels and cars at the best prices, and get expert tips directly from locals. From hidden gems and authentic reviews to cultural guides, videos, and music, we connect you to the real Iceland. With everything in one place, we make your Iceland adventure simple, but unforgettable.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1K reviews

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Replied to 19% of negative reviews

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4.5

All reviews

(1,098)

436 reviews in the last 12 months

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Rated 5 out of 5 stars

Great Experience and Highly Recommend

We did an 8 day plan with Guide to Iceland travelling the whole Ring Road and staying at a different hotel each night. The itinerary supplied was spot on with clear guidance and instructions for the whole trip. Car Hire, Hotels, Experiences etc all went without any hitches. Would highly recommend Guide to Iceland to anyone. We had an amazing holiday and if we go back, which we 100% will, we will definitely use Guide to Iceland again.

June 15, 2026
Rated 5 out of 5 stars

The trip exceeded expectations

The trip exceeded expectations. We were able to see numerous waterfalls, a lava cave tour, the ferry across to the Westfjords was a perfect day of 'rest' and traveling at the same time. The hostels for the most part were all clean and well laid out. Every breakfast that was provided was fresh and delicious. We chose to hike a lot (many miles each day) however, we knew there were options to join tours if we wanted to. It was a perfect mix of secluded hikes and coming back to a small town each night for a different adventure.

June 10, 2026
Rated 4 out of 5 stars

It is a guide but you still need to prepare your trip and double check the info the day before

Pro: all was booked , all the places for the nights were great. Places of interest were well identified/marked. 24/7 assistance was working when required sometimes.

Con: Getting the car was hectic and time consuming at 1 am (45 min waiting for a contact, then cannot find our booking).
14 days too short/quick, would have liked an option to extend by 2-3 days in a couple of places.
Mileage between places of interest underestimated (had to correct with google map) meaning more time required to travel.

June 16, 2026
Rated 5 out of 5 stars

Book it!…

We were very satisfied with the results of our trip. The planning was smooth and communication was wonderful. Agents dealt with all of my questions efficiently. We had no problems throughout the 14 day trip.

June 11, 2026
Rated 5 out of 5 stars

Incredible Icelandic adventure!

Iceland is an amazing trip and your suggestions of places to see were wonderful. We had a few snafu’s but some of them seem to be due to our booking so far ahead of time that the event places had changed things and only one of our accommodations area did we have a hard time getting into but we were able to contact you guys and it was taken care of quickly.

June 14, 2026
Rated 5 out of 5 stars

Iceland self guided tour

Instructions were simple and easy to follow. We were able to explore the places we wanted to, and the excursions were great. Contact an agent for information was simple and immediate.
Our hotels were as listed. Clean and friendly staff everywhere we stayed.
Car rental- could have been more clear that a shuttle would be taking us from the airport to the car rental, specifically that someone would have a sign for the rental company waiting in the airport atrium.
-Car rental was fine- warning to let people know to expect extra charge for car insurance. Pay for roadside assistance as we ended up with a flat tire. Tires on rental car were bare- little to no tread. Otherwise was very happy with Guide to Iceland and would highly recommend to anyone.

June 9, 2026
Rated 5 out of 5 stars

Guide to Iceland has a lot of trips to…

Guide to Iceland has a lot of trips to choose from, make planning very easy. They were very responsive to all my questions and were supportive while we were in Iceland. It was nice to know we had a contact point while in iceland

May 29, 2026
Rated 5 out of 5 stars

Our one-week self-drive tour of…

Our one-week self-drive tour of Iceland's west and south coasts and golden circle through Guide to Iceland in late May 2026 was amazing. The rental SUV was perfect for the highways and backroads. The check-in and check-out process of the rental car, hotels and tours were seamlessly arranged by Guide to Iceland. The two hotels in Reykjavik were multi-story and modern, while the other hotels were more like country inns on farms with sheep, horses and dogs. We chose the lowest rate hotels that had a private bathroom so they weren't 5-star but all were much better than I expected, and included a full Icelandic breakfast. Perhaps the best part of using Guide to Iceland for this trip was the in-car wifi and app that provided detailed verbal and onscreen maps and directions for our planned route including top attractions, our scheduled tours and hotels. Iceland does not have signs and billboards every 100 yards like the US, thank goodness, but some of the sights would be hard to find without the maps. Each day was planned to include main attractions along the route with plenty of extra time to explore spontaneously, and there are a lot of things to see. Keep your eyes open. One of the most beautiful and accessible glaciers we saw was not on the schedule. We just saw some cars parked off the road and people walking down a path and followed them. Guide to Iceland sends a downloadable/printable description of the main sights, which shouldn't be missed, but the beauty of the self drive is that you can decide what to see and do, and for how long. The local people are unbelievably friendly and helpful. Although the cloudy/rainy weather did not always cooperate with our trip, every day revealed a new landscape, a new experience. And with the help of Guide to Iceland it was pretty easy for a first-timer, and at a very reasonable price.

June 1, 2026

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