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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product and its quality, noting that it leaves their teeth feeling exceptionally clean and smooth. Many consumers have experienced reduced sensitivity, improved gum health, and a decrease in plaque buildup. People also appreciate the pleasant taste and the overall effectiveness of the toothpaste. However, some customers were not happy with the price, finding it to be on the higher side. A few reviewers also mentioned issues with the children's version of the toothpaste, with some reporting concerns about its effectiveness. Conversely, some people also felt that the product was worth the cost due to its longevity and effectiveness.

What people talk about most

Product

Consumers generally express satisfaction with the product. Many reviewers highlight the toothpaste's pleasant... See more

Quality

Clients share positive opinions on quality, with many praising the effectiveness of the products. Reviewers... See more

User experience

Reviewers mention positive feedback about user experience. Many customers are happy with the product,... See more

Price

Users describe ambiguous interactions with price. Many reviewers find the product expensive, with some noting... See more

Service

Reviewers highlight ambiguous aspects of service. Some customers reported positive experiences, such as quick... See more

Based on these reviews

Rated 5 out of 5 stars

Been using a couple of weeks after hygienist recommended going on to higher fluoride prescription toothpaste…after listening to a DOAC podcast, using fluoride toothpaste hasn’t sat well with m... See more

Rated 5 out of 5 stars

We bought this toothpaste as we’ve been using other non fluoride brands for my son and his teeth were stained and weak looking. Since starting using gutology his teeth look much stronger, their c... See more

Rated 5 out of 5 stars

My regular fluoride free toothpaste was unavailable, so I found this and thought what's the worst that could happen? Well I'm glad my usual was proving elusive. I'm over the moon with this. I use a s... See more

Rated 5 out of 5 stars

After just a week of using Guttology toothpaste I’ve noticed a real difference — my sensitivity has definitely reduced. The flavour is really nice too. The only small downside is that my child isn’t k... See more


Company details

  1. Vitamin and Supplements Store
  2. Toiletries Store

Written by the company

Gutology is restoring the human microbiome—one daily ritual at a time.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

521 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 80% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

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Rated 5 out of 5 stars

Grandson Preference!

My grandson is 7 months old with 1 tooth & hasn't expressed an opinion!
However, his mother ordered the same thing - so I know I did right! :)

April 12, 2026
Unprompted review
Gutology logo

Reply from Gutology

Thank you so much for your review 😊 We’re glad to have your daughter’s approval too!

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Rated 5 out of 5 stars

Great toothpaste, a right choice

Great toothpaste, non fluoride which is a massive thumbs up for me and my family. This toothpaste is proof in the pudding, it has improved all the family’s dental health, my 6, 12, 44 and 47yr. Sensitivity gone, great taste and foaming action to freshen the whole oral cavity.
Another attribute it stops the use of fluoride, anything that needs to be controlled by PPM isn’t right for the human body.
I know the human body is exposed to many toxins from various sources in this modern age, however this is an easy choice to make which will benefit you and your loved ones.

April 14, 2026
Unprompted review
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Reply from Gutology

Thank you so much for your thoughtful review, we really appreciate you taking the time to share your experience. It’s great to hear that the whole family is benefiting and enjoying it. Thanks again for your support!

Rated 5 out of 5 stars

Great prduct.

Great prduct.
I use daily into my routine. Brilliant that its not made of plastic!
Leaves my tongue feeling clean and fresh.
Great price and comes in a lovely linen pouch to store.

March 12, 2026
Unprompted review
Gutology logo

Reply from Gutology

Dear Maria,
Thank you so much for your lovely feedback!

We’re so glad to hear you’re enjoying the tongue scraper and that it’s become part of your daily routine. It’s great to know you appreciate the design and the little details like the linen pouch too 😊

Warm regards,
The Gutology Team

Rated 5 out of 5 stars

Great products, especially when combined with the mouthwash!

I’ve been using this toothpaste for a while along with the mouthwash,
my recent dental check up was a breeze and both my teeth & Gums are in
great shape, very pleased and will continue to use both products to
ensure my mouth biome and additional benefits for the gut!

April 9, 2026
Unprompted review
Gutology logo

Reply from Gutology

Thank you so much for your wonderful feedback!

We’re absolutely delighted to hear that your dental check-up went so well and that your teeth and gums are in great shape, that’s exactly what we love to hear.

It’s fantastic that you’re using both the toothpaste and mouthwash as part of your routine, and we really appreciate your support.

Warm regards,
The Gutology Team

Rated 5 out of 5 stars

I love the fact this toothpaste is…

I love the fact this toothpaste is fluoride free. Yes it's more
expensive than regular shop bought stuff per tube but it's 120ml
against usually 75ml in shops plus i only need a pea-sized bit on my
toothbrush which means a tube will last me nearly 2 months so it works
out less expensive than you may think. I love it and would definitely
recommend to anyone who is concerned about ingesting fluoride.

April 6, 2026
Unprompted review
Gutology logo

Reply from Gutology

Dear Warren,

Thank you for your thoughtful review!

We’re really glad to hear you’re enjoying the toothpaste and finding it good value over time, that’s great to know. We appreciate you sharing your experience and recommendation!

Regards,
The Gutology Team

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Rated 5 out of 5 stars

Love it

I'm a big consumer of probiotics in everyday life; from cleaning products, laundry, gut, etc., so the transition to Gutology was only a matter of time.

The toothpaste tastes great and is a whole new experience of brushing your teeth.

The tube size offers excellent value for money.

They also threw in a gift: their charcoal dental floss. This is by far the best floss I have ever tried!

You can test how good it is by using your normal floss, then pass their charcoal one and see what got left behind...

Highly recommended.

April 1, 2026
Unprompted review
Gutology logo

Reply from Gutology

Dear Elad,

Thank you so much for your amazing review!

We’re really glad you’re enjoying the toothpaste and noticing the difference, and it’s great to hear you loved the charcoal floss too. We really appreciate your recommendation and support!

Warm regards,
The Gutology Team

Rated 4 out of 5 stars

Great but not travel Friendly

Not long had the mouthwash but can already tell a difference, I suffer with tonsil stones and I can say this has helped with the root cause (bacteria). Although not travel friendly, popped in my skin care bag and it has leaked everywhere so now I have less then half a bottle 🙄

April 4, 2026
Unprompted review
Gutology logo

Reply from Gutology

Dear Leah,

Thank you for your feedback, we really appreciate you taking the time to share your experience!

We’re so glad to hear you’ve already noticed a difference and that it’s helping with your tonsil stones, that’s great to hear.

We’re really sorry about the leakage though, that’s definitely not what we want to happen, especially when you’re travelling with it. We really appreciate you flagging this, and we’ll pass it on to our team to review packaging for travel use.

Thanks again for your support and helpful review 😊

Regards,
The Gutology Team

Rated 5 out of 5 stars

Super fresh

The tooth paste and the liquid biome together make my mouth feel great
so fresh and clean.
I'm loving it.

April 1, 2026
Unprompted review
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Reply from Gutology

Dear Dee,

Thank you for your lovely feedback!

We’re so glad to hear you’re enjoying both products and that they’re keeping your mouth feeling fresh and clean 😊

Regards,
The Gutology Team

Rated 5 out of 5 stars

I feel like my whole mouth has had good blast from a minty leaf blower!

I found out about Gutology when suffering with bleeding gums. I
thought I would 'invest' in my oral health and buy the starter kit
which included the toothpaste, mouthwash, floss and tongue scraper.
I have always hated flossing as I found most flosses to be like
ramming a cheese wire between my teeth and always ended up with sore,
swollen, bleeding gums afterwards. The charcoal floss in my pack is SO
different! It is soft, seems easier to slide between my teeth and
doesn't leave my gums bleeding - in fact, quite the opposite! Since
using this, my gums no longer bleed and feel and look very healthy.
The toothpaste has a nice flavour and leaves a nice after feel -
almost squeaky clean teeth.
I have to admit to disliking tongue scraping - I am trying but it
seems to activate my gag reflex very easily - call it a work in
progress!
My favourite product is the mouthwash. After flossing, toothbrushing
and (occasionally tongue scraping) the dilutable mouthwash leaves my
mouth feeling so clean, fresh and minty without the usual burn of most
other mouthwashes. I feel like my whole mouth has had good blast from
a minty leaf blower!
I have already recommended this product to a few of my friends - is
there an introduction offer in the making??
Give it a try - the products seem to last for a good time so the
initial payout works out reasonable over the months.

March 31, 2026
Unprompted review
Gutology logo

Reply from Gutology

Dear Danielle,
Thank you so much for such a detailed and thoughtful review, we really appreciate it!

We’re pleased to hear the products have made such a positive difference for your oral health, especially with your gums, and that you’re enjoying the toothpaste, floss, and mouthwash.

We also appreciate your feedback on the tongue scraper, totally understand, and it’s great you’re giving it a go!
Thank you for recommending us to your friends too, that means a lot 😊

Regards,
The Gutology Team

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Rated 5 out of 5 stars

Gutology Toothpaste, highly recommend.

We've been using Gutology for over 6 months. Like the taste and as
non fluoride much better for health. Huge benefit for me is i suffered
front sensitivity for years, had treatment from dentist which worked
whilst it lasted but had to be redone every year. After using this
toothpaste for about 3 months I noticed that the pain i suffered was
gone, not had it since, marvellous stuff!

March 30, 2026
Unprompted review
Gutology logo

Reply from Gutology

Dear Sue,

Thank you for sharing your experience, we really appreciate it!

We’re pleased to hear you and your family have been enjoying the toothpaste, and even more so that you’ve noticed such a positive improvement with sensitivity. That’s fantastic to hear 😊

Thanks for your recommendation and continued support!

Regards,
The Gutology Team

Rated 5 out of 5 stars

Best customer service ever

Best customer service ever, I had consistent quick and helpful help, respond quickly and go above and beyond.

March 30, 2026
Unprompted review
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Reply from Gutology

Dear Dunno,

Thank you so much for your kind words!

We’re happy to hear you’ve had a positive experience with our customer service, that means a lot to us. We always aim to be as helpful and responsive as possible 😊

Regards,
The Gutology Team

Rated 5 out of 5 stars

I'm very happy with my copper tongue…

I'm very happy with my copper tongue scraper. Cleans really well and only realised after first using it, you don't have to press as hard and it does the job!
The service is quick and even today had a quick response...very impressed!

March 28, 2026
Unprompted review
Gutology logo

Reply from Gutology

Thank you so much for your lovely review!

We’re glad to hear you’re happy with the tongue scraper and finding it effective, and it’s great to know you’ve had a positive experience with our service too 😊

Regards,
The Gutology Team

Rated 5 out of 5 stars

Amazing toothpaste

Bought this toothpaste for my daughter and the results have been amazing.
My daughter has been having issues with early cavities and everything we tried from the dentist was making things worse.
I came across this brand on Facebook and so glad I gave it a try.
After 4 weeks the inflammation in her gums had gone and the black lines in her molars had reduced by 50%.
After 8 weeks the early cavities have almost gone!
She is a mouth breather at night and used to have awful breath in the morning but that has gone too.
I cannot recommend this product enough it really is amazing

March 24, 2026
Unprompted review
Gutology logo

Reply from Gutology

Dear Laura,

Thank you for sharing this incredible feedback!

We’re absolutely delighted to hear such amazing results for your daughter, that’s wonderful news.
Thank you again for your kind recommendation and support, it truly means a lot to us 😊

Warm regards,
The Gutology Team

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Rated 5 out of 5 stars

Highly recommend

Highly recommend - saw results only after 1st week!

March 20, 2026
Unprompted review
Gutology logo

Reply from Gutology

Thank you so much for your feedback!

We’re really glad to hear you saw results so quickly and appreciate the recommendation 😊

Regards,
The Gutology Team

Rated 1 out of 5 stars

Worst customer service ever

Worst customer service ever. The same hour I ordered the toothpaste I sent an email to cancel the order because I realized this was being shipped from the UK and I will get hit with US duty taxes and disbursement fees equaling 30$. I received an email reassuring me I will be contacted by the right dept for a refund. 4 emails and a full week later I received one email saying I couldn’t get a refund because I requested cancellation too late (they said 5 days later which is total BS as I have the proof). My subsequent emails have gone u answered. Plus on their website fine print under “shipping” they specifically mention that they are currently only shipping internationally to 3 countries and all 3 are in Europe!! The US is not on their list! Yet they gladly took my money, refused my prompt cancellation request, and ignored all my emails since. So beware that if you have to deal with their customer service you are in for a disgusting experience

March 18, 2026
Unprompted review
Gutology logo

Reply from Gutology

Hi Elie,

Thank you for sharing your feedback, and we are truly sorry for the experience you’ve had. As we discussed via email, this is not the standard of service we aim to provide, and we completely understand your frustration with the delays and confusion around your order.
After reviewing the situation, your order was indeed cancelled and a full refund has been processed to your original payment method. We’ve also sent a complimentary 120ml tube of Gutology toothpaste as a small gesture, in case you’d like to try our product without any cost or risk.
We recognise that the confusion came from differences between our UK and US websites, and we are taking steps to make shipping information clearer to prevent this from happening in the future.
We sincerely apologise for the delay in communication and for any stress caused. Your feedback has been invaluable in helping us improve, and we hope this resolution demonstrates our commitment to making things right.

The Gutology Team

Rated 5 out of 5 stars

I wouldn’t use anything else !

This is my second delivery of toothpaste, I absolutely love it, great
taste and I know it is healthy for my mouth and body.
I told my dentist about it and now they are promoting it !

March 6, 2026
Unprompted review
Gutology logo

Reply from Gutology

Thank you so much for your kind words, we’re so glad you’re loving it! Also amazing to hear your dentist is recommending it too, we really appreciate your support 😊

Rated 5 out of 5 stars

Worth every penny

What a great brand. Love their products and have had the best experience with their customers experience team. 10/10

February 21, 2026
Unprompted review
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Reply from Gutology

Thank you for the lovely feedback, we’re so pleased you’re enjoying the products and that our team could make your experience a great one. It really means a lot to us! 😊

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Rated 1 out of 5 stars

Terrible/ caused cavities/ please do your research

Terrible! Please stay away. Since starting using this toothpaste, I developed cavities. I have been on natural toothpaste for over 16 years with no issues. I eat healthy, no sugar, and I don’t drink alcohol. The only thing I changed this last year was the toothpaste. Also, I started investigating and found many Facebook groups with 200+ people complaining about the same issue with the same brand! I wish I had known this before! This brand should not be available and should be held accountable for the damage done to so many people.

March 10, 2026
Unprompted review
Gutology logo

Reply from Gutology

Hi Ana,

Thank you for sharing your experience, we are truly sorry to hear that you've been dealing with dental issues - we understand how distressing and costly that can be, and we would never want any of our customers to feel that way.

We have reached out to you personally via social media and our offer to speak directly over the phone remains open, because we genuinely want to listen and understand your experience in full.

We put an enormous amount of care and thought into every ingredient we use, both in quality and quantity and the health and wellbeing of our customers is at the heart of everything we do. That's something we are truly proud of.

We are also aware of the Facebook groups you mention and have made every effort to reach out to those members we were able to contact, speaking with them individually.

Given how carefully you clearly look after your health, we completely understand why the toothpaste felt like the only variable and that's exactly why we'd love the chance to speak with you directly and explore this together. We look forward to hearing from you soon.

The Gutology Team

Rated 5 out of 5 stars

I've been using this toothpaste for at…

I've been using this toothpaste for at least 2-3 years now, I think.
Yes, I've been subscribed for that long, haha.
I'm a bit nerdy about health, in general, and I consciously pick
products that help not harm your body - in this case, avoiding the
fluoride. So, yes, it's a good quality product, and helps with tooth
health as well.

I'd onyl usggest an improvement: try adding some charcoal elements -
charcoal is also a natural ingredient that has proven teeth benefits.

Also, I like that they don't try to offer countless options: you only
have one option for a type of product, and that's the best possible
product - you know you get the best quality (avoids choice fatigue for
customers).

March 8, 2026
Unprompted review
Gutology logo

Reply from Gutology

Thank you for your thoughtful review and for being with us for so long, we really appreciate your support!
And thank you for your suggestion around charcoal, we’ll be sure to pass that along to our product team. Feedback like this is always incredibly helpful 😊

Rated 5 out of 5 stars

Brilliant toothpaste

Brilliant toothpaste, whiter teeth & less bleeding gums.

February 28, 2026
Unprompted review
Gutology logo

Reply from Gutology

Thank you for your lovely feedback, we’re so glad to hear you’re seeing great results! 😊

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