Love how this toothpaste tastes so fresh and has a super smooth texture, unlike the usual powdery residue that stays in your mouth after a good brush! Our teeth feel super clean and stay fresh through... See more
Company replied
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Love how this toothpaste tastes so fresh and has a super smooth texture, unlike the usual powdery residue that stays in your mouth after a good brush! Our teeth feel super clean and stay fresh through... See more
Company replied
I would click none if I could. I’m totally exhausted by this experience. I didn’t notice any difference after a few months so cancelled my subscription I was then sent a shipment so was told to return... See more
My husband loves the flavour but something about it (and I struggle to put my finger on it), in conjunction with the slightly cloying texture turns my stomach a little. That said, it does leave my mou... See more
Really like the toothpaste and always happy to be cutting down on my plastic waste. Not their fault, but the floss doesn’t work well for me; I need a finer product.
Happier Beauty Toothpaste uses papaya enzymes for natural whitening, vitamin E for gum health, 100% natural flavours and minerals present in your teeth and bones to strengthen your enamel. No single-use plastic tubes. No SLS, triclosan, parabens, petrochemicals, colours, artificial flavours or artificial sweeteners. Vegan. Suitable for sensitive teeth.
United Kingdom
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Absolutely LOVE my new toothpaste, and the roller handle thingy that means I get every last drop from the tube. Performing really well and I can’t get enough of the natural ingredients (I can’t believe how much fake stuff the other brands have in them)
Just an update on my previous review, still delivered on time, product is great and our dentist visits are just to confirm everything's OK
I love the freshness after brushing teeth. I have sensitive teeth. After a few weeks of using Happier, I can feel that my teeth are getting much less sensitive.
I love this toothpaste! It’s very refreshing and light! Keep up the good work!
Love this toothpaste from Happier Beauty! It tastes fresh and minty, and it feels great to know it's ethically sourced and I can get everything out of the tube to avoid waste. Keep up the great work!
Great toothpaste - quick delivery and love the alu recylable silver tube, no plastic waste!!
The toothpaste is great, tastes really good and I really think it helped my teeth. Very quick delivery too :) couldn't be happier
Happier toothpaste is excellent. My dentist reviewed the ingredients and recommends it. I like to use it, and it is environmentally sound.
Love this natural toothpaste! Happy that I don’t have to worry about nasty artificial ingredients found in regular toothpaste! Good for people and our planet 🌎
I ordered toothpaste from you. It arrived safely and on time. It was recommended by a friend who reckons has improved the sensitivity problems of her teeth. I haven't been using it long enough to notice any difference yet, but giver it time!
Very happy with happier toothpaste. I also gave them to my daughter and granddaughter. Presented in a tube which can be recycled which is so important now. A bit expensive to buy on a regular basis unfortunately.
I really like the Happier toothpaste. Unlike other eco friendly toothpastes I've tried it tastes almost like 'regular' toothpaste but without the plastic tube. The key that comes with it means none is wasted.
This toothpaste is refreshing and different to other toothpastes. Teeth & mouth felt good after use.
Great packaging.
Service very good too.
This is such lovely toothpaste, only need to use a little so the tube lasts ages, teeth feel really clean, would buy again
The toothpaste is ok but its not whitening and the cap is hard to put on. I regret buying 4 of them because there was a cost saving and it's a very expensive product and we have now gone back to regular toothpaste.
Lovely tasting toothpaste great tube sad about plastic top may be in the future it might change.Great service and you can always change your subscription any time. Would highly recommend to others. Keep smiling.
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