Harwoods Group Reviews 

2,273
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Evaluating 101 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently praise the helpful, professional staff, noting that the vehicle purchase process feels extremely easy, straightforward, and welcoming. Many customers also appreciate receiving clear, open explanations alongside consistently attentive support throughout their entire journey. Some reviewers were not happy with frustrating communication issues and unexpected delays regarding vehicle servicing appointments. A few individuals also experienced concerning faults or noticed minor problems with vehicle condition upon final delivery. These challenges left a portion of buyers disappointed with the overall level of aftercare support provided afterwards. Others mentioned difficulties reaching departments when trying to resolve urgent matters.

What people talk about most

Service

People report ambiguous experiences with service, as consumer feedback is heavily divided. While many... See more

Product

Users describe ambiguous interactions with product, reflecting a mix of satisfaction and concerns regarding... See more

Staff

Consumers find staff to be positive, helpful, and professional during their visits. Reviewers frequently... See more

Customer service

Customers had ambiguous experiences with customer_service. On one hand, some people report that support staff... See more

Quality

Customers consistently note ambiguous experiences with quality. While some reviewers expressed great... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Poor customer service left for 30 mins before being seen after I reminded them I was there. Car not washed as part of service. Lost my key for 20 minutes. Some check in staff rude and entitled.... See more

Company replied

Rated 5 out of 5 stars

Just picked up my new Audi Q 3 S line from Harwoods, Portsmouth. Dealt with Markus Gearing. It was a pleasure dealing with Markus, exceptionally friendly and professional. Dealt with all my queries qu... See more

Company replied

Rated 5 out of 5 stars

I was welcomed and following a friendly professional explanation of the work to be carried out on my dear old Audi estate, Caroline and the lead mechanic summarised the estimated cost. I was contact... See more

Company replied

Rated 5 out of 5 stars

⭐⭐⭐⭐⭐ We had such a great experience with our latest purchase from Volvo Crawley. Imran was incredibly helpful from our very first viewing right through to the day the car was delivered. He... See more

Company replied


Company details

  1. Car Dealer
  2. Auto Body Shop
  3. Car Service

Written by the company

Harwoods has been the leading automotive retailer group in the South of England for over 90 years. The company has built up a loyal base of customers through its dedication to customer service which remains at the forefront of our business ethos. Remaining fiercely independent in a market dominated by large PLCs, Harwoods has been able to offer customers unrivalled levels of care from both a sales and aftersales perspective.


Contact info

3.3

Average

TrustScore 3.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 1 week

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3.3

All reviews

(2,273)

101 reviews in the last 12 months

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Rated 1 out of 5 stars

No customer service once they have your money

Again, gave 1 star as no star isn't an option. This is my 4th Trustpilot review for the same issue with absolutely no reply from the company.
They will reply to this review saying that they have no record of me or my complaint and to contact them on a certain email address, which I have done on several occasions without any response at all.
Avoid this company at all costs as once they have your money you have no chance of any resolution to any issues should you experience any!!

August 3, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Hi Jim,

Thank you for your further review. We are sorry to hear that you remain dissatisfied with your experience and that you feel your concerns have not been addressed.

We would like to reassure you that we take customer feedback and complaints seriously. However, despite our previous investigations, we have been unable to locate any correspondence from you via the details provided in our earlier response.

We understand your frustration and would genuinely like the opportunity to review your concerns. To help us locate your records and investigate fully, please contact our Customer Care team at customercare@harwoods.co.uk, providing your vehicle registration, invoice number, or any previous correspondence you may have sent.

Upon receipt of these details, we will ensure your concerns are reviewed by the appropriate team and responded to accordingly.

Kind regards,
Harwoods Group

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Rated 5 out of 5 stars

I was welcomed and following a friendly…

I was welcomed and following a friendly professional explanation of the work to be carried out on my dear old Audi estate, Caroline and the lead mechanic summarised the estimated cost.
I was contacted and kept informed at every stage. No nasty surprises. I was delighted and refreshingly surprised at the high standard set, and will be returning soon for further work that needs doing. A full health checkup was provided with one or two minor technical things to be sorted. I can highly recommend Team Audi at Portsmouth.

August 14, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Thank you for your fantastic review and five-star rating! We're thrilled to hear about your positive experience with Caroline and the lead mechanic. It's wonderful to know you appreciated the clear communication, professionalism, and high standard of care provided for your Audi estate. We look forward to welcoming you back for the additional work, and we are grateful for your kind recommendation.

Rated 5 out of 5 stars

Portsmouth Audi

Thank you for the smooth service and for making the process of purchasing our new car so easy. Mr Markus Gearing was amazing and provided excellent customer service, guiding us through everything very easily.

He was very friendly and never put any pressure on us to buy. We had plenty of time to look around and make our decision. Everything was handled with ease.

When we came to collect the car, it was beautifully prepared and ready for us to drive home, with a lovely surprise gift from Portsmouth Audi. Thank you!

If anyone is looking to buy a car, Markus Gearing is definitely the person I would recommend.

August 12, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

We're thrilled to hear about your exceptional experience, Cynthia. It's wonderful to know that Markus Gearing provided such outstanding service and ensured the process of purchasing your new car was smooth and pressure-free. We're also delighted that you appreciated the care taken to prepare your car for collection, along with the surprise gift. Thank you for your kind words and glowing recommendation!

Rated 5 out of 5 stars

Just picked up my new Audi Q 3 S line…

Just picked up my new Audi Q 3 S line from Harwoods, Portsmouth. Dealt with Markus Gearing. It was a pleasure dealing with Markus, exceptionally friendly and professional. Dealt with all my queries quickly and nothing was too much bother. Seamless handover today. Would thoroughly recommend Harwoods, Audi Portsmouth, the whole team were excellent.

August 12, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Thank you for the fantastic review and five-star rating, Richard. We're thrilled to hear about your seamless experience picking up your new Audi Q3 S line from Harwoods Portsmouth Audi. Markus and the team will be delighted to know their friendly and professional service made such a positive impression. We hope you enjoy your new car and look forward to seeing you again in the future.

Rated 5 out of 5 stars

⭐⭐⭐⭐⭐

⭐⭐⭐⭐⭐

We had such a great experience with our latest purchase from Volvo Crawley. Imran was incredibly helpful from our very first viewing right through to the day the car was delivered.

He kept us updated throughout the whole process, was always accurate with timings, and made everything feel so easy and straightforward.

Thank you so much, Imran, for all your help and for making the whole experience such a positive one. We absolutely love our new car and wouldn’t hesitate to recommend you!

Brenda & Dan

August 11, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Thank you, for sharing your fantastic experience and the five-star rating! We're thrilled to hear how helpful Imran was throughout your journey. It’s wonderful to know that he kept you informed and made the process seamless. We hope you continue to enjoy your new car and truly appreciate your kind recommendation.

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Rated 5 out of 5 stars

Markus was amazing at helping find a…

Markus was amazing at helping find a new car he was patient and willing to answer all my questions and made sure the car was best for me not just trying to upsell the fanciest options. Cannot recommend him enough thank you !

August 7, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

We're thrilled to hear about your positive experience, Faye. Markus will be delighted to know he made such a great impression while helping you find the perfect car. Thank you for your kind words and recommendation. We look forward to assisting you again in the future!

Rated 5 out of 5 stars

Great customer service.

We went to Audi Portsmouth after having seen a few cars that we were interested in online. Our salesman Markus Gearing was attentive and friendly from the start, answering all of our questions honestly and patiently. He took time to explain everything and although we were offered all of the extras, at no point did this seem pushy, he just provided open and clear explanations about what was available to us.
After the purchase any issues were dealt with quickly and communication was excellent throughout.
Picking up the car was a lovely experience, we definitely felt that we received a 5 star service.

August 6, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

We're thrilled to hear about your positive experience at Audi Portsmouth, Amy. It's fantastic to know that Markus provided attentive and friendly service, answering your questions patiently and ensuring you felt comfortable throughout the process. We're also pleased that you found the post-purchase communication and issue resolution to be excellent. Thank you for your kind words and for recognising the 5-star service you received.

Rated 5 out of 5 stars

5 stars for Markus and Tom. Lower scores for others

5 stars for Markus and Tom.

We bought a car from Portsmouth Audi this week.
First contact was with Tom, who was friendly, relaxed and very easy to talk to.
We left the showroom feeling reassured we were in safe, experienced hands.
Unfortunately Tom was away on annual leave when we returned for a test drive, but Markus stepped in and did a superb job of helping us fall in love with the car during a very enjoyable 45 minutes.
Everything a test drive should be.

Next we were passed on to Toby to close the deal.
The "shifty car salesman" vibes quickly proved justified as he tried to sell a longer period of finance than previously agreed with Tom.
We decided to self finance.
With a few days to go before collection, Toby played the jeopardy card by implying Harwoods would not deal with the private finance broker we had arranged finance with and attempted to nudge us towards using dealer recommended financiers, lest we lose the opportunity to purchase the car.
When we called him out he went to great lengths to insist he had not tried to "force" us into using their financiers, which was not a word we had used but perhaps highlights how much trouble he knew he had put himself in.
We made finance manager Mark aware and insisted he escalate the complaint higher to sales manager James but we are not convinced this happened.

Having had such a positive experience with Markus we insisted he provided the hand over, which he confidently navigated given the complex procedures involved.

Great job Markus - you are 100% the kind of chap we would want to buy a car from.

July 31, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Thank you for sharing your detailed feedback, Simon. We're thrilled to hear about the excellent service provided by Markus and Tom during your car purchase at Portsmouth Audi. It’s wonderful to know that their professionalism and customer-focused approach made your experience enjoyable and reassuring. However, we are truly sorry to learn about your concerns regarding the finance process. This is not the level of service we strive to deliver, and we regret any frustration caused. Please rest assured that your feedback will be shared with the relevant teams to ensure we address these issues appropriately. We hope you enjoy your new car and would be delighted to welcome you back in the future.

Rated 5 out of 5 stars

All I can say is that Markus Gearing…

All I can say is that Markus Gearing was fabulous!!

Very trustworthy, super helpful and explained everything very clearly. It was my first time buying a car from a dealership but Markus put me at ease and made the experience really exciting! Can’t recommend him enough🙂

July 31, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

We're thrilled to hear about your fantastic experience, Georgina. Markus Gearing will be delighted to know he made your first car-buying experience so enjoyable and stress-free. Thank you for your kind words and the five-star rating!

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Rated 1 out of 5 stars

Absolutely diabolical customer service

Absolutely diabolical customer service, pre paid for parts. Advised it can take 2 -3 weeks. 4 weeks later called to chase promised a call back. Week 5 still not heard, 6 weeks later chase again.
No call no follow up no care. Part still not available 3 months later!!

July 29, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Hi Nat, we are very sorry to hear about your experience and the issues you faced with your order.

Thank you for bringing this to our attention. If you could contact us at customercare@harwoods.co.uk with your order information we will investigate the matter in detail.

Kind regards,
Harwoods Group.

Rated 5 out of 5 stars

Brilliant service from everyone at…

Brilliant service from everyone at Harwoods Portsmouth especially from Markus Gearing who ensured everything was ready and right for me. Brilliant service.

July 22, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

We are thrilled to hear about your positive experience, Daniel. Markus Gearing will be pleased to know his efforts made such a great impression. Thank you for your kind words and five-star rating!

Rated 1 out of 5 stars

Untrustworthy As all other main dealerships

As all other main dealerships, they tell you what you want to hear to extract your hard earned money and then when you have an issue they go quiet.
I bout a Velar nerly a year ago, insisted on a LR 3 year warranty due to a very bad experience with a Porsche main dealer, was assured that Harwoods was a trustworthy company and there would be no probelms. Nearly a year on i get an invite from JLR to renew my warranty as the 1 year i had was coming to an end??
Basically, it transpires that they had sold me, at nearly £1650 an inferior 3rd party extension for the following 2 years, if this had been explained to us we would not have bought the vehicle!
I rang the branch a couple of times, no one available to take my calls, were promised a call back, surprisingly this never happened, rang head office with the same outcome, emailed both branch and head office, still awaiting ANY response but not holding my breath.
AVOID this group of dealers, but if not, scritanise every piece of paper and get things in writting before handing over any of your hard earned money!

July 10, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Dear Dominic,

Thank you for taking the time to leave your review.
We are sorry to hear about your concerns and would like to obtain further information so that we can look into this for you.

Harwoods no longer owns or operates the Jaguar Land Rover businesses, which are now part of South East Motors. However, we would still like to understand your experience and help where possible, or ensure your feedback is passed on to the appropriate team.

Please email us on customercare@harwoods.co.uk with further details, including your vehicle registration number, so that we can investigate and direct your concerns accordingly.

Kind regards,

Harwoods Customer Service Team

Rated 5 out of 5 stars

Absolutely over the moon with Harwood…

Absolutely over the moon with Harwood Audi at Five Oaks. I’m really quite a worrier and my transport is critical for my work. Time and again these guys and girls go above and beyond. The know more, they advise correctly and they sol e problems. And that’s what it’s about. My wife, daughter and I all have Audis and will be replacing them through here for the foreseeable. It’s just not worth messing about.

July 6, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Keith, we're thrilled to hear how pleased you are with the service at Harwoods Audi Five Oaks. Thank you for sharing your kind words and for recognising the team's dedication to going above and beyond. We're delighted to know we’ve earned your trust and that your family will continue to rely on us for your Audi needs. We look forward to welcoming you back in the future!

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Rated 1 out of 5 stars

I honestly cannot recommend Five Oaks…

I honestly cannot recommend Five Oaks Audi based on my experience.

Every time my car has been in for repairs, it has come back with more problems than it went in with. Instead of fixing issues properly the first time, I've had to make repeated visits, wasting my time and leaving me with very little confidence in the workmanship.

What has been just as disappointing is the customer service. On every visit, I've been made to feel like I'm an inconvenience simply for expecting my car to be repaired correctly. Rather than feeling valued as a customer, I leave feeling frustrated and unwelcome.

To make matters worse, they seem happy to charge for the smallest items, yet the standard of service doesn't come close to justifying the cost. When you're paying premium prices, you expect premium service, and unfortunately that has not been my experience.

As a business, we currently have three Audi vehicles in our fleet. Because of the poor service we've received from Five Oaks Audi and the lack of confidence we now have in the brand, we've made the decision to sell all three and move to another manufacturer. That's a significant decision, but one we feel has been forced upon us.

This dealership has completely destroyed my confidence in Audi. I wouldn't recommend Five Oaks Audi to anyone looking for the level of service you would expect from a premium brand.

July 2, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Dear R K,

Thank you for taking the time to leave your feedback. We are sorry that you feel this way about your experience.

We take concerns regarding vehicle repairs and customer service extremely seriously and have carried out detailed investigations each time your vehicle has visited us.

During our inspections, our technicians identified issues that were not consistent with faults arising from previous repair work, including instances where components and fuses were found to be missing or wiring had been damaged. We have discussed these findings with you and documented them throughout the repair process.

As a result, we do not believe this review accurately reflects the work undertaken by our team. However, we remain committed to resolving any genuine concerns and would be happy to discuss the matter further should you wish to do so directly with our management team.

Kind regards,
Harwoods Customer Service Team

Rated 5 out of 5 stars

Harwoods Portsmouth

Just purchased an Audi Q4 from Harwoods Portsmouth. Markus Gearing was friendly, supportive and his communication throughout was excellent. There were a couple of issues with the car (it was used), but these were dealt with with no problem at all. Would definately recommend.

June 30, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

We're thrilled to hear about your positive experience at Harwoods Portsmouth, Dean. It's great to know that Markus Gearing provided excellent communication and support throughout your Audi Q4 purchase, and we're pleased any issues with the car were resolved smoothly. Thank you for your kind recommendation and five-star rating!

Rated 5 out of 5 stars

Brilliant from start to end

Brilliant from start to end
Markus was incredible

June 25, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

We're thrilled to hear about your excellent experience, Rob. It's wonderful to know Markus provided such incredible service throughout your journey with us. Thank you for your brilliant review and five-star rating!

Rated 5 out of 5 stars

My new used Audi from harwoods

I purchased my new used Audi from Harwoods Portsmouth my salesman was Markus gearing he gave me great confidence in purchasing my car everything was professional from start to finish which was only six days very happy with my new car I would recommend this Audi dealer

June 12, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

We're thrilled to hear about your positive experience at Harwoods Group, Mark. It's wonderful to know that Markus Gearing provided you with confidence and professionalism throughout the process, and we're delighted you're happy with your new car. Thank you for your kind words and recommendation!

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Rated 5 out of 5 stars

Outstanding service from Becky

Purchased a car today from Audi Southampton through Becky. Her service was outstanding from the very first phone call. Handover was efficient and she made sure it was special. Travelled 3 hours to and from this dealership but I would buy from these again in a heartbeat. Thank you Becky and the rest of the team at Audi Southampton.

June 13, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Hi Callum, we are thrilled to hear about your fantastic experience with Becky at Audi Southampton. It is wonderful to know that her outstanding service and attention to detail made your car purchase and handover so special, even after such a long journey. Thank you for your kind words and the five-star rating!

Rated 5 out of 5 stars

Marcus was excellent throughout the…

Marcus was excellent throughout the process.

June 10, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Thank you for your fantastic review and five-star rating, Ollie. We're thrilled to hear that Marcus provided excellent service throughout the process. Your kind words mean a lot to us, and we hope to assist you again in the future.

Best regards,
Harwoods Group

Rated 5 out of 5 stars

Recent car purchase

Recent car purchase
I was approached as my car was due for a repair and was asked if I was considering a new car
As it happened I was and eventually met up with Markus Gearing who helped me to make a decision
I exchanged my S4 avant for a Q3
Guided me through everything and had so much patience with me and my doubts
I loved my car but very pleased with new one as it truly does suit my needs better
Markus was kind, courteous and with good humour
Made me feel relaxed about the whole experience
Having recently moved into the area it felt good to feel welcome and relaxed having been used o my previous Audi garage for 8 years plus
Thank you

June 5, 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Thank you, Angela, for your glowing review and five-star rating. We're thrilled to hear about your positive experience with Markus Gearing during your recent car purchase at Harwoods Group. It's wonderful to know that Markus's patience, kindness and good humour made you feel at ease throughout the process. We're delighted that your new Q3 suits your needs better, and we hope you enjoy it for many miles to come. Welcome to the area, and we look forward to continuing to assist you in the future!

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