Second time trying hello fresh subscription. First order this time . Wrong recipes sent plus ingredients missing on all. Evri left it in safe place outside shed in the sunshine even though I was in al... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
The convenience of this service is great. However, the vegetables in the boxes are often old and there simply aren’t enough of them in some meals. Additionally the range of vegetables is poor with g... See more
Company replied
Signed up to Hello Fresh in anticipation of having a baby. At first it was convenient and the meals are tasty, but three months later the number of errors on the order just made it a nuisance. We canc... See more
Company replied
Menu is really good. Variety is good, however the end receipt has been a bit hit and miss recently with ingredients bags missed, duplicated or not what they say they should be. This has always been co... See more
Company replied
Company details
Written by the company
You’ll choose your favourites from our weekly menu of exciting recipes and decide how many meals you’d like for however many people. Then, we’ll deliver those recipes and fresh ingredients to your door, every week, so you can cook delicious dinners of your choice. We’ve got recipes for everyone from meat eaters to vegetarians, families to couples and from those with low calorie diets to others who want quick, easy recipes. Most importantly, you’re in control of your box, so you can skip a week or two whenever you like in your account area. #HelloFreshUK #HelloFreshsnaps #HelloFreshmoment
Written by the company
Contact info
The HelloFresh Farm - 60 Worship Street, EC2A 2EZ, London, United Kingdom
- 020 7138 9055
- hellofresh.co.uk
3.2
Average
106K reviews
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Slightly better than ok food but gym subscription business model
Food was slightly better than ok. but the subscription model was mendacious.
You are not alerted when you have an order coming up and how many days you have to change the order, so when the box arrives it's whatever the service thinks you want, regardless of whether or not you would like it.
Just cancelled my subscription because of this. I will have 2 meals arriving in 2 days (that I won't eat because they include main ingredients that I don't like) and only found out about it when I was randomly checking my bank app and noticed the charge -- and yes, I have all my notifications turned on.
HelloFresh -- a waste of food and money!
May 13, 2026
Unprompted review
Reply from HelloFresh UK
Dear Robert,
Thank you for taking time to leave a review. It's disappointing to hear you were not happy with your box 😔
HelloFresh is an auto-renewing subscription service that you manage yourself. To ensure we can provide the freshest ingredients and reduce food waste, we order specific quantities from our suppliers only after our weekly deadline passes. If you don't manually choose your meals by the deadline, we'll automatically select meals for you based on your account preferences.
The deadline for any changes is always 11:59 PM, five days before your scheduled delivery date.
To allow us to make it right for you, please get in touch with our Customer Care team by following this link https://www.hellofresh.co.uk/contact-us or call us on 020 7138 9055. Our team provides round-the-clock support.
Thank you!
Dora
Zero notice for order confirmation. No refund.
I got zero notice for a subscription order that was placed. No email, text, notification - nothing! I tried to cancel the order by ringing customer support, but it already went through and couldn't get a refund. Additionally, in the android app, I can't find anywhere to cancel my subscription for future orders, despite the support page saying you can do it in the app.
May 13, 2026
Unprompted review
Good menu choices and good website
Good menu choices and good website. Rewards programme is appreciated. Recipes are good and eaay to follow. Vegetables could be fresher. Deliveries have been late in the day and freshness of goods has clearly deteriorated. Ica packs are nearly fully defrosted on occasions. Use DPD....EVRI are always late in the day
August 31, 2025
Reply from HelloFresh UK
Dear Neil,
Thank you so much for bringing this to our attention! 💚
We're sorry to hear about your experience using our service and we would love the opportunity to make it right.
Please contact our Customer Care team by following this link https://www.hellofresh.co.uk/contact-us or call us on 020 7138 9055. Our team provides round-the-clock support. We are more than happy to look into this and find a resolution.
Thank you for being our customer!
Elizabeta
The HelloFresh Team
Delicious meals
Tried Hello Fresh a few years back and was left still a little hungry. Decided to give it another go and have not been disappointed. Good portions and delicious meals.
May 1, 2026
Reply from HelloFresh UK
Dear Mary,
Thank you so much for taking the time to share your feedback. We're really pleased to hear you're enjoying your experience with us and truly appreciate your support.
Elizabeta
The HelloFresh Team
Love the Convenience, Wish It Was Cheaper
I love the convenience of HelloFresh, the variety of recipes available, and that all the ingredients are provided in exact quantities. The only downside is the price, it’s quite expensive. Even with a small discount, it doesn’t always feel worth the cost. I do wish the pricing was more competitive.
April 1, 2026
Reply from HelloFresh UK
Dear Sara,
Thank you for taking time to leave a review. We're genuinely sorry to hear that you're disappointed with the pricing of our boxes. We understand that it's important for our customers to feel they're getting value for their money.
The price of our boxes takes into consideration several factors that contribute to the overall service we provide. This includes the convenience of home delivery, our carefully curated menus prepared by our chefs, and our commitment to working with top-quality independent suppliers.
We offer different box sizes at varying prices to accommodate different needs and budgets. Additionally, you have the flexibility to adjust your delivery interval to bi-weekly or monthly if that suits you better.
Our boxes are designed to bring you all the necessary ingredients for a meal, along with recipe cards for added convenience.
Out of the 100+ recipes we offer monthly, only a few come with surcharges. These specialty meals often feature unique ingredients that are more challenging to source. We strive to provide a diverse range of options to cater to various preferences and dietary needs.
Thank you for being our customer!
Elizabeta
The HelloFresh Team
Great Fresh Ingredients
Great Fresh Ingredients, lots of healthy meal choices. Highly recommended A+++
May 13, 2026
Unprompted review
Reply from HelloFresh UK
Dear Steven,
Thank you so much for taking the time to share your feedback. We're really pleased to hear you're enjoying your experience with us and truly appreciate your support.
Elizabeta
The HelloFresh Team
I love the product
I love the product. But never saw the choices and really can't afford it atm
June 28, 2025
Reply from HelloFresh UK
Dear Angela,
Thank you for taking time to leave a review. We're genuinely sorry to hear that you're disappointed with the pricing of our boxes. We understand that it's important for our customers to feel they're getting value for their money.
The price of our boxes takes into consideration several factors that contribute to the overall service we provide. This includes the convenience of home delivery, our carefully curated menus prepared by our chefs, and our commitment to working with top-quality independent suppliers.
We offer different box sizes at varying prices to accommodate different needs and budgets. Additionally, you have the flexibility to adjust your delivery interval to bi-weekly or monthly if that suits you better.
Our boxes are designed to bring you all the necessary ingredients for a meal, along with recipe cards for added convenience.
Out of the 100+ recipes we offer monthly, only a few come with surcharges. These specialty meals often feature unique ingredients that are more challenging to source. We strive to provide a diverse range of options to cater to various preferences and dietary needs.
Thank you for being our customer!
Elizabeta
The HelloFresh Team
Very happy with Hello Fresh
Really pleased with the choice and meals from Hello Fresh. Makes us try different recipes! My one suggestion would be to have more savoury and healthier options for for the free add ons.
January 1, 2026
Reply from HelloFresh UK
Dear Ali,
Thank you so much for taking the time to share your feedback. We're really pleased to hear you're enjoying your experience with us and truly appreciate your support.
Elizabeta
The HelloFresh Team
Loved receiving my boxes
Loved receiving my boxes, I was struggling with meal ideas and hello fresh saved the day.
Easy recipes with everything I need, learned new ingredients, a godsend for sure
April 25, 2026
Reply from HelloFresh UK
Dear Jane,
Thank you so much for taking the time to share your feedback. We're really pleased to hear you're enjoying your experience with us and truly appreciate your support.
Elizabeta
The HelloFresh Team
Ok to start with ...
Ok to start with but was getting boring. Then they sent oysters in a vegetarian dish. I had to deal with infuriating chat bot. They apologised for a packing mistake, despite the vegetarian menu actually including oysters. Then they refunded £10 as credit to my account. I have to order more hellofresh to redeem this. I'm not going to order again so they didn't make it right. Useless customer service.
May 11, 2026
Unprompted review
Reply from HelloFresh UK
Dear Patrick,
Thank you so much for bringing this to our attention! 💚
We are sorry we couldn't help you when you tried to contact us, but would still love the opportunity to make it right. If you could contact us again, our Customer Care team will be able to support. Get in touch with the team by following this link https://www.hellofresh.co.uk/contact-us or call us on 020 7138 9055. Our team provides round-the-clock support. We are more than happy to look into this and find a resolution.
Thank you for being our customer!
Elizabeta
The HelloFresh Team
The order window is two short
The order window is two short you need to order your next box day two of receiving the previous one! I keep on missing to make my order and receive random stuff I don’t like I’m going to stop it!
January 6, 2026
Reply from HelloFresh UK
Dear Jimi,
Thank you for taking time to leave a review. It's disappointing to hear you were not happy with your box 😔
HelloFresh is an auto-renewing subscription service that you manage yourself. To ensure we can provide the freshest ingredients and reduce food waste, we order specific quantities from our suppliers only after our weekly deadline passes. If you don't manually choose your meals by the deadline, we'll automatically select meals for you based on your account preferences.
The deadline for any changes is always 11:59 PM, five days before your scheduled delivery date.
To allow us to make it right this time, please get in touch with our Customer Care team by following this link https://www.hellofresh.co.uk/contact-us or call us on 020 7138 9055. Our team provides round-the-clock support.
Thank you for being our customer!
Elizabeta
The HelloFresh team
Great tasty recipes with easy to follow…
Great tasty recipes with easy to follow instructions delivered to your door what more can you ask for !
January 25, 2026
Reply from HelloFresh UK
Dear Lacey,
Thanks for taking the time to leave a review. We’re pleased to hear you’re enjoying your experience, and your feedback is really appreciated.
Thank you for being our customer!
Igor
The HelloFresh Team
Great app, great taste too
Great app, great delivery, great recipes, easy to follow, very tasty and no waste
April 27, 2026
Reply from HelloFresh UK
Dear Linda,
Thank you so much for taking the time to share your feedback. We’re really pleased to hear you’re enjoying your experience with us and truly appreciate your support.
Thank you for being our customer!
Igor
The HelloFresh Team
Really impressed with the recipes ..
Really impressed with the recipes ... a good variety of vegetarian dishes, and all have been really tasty so far. The instruction leaflets are easy to follow and handy to keep. It's expensive though, and not cost effective for one person.
May 4, 2026
Reply from HelloFresh UK
Dear Michelle,
Thank you for taking time to leave a review. We're genuinely sorry to hear that you're disappointed with the pricing of our boxes. We understand that it's important for our customers to feel they're getting value for their money.
The price of our boxes takes into consideration several factors that contribute to the overall service we provide. This includes the convenience of home delivery, our carefully curated menus prepared by our chefs, and our commitment to working with top-quality independent suppliers.
We offer different box sizes at varying prices to accommodate different needs and budgets. Additionally, you have the flexibility to adjust your delivery interval to bi-weekly or monthly if that suits you better.
Our boxes are designed to bring you all the necessary ingredients for a meal, along with recipe cards for added convenience.
Out of the 100+ recipes we offer monthly, only a few come with surcharges. These specialty meals often feature unique ingredients that are more challenging to source. We strive to provide a diverse range of options to cater to various preferences and dietary needs.
Thank you for being our customer!
Igor
The HelloFresh Team
Delivery issues
We find the boxes are value for money and easy to do after a long day at work. The only issue I really have is that I had to change the time of one of my deliveries but was unable to, so I had to get my neighbour to get my box, lucky they were home! Also my last delivery was left at my side gate and the driver didn't knock on my door, it was only when I received a text to tell me that it had been delivered and I live on a very public road.
April 26, 2026
Reply from HelloFresh UK
Dear Vicky,
Thank you so much for bringing this to our attention! 💚
We're sorry to hear about your experience using our service and we would love the opportunity to make it right.
Please contact our Customer Care team by following this link https://www.hellofresh.co.uk/contact-us or call us on 020 7138 9055. Our team provides round-the-clock support. We are more than happy to look into this and find a resolution.
Thank you for being our customer!
Igor
The HelloFresh Team
Poor Customer Service and Unwanted Charge
On Saturday, I wanted to check the menu and the prices of the meal boxes. Unfortunately, I was required to provide my card details. On Sunday morning, I discovered that money had already been charged from my account, even though I had never clearly confirmed or authorized the transaction. I immediately contacted customer service to cancel the order, but I was told it was too late. I asked several times for the order to be canceled and for a refund, but unfortunately no action was taken.On Monday, I received a box with vegetarian meals that had been selected automatically, not by me. Please do not claim that customers can view everything without registering and providing card details, because this is simply not true. Your customer service was completely unhelpful.
May 10, 2026
Unprompted review
Reply from HelloFresh UK
Dear Anna,
Thank you for taking time to leave a review. We apologise if there was any confusion at sign-up as we aim to make the process as clear and as easy as possible. To browse the menu, all meals can be viewed on the 'Our Recipes' tab at the top of our home page or by following this link: https://www.hellofresh.co.uk/menus/. Putting in payment details is part of the sign-up process, so this is not necessary for only viewing our recipes.
As your first order is confirmed at checkout, there should've been a pop-up window after cancelling your subscription to inform you that your first order will still arrive and to contact our Customer Care Team. We're sorry if this was missed in this instance.
Please try get in touch with our Customer Care team again so we can make it right by following this link https://www.hellofresh.co.uk/contact-us or call us on 020 7138 9055. Our team provides round-the-clock support.
Thank you!
Dora
Great when everything is delivered
Great when everything is delivered, we get free desserts for life but received none so far, even after ticking them off, veg is at its end of life and sell by dates run out in 3 days so DOESN’T last the week .
May 2, 2026
Reply from HelloFresh UK
Dear Dave,
Thank you so much for bringing this to our attention! 💚
We're sorry to hear about your experience using our service and we would love the opportunity to make it right.
Please contact our Customer Care team by following this link https://www.hellofresh.co.uk/contact-us or call us on 020 7138 9055. Our team provides round-the-clock support. We are more than happy to look into this and find a resolution.
Thank you for being our customer!
Dora
Just the most perfect solution
When we started I didn’t think I’d carry on with the subscription after the discount period. Wrong. It’s such good value. The meals are great. The variety is exceptional and it means we have variety in our weekly meals. The best thing for me is that I don’t have to do the meal planning and shopping and then all the cooking. I just pick the meals, shopping is done and I enjoy the cooking. The portion size were another worry as I have a man with a big appetite and mine isn’t small! There is usually food left over. No problem with there not being enough. Finally, I like the fact that there is no waste. None at all. If you need parsley you get just enough. You don’t pay £1.50 for parsley half to be thrown or at best thrown in the freezer never to be used. I don’t have to buy a bottle of this or that to stay unused in the cupboard. Perfect! We LOVE Hello Fresh.
January 6, 2026
Reply from HelloFresh UK
Dear Mrs Alf,
Thank you for taking the time to leave such a great review. We’re really pleased to hear you’re enjoying your experience with us and appreciate your support.
Dora
Great quality food
Great quality food, easy to make recipes and helps me to eat proper meals when dealing with an extremely busy day.
January 3, 2026
Reply from HelloFresh UK
Dear Rebekah,
Thank you so much for taking the time to share your feedback. We’re really pleased to hear you’re enjoying your experience with us and truly appreciate your support.
Dora
The portion sizes are great
The portion sizes are great, easy to follow recipe cards are included. Learned new and quick ways to cook things. Occasionally items are missing and sometimes discount codes don't work
May 1, 2026
Reply from HelloFresh UK
Hi Claire,
Thanks for taking the time to leave a review. We’re pleased to hear you’re enjoying your experience, and your feedback is really appreciated.
Best,
Natasa
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.