I have been feeding my dogs Herbie Wilde food for around four months now. I have seen a huge improvement in coat condition (less moulting and very shiny coats) and general wellbeing (a reoccurring ea... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Both our fussy young rescue and our nine year old MS are loving Herbie Wilde. They are not keen on having to listen to us telling them how good it is for their health and wellbeing though, they'd just... See more
Company replied
This food has transformed my previously very poorly dog, who had been hospitalised with severe digestive problems. We tried other vet prescribed and plant based foods, but Herbie Wilde seems to be... See more
Company replied
I have been looking for a new dog food for my Dalmatian who suffers with ear problems usually and has tried many different diets previously. I came across Herbie Wilde and immediately had a good feel... See more
Company replied
Company details
Written by the company
Herbie Wilde is founded in love, prioritising your dog’s health and happiness over profit. We’re on a mission to set a new industry standard with the UK’s first ethically sourced, plant-based superfood for dogs. Fully traceable from farm to bowl and full of delicious, high-quality ingredients—so you can make the best choice for your dog and the planet. Our delicious plant-based superfood is a complete & balanced food for adult dogs of all breeds. Formulated using the latest nutritional science with a unique blend of 39 natural ingredients chosen for their health and wellness benefits, containing all the essential proteins, nutrients, vitamins and minerals that your dog needs to thrive.
Contact info
London, United Kingdom
- +44 (0)7435464009
- hello@herbiewilde.co.uk
- herbiewilde.co.uk
4.8
Excellent
214 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 month
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great product!
It's early days, but Marley is loving his food so far.
I will quite happily carry on using Herbie Wilde!
March 4, 2026
Unprompted review
Reply from Herbie Wilde
Thank you so much for your lovely review. We’re delighted to hear Marley is loving his food so far, and even happier to hear you’ll be sticking with us. Welcome to the family! 💛
My dogs are thriving on this food
I have been feeding my dogs Herbie Wilde food for around four months now. I have seen a huge improvement in coat condition (less moulting and very shiny coats) and general wellbeing (a reoccurring ear problem appears to have settled down as had general itchiness and nibbling). They have previously been fed a raw balanced diet and other high quality kibble but their overall condition is far better on Herbie Wilde food. Huge bonus for me is that is is plant based.
November 18, 2025
Unprompted review
Reply from Herbie Wilde
Hey Rebecca, Thank you so much for your lovely review. We’re delighted to hear your dogs are thriving, and that you’ve noticed such positive changes in their coats and overall wellbeing. It means so much to hear Herbie Wilde has made such a difference. 💛
An excellent product with excellent customer service
This food has transformed my previously very poorly dog, who had been hospitalised with severe digestive problems. We tried other vet prescribed and plant based foods, but Herbie Wilde seems to be both the gentlest on her stomach and enjoyable for her to eat. She is now happy and healthy, and I am no longer worried about her - if your dog is struggling, give it a try.
On the rare occasion I have needed to contact Herbie Wilde, customer service has been speedy and helpful.
March 9, 2026
Unprompted review
Reply from Herbie Wilde
This is so amazing to hear Laura. It honestly means the world to us to hear the difference it has made. We started this exactly for dogs like yours. It is so amazing to hear the food has helped so much and to hear she is doing so well. Also huge bonus points to your vet for being brilliant and thinking outside the box! Sending you guys a lot of love and thanks ❤️
Terrible service
Terrible service, I have sent 2 private messages and an email but no reply.
March 3, 2026
Unprompted review
Reply from Herbie Wilde
Hi Paula, Thank you for sharing your feedback. We’re very sorry you felt let down. As we explained when we spoke, your private messages were sent to our Instagram message requests from an account we do not follow, so they unfortunately went into a filtered folder that we did not see straight away. Once your email came through, we replied within 30 minutes and did our very best to help promptly. We always care deeply about supporting our customers, so it was upsetting to read such a strong review when we had responded as quickly as we could.
Reply from Herbie Wilde
Thank you so much for your lovely review. We’re so pleased to hear you’ve been happy with the product, service and communication. It really means a lot to us. 💛
FANTASTIC
Great dog food, great customer service and wonderful ethos..
My GSD Luca loves his meals and I love the fact it is a plant based superfood. Had tried another vegan brand but resulted in upset tummy..
His coat is already starting to shine, after a month and firm poops..
As he is a large breed I was a bit concerned that he would get all the nutruents he needs but the ingredients reassure he does.
I am very impressed. Thank you Herbie Wilde..
February 12, 2026
Unprompted review
Reply from Herbie Wilde
Thank you so much for your lovely review. We’re delighted to hear Luca is loving his meals and that you’re already seeing such positive changes, from a shinier coat to firmer poops - always a win. We know making the switch can feel like a big decision, especially with a larger breed, so it means a lot to hear the quality of our ingredients has given you reassurance too. 💛 Thank you!
Great service as always
Great service as always, and our two Cavalier King Charles spaniels love their Herbie Wilde!
January 12, 2026
Reply from Herbie Wilde
Thank you so much for your lovely review. We’re so happy to hear your two Cavaliers are loving their Herbie Wilde, and it means a lot to know the service has been great - thank you Sue! 💛
You and your dogs will love Herbie Wilde.
The food is a great product.
We have been on this for at least 6 weeks and all is Great with our dogs. Allergies under control, skin and weight of both great too. They love it too.
We have been feeding our dogs Vegan food for 8 years and they have all lived long and healthy lives. We recently welcomed an unwanted breeding bulldog into our family. A breed we knew nothing off. Anyway she has allergies affecting her feet ears and face. We had to lose Rice from the food. So tried different Vegan foods.
Herbie Wilde has been the most successful yet for the dogs health. Both are on it and both doing well.
Very simple subscription, comes no hassle. No bombardment of email offers.
We even received a little hand written post card welcoming us to the Herbie Wilde team. Very sweet.
I highly recommend this company, for the food and the people behind the brand.
January 16, 2026
Reply from Herbie Wilde
Thank you so much for such a thoughtful review. We’re delighted to hear both of your dogs are doing so well, and especially pleased that your new girl is feeling more comfortable too. It means a lot to know Herbie Wilde has helped support their skin, weight and overall wellbeing — and that the simple subscription and quieter inbox have been appreciated as well. We’re so glad the little postcard made you smile too. 💛 Thank you so much!
Great website with lots of information…
Great website with lots of information about the ingredients. My dog loves it and is doing very well with his sensitive skin,highly recommend!
December 12, 2025
Reply from Herbie Wilde
Thank you so much - we’re delighted to hear your dog is loving the food and doing so well with his sensitive skin. We’re so pleased you found the website helpful too. 💛
Love this food!
Very fast delivery. Dogs love the food! Poos are great! Love the resealable bag!
January 3, 2026
Unprompted review
Reply from Herbie Wilde
Thank you so much for your lovely review. We’re delighted to hear the food has gone down so well — and that the poos are great too, always a very good sign. We’re so pleased the speedy delivery and resealable bag have been a hit as well. 💛
Absolutely a brilliant dog food
Absolutely a brilliant dog food, my Labrador loves it, plus great service too. Highly recommended
January 11, 2026
Unprompted review
Reply from Herbie Wilde
Thank you so much for your lovely review. We’re delighted to hear your Labrador is loving the food, and that the service has been great too. It really means a lot to have your recommendation. 💛
I’ve been using herbie wilde for a…
I’ve been using herbie wilde for a number of years for my dog and it’s fantastic!
November 12, 2025
Reply from Herbie Wilde
Thank you so much Gillian for your lovely support over the years. We’re so happy to hear your dog is doing so well on Herbie Wilde, and it means a great deal to have you with us. 💛
Received delivery on time
Received delivery on time, no damage from courier delivery. All good.
December 8, 2025
Reply from Herbie Wilde
Thank you so much for your review. We’re so pleased everything arrived on time and in perfect order. All good is always lovely to hear. 💛
Excellent food all my dogs love it…
Excellent food all my dogs love it didnt really need to faze it in they went on it straight away with no tummy problems xx
December 3, 2025
Reply from Herbie Wilde
Thank you so much for your lovely review. We’re delighted to hear all your dogs took to it so well and that the switch was nice and easy on their tummies too. That’s always so amazing to hear. 💛
Super quick postage and super high…
Super quick postage and super high quality food. Cannot recommend highly enough
December 3, 2025
Reply from Herbie Wilde
Thank you so much for your lovely review. We’re delighted to hear the food arrived quickly and that the quality has stood out. Your recommendation means a lot to us. 💛
Herbie Wilde's dog food is…
Herbie Wilde's dog food is fantastic—our canine companions absolutely adore it. The manufacturer's reputation is reliable, adding to its credibility. If you're a dog owner facing challenges with your pet's diet, I highly suggest giving this product a try.
December 30, 2025
Unprompted review
Reply from Herbie Wilde
Thank you so much for your lovely review. We’re delighted to hear your dogs are loving the food, and it means a lot to know our quality and service have given you confidence too. Thank you for your recommendation Rick. 💛
Reply from Herbie Wilde
Thank you so much for your lovely review. We’re so pleased ordering was easy, delivery was quick and, most importantly, that your dogs are loving the food. 💛
My two working cockers seem to enjoy…
My two working cockers seem to enjoy this product. they now have the most beautiful coats which look as if I have been polishing them
December 23, 2025
Unprompted review
Reply from Herbie Wilde
Thank you so much for your lovely review. We’re delighted to hear your two working cockers are enjoying the food - and those beautifully glossy coats sound like a very lovely bonus indeed. 💛
Its a paws up from us
Both our fussy young rescue and our nine year old MS are loving Herbie Wilde. They are not keen on having to listen to us telling them how good it is for their health and wellbeing though, they'd just rather get on with eating it. What's not to love, both our dogs are happy, healthy and thriving and our MS definitely has less weight fluctuations. We are confident about what we are feeding our beloved furry residents and we get great service too. Thanks and Merry Christmas
November 17, 2025
Reply from Herbie Wilde
Thank you so much for your lovely words about your gorgeous rescues. We’re so happy to hear both your dogs are loving Herbie Wilde and doing so well on it. It means a lot to know you feel confident in their food and happy with the service too. 💛
Excellent my pugs love it!
October 13, 2025
Reply from Herbie Wilde
Thank you so much for your lovely review. We’re delighted to hear your pugs are loving it - happy pugs make us very happy. 💛
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.