HFS Financial Reviews 

2,184
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 617 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being knowledgeable, professional, and helpful, making the overall process smooth and easy to navigate. Many people highlight the excellent customer service, noting prompt responses and clear communication from representatives who go above and beyond. The user experience is often described as very easy and convenient, with an efficient online application and quick processing. However, some customers also noted significant communication gaps, reporting difficulties reaching their assigned contacts and receiving vague or delayed responses. This sometimes led to frustration with the process, with people experiencing longer waiting times for approvals and updates.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their professionalism, helpfulness,... See more

User experience

Users describe positive interactions with user experience, often highlighting the application process as... See more

Service

Reviewers mention positive feedback about service, highlighting efficiency, clear communication, and... See more

Customer service

Reviewers highlight positive aspects of customer service, with many praising the helpfulness, courtesy, and... See more

Response time

Consumers find response times to be positive, with many appreciating the friendly and quick responses, often... See more

Reviews shaping this summary

Rated 5 out of 5 stars

There were some communication gaps, mostly the timeliness of responses, but none of that matters when you have a team working hard to secure the funds you need to complete a project. When the outcome... See more

Rated 5 out of 5 stars

Real Review!!! HFS very quick to connect with you, after the loan processor connected with me required info paystubs, dl, etc. NO ISSUES. there is a 24-72 hour wait before you hear anything. in 11 day... See more

Company replied

Rated 5 out of 5 stars

Andrea did a great job. She communicated well and provided clear instructions to help things keep moving along during the process.

Rated 5 out of 5 stars

Kathy was incredible and very responsive. HFS helped us where others couldn’t. I would highly recommend them for their efficiency and efforts.

Company replied


Company details

  1. #148 of 252 best companies in Non-Bank Financial Service
  2. #139 of 254 best companies in Business to Business Service
  3. #123 of 193 best companies in Financial Consultant
  4. #58 of 87 best companies in Loan Agency
  5. #11 of 34 best companies in Marketing Agency

Written by the company

With HFS, you can rest assured you will be provided with industry-leading loan terms and the best customer service experience possible. Loans powered by HFS Financial are personal loans, which means no equity = no problem. The loan options are based on your income and creditworthiness. Unlike most home improvement loans, you as the consumer get the money funded directly to you upfront. HFS Financial loan programs do not fund to the contractor, which empowers YOU, the consumer, and makes life easier for the contractor when it comes to getting paid. HFS Financial prides itself on being one of the only options that ensures the full funds are disbursed directly to the consumer so that YOU control the money and not the contractor. Why let the lender fund the contractor directly and you have no say? That’s crazy! It’s your money and we believe you should be in control. Whatever your home improvement project is, inside or out, HFS Financial offers consumers access to the best personal loan options available based on our suite of custom-developed loan programs with industry-leading loan terms and low fixed rates. Once approved, loans can typically fund very quickly with little to no documentation required from the consumer. When you complete our fast and easy inquiry, the information you provide HFS Financial is securely transmitted to our in-house team of highly specialized financial loan consultants. In less time than any other home improvement loan process, we’ll have you connected with the project financing you need. We are your one-stop shop for any kind of home improvement loan: swimming pools, metal roofs, hardwood flooring, kitchen and bath remodels, basement finishing, outdoor kitchens, and so much more.

The Best Home Improvement Loan Experience

Written by the company

HFS Helps Homeowners Realize Their Dreams
At HFS, we are committed to helping homeowners seeking financing for virtually any home improvement through innovative financing options that coupled with our incredibly team and technology deliver a best-in-class lending experience.

Contact info

Promotion box for HFS Financial

HFS - Easy Home Improvement Financing

Personal Loan Terms Up to 30 Years for Home Improvements No Equity.

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 89% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(2,184)

617 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

HFS home improvement loan

We appreciated the transparency of applying through HFS for our home improvement loan. The process was simple, and they communicated well throughout the application period. We look forward to the completion of our project and are pleased that HFS was able to help us accomplish our goals.

July 10, 2026
HFS Financial logo

Reply from HFS Financial

We're delighted to hear that you appreciated the transparency, clear communication, and simple application process. Helping homeowners achieve their home improvement goals is exactly why we're here. Thank you for choosing HFS Financial, and we wish you all the best with the completion of your project!

Rated 4 out of 5 stars

Difficulty uploading documents.

Difficulty uploading documents.

July 10, 2026
HFS Financial logo

Reply from HFS Financial

We appreciate your feedback regarding the document upload process. We understand how frustrating it can be when submitting required documents isn't as seamless as expected, and we're sorry for the inconvenience you encountered. Our team is continuously working to improve our technology and processes to make uploading and submitting documents easier for our customers.
Thank you for choosing us and for sharing your experience. Your feedback helps us identify opportunities to improve, and we wish you continued success with your project.

Rated 1 out of 5 stars

BAD CUSTOMER SERVICE

If your sources of income are like 95% of people and nothing about your situation varies from the norm, HFS is probably a great company. If you are retired and have income from different sources and they need to spend extra time with you outside of their portal, their customer service skills are TERRIBLE! I started working with Carrie Decker and when I would ask a question, I would get back a one liner and it would always be the next day and it would not include complete information. I asked for a supervisor and got back Ladina. I believe her information was more complete but directed me back to their beloved "portal". These people can't handle anything outside the lines at all and I am tired of dealing with them. It's too bad for them. If they don't want to make money on my loan, that is fine with me.

July 9, 2026
Unprompted review
HFS Financial logo

Reply from HFS Financial

Thank you for taking the time to share your feedback. We sincerely apologize for the frustration caused by the requests for additional income documentation and any lack of clarity throughout the process.
Income documentation is sometimes required to meet lending guidelines and ensure we can accurately verify information needed to move a loan forward. However, we understand that repeated requests or unexpected documentation needs can feel overwhelming, especially when expectations are not clearly communicated.
We appreciate you bringing this experience to our attention. Your comments have been shared with our team as we continue to improve our communication and provide more proactive updates throughout the loan process. Thank you for the opportunity to learn from your feedback and improve the experience for future customers.

Rated 5 out of 5 stars

Second loan with HFS…same awesome experience!

Alexis S. was such a pleasure to work with. This is the second Home Improvement type of loan we have processed through HFS. One for a new pool, and the second one was for a pool and patio refresh at our new home. This company has always been so easy to work with!

July 9, 2026
Rated 5 out of 5 stars

Real Review!!

Real Review!!! HFS very quick to connect with you, after the loan processor connected with me required info paystubs, dl, etc. NO ISSUES. there is a 24-72 hour wait before you hear anything. in 11 days, my application was completed and funded money in bank of $50,000 and my work is contracted out and on the move. Highly recommend

July 2, 2026
HFS Financial logo

Reply from HFS Financial

We're thrilled to hear that you had such a positive experience. Providing exceptional service and support is our top priority, and it's rewarding to know we made a positive impact.

Rated 4 out of 5 stars

I would recommend

Great experience. Love the ability to play with the numbers to determine the payment terms (5,10,15years, etc.) to get to a monthly payment you are comfortable with. I also like the upfront transparency of the interest rate you qualified for. I would have rated HFS five stars if the loan process took less waiting time to process and the time it was in underwriting.

July 7, 2026
HFS Financial logo

Reply from HFS Financial

We're thrilled to hear that you had a great experience and found value in the ability to explore different loan terms and payment options to find a monthly payment that fit your budget. Transparency is important to us, so we're especially glad you appreciated seeing your qualified rate upfront.
We also appreciate your honest feedback regarding the processing and underwriting timeline. We understand that waiting for a final decision can be challenging, and we're always looking for ways to streamline our process while still ensuring a thorough review for every application.
Thank you for choosing HFS and for sharing your experience. Your feedback helps us continue to improve, and we wish you all the best with your project and your new funding!

Rated 2 out of 5 stars

Poor Communication

Hello,

We have called our loan processor, Jasmine, several times and have not received a single callback. We are now into a two-week process, and our loan has been with underwriting for the past three days. Can someone please let us know how long underwriting typically takes and provide us with a status update?

The lack of communication has been extremely frustrating. We have been unable to get in touch with Jasmine despite multiple attempts, and at this point, the process has become more stressful than getting a mortgage.

We are paying over $1,000 to use HFS as our broker, and we expected a much higher level of customer service and communication. If Jasmine is unavailable, we would appreciate having another point of contact or speaking with a supervisor who can provide an update and answer our questions.

Please have someone contact us as soon as possible. Thank you.

Update Ref. ID: 1391547

Spoke to Daniel today 7/8 was told we would hear back from underwriter today. Well it’s 5:40pm cst so doubt that. It’s going on 3 days in underwriting when Daniel said today typically takes 24hrs

July 5, 2026
Unprompted review
HFS Financial logo

Reply from HFS Financial

We sincerely apologize for the frustration you've experienced and understand how important timely communication is throughout the loan process.

Unfortunately, we are unable to identify your application based on your review, so we cannot look into the status of your loan inquiry or address your concerns directly.

Please contact us at info@hfsfin.com and include your name and loan information so we can review your file, provide an update, and ensure your concerns are addressed as quickly as possible.

We appreciate the opportunity to assist you and look forward to hearing from you.

Update: Thank you for providing your reference ID. We have reached out to you directly with an update on your loan inquiry and our contact information. We look forward to assisting you further.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look