Hismile Reviews 21,296

TrustScore 2.5 out of 5

2.4

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Review summary

Created with AI, based on recent reviews

Most reviewers were unhappy with their experience overall. Many customers expressed dissatisfaction with their orders, frequently reporting missing items or receiving incorrect products. The customer service was often criticized for being unresponsive, with many people stating they received no replies to their inquiries or experienced significant delays in communication. This led to frustration regarding order issues and refund processes. While some people found certain products, like specific toothpastes and mouthwashes, to be effective and enjoyable, a portion of customers were disappointed with the product quality, noting that some items did not work as expected or tasted unpleasant. There were also concerns about the effectiveness of some products, with a few users experiencing discomfort or no noticeable results.

What people talk about most

Product

Reviewers mention ambiguous feedback about the product. While many customers appreciate the variety of... See more

Order

Consumers express significant dissatisfaction with their orders. Many report that products never arrived, or... See more

Quality

Reviewers highlight ambiguous aspects of quality. Some customers praise products like the electric toothbrush... See more

Response time

People report negative experiences with response times. Many customers indicate that after an initial... See more

Customer service

Customers consistently note negative experiences with customer service. Many reviewers report terrible and... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Not quite as scrumdiddliumptious... we got hooked with Wonka and Cotton Candy, and were stoked for this order of Simpsons Pink Donut and Blue Raspberry + Vault offerings of Grape Bubblegum toothpaste... See more

Company replied

Rated 3 out of 5 stars

Some of your flavors are amazing, like popsicle. The cotton candy isn’t bad but tastes like maple syrup in my opinion, not cotton candy. Perhaps work on the variety being less with flavors being more... See more

Company replied

Rated 1 out of 5 stars

I ordered a package from HiSmile in March and it arrived missing an item. Since then, I’ve sent FOUR separate emails and haven’t received a single response — no acknowledgment, no explanation, and d... See more

Company replied


Company details

  1. #29 of 30 best companies in Cosmetics Industry

About Hismile

Written by the company

Hismile

We’re building the future of smile care, backed by science & proven by you.

Shop the Teeth Whitening Kit

Frequently Asked Questions

Contact Us

In the bathrooms of over 180+ countries worldwide.

Hismile Countries

Contact info

2.4

Poor

TrustScore 2.5 out of 5

21K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 98% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 4 out of 5 stars

Ive ordered a pack of products

This issue got solved and package is on its way to my local pick up point. The customer service was very kind and proffessional. It happened to be that there are so many orderes going in from their store that it was overloading the fulfilment aswell as emails in the inbox. Will update the review when ive picked up the package.

Old review: "Ive ordered a pack of products, its been a week now and it still says pending. No tracking number nothing only money out of pocket. Update: i also sent email to you Sienna but you dont reply. You are not taking care of the situation. Where is my package?
I want my package, my money or i have to take legal action. Mail is under "Sam Review""

March 25, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Sam,

I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Very poor customer service

Very poor customer service. Ordered on 10/3, order still not dispatched. No response to online enquiry submitted on 18/3. Given the £7.99 delivery charge, I expected delivery to fast. Still awaiting comms and refund. Won’t use this company again.

March 10, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Sharn,

I'm sorry to hear that this has been your experience. So I can look into this, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

It has been 3 weeks since I ordered and…

It has been 3 weeks since I ordered and my order has not even been dispatched yet even though I had been charged on my bank account. It still shows as unfulfilled. I already emailed customer service TWICE regarding this, still no replies. I emailed them 2 weeks ago even though they say someone will reply 1-4 business days on their email

March 25, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Sam,

I'm sorry to hear that this has been your experience. Please contact reviews@hismileteeth.com so I can personally look into this for you.

- Sienna

Rated 1 out of 5 stars

Haven’t recieved my order which I…

Haven’t recieved my order which I placed on 10th of March. Have emailed several times to chase up order still no response.

Bad customer service feels like a scam company.

March 25, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Lauren,

Thank you for your review. I apologise for the delay in getting back to your inquiries, we're receiving a higher than usual volume of inquiries at the moment and really appreciate your patience during this busy time. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Ordered 2 weeks ago

Ordered 2 weeks ago, no order received, requested a refund via email still no response from them. I have reported the transaction with my bank

March 9, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Farhana,

I'm sorry to hear that this has been your experience. I can see our Customer Experience team has since been in contact with you to resolve this issue. Should you have any further questions, please feel free to reach out.

- Sienna

Rated 5 out of 5 stars

Autism friendly toothpaste.

I have autism. Throughout my life I've always struggled with proper oral hygiene, as conventional toothpaste feels sharp and bitey. Even kid's toothpaste doesn't feel better. HiSmile toothpaste is painless for me. It's the only toothpaste that I've found that makes it so brushing my teeth doesn't feel like a challenge, but is instead something that I can do with ease. Since finding this brand over a year ago, I've successfully built up the routine of brushing my teeth twice a day, every day, even after a party with friends. I recommend this toothpaste all the time, and every time I get a new flavor I let my friends try it, so they can see if they like that one or not

March 24, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Serenity,

Thank you so much for your lovely review. We are so happy to hear that our toothpastes have made a positive impact on your brushing routine. We truly appreciate your trust and support in Hismile.

- Sienna

Rated 5 out of 5 stars

After purchasing product

After purchasing product, my order was sent to an auto generated address by mistake. I contacted Hismile and explained the issue. I received prompt replies and amazing customer service support. A new order was dispatched swiftly. I couldn’t be happier with the experience.

March 24, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Brandon,

Thank you so much for your review. We are so glad to hear that our team was able to help you with your order. We truly appreciate your trust and support in Hismile.

- Sienna

Rated 1 out of 5 stars

Ordered over 3 weeks ago

Ordered over 3 weeks ago , nothing arrived , emailed company and got no reply , going to have to ask my bank to do a charge back , starting to look like a fraud to me with all the negative feedback

I’ve already emailed the department below and once again no response

March 24, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Michael,

I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Very Poor Customer Service

Placed an order on 09/03, money taken, nothing shipped and no response from customer services despite emailing and messaging on Instagram. Wondering if this is a scam! Appreciate lots going on in the world which could affect shipping but to get no response after 2 weeks on a paid order is poor to say the least.

March 24, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Joe,

Thank you for your review. I apologise for the delay in getting back to your inquiries, we're receiving a higher than usual volume of inquiries at the moment. So I can personally look into this for you could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Ordered over a week ago

Ordered over a week ago, no update and no response to email. Please cancel my order and refund

March 17, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Brett,

Thank you for your review. I'm sorry to hear that this has been your experience. I have just responded to you via email. Thank you for your patience.

- Sienna

Rated 1 out of 5 stars

Ordered item 13/03/26 still not been…

Ordered item 13/03/26 still not been shipped tried to get hold of them to ask whats happening but no response this company and its customer service is awful if I dont get response soon will be looking at a refund because its not good enough paid extra for delivery too look elsewhere for products

March 13, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Lee,

Thank you for your review. I apologise for the delay in getting back to your inquiries, we're receiving a higher than usual volume of inquiries at the moment and really appreciate your patience during this busy time. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 5 out of 5 stars

Was genuinely impressed with the…

Was genuinely impressed with the effectiveness of the mouth wash. It actually made my mouth feel clean.

March 22, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Jacob,

Thank you so much for your lovely review. We are so glad to hear that you are happy with the iD Stain Whitening Mouthwash! Please reach out if you have any questions about your smile care routine. We are always more than happy to help.

- Sienna

Rated 1 out of 5 stars

Customer service is poor no one…

Customer service is poor no one responded paid £10 for express shipping it hadn't even been shipped, bandm do a knock off for £5 or go to superdrug and get it don't go through these people

March 23, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Kay,

I'm sorry to hear that this has been your experience. So I can look into this further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Emailed them about my order not…

Emailed them about my order not arriving .

Refunded the shipping cost . Still no information about order product arriving

March 13, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Leanne,

I'm sorry to hear that this has been your experience. So I can assist you further, could you please email reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Worst brand

They have changed the fixing for the replacement heads to make all the electric toothbrushes unusable as you can no longer purchase the heads for them. I will never buy anything from this company again.

March 21, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Brooke,

Thank you for your review. All of our feedback is appreciated. If you have any further questions, please feel free to reach out to us via our contact form.

- Sienna

Rated 1 out of 5 stars

Ordered a couple of products over a…

Ordered a couple of products over a week ago and it is still “processing,” website states it will take 1-4 days to process an order but we are now well over that and I’ve had no correspondence to say there is an issue or any sort of update. I’ve contacted their customer support to no avail. I wish I read the reviews on here first before placing my order as I would have gone somewhere else as it seems my bad experience is the same as everyone else’s.

March 19, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Beth,

Thank you for your review. I'm sorry to hear that this has been your experience. So I can look into this for you, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Avoid this company

Avoid this company, it has been nearly 2 weeks since I made my order. Made an almost £40 order, it says unfulfilled and no one has got back to me since emailing them 4 days ago

March 9, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey there,

I'm sorry to hear that this has been your experience. So I can help you with this, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Awful company

Awful company. Total scam take your money and not deliver the order. Even when you pay £9.99 for delivery. Second time I put a review up here as they only reply on this. Never reply to emails or anything. Avoid avoid avoid. This company needs shutting down

March 6, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey John,

Thank you for your review. I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 4 out of 5 stars

Its a little expensive

Its a little expensive. But I love the toothpaste. I also like the PAP products, they're great.

March 4, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Brianne,

Thank you for your review. We are so happy to hear that you are enjoying our products. We truly appreciate your trust and support in Hismile!

- Sienna

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