Hismile Reviews 21,296

TrustScore 2.5 out of 5

2.4

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Review summary

Created with AI, based on recent reviews

Most reviewers were unhappy with their experience overall. Many customers expressed dissatisfaction with their orders, frequently reporting missing items or receiving incorrect products. The customer service was often criticized for being unresponsive, with many people stating they received no replies to their inquiries or experienced significant delays in communication. This led to frustration regarding order issues and refund processes. While some people found certain products, like specific toothpastes and mouthwashes, to be effective and enjoyable, a portion of customers were disappointed with the product quality, noting that some items did not work as expected or tasted unpleasant. There were also concerns about the effectiveness of some products, with a few users experiencing discomfort or no noticeable results.

What people talk about most

Product

Reviewers mention ambiguous feedback about the product. While many customers appreciate the variety of... See more

Order

Consumers express significant dissatisfaction with their orders. Many report that products never arrived, or... See more

Quality

Reviewers highlight ambiguous aspects of quality. Some customers praise products like the electric toothbrush... See more

Response time

People report negative experiences with response times. Many customers indicate that after an initial... See more

Customer service

Customers consistently note negative experiences with customer service. Many reviewers report terrible and... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Not quite as scrumdiddliumptious... we got hooked with Wonka and Cotton Candy, and were stoked for this order of Simpsons Pink Donut and Blue Raspberry + Vault offerings of Grape Bubblegum toothpaste... See more

Company replied

Rated 3 out of 5 stars

Some of your flavors are amazing, like popsicle. The cotton candy isn’t bad but tastes like maple syrup in my opinion, not cotton candy. Perhaps work on the variety being less with flavors being more... See more

Company replied

Rated 1 out of 5 stars

I ordered a package from HiSmile in March and it arrived missing an item. Since then, I’ve sent FOUR separate emails and haven’t received a single response — no acknowledgment, no explanation, and d... See more

Company replied


Company details

  1. #29 of 30 best companies in Cosmetics Industry

About Hismile

Written by the company

Hismile

We’re building the future of smile care, backed by science & proven by you.

Shop the Teeth Whitening Kit

Frequently Asked Questions

Contact Us

In the bathrooms of over 180+ countries worldwide.

Hismile Countries

Contact info

2.4

Poor

TrustScore 2.5 out of 5

21K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 97% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

Really a great company with great…

Really a great company with great customer service and perfect results. Thank you so much.

March 6, 2026
Unprompted review
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Reply from Hismile

Hey Mario,

Thank you so much for your review. We are so glad to hear that you are happy with our service and products. We truly appreciate your support in Hismile.

- Sienna

Rated 5 out of 5 stars

Happy customer

I have been using these products for a long time . I have never had an issue apart from the pump not always works well . Apart from that , very happy customer ☺️

February 27, 2026
Unprompted review
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Reply from Hismile

Hey Dee,

Thank you so much for your review. I'm so glad to hear that you are happy with our products. We truly appreciate your support and trust in Hismile.

- Sienna

Rated 1 out of 5 stars

AWFUL AVOID AT ALL COSTS

AWFUL AVOID AT ALL COSTS. have sent numerous emails trying to cancel my order as I have been told their advertising is completely misleading. No response!! “Please allow 1-4 business days”
Absolutely joke of a company

February 25, 2026
Unprompted review
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Reply from Hismile

Hi Alanah,

Thank you for your review. I'm sorry to hear that this has been your experience. So I can personally help you with this, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

DO NOT BUY

Exactly same story.
No communication and order still unfulfilled after 2 weeks .
it is still marked as "unfulfilled." I have sent email to customer support and received absolutely no response.
It is incredibly disappointing that a brand of this size ignores its customers after taking their money. I still haven't received my tracking number or any update regarding the delay.

February 11, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi there,

I'm sorry to hear that this has been your experience. So I can look into this further further, could you please email reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Placed an order 9 days ago

Placed an order 9 days ago, choosing 3-5 day delivery.
It hasn’t yet left the warehouse, and no customer service answer at all. There’s really no direct way to get answers.
They’re clearly a poorly managed company with fast results as their main priority, without any ability to delivering what was promised and creating a long lasting relationship with their customers, of products clients will want or need during their entire life.
It’s hard to grasp how could they fail at this.
Ordered some years ago, and was nothing like what I experienced in today.
I guess there’s space in the market for more players to come and take their business…

February 15, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey João,

I'm sorry to hear that this has been your experience. So I can look into this for you, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Absolutely shocking that they can…

Absolutely shocking that they can charge £7.99 for shipping but state 2-4 days. I’d expect next day delivery for the price

February 23, 2026
Unprompted review
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Reply from Hismile

Hey Michael,

Thanks for your review. The shipping company requires a fee to cover the cost of transporting and delivering your order, regardless of the total amount spent. While we strive to offer the best value for your purchase, shipping costs are determined by the carrier. Please feel free to reach out to us via our contact form if you have any questions.

- Sienna

Rated 1 out of 5 stars

Awful delivery and customer service

Ordered two items and paid £10 for ‘VIP priority dispatch’ however I have not heard anything and my order still says processing. I have tried to reach out to customer service but I have been ignored. Avoid if you actually want to get the product you paid for!

February 23, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Henry,

I'm sorry to hear that this has been your experience. I have looked into this for you and responded to you via email. Please feel free to reach out if you have any further questions.

- Sienna

Rated 1 out of 5 stars

PAP+ Powder causing toothache and sensitivity.

Used their PAP+ Powder and the next day my teeth were in pain, I had a constant dull ache in the front teeth, primarily the bottom row and it was very annoying.
After using sensodyne to numb the pain and stopping using the PAP powder the pain went away.

Awful harsh product that caused my teeth sensitivity and aching pain, will never use any of their products again and I strongly recommend anyone to give it a wide berth.

February 21, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey James,

I'm sorry to hear that this has been your experience. So I can personally assist with this, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Poor delivery service

Would love to say about how good or bad the product is but have had extreme difficulty in getting the products.
Had to chase via email 3 times before a response and they claimed items where out of stock and then once they said the order was coming, I then got an email to say it was cancelled and being returned.
Paid for express delivery and still getting no where 3 weeks in.
What makes it worse is your quicker to respond on here than the 2 queries sent to your emails, shows where your priorities lie and it’s not in supporting your customers

February 20, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Sandy,

I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 5 out of 5 stars

Flavor For The Win

My son is loving his Chupa Chups flavor! He isn’t big on your traditional toothpaste flavors for kids - like bubblegum, strawberry and watermelon. This brand definitely steps it up and gives more options. Instead of getting pushback when saying “go brush your teeth”…I’ve been asking about his new toothpaste flavor and he’s definitely for it. Already looking at what flavor might be next to give a try!

February 16, 2026
Unprompted review
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Reply from Hismile

Hey Megan,

Thank you for your review. We are so happy to hear that your son is loving our flavoured toothpastes. We truly appreciate your trust and support in Hismile.

- Sienna

Rated 1 out of 5 stars

Returnd weeks ago...took a week before…

Returnd weeks ago...took a week before got a reply for them to ask for trackimg and i sent the tracking amd still havent recieved my refund and they recieved item back 2 weeks ago....so there is no confusion tracking is 02142C1002213FFB royal mail.....now process my refund

February 4, 2026
Unprompted review
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Reply from Hismile

Hi Ste,

Thank you for your review. I have just responded to your latest enquiry via email to resolve this. Please feel free to reach out if you have any further questions.

- Sienna

Rated 3 out of 5 stars

Love popsicle flavor

Some of your flavors are amazing, like popsicle. The cotton candy isn’t bad but tastes like maple syrup in my opinion, not cotton candy. Perhaps work on the variety being less with flavors being more accurate! Thanks!

February 19, 2026
Unprompted review
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Reply from Hismile

Hi Erica,

Thank you for your review. All of our feedback is appreciated. We are glad to hear that you enjoy our Ice Pop flavour. Please feel free to contact us if you ever have any questions!

- Sienna

Rated 1 out of 5 stars

It is a scam

My order never game and they stoped replying the emails….

February 19, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Andreia,

Thank you for your review. I apologise for the delay in getting back to your inquiries. Could you please reach out to reviews@hismileteeth.com so I can personally assist you with this.

- Sienna

Rated 1 out of 5 stars

I wish I read the reviews on here first!

I placed an order on 10th February and still haven’t received it. No clear updates, no resolution, and no sense of urgency in communication.

Honestly, I should’ve read the reviews on here first before purchasing through this company. Based on my experience, the feedback from other customers seems accurate.

Extremely disappointed with the service and the lack of reliability. I will not be ordering again and would not recommend this company to others.

February 10, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Alexandra,

I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Feel ripped off

Ordered product still awaiting dispatch, gave benefit of doubt as ordered on a Thursday and as close to weekend I no it can cause disruption. However I am still waiting with no replies to 2 emails ive sent. £20 may not seem like alot of money but it is to some

February 12, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Lizzie,

I'm sorry to hear that this has been your experience. I can see that a member of our Customer Experience team has since been in contact with you. Please feel free to reach back out if you have any further questions.

- Sienna

Rated 1 out of 5 stars

Placed my order over a week ago

Placed my order over a week ago, absolutely no correspondence, order still showing as processing. Extremely slow. No communication from company. AVOID. At this point I feel like they’ve just taken my money.

February 13, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Robert,

I'm sorry to hear that this has been your experience. I have just contacted you via email to assist you with this. Thank you for your patience.

- Sienna

Rated 1 out of 5 stars

Good Product, Bad Customer Service

These are all true facts. (i) Almost 3 months waiting for my order (Black Friday, still not received). (ii) Chased on 26th Jan - no response for 2.5 weeks, until I chased again. (iii) Now 1 week waiting for the latest reply.

This is not the first time this insane delivery time has happened. I've been a repeat buyer of this product for years because it's good. But this is no longer worth it for me. They've lost a customer.

February 18, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Daniel.

Thank you for your review. I have looked into this for you and I can see that I have since been in contact with you to resolve this. Please feel free to reach back out to us if you have any further questions.

- Sienna

Rated 1 out of 5 stars

No communication and order still unfulfilled after 10 days

I placed my order (#EU1200111) on February 7th, and 10 days later, it is still marked as "unfulfilled." I have sent three separate emails to customer support and received absolutely no response.
It is incredibly disappointing that a brand of this size ignores its customers after taking their money. I still haven't received my tracking number or any update regarding the delay.
I expect an immediate update or a full refund. Very poor customer service experience so far.

UPDATE (February 23rd):
It is now February 23rd, over two weeks since I placed my order on the 7th, and I still haven't received my package. While the company has since refunded my shipping costs and claims the order is finally on its way, there is still no sign of it. I appreciate the partial refund, but the delay is unacceptable and the tracking shows no real progress. I am still waiting for the products I paid for.

February 17, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Vilmos,

Thank you for your review. I'm sorry to hear that this has been your experience. I have just responded to you via email to help resolve this. Please feel free to reach out if you have any further questions.

- Sienna

Rated 5 out of 5 stars

I had wrong address

I had wrong address. Rosie helped change it before the order was processed. Thankyou

February 16, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey there,

Thank you for your review. We are so glad to hear that your happy with our service! We truly appreciate your support in Hismile.

- Sienna

Rated 5 out of 5 stars

I bought the two for one boxes of…

I bought the two for one boxes of whitening strip's had to return sent photos of unopened product along with tracking receipt from post-office as required. Over 7 weeks ago still nothing in rely except for an automated response 1/ 4 days we will contact you. Absolutely unsatisfactory I WANT MY MONEY RETURNED IN GOOD FAITH. Beware consumers this is no way to run a company DISGUSTING.

December 10, 2025
Unprompted review
Hismile logo

Reply from Hismile

Hey there,

I'm sorry to hear that this has been your experience. I have looked into this for you and I can see that a member of our Customer Experience team has since been in contact to resolve this. Please feel free to reach out if you have any questions.

- Sienna

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