Hope Macaulay Reviews 304

TrustScore 4.5 out of 5

4.6

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional quality and unique design of the products, particularly highlighting the craftsmanship and beautiful colors of the knitwear. Many people appreciate the warmth, comfort, and stylish nature of the items, often describing them as stunning and well worth the investment. The delivery service is frequently noted as speedy and efficient, with many consumers appreciating the tracking updates and careful packaging. However, some customers also noted issues with customer service, particularly concerning returns for sample sale items and difficulties with gift vouchers. A few people expressed disappointment with the packaging, while others found the fit of certain garments to be problematic. There were also occasional reports of delayed deliveries and concerns about the durability of some products, with a small number of reviewers experiencing shedding or felting after a few wears.

What people talk about most

Product

Customers consistently note positive experiences with product quality and design. Reviewers frequently praise... See more

Quality

Customers had positive experiences with quality. Many reviewers praise the exceptional quality, stunning... See more

Delivery service

People report positive experiences with delivery service. Many customers praise the excellent shipping, with... See more

Order

Reviewers mention positive feedback about order. Customers consistently praise the ease of ordering, with... See more

Customer service

Reviewers highlight positive aspects of customer service. Many customers praise the excellent, helpful, and... See more

Based on these reviews

Rated 5 out of 5 stars

Purchased a chunky knit Daydream cardigan as a surprise for our daughter who is a hard working nurse & has longed to own one of these beautiful pieces of knit wear. The cardigan lived up to expectatio... See more

Company replied

Rated 5 out of 5 stars

Exceptional service, managed expectations throughout the process. The Daydream Colossal Knit Cardigan is beautiful, perfectly stitched and colours throughout are stunning!! Exceptional quality, a gre... See more

Rated 5 out of 5 stars

My beautiful colossal knit arrived very speedily only a few days after ordering. It was packaged exquisitely with a card signed by the lovely lady who knitted it. To say I was extremely pleased is an... See more

Company replied

Rated 5 out of 5 stars

Beautiful cardigan was very lucky I managed to get mine whilst it was only 6 weeks waiting list!!! Love the tracker to keep me updated and the timing was perfect and as advised. The cardigan is beau... See more

Company replied


Company details

  1. Fashion Designer
  2. Clothing Store
  3. Knitwear Manufacturer

Written by the company

At Hope Macaulay, we blend innovation with tradition to create feel-good knitwear that is handcrafted and mindfully made. We proudly celebrate local craftsmanship in our home of Northern Ireland. Hope Macaulay is a family-run, woman-owned contemporary luxury fashion brand, founded by textiles designer Hope Macaulay on the beautiful North Coast of Northern Ireland. Just two years after graduating, Hope Macaulay emerged in 2020 as an inspiring, slow fashion, global brand, hailed by the fashion world as dopamine dressing. What began as Hope knitting alone in her bedroom has expanded into a team of 20 skilled knitters working from home across Northern Ireland, helping keep the traditional cottage industry alive. Hope is best known for her creation of the signature statement piece, the Colossal Knit Cardigan. Unable to find pieces to make from other’s knitting patterns, she developed her own method, just by using her hands. By mastering a unique knitting technique that uses no needles, Hope has trained her knitters to create her designs, her favourites made from sustainably sourced materials like luxury merino wool. Hope’s energetic and surreal designs have been featured in major fashion publications, such as Vogue, GQ, Sports Illustrated, Vanity Fair, and the New York Times, and have adorned celebrities including Gigi Hadid, Naomi Osaka, Jennifer Hudson, Black Pink’s Lisa and Rosalía. Her influence and dedication to mindful, local craftsmanship has also earned her a spot on the prestigious Forbes 30 Under 30 list. Despite the rapid growth and international acclaim, Hope remains dedicated to her roots in Northern Ireland. She continues to support local women by providing them with meaningful work and maintaining a close-knit supply chain. Hope Macaulay is a brand that not only celebrates wearable pieces of art, but also embodies a heartfelt commitment to community and sustainability.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

304 reviews

5-star
4-star
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2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Just wow

Just wow! Have received my cardigan this morning and can only say how delighted I am with it. An incredible, unique item, even better than the photos. Thank you so much, especially the knitters who do an amazing job.

April 16, 2026
Unprompted review
Rated 5 out of 5 stars

Bruna colossal knit

Worth the wait for.
Absolutely gorgeous Bruna colossal knit cardi.It will compliment my entire wardrobe. So thrilled.
Hope Macaulay kept me informed throughout the wait via email.
The knit was packaged carefully and came complete with a little pile comb. Remember to buy your knit storage bag prior to delivery though!
Will definitely be ordering another knit later in the year. …..probably a jumper.

April 13, 2026
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Rated 5 out of 5 stars

Beautiful cardigan

Beautiful cardigan. Even more gorgeous than I was expecting from the online photos. The delivery time was quite long (about 10 weeks) but it was worth waiting for something which is hand made to order & is of such high quality!

March 30, 2026
Rated 5 out of 5 stars

Stunning piece - Colossal knit!!

Exceptional service, managed expectations throughout the process. The Daydream Colossal Knit Cardigan is beautiful, perfectly stitched and colours throughout are stunning!! Exceptional quality, a great fashion piece and will keep me so cosy warm on colder days!!
Arrived in time for my tying the knot ceremony in May!! Thank you Hope & Team :)

April 2, 2026
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Rated 5 out of 5 stars

Your website is very user friendly

Your website is very user friendly.
Tracking is easy and clear and also you kept to the time.
Shipping service was excellent.
Very friendly communication from yourselves to us. Makes us feel as if we know you. Thank you.
Your garments and designs are amazing and excellently made. All Quality!!! Thank you very much Hope and ladies x

April 1, 2026
Rated 3 out of 5 stars

I was disappointed at the packaging it…

I was disappointed at the packaging it came in after seeing the videos in a lovely box mine was in a cheap looked like used cardboard box with brown tape all around. The label was quite blurry with care instructions. I wouldn’t buy again I had to try and sew the end back in don’t think it was worth £150 I was so disappointed 😢

March 26, 2026
Hope Macaulay logo

Reply from Hope Macaulay

Hi there, Thank you for your feedback. We’re really sorry to hear this. All orders are packaged in our signature white boxes, wrapped in our printed tissue paper with a woollen bow, and finished with a thank you card and white and pink logo tape, so we’d love to look into this for you. If you’re not happy, you’re very welcome to return your piece for a full refund within 14 days — just get in touch and we’ll help arrange this.
Hope Macaulay Team 💌

Rated 5 out of 5 stars

Traitors cardigan

Ordered a cardigan, I had seen on Traitors! This which was specially knitted with a lead time of 8 weeks. It was shipped literally 8 weeks to the day. Packed lovely, with a nice message in a strong box. Absolutely love my cardigan and didn’t disappoint.

March 26, 2026
Hope Macaulay logo

Reply from Hope Macaulay

Hi there,
Thank you so much for your lovely review — we’re so happy you love your cardigan! It means a lot to hear it lived up to expectations 💐

Hope Macaulay Team 💌

Rated 1 out of 5 stars

Terrible knitting pattern and customer care

I purchased the Whimsy Patchwork Cardigan knitting pattern after a request from my friend for a cardigan similar to Jade on Traitors. I knit a lot and was shocked at the cost of a pattern download being £15 - I have never paid as much as that for a pattern especially one that I print myself to use. I thought with how viral the cardigans have gone, it would be worth it.
I was wrong. The pattern was overly complicated and littered with typos. What should have been a very easy knit became frustrating.
Then came the ‘pattern updates’ - one was sent through and was exactly the same, then when I had nearly finished my cardigan, a second updated pattern arrived in my inbox which had addressed most of the typos and also had completely different instructions for the i-cord edge of the cardigan which I had already finished.
I emailed to ask for a refund of the pattern cost and received a reply after my chaser email which basically said frustrations understood, but no refund on patterns.
Not even a gesture of goodwill or anything. Really very poor customer care. A refund of £15 is probably 3 rows of one of their handknits. And thank god I sourced my own chunky wool rather than using theirs which is again extortionate and nowhere near as hard wearing as the wool I purchased for £26 total cost.
I was really shocked as I did not expect the customer care to be so terrible.

January 10, 2026
Unprompted review
Hope Macaulay logo

Reply from Hope Macaulay

Hi there,

Thank you for your feedback. We’re sorry to hear about your experience.

Following your email, we worked on correcting the pattern and sent you the updated version, as well as issuing a full refund of the pattern as a gesture of goodwill.

We’re continuing to improve our patterns going forward.

Hope Macaulay Team 💌

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Rated 5 out of 5 stars

Love my cardigan

Love my cardigan. Lots of compliments every time I wear it

February 25, 2026
Hope Macaulay logo

Reply from Hope Macaulay

Hi there,
Thank you so much for your kind words! We’re thrilled to hear you love your cardigan and that it’s turning heads everywhere you go
Hope Macaulay Team 💌

Rated 5 out of 5 stars

Worth every penny

Whilst I am waiting for my custom cardi I managed to purchase a ready made sample which was delivered within about ten days - arrived in a firm sturdy box wrapped so beautifully with tissue paper and included a message, as well as the name of the person who had made it. I am enjoying wearing my ribbon jumper and grateful for all the comments!

March 3, 2026
Hope Macaulay logo

Reply from Hope Macaulay

Hi there, thank you so much!
We’re so glad you were able to find a piece you love while waiting for your made-to-order cardigan and that it arrived quickly. It means so much that you appreciated the packaging and personal touches, and even better to hear you’re enjoying wearing it and receiving lovely comments!
Hope Macaulay Team 💌

Rated 5 out of 5 stars

Highly recommended beautifully crafted

Highly recommended beautifully crafted, exceptional customer service, very helpful & super fast communication, an amazing collection which is suitable for every taste. Please do not hesitate to place an order, you will not be disappointed.

March 3, 2026
Hope Macaulay logo

Reply from Hope Macaulay

Hi there, thank you so much!
We’re so glad you love your piece and had a great experience with our team. Your recommendation means so much
Hope Macaulay Team 💌

Rated 3 out of 5 stars

Visuals not a good representation of the end product

Customer service and support is excellent. Fit and style of the cardigan wasn't. Shorter than in the visuals on the website, fit isn't flattering, despite the model in the photos being a similar size, it wasn't a true representation. Packaged it up and paid the money to get it back for a refund. All in all, cost me £40 to try something on that wasn't a good fit.

March 3, 2026
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Reply from Hope Macaulay

Hi there, thank you for your feedback
We’re really glad to hear you had a positive experience with our customer service and we’re sorry the fit wasn’t right for you. We appreciate your comments on the sizing and visuals and will take this on board
Hope Macaulay Team 💌

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Rated 1 out of 5 stars

Unwearable After Three Wears.

My experience with a Hope Macaulay cardigan.
After just three wears, the cardigan has become essentially unwearable due to extreme shedding, felting and pilling. Fibres are coming off heavily and transferring onto sofas, clothing, and other people when worn.

I contacted Hope Macaulay and sent photographs showing the condition of the cardigan. I was told the shedding was “minor” and “to be expected” and my request for a refund was refused.

Because the garment deteriorated so quickly and we couldn’t reach a resolution, I have now opened a chargeback with my bank and the matter is currently being reviewed.

I’m including photos here so people can see the level of shedding and felting themselves.

Since this happened, several experienced knitters have also explained to me that garments made from unspun wool roving can be prone to this type of heavy shedding and felting, and that an item made of roving wool is not fit for purpose. Which has been helpful context in understanding what may have happened here.

These gorgeous cardigans are meant to be wearable art for a glossy insta pic. They are not meant to be worn more than once or twice.
Posting my experience so others can make their own informed decisions.

March 1, 2026
Unprompted review
Hope Macaulay logo

Reply from Hope Macaulay

Hi there, thank you for your feedback. We’re sorry to hear this.

Some pilling and loose fibre is a natural characteristic of our super chunky knitwear, due to the thick, un-spun wool used. The thicker the piece, the more likely this is to occur, particularly in areas of friction and during the first few wears.

We recommend gently using our Hope Macaulay Knitwear Comb to remove loose fibres and help keep your piece looking its best over time. You can also read our “Mini Hope Macaulay Guide” on our website for more information on care and wear.

If you’d like, we’re always happy to assist further via email.
Hope Macaulay Team 💌

Rated 5 out of 5 stars

Truly stunning

Truly stunning, one in a kind cardigan, customer service exceptional, what slow fashion is all about!

February 27, 2026
Hope Macaulay logo

Reply from Hope Macaulay

Hi there, thank you so much!
So glad you love your cardigan and had a great experience. It means a lot that you appreciate our slow fashion approach!
Hope Macaulay Team 💌

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